Camping.care
Camping.care is a Dutch cloud software company that provides an AI-first, all-in-one PMS, booking engine, channel manager, POS, kiosk, and 120+ integration platform purpose-built for outdoor hospitality — campsites, glamping parks, bungalow parks, and marinas — across 16 countries.
- Company typePrivate
- Founded2017
- HeadquartersDenekamp, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Camping.care does
Camping.care B.V. is a Dutch software provider, founded in 2017 and headquartered in Denekamp (with operational offices in Oldenzaal), that builds an AI-first, all-in-one cloud platform for the outdoor hospitality sector. Its stack combines a Property Management System (PMS/OMS), Online Booking Engine, Channel Manager with 50+ OTA connections, Point of Sale, Self-Service Kiosk, Payments, Cloud Connector, and an App Store of more than 120 pre-built integrations. The platform is built on a headless, open architecture and runs on Odoo's open-source eCommerce layer, with developer extensibility exposed via the Starfish Hospitality Cloud (REST API and oAuth 2.0). Vertical features include pricing logic for camping pitches, glamping accommodations, bungalow sub-rentals, hotel rooms, port moorings, and hourly/minute-based object rentals (e.g., sauna, tennis, bowling).
The company serves three explicit customer tiers — small and mid-sized campsites (with a forever-free entry-tier account), large independent campsites (with migration support and direct field sales), and chains/groups (with headless architecture and custom integrations) — and reports a footprint of 700+ campsites across 16 countries, 4,500+ users, and 80,000+ managed objects. Distribution is hybrid: self-serve sign-up and freemium product-led growth for SMBs, enterprise field sales for big accounts, a 7-language website (NL/EN/FR/DE/IT/PT/ES), and a regional partner network that includes Immer, Elba Software, CamperClean, Campliq, and Apps.lu.
Camping.care generates revenue primarily through SaaS subscriptions on annual terms with auto-renewal, complemented by a forever-free tier as a customer acquisition vehicle; pricing tiers are quote-based and detailed at app.camping.care/subscriptions. Adjacent offerings under the same parent entity include Hotel.care (hotels) and bungalow.care (bungalow parks), and the firm has no disclosed institutional funding, parent company, or acquisition activity, operating as a private, bootstrapped limited liability company. Leadership disclosed publicly is limited to co-founder Roel Masselink, and headcount is reported at 1–10 employees — a footprint that constrains how aggressively the company can move upmarket without external capital.
Camping.care firmographics
Firmographics- Name
- Camping.care
- Legal name
- Camping.care B.V.
- Website
- https://camping.care
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Camping.care is a Dutch cloud software company that provides an AI-first, all-in-one PMS, booking engine, channel manager, POS, kiosk, and 120+ integration platform purpose-built for outdoor hospitality — campsites, glamping parks, bungalow parks, and marinas — across 16 countries.
- Ownership category
- akta.pro rank
Where Camping.care is headquartered
LocationHeadquarters
- HQ city
- Denekamp
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Camping.care business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription / SaaS Fees: Core platform delivered as a subscription-based SaaS service. Pricing tiers include a free account for small campsites, with paid tiers for growing and enterprise needs. Subscriptions are typically for 12-month terms with auto-renewal for indefinite periods. The company offers a pricing page at app.camping.care/subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free account for small campsites |
| Subscription | Annual | Paid tiers for growing and enterprise campsites |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
Camping.care product offering
Product offeringCore offering
Camping.care is an AI-first, all-in-one cloud platform for outdoor hospitality that allows campsites to receive and manage bookings from a website, phone, or email. It combines a Property Management System (PMS), Online Booking Engine, Channel Manager, Point of Sale (POS), Self Service Kiosk, Payments, Cloud Connector, and AI Agents into a single unified system, with 120+ pre-built integrations. It serves individual campsites, large operations, and chains/groups across 16 countries.
Product overview
Camping.care is an AI-first, all-in-one cloud platform for outdoor hospitality. The platform combines Reservations, Property Management, Rentals, AI Agents, Booking Engine, Self Service, Point of Sale, and other applications (134+ apps) into a unified system. The core architecture consists of the Property Management System (PMS) as the central hub, complemented by an Online Booking Engine for direct website reservations, Channel Manager for 50+ OTA distribution, Point of Sale for reception sales, App Store with 120+ integrations for extensibility, Self Service Kiosk for automated check-in, Payments for transaction processing, and Cloud Connector for external integrations. AI Agents provide autonomous guest service capabilities. The platform is offered with solutions tailored for small campsites (with a free tier), big campsites, and chains/groups.
Differentiator
Problem solved
Functional benefit
Brands
- Hotel.care: Hotel management platform operated under the same parent company, providing property management software for hotels
- bungalow.care
- Starfish Hospitality Cloud
Products and services
- Property Management System (PMS) Property and object management system for organizing properties, accommodations, pricing and distribution. Covers camping pitches (easy to complex pricing structures), bungalows, glamping accommodations, hotel rooms, port moorings, and hourly/minute-based rentals of objects such as sauna, tennis court, or bowling area.
- Online Booking Engine Online booking system enabling guests to easily reserve their stay directly through the campsite's website with simple integration for direct reservations.
- Channel Manager Distribution management system enabling direct bookings via 50+ channels, connecting campsites to major online travel agencies (OTAs) and managing inventory across multiple booking platforms.
- Point of Sale (POS) Simple, fast, user-friendly point-of-sale system for individual sales at the reception, such as bread, newspapers, and other small items.
- App Store Extensibility platform with more than 120 pre-built integrations and apps. Users can install pre-made integrations or develop their own apps using the Starfish REST API and OAuth 2.0.
- Self Service Kiosk Cloud-based self-service check-in kiosk application that runs on any operating system to automate or speed up the check-in process for campground guests.
- Payments Payment solutions integrated into the Camping.care platform for seamless transaction processing.
- Cloud Connector Cloud integration hub that connects the Camping.care platform with external systems and services for data synchronization across the camping ecosystem.
- AI Agents Artificial intelligence agents that answer repetitive guest questions and perform frequently needed automated actions, allowing campsite staff to spend more time with guests.
Quantifiable outcome
- 80,000+ objects managed on the platform
- +3 more outcomes
Companies that use Camping.care
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Camping.care technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature9 records
Camping.care partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- OdoocoreOdoo provides the underlying eCommerce and platform infrastructure for Camping.care. The website footer explicitly states 'Powered by Odoo - The #1 Open Source eCommerce'. This is a foundational technology partnership providing the CMS/eCommerce layer of the platform.
- Starfish Hospitality CloudcoreStarfish Hospitality Cloud is the developer platform behind Camping.care, providing the REST API, App Store infrastructure, oAuth 2.0, and documentation for building custom apps and integrations. starfish.care is the developer portal. This appears to be an internal or sister platform providing core developer infrastructure.
- bungalow.carecorebungalow.care is a specialized module for renting or sub-renting bungalow parks, referenced as a professional tool within the Camping.care platform. Marketed as a dedicated solution for bungalow park management.
- ImmerminorLocal partner featured in the 'Expertise is always around the corner with our local partners' section of the website. Immer is a regional partner providing local expertise and support for Camping.care customers.
- Elba SoftwareminorLocal partner featured in the 'Expertise is always around the corner with our local partners' section. Elba Software provides regional implementation and support services for Camping.care.
- CamperCleanminorLocal partner featured in the partners section. CamperClean provides regional expertise and services for Camping.care implementations.
- CampliqminorLocal partner featured in the partners section. Campliq provides regional implementation and support services for Camping.care customers.
- Apps.luminorLocal partner featured in the partners section. Apps.lu provides regional expertise and support for Camping.care platform deployments.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Camping.care competitors and assessment
Company assessmentBroad incumbents
- RMS Cloud: Cloud-based property management software for hotels, resorts, holiday parks, and campgrounds. Overlaps with Camping.care on campground and holiday park PMS, channel management, and online booking.
- Newbook (Jonas Chorum): Hospitality property management system for hotels, holiday parks, and campgrounds. Comparable on PMS functionality and target vertical (campgrounds/holiday parks), but serves a broader hospitality portfolio.
Direct peers
- ResNexus: Reservation and property management software purpose-built for campgrounds, RV parks, and resorts. Highly comparable to Camping.care in target customer, vertical specialization, and core PMS/booking functionality.
- RezStream: Cloud-based reservation, property management, and online booking software for campgrounds, RV parks, and resorts. Competes head-to-head with Camping.care in the outdoor-hospitality software segment.
- Campspot: Online marketplace and reservation platform specifically for private campgrounds and RV parks. Comparable as a digital booking/distribution layer serving the same outdoor-hospitality operator base as Camping.care.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Camping.care social profiles
Digital presenceCamping.care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Camping.care leadership team
Management profileNumber of profiles
Profiles1 record
Camping.care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Camping.care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Camping.care
What does Camping.care do?
Camping.care is an AI-first, all-in-one cloud platform for outdoor hospitality that allows campsites to receive and manage bookings from a website, phone, or email. It combines a Property Management System (PMS), Online Booking Engine, Channel Manager, Point of Sale (POS), Self Service Kiosk, Payments, Cloud Connector, and AI Agents into a single unified system, with 120+ pre-built integrations. It serves individual campsites, large operations, and chains/groups across 16 countries.
Is Camping.care a public or private company?
Camping.care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Camping.care founded?
Camping.care was founded in 2017. It employs 1 to 10 people.
Where is Camping.care based?
Camping.care is headquartered in Denekamp, Netherlands, in the Europe region.
How does Camping.care make money?
One revenue line is on record: subscription / SaaS Fees.
Who are Camping.care's main competitors?
Broad incumbents on record are RMS Cloud and Newbook (Jonas Chorum). Direct peers are ResNexus, RezStream and Campspot.
Does Camping.care have an API?
Yes. Camping.care exposes a REST API via the Starfish Hospitality Cloud platform. The API supports OAuth 2.0 authentication and allows developers to create apps, widgets, and interact programmatically with the camping.care platform. Developers can create apps that extend the platform's functionality, act as middleware between camping.care and payment providers, or integrate with external services. The App Store documentation is available at starfish.care/docs/appstore/ with claims that users can create their first app in 5 minutes. Developer documentation is at starfish.care/docs/appstore.