RMS
RMS is a cloud-native hospitality property management platform serving 6,000-7,000+ hotels, motels, campgrounds, serviced apartments, and multi-property operators across 70+ countries, with integrated booking, payments, revenue management, and AI-powered guest communication.
- Company typePrivate
- Founded1983
- HeadquartersMelbourne, Australia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What RMS does
RMS is a cloud-native hospitality property management platform serving 6,000-7,000+ properties across 70+ countries, founded in 1983 and headquartered in Keilor Park, Melbourne, Australia (legal entity RMS (Aust) Pty Ltd). The platform is built on an API-first SaaS architecture centered on the RMS Property Management System (PMS), which manages reservations, front desk, housekeeping, maintenance, owner and trust accounting, reporting, and guest experience in a unified system. It is augmented by a suite of specialized modules — RMS Booking Engine, RMS Channel Manager, RMS Pay, RMS Revenue Management, RMS POS, RMS Guest Portal, RMS Business Intelligence, RMS Event Management, and RMS Open API — with sub-brands including Sadie AI (voice-based guest communication) and Revenue Intelligence (real-time pricing via RoomPriceGenie).
The company serves a horizontal hospitality customer base segmented by property type (hotels, motels, small hotels, campgrounds, RV parks, serviced apartments, multi-property operators, student accommodation, workforce housing), with logos spanning The Ascott Limited (100,000+ units globally), Lafayette Hotels (26 properties), Pride of Britain Hotels (50+ luxury UK properties), ALH Group, Quest, Roomzzz, HOST, Baillie Lodges, The Nare, and many SMB operators. RMS operates through wholly-owned subsidiaries in Australia, UK, USA, Singapore, India, and UAE, and employs 101-250 people.
RMS monetizes primarily through recurring SaaS subscriptions (quote-based, by property size and system type) plus module add-on subscriptions, RMS Pay transaction processing fees with tokenization, payment terminal rentals on 36-month terms, and professional services for onboarding and training. Go-to-market is hybrid: enterprise field sales for large multi-property operators, self-serve digital onboarding for SMBs (app.rmscloud.com with demo booking CTAs), and channel distribution through OTAs and technology integration partners. The company is privately held, with Advent Partners making a significant undisclosed investment in February 2024 to support global expansion.
RMS firmographics
Firmographics- Name
- RMS
- Legal name
- RMS (Aust) Pty Ltd
- Website
- https://rmscloud.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RMS is a cloud-native hospitality property management platform serving 6,000-7,000+ hotels, motels, campgrounds, serviced apartments, and multi-property operators across 70+ countries, with integrated booking, payments, revenue management, and AI-powered guest communication.
- Ownership category
- akta.pro rank
RMS industry classification
Industry- Product category
- Hospitality Property Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Property Management Systems (PMS) (THALACAA)
- akta.pro secondary industries
- Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE), Upsell, Ancillary & Merchandising Platforms (THALACAN), Hotel Revenue Management Systems (RMS) (THALAOAB)
Keywords
Where RMS is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
RMS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- SaaS Subscription: Core property management software subscription priced based on room/area count, system type (hotel, park, motel, apartment), and package level. Multi-property customers must subscribe properties of same system type under consistent rate card pricing.
- Module Add-ons: Optional features including booking engine, channel management, revenue management, POS, and guest experience modules available for additional subscription fees. Customers can activate/deactivate modules with 30 days notice.
- RMS Pay Transaction Processing: Integrated payment processing with Licensed Financial Services Provider. Tokenization-based payments with per-transaction fees. Includes terminal rental with minimum 36-month term.
- Training Services: Professional services including onboarding setup and training. Prepaid training hours with 12-month validity. Professional services billed at standard rates or per Sales Order.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Tailored pricing based on property type and scale |
| Subscription | Monthly | Optional module subscriptions |
| Unit Pricing | Multi-year contract | Terminal rental for RMS Pay |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
RMS product offering
Product offeringCore offering
RMS provides a cloud-based property management and operations platform for hospitality operators (hotels, motels, campgrounds, RV parks, serviced apartments, workforce and student accommodation). The platform combines a core PMS with modular add-ons including a mobile-first booking engine, integrated payments (RMS Pay), channel manager, revenue management, point-of-sale, guest portal, housekeeping, maintenance, event management, and business intelligence. It serves over 6,000 properties across 70+ countries through subscriptions priced by property type and scale.
Product overview
RMS is a cloud-native hospitality property management platform operating as a platform-plus-modules architecture. The core RMS Property Management System (PMS) serves as the central hub managing reservations, operations, guest engagement, and payments across hotels, motels, campgrounds, RV parks, and serviced apartments in 70+ countries. This core platform is augmented by specialized add-on modules including the RMS Booking Engine (mobile-first direct booking), RMS Pay (integrated payment processing), RMS Channel Manager (OTA distribution), RMS Revenue Management (rate optimization), RMS POS (point-of-sale), RMS Guest Portal (guest self-service), RMS Business Intelligence (reporting and analytics), RMS Event Management, RMS Housekeeping, RMS Maintenance, and RMS Reservation Management. The RMS Open API enables custom integrations, while Sadie AI provides voice-based guest communication automation. Revenue Intelligence, launched via RoomPriceGenie integration, adds real-time pricing insights to the platform. The system connects with multiple payment gateways (Stripe, Braintree, Elavon, etc.) and third-party tools including GuestRevu (feedback), Salto (smart access), and ResDiary (restaurant reservations).
Differentiator
Problem solved
Functional benefit
Brands
- RMS Pay: Integrated payment-processing solution for hospitality operators, delivered in partnership with licensed financial-services providers.
- RMS Booking Engine
- Revenue Intelligence
- RMS University
Products and services
- RMS Property Management System (PMS) Cloud-native property management platform for hotels, motels, holiday parks, campgrounds, and serviced apartments that manages reservations, operations, guest engagement, and payments in one unified system.
- RMS Booking Engine Mobile-first direct booking engine that lets guests book directly with fast load times, integrated payments, and AI-driven guest journey capabilities to reduce OTA commissions.
- RMS Pay Integrated payment-processing solution delivered with licensed financial-services providers that processes guest payments, reduces disputes through tokenization, and ensures PCI DSS compliance.
- RMS Channel Manager Channel management module that distributes property inventory, rates, and availability across a global network of OTAs and online travel distribution partners.
- RMS Revenue Management Revenue management module that helps properties drive bookings, optimize rates, and attract more guests, enhanced with real-time pricing insights and market signals.
- RMS POS Point-of-sale system that lets hospitality operators take payments anywhere on the property, including front desk, restaurants, and bars.
- RMS Guest Portal Guest-facing portal that gives guests the flexibility to book, manage, and pay for reservations online, with support for loyalty programs to drive repeat bookings.
- RMS Business Intelligence Reporting and analytics module providing in-depth performance reports and AI-generated insights to help hospitality operators make better decisions.
- RMS Event Management Event management module that lets properties manage conferences, meetings, and special events and monetize event spaces within the booking journey.
- RMS Housekeeping Housekeeping management module for coordinating cleaning schedules, room status updates, and staff assignments across a property.
- RMS Maintenance Maintenance management module for tracking property maintenance tasks, work orders, and preventive maintenance schedules.
- RMS Reservation Management Reservation management system that streamlines every stay and monetizes every space, handling booking workflows, guest profiles, and stay details.
- RMS Open API Open API that allows customers or permitted business partners to access Customer Data in the Cloud Service for extraction, modification, or creation, enabling custom integrations and extensions.
- Sadie AI AI voice assistant that autonomously handles telephone guest inquiries and reservations for hospitality operators.
Quantifiable outcome
- 30-40 hours saved per week with automation
- +9 more outcomes
Companies that use RMS
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles4 records
RMS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability7 records
Feature8 records
RMS partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and secondary.
- Pride of Britain Hotels (PoB Hotels)coreRMS provides integrated reservations, operations, guest engagement and payments technology to over 50 independent luxury properties. Platform enables workflow streaming, real-time business visibility, and monetization of dining and spa services.
- RoomPriceGeniecoreJoint launch of Revenue Intelligence feature providing real-time pricing insights embedded within RMS PMS dashboard. Integration provides access to live market signals, demand data, and operational metrics. RoomPriceGenie serves over 4,000 hotels globally.
- GuestRevusecondaryIntegration linking GuestRevu guest feedback and reputation management platform with RMS reservation and guest-profile data. Enables automated feedback collection at multiple points during guest stay with AI-generated insights.
- SaltocoreIntegration with Salto smart access to enable digital mobile keys and streamline access management for hotels and rentals. Real-time guest access control through RMS platform.
- ResDiarycoreOfficial integration between RMS and ResDiary to unify room and dining reservations in a single interface for property operators. Enables seamless guest experience across accommodation and restaurant bookings.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
RMS competitors and assessment
Company assessmentDirect peers
- Mews: Cloud-native, all-in-one hospitality operations platform serving hotels, hostels, and serviced apartments with PMS, booking engine, payments, and automation. Closest direct competitor in product breadth, target customer (independent hotels and multi-property operators), and architectural philosophy (cloud-native, modular, AI-augmented).
- Cloudbeds: Cloud-based all-in-one hospitality management suite (PMS, booking engine, channel manager, payments) targeting independent hotels, hostels, B&Bs, and vacation rentals globally. Directly competes with RMS for SMB and mid-market hospitality operators and matches the modular, multi-segment approach.
- SiteMinder: ASX-listed hospitality platform combining channel manager, booking engine, PMS, and insights for hotels of all sizes. Direct competitor in the channel distribution and hotel technology layer and a comparable Australian-headquartered hospitality SaaS — a near-mirror go-to-market.
- Shiji: Global enterprise hospitality platform offering PMS, POS, distribution, and guest experience for hotel chains and large operators. Direct competitor for enterprise multi-property deployments; significant overlap with RMS's enterprise buyer profile (Ascott-like chains).
- Little Hotelier: Cloud-based property management, booking engine, and channel manager for small hotels, B&Bs, and vacation rentals. Direct competitor for the small-property segment, explicitly targeting motels and small hotels which form a meaningful portion of RMS's customer base.
- Hotelogix: Cloud hotel PMS with multi-property, channel manager, POS, and booking engine for independent hotels, chains, and resorts. Closely comparable product architecture and target market, with similar focus on mid-market operators and modular expansion.
- RoomKey PMS (Cendyn): Cloud-based PMS and guest management platform for hotels and resorts, including multi-property support. Direct competitor in the cloud-native mid-market and small-hotel segment in North America.
- eZee Absolute: Cloud hospitality suite covering PMS, booking engine, channel manager, POS, and revenue management for hotels, hostels, and serviced apartments. Direct competitor across RMS's multi-segment coverage with comparable modular pricing.
Broad incumbents
- Oracle OPERA Cloud: Oracle's enterprise hospitality PMS used by most large global hotel chains. Incumbent competitor for high-end multi-property enterprise deals; RMS's enterprise expansion (Ascott, Pride of Britain) competes head-to-head against OPERA for winning similar flagship accounts.
Regional players
- Guesty: Property management platform focused on short-term rentals and serviced apartments — overlapping with RMS's serviced apartments, lettings, and vacation rental use cases. While Guesty's category is more vacation-rental-centric, it is functionally comparable as a multi-unit, channel-manager-led PMS for operators managing many properties.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RMS social profiles
Digital presenceRMS compliance and trust
Trust signalCompliance1 record
RMS financial estimates
Financial estimateRevenue estimate
Valuation estimate
RMS leadership team
Management profileNumber of profiles
Profiles4 records
RMS subsidiaries and ownership
Company hierarchySubsidiaries8 records
RMS funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RMS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RMS
What does RMS do?
RMS provides a cloud-based property management and operations platform for hospitality operators (hotels, motels, campgrounds, RV parks, serviced apartments, workforce and student accommodation). The platform combines a core PMS with modular add-ons including a mobile-first booking engine, integrated payments (RMS Pay), channel manager, revenue management, point-of-sale, guest portal, housekeeping, maintenance, event management, and business intelligence. It serves over 6,000 properties across 70+ countries through subscriptions priced by property type and scale.
Is RMS a public or private company?
RMS is a private company. It is classified as private equity controlled and is currently operating.
When was RMS founded?
RMS was founded in 1983. It employs 101 to 250 people.
Where is RMS based?
RMS is headquartered in Melbourne, Australia, in the Oceania region.
How does RMS make money?
Four revenue lines are on record. SaaS Subscription is the primary driver. The others are module Add-ons, RMS Pay Transaction Processing and training Services.
Who are RMS's main competitors?
Direct peers on record are Mews, Cloudbeds, SiteMinder, Shiji, Little Hotelier, Hotelogix, RoomKey PMS (Cendyn) and eZee Absolute. Oracle OPERA Cloud is listed as a broad incumbent. Guesty is listed as a regional player.
Does RMS have an API?
Yes. RMS provides an API that allows customers or permitted business partners to access Customer Data in the Cloud Service for extraction, modification, or creation. The API is governed by terms in the SaaS agreement specifying non-exclusive, worldwide, non-transferable, limited license to access solely for developing, testing, using, and supporting integration with the Services. Unauthorized use of bots, emulators, screen scrapers, or automated scripts is prohibited unless expressly authorized by RMS in writing. Merchants using a Custom Solution via the RMS Online API are responsible for PCI DSS compliance. Developer documentation is at www.rmscloud.com/platform/api.
What industry is RMS in?
RMS's product category is Hospitality Property Management Software. Its primary akta.pro industry code is THALACAA, Property Management Systems (PMS), with a secondary code of THAMALAE, Direct Booking Platforms & Booking Engines for Hosts/Managers. Its NAICS code is 51821 and its SIC code is 8744.