Loci

What Loci does

Loci, LLC is a for-Purpose, community-owned lifestyle brand founded in 2021 that develops and manages a portfolio of upscale, low-key micro-community accommodations for vacation and extended stays. The company operates a points-based loyalty program in which members pre-purchase Loci Points redeemable against stays across its property portfolio; the current operating inventory consists of three rentable units across Dome, ADU, and RV site formats, with a flagship "Skymeadow" property under development in Lakebay, Washington. Membership tiers include a $225 enrollment administrative fee and a $250 limited-edition lifetime membership package that bundles enrollment with branded merchandise and a QR-based Low-key Locator tag; early-bird points packages priced from $750 (100 points) to $5,250 (1,750 points) deliver stated savings of 26–58% versus direct booking rates, with a current point value of $6.81 anchored to an average portfolio nightly rate of $163.33.

The underlying technology stack is an hourly-based points accounting system (24 hours per nightly rental) with a stated roadmap toward a fully tokenized micro-economy supporting member marketplace trading, staking, and web3-based member governance over property acquisitions. In 2024 Loci signed a Fleet Agreement with Aptera Motors to deploy solar-powered electric vehicles — each Loci Place is intended to be supported by an Aptera Launch Edition offering up to 400 miles of driving range and up to 40 miles of daily solar charging — and the company promotes Aptera reservations through exclusive referral codes. The go-to-market model is community-led, with direct-to-consumer e-commerce distribution via locilife.com, organic presence across Facebook, Instagram, YouTube, LinkedIn, and X, and a planned referral program. Loci targets leisure and short-term stays, long-term lifestyle living, cohort/business groups, and an active-aging segment, with target geographies spanning Texas, Puget Sound, Hendersonville NC, Florida, Show Low AZ, Southeast Asia, Panama, India, and the Netherlands. The company is privately held as an LLC, has no disclosed institutional venture capital or private equity funding, and is operated by founding members Joshua A. Haarbrink and Chrystal L. Busick.

Name

Loci

Legal name

Loci, LLC

Website

https://locilife.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Loci, LLC is a community-owned lifestyle brand founded in 2021 that crowdfunds real estate to build a distributed portfolio of upscale micro-community accommodations, serving leisure and long-term lifestyle members through a points-based membership system and planned solar-EV fleet integration.

Ownership category

akta.pro rank

Product category

Hospitality Membership Services

NAICS

Traveler Accommodation (7211), Consumer Goods Rental (5322)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Villas & Luxury Estates (THAMAAAC)

akta.pro secondary industries

Luxury & Estate Rentals (THAGANAF), Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds) (THAGANAI)

Keywords

• Vacation rental memberships
• Points-based loyalty programs
• Micro-community hospitality
• Lifestyle subscription services
• Crypto hospitality tokens

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Fees: Lifetime membership packages and enrollment fees provide recurring access to the Loci ecosystem. Current offering includes Limited Edition Lifetime Membership at $250 and standard Membership Enrollment at $225.
2. Points Sales: Core revenue stream from pre-purchase of points for stay redemptions. Points packages range from 100 to 1,750 points with early bird discounts. Current point value: $6.81/point. Global point supply of 26,298 points across 3 rentable units.
3. Merchandise Sales: E-commerce sales of branded merchandise including water bottles ($37-$41), locator tags ($32), and gift cards ($250). Products target members and travel enthusiasts.
4. Property Rentals: Stay redemptions using points across Loci's portfolio of micro-communities including Dome ($310/night), ADU ($120/night), and RV Site ($60/night) units.
5. Member Marketplace (Planned): Planned secondary marketplace for points trading between members, projected to launch 2026. Will generate transaction fees on peer-to-peer point exchanges.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Loci operates a community-owned lifestyle brand that crowdfunds real estate to build a portfolio of micro-community accommodations ("Places"). It sells a points-based membership program in which members receive account credit used to book stays across the property portfolio and exchange with other members. The offering combines physical hospitality (Dome, ADU, RV sites), a digital points ledger, branded merchandise, and ancillary services such as a QR-code locator and a planned tokenized marketplace.

Product overview

Loci is a for-Purpose, community-owned lifestyle brand operating as a unified ecosystem combining membership-based access, a points-based loyalty program, and property management services. The core offerings include: (1) LIFETIME Loci Membership Package - providing exclusive access to the community and all Loci services; (2) Loci Points Program - an hourly-based accounting system for redeeming stays at properties with current point value of $6.81/point; (3) Loci Property/Places - geographically distributed portfolio of upscale micro-communities and accommodations including domes, ADUs, and RV sites available for members; (4) Aptera Fleet Integration - solar-powered electric vehicles supporting each property location. Additional offerings include merchandise (water bottles, locator tags), gift cards, and membership enrollment services. The ecosystem is designed to enable 'Lifestyle Liquidity' through geographic, financial, and occupational freedom for members.

Differentiator

Problem solved

Functional benefit

Brands

• Loci Property: Portfolio of up-scale, low-key accommodations distributed across strategic locations for vacation and extended stays
• Loci Aptera Fleet
• Loci Points Program
• Low-key Locator
• Skymeadow

Products and services

• Loci Lifetime Membership Package One-time lifetime membership granting access to the Loci Points program and the broader community ecosystem, intended for individuals who want permanent access to Loci's booking system and partner benefits.
• Loci Annual Membership Enrollment Yearly recurring membership at $225 that gives members access to the points system, member-only booking rates, and partner discounts.
• Loci Points Packages Pre-purchased bundles of 100, 300, or 1,750 points that members load into their accounts to redeem against stays, merchandise, and partner services. Bundles function as the primary spendable currency inside the Loci ecosystem.
• Loci Places (Micro-Community Accommodations) Crowdfunded micro-community accommodations including Dome, ADU, and RV Site unit types. Members and guests book these stays using points or partner currencies; multi-unit retreats are supported.
• Aptera Fleet Solar-EV Transportation Access to a fleet of solar-powered electric vehicles available to Loci members for travel to and between Loci Places, supporting low-emission, off-grid mobility.
• Low-key Locator Lost-and-Found Service QR-code based lost-item recovery service. Customers attach Locator tags to valuables; if found, scanners can contact the owner through the Loci platform.
• Loci Branded Merchandise Branded physical goods including insulated water bottles and Loci Locator tags sold to members and the public to reinforce the lifestyle brand.
• Loci Membership Gift Card Prepaid gift cards redeemable for Loci membership fees or points, used as a gifting and acquisition mechanism for new members.

Quantifiable outcome

• 26-58% savings on stay costs through points packages vs. direct booking rates
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Aptera MotorscoreStrategic or Co-development PartnerLoci has signed a Fleet Agreement with Aptera Motors and holds reservations for a fleet of Apterae - the world's first production-ready solar-powered electric vehicles. The Launch Edition model offers up to 400 miles of driving range and up to 40 miles of daily solar charging. Each Loci Place will be supported by an Aptera vehicle. Loci promotes Aptera reservations with exclusive referral discount codes.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vacasa: Vacasa is one of the largest vacation-rental management platforms in North America, providing a directly comparable upscale short-term-rental service across many geographies, with the same reliance on a distributed property network that Loci is building.
• Kasa: Kasa operates a network of professionally managed, design-forward short-term apartments and stays with a tech-enabled booking experience, directly comparable to Loci's modern, app-and-website-based booking of upscale accommodations.
• Pacaso: Pacaso offers co-ownership of luxury vacation homes funded by a group of buyers, mirroring Loci's crowdfunded real-estate model for upscale stays. Both target lifestyle-oriented buyers seeking flexible access to multiple destinations without full ownership burdens.
• AutoCamp: AutoCamp offers design-forward Airstream glamping and cabin accommodations in scenic locations, directly comparable to Loci's upscale, low-key micro-communities like Skymeadow.
• Sonder: Sonder offers a tech-forward portfolio of short-term rental apartments and hotels in urban markets with consistent branding, overlapping with Loci's branded, member-only stays model aimed at mobile professionals.
• Collective Retreats: Collective Retreats offers luxury tented and glamping experiences in remote destinations, sharing Loci's premium pricing and experiential positioning for travelers seeking upscale outdoor stays.
• Under Canvas: Under Canvas operates upscale glamping resorts near national parks, sharing Loci's premium outdoor-accommodation positioning and the Dome-style glamping unit type Loci features at Skymeadow.
• Getaway: Getaway operates a network of small, off-grid cabin rentals near major US cities for short escapes, mirroring Loci's positioning of upscale, low-key accommodations in natural settings for short and extended stays.

Broad incumbents

• Airbnb: Airbnb is the dominant short-term-rental marketplace and a broad incumbent that Loci's micro-community stays must compete with on price, availability, and discoverability.

Emerging players

• Hipcamp: Hipcamp is a marketplace for camping, glamping, and unique outdoor stays, overlapping with Loci's RV-site and Dome-type offerings, though it operates a marketplace model rather than operating its own properties.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/LociBrand
• YouTubeyoutube.com/channel/UCse36Cmev2d1Lo3gmciDdNw
• Facebookfacebook.com/lociproperty
• LinkedInlinkedin.com/company/lociproperty
• Instagraminstagram.com/locibrand

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loci