Ensalza
Ensalza is a Madrid-based digital agency founded in 2004 that designs custom WordPress websites, e-commerce stores, and bespoke web applications, and provides SEO/SEM and content marketing services primarily to small businesses, professionals, and select enterprises across Spain.
- Company typePrivate
- Founded2004
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Ensalza does
Ensalza is a Madrid-based digital agency founded in 2004 that provides custom web design, web development, e-commerce, and online marketing services primarily to businesses across Spain. Its core offering centers on bespoke WordPress website design and development using Elementor Pro, with WooCommerce powering most online stores and PrestaShop used for selected e-commerce projects. Beyond standard CMS-based sites, the company delivers custom web applications including private member portals, booking systems, CRM/intranet integrations, and bespoke tools such as an offline-capable sales-representative ordering application. The firm also offers digital marketing services (SEO, SEM/Google Ads, content marketing), WordPress maintenance retainers, and web/marketing consulting.
The company's technology stack is centered on WordPress as the primary CMS, supplemented by custom PHP and JavaScript development for non-template-based solutions. The team explicitly avoids pre-made templates and builds custom code, including custom admin panels, plugin customizations, and database-connected web applications. AI tools (text-based generative AI) are used to accelerate content and copywriting work, but the company emphasizes human oversight and its 20+ years of technical experience as the primary quality guarantee. The firm maintains a proprietary product, Mail BackAPP, an email tracking and recovery tool commercialized as a standalone SaaS offering.
Ensalza operates on a project-based professional services revenue model, with pricing adapted to client budget and complexity and no publicly disclosed fixed rates. Customers engage via inbound budget requests through the company's website, direct phone/email contact, or referrals; the 90+ project portfolio across hospitality, healthcare, professional services, e-commerce, nonprofits, and other verticals functions as the primary marketing asset. Recurring revenue is limited to WordPress maintenance contracts and the small Mail BackAPP product. The legal entity is ENSALZA, S.L., a privately held Spanish sociedad limitada with no disclosed external funding, parent company, or subsidiaries.
Ensalza firmographics
Firmographics- Name
- Ensalza
- Legal name
- ENSALZA, S.L.
- Website
- https://ensalza.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ensalza is a Madrid-based digital agency founded in 2004 that designs custom WordPress websites, e-commerce stores, and bespoke web applications, and provides SEO/SEM and content marketing services primarily to small businesses, professionals, and select enterprises across Spain.
- Ownership category
- akta.pro rank
Ensalza industry classification
Industry- Product category
- Web Design and Development Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Custom Computer Programming Services (541511), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)
- akta.pro secondary industries
- SEO Platform & Tooling Services (Implementations, Training, Enablement) (BPAFAJAJ), E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE), SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)
Keywords
Where Ensalza is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Ensalza business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Website Design & Development: Custom website design and development services for corporate sites, landing pages, and online stores. Billed as project-based engagements with pricing adapted to client budget and project complexity.
- Custom Web Application Development: Tailored web application development for businesses requiring unique functionality. Includes private areas, booking systems, member portals, and CRM-integrated solutions.
- Online Marketing Services: Digital marketing services including SEO positioning, SEM/Google Ads campaigns, and content marketing. Offered as ongoing retainer or campaign-based engagements.
- WordPress Maintenance: Ongoing WordPress maintenance services including updates, security, performance optimization, and content management for existing client websites.
- Web & Marketing Consulting: Strategic consulting services for digital transformation, web strategy, and marketing planning. Provided as advisory engagements.
- Own Software Product (Mail BackAPP): Mail BackAPP is a proprietary solution commercialized as a standalone product for email security/management. This represents a productized SaaS-like revenue stream distinct from service-only work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Project-based custom web design and development — price varies by scope and complexity |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Ensalza product offering
Product offeringCore offering
Ensalza is a Madrid-based digital agency (operating since 2004) that designs and develops custom WordPress websites, WooCommerce and PrestaShop online stores, landing pages, and bespoke web applications with private member areas, booking systems, and CRM integrations for businesses across Spain. It complements these builds with SEO, SEM (Google Ads), content marketing, and WordPress maintenance services, and sells a proprietary email-tracking SaaS product called Mail BackAPP. Every project is custom-coded (no templates), priced per quote, and supported by a small in-house team of programmers, designers, and marketing specialists.
Product overview
Ensalza is a full-service digital agency based in Madrid (operating since 2004) that offers an integrated portfolio of web design, e-commerce development, digital marketing, and custom web application development services. Its core offerings center on WordPress-based web design and development (encompassing corporate websites, online stores via WooCommerce/Prestashop, and landing pages), complemented by SEO, SEM, and content marketing services. The agency also delivers custom web application development for clients needing bespoke functionality, private areas, CRM integrations, and booking systems. A notable proprietary product is Mail BackAPP, an email tracking tool commercialized as a SaaS landing page. Services are primarily delivered to businesses across Spain, with projects spanning diverse sectors including hospitality, healthcare, professional services, retail, and non-profits.
Differentiator
Problem solved
Functional benefit
Products and services
- Diseño Web WordPress (WordPress Web Design) Custom WordPress website design and development for corporate pages, using the WordPress CMS platform along with the Elementor Pro visual editor, tailored to each client's needs without templates.
- Diseño de Tiendas Online (Online Store Design) Custom online store development built on WooCommerce (WordPress) or PrestaShop, with payment systems, product management, and e-commerce functionality configured from day one for businesses selling online.
- Landing Pages y Microsites Single-page and micro-site development for specific marketing campaigns, promotions, or lead generation, often with rapid turnaround times.
- Mantenimiento WordPress (WordPress Maintenance) Ongoing WordPress maintenance including updates, troubleshooting, plugin management, and performance optimization for existing client websites.
- Marketing de Contenidos (Content Marketing) Content marketing strategy and creation including editorial lines, blog posts, and valuable content aligned with client target audiences and commercial objectives.
- Posicionamiento SEO (SEO Services) Search engine optimization services to improve client website visibility and organic rankings in search engines, including on-page and off-page strategies.
- Agencia SEM / Campañas ADS (SEM / Google Ads Campaigns) Paid search and digital advertising campaigns (Google Ads and similar) managed on behalf of clients to drive targeted traffic and conversions.
- Desarrollo de Aplicaciones Web a Medida (Custom Web Application Development) Custom web application development tailored to client business processes, including private areas, management panels, CRM integrations, appointment booking systems, and intranet solutions built beyond standard CMS capabilities.
- Consultoría Web (Web Consulting) Web consulting including requirements analysis, content architecture, functionality planning, competitive analysis, and technical recommendations for web projects.
- Consultoría de Marketing Digital (Digital Marketing Consulting) Digital marketing strategy consulting to analyze and improve clients' online marketing approaches, including SEO roadmaps and content strategy frameworks.
- Mail BackAPP A commercial email tracking and recovery solution developed by Ensalza that notifies users when important emails are not delivered, addressing a common need in email communications.
Quantifiable outcome
- Standard corporate websites delivered in 3-6 weeks; e-commerce and custom applications in months
- +2 more outcomes
Companies that use Ensalza
Customer profileNamed customers111 records
Segments5 records
Ideal customer profiles4 records
Ensalza technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature7 records
Ensalza partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights5 records
Ensalza competitors and assessment
Company assessmentBroad incumbents
- Webedia: France-headquartered global digital media group with Spanish operations spanning content, influencer marketing, and digital production. Larger incumbent in adjacent digital services where Ensalza competes for the same SME and mid-market budgets.
- Shackleton: Leading Madrid-headquartered creative and brand agency with digital, content, and production capabilities. Comparable Spanish-market presence to Ensalza but operating at much larger scale with broader campaign-level service offerings rather than bespoke web/app builds.
- Territorio Creativo: Established Spanish digital transformation and content agency serving enterprise brands across the Iberian market. Overlaps with Ensalza on digital marketing, web strategy, and content services, but operates with significantly more resources and a wider service portfolio.
- Making Science: Madrid-listed digital advertising and ad-tech company combining agency, programmatic, and proprietary technology. Competitor at the SEO/SEM and digital marketing layer where Ensalza also plays, but with technology platforms and scale that small custom agencies cannot match.
- Jellyfish: Global digital marketing and media agency with offices in Spain. Overlaps with Ensalza on SEO, content marketing, and paid media services for enterprise and mid-market clients, but operates at much larger scale and across more geographies.
Direct peers
- 10up: Global WordPress-specialist agency focused on custom WordPress builds, enterprise publishing, and bespoke plugin development. Direct technical comparable in WordPress-first custom development expertise, similar to Ensalza's stated differentiation, though with a larger US/global client roster.
- The Cocktail: Spanish design and engineering agency offering bespoke web design, custom development, and digital transformation services. Comparable to Ensalza in its custom-build, design+code orientation, but operating at meaningfully larger scale with broader enterprise reach.
- Human Made: WordPress-focused engineering agency building custom platforms for editorial and enterprise clients. Direct peer in custom WordPress, WooCommerce, and bespoke CMS work, comparable to Ensalza on technical depth but with a stronger enterprise tilt and global footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Ensalza social profiles
Digital presenceEnsalza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ensalza leadership team
Management profileNumber of profiles
Ensalza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ensalza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ensalza
What does Ensalza do?
Ensalza is a Madrid-based digital agency (operating since 2004) that designs and develops custom WordPress websites, WooCommerce and PrestaShop online stores, landing pages, and bespoke web applications with private member areas, booking systems, and CRM integrations for businesses across Spain. It complements these builds with SEO, SEM (Google Ads), content marketing, and WordPress maintenance services, and sells a proprietary email-tracking SaaS product called Mail BackAPP. Every project is custom-coded (no templates), priced per quote, and supported by a small in-house team of programmers, designers, and marketing specialists.
Is Ensalza a public or private company?
Ensalza is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ensalza founded?
Ensalza was founded in 2004. It employs 1 to 10 people.
Where is Ensalza based?
Ensalza is headquartered in Madrid, Spain, in the Europe region.
How does Ensalza make money?
Six revenue lines are on record. Website Design & Development is the primary driver. The others are custom Web Application Development, online Marketing Services, wordPress Maintenance, web & Marketing Consulting and own Software Product (Mail BackAPP).
Who are Ensalza's main competitors?
Broad incumbents on record are Webedia, Shackleton, Territorio Creativo, Making Science and Jellyfish. Direct peers are 10up, The Cocktail and Human Made.
Does Ensalza have an API?
No public API is recorded for Ensalza.
What industry is Ensalza in?
Ensalza's product category is Web Design and Development Services. Its primary akta.pro industry code is BPAFAJAA, Technical SEO (Audits, Crawl/Indexing, Site Architecture), with a secondary code of BPAFAJAJ, SEO Platform & Tooling Services (Implementations, Training, Enablement). Its NAICS code is 541810 and its SIC code is 7311.