Muncie Mission Ministries

What Muncie Mission Ministries does

Muncie Mission Ministries is a faith-based nonprofit organization founded in 1930 and headquartered at 1725 S. Liberty St. in Muncie, Indiana, serving homeless and vulnerable populations across East Central Indiana. The organization operates an integrated portfolio of programs including a 100-bed men's emergency shelter, the Liberty Street Recovery Program (a 12-month Christ-centered, 12-step residential addiction recovery program), transitional housing for women (Beauty for Ashes, 6-18 months) and men (Project Greathouse), a multi-agency daytime service center (The Muncie Hub at 318 W 8th Street), a free medical clinic for underinsured and uninsured individuals, family services with a bi-weekly food and clothing pantry, and a community lunch program serving meals Monday through Friday. The organization also operates social enterprises that generate operating revenue: five Attic Window Thrift Store locations across Muncie, New Castle, Hartford City, and Winchester, and the New Life Recycling Center.

The business model is a hybrid of contributed revenue and earned social-enterprise income. Funding sources include individual and church donations, corporate partners (notably AEP Indiana Michigan Power and Oak Motors), foundation grants, monthly giving programs such as Team Hope, federal pass-through grants from HUD (via Indiana Housing and Community Development Authority) and FEMA, and Heart of Indiana United Way. Thrift store proceeds, recycling revenue, and event fundraisers (Walk a Mile in My Shoes, Golf Outing, holiday meal events) provide diversified but locally rooted revenue. All services to clients are provided free of charge. Leadership is headed by President and CEO Frank Baldwin, with a small executive team including Bob Scott (VP of Development), Anna Baldwin (HR Director), Leigh Edwards (Director of Community Engagement), and Dr. Kevin Luksus (Medical Director). The organization has no parent company and operates as a standalone 501(c)(3).

Name

Muncie Mission Ministries

Legal name

Muncie Mission Ministries

Website

https://munciemission.org

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

51–100 employees

Short description

Muncie Mission Ministries is a faith-based nonprofit founded in 1930 in Muncie, Indiana, operating a 100-bed men's shelter, addiction recovery programs, women's transitional housing, a free medical clinic, family services, and five thrift stores serving homeless and low-income residents across East Central Indiana.

Ownership category

akta.pro rank

Product category

Homeless and Social Services

NAICS

Community Housing Services (62422), Temporary Shelters (624221), Community Food Services (624210), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

akta.pro secondary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

Keywords

• Homeless shelter services
• Addiction recovery programs
• Transitional housing
• Thrift store operations
• Community meal programs

Headquarters

HQ city

Muncie

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Others

Revenue model

1. Thrift Store Operations: The Attic Window Thrift Stores raise funds for Mission operations, provide low-cost clothing and accessories for Mission residents and families in need, and offer employment to local residents. There are five store locations across East Central Indiana.
2. Donations and Contributions: Supported by generous churches, businesses, foundations, and individual donors who share the passion for serving neighbors in need. Includes online donations, Team Hope Giving Club monthly donor program, and event-based fundraising.
3. Recycling Program: The New Life Recycling Center provides helpful income to the Mission and expresses the organization's desire to care for the earth.
4. Government Grants and Funding Partners: Funding partners for The HUB include US Department of Housing and Urban Development (through Indiana Housing and Community Development Authority and City of Muncie Office of Community Development), FEMA, and Heart of Indiana United Way.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Muncie Mission Ministries operates a faith-based emergency shelter, long-term addiction recovery, and transitional housing ministry for homeless and vulnerable individuals in East Central Indiana. It runs a 100-bed men's emergency shelter, the Liberty Street 12-step Christ-centered recovery program, Beauty for Ashes women's transitional housing, a free medical clinic, community lunch, food pantry, clothing assistance, and family services. The ministry also runs five Attic Window Thrift Stores and the New Life Recycling Center to generate revenue that supports operations.

Product overview

Muncie Mission Ministries operates as a faith-based homeless shelter and recovery center offering a comprehensive suite of programs for homeless men, women, and families in East Central Indiana. The organization functions as a single unified ministry with interconnected programs including emergency shelter (100-bed men's shelter), long-term residential recovery (Liberty Street Recovery Program - 12-month Christ-centered 12-step program), transitional housing for both men and women (Beauty for Ashes), a multi-agency daytime service center (Muncie Hub), free medical clinic, family services, and community meal programs. The ministry also operates social enterprises including the Attic Window Thrift Stores (5 locations) and New Life Recycling Center, which generate revenue to support operations. The organization has served the community since 1930.

Differentiator

Problem solved

Functional benefit

Brands

• Attic Window Thrift Stores: Thrift stores that raise funds for Mission operations, provide low-cost clothing and accessories for residents and families in need, and offer employment to local residents. There are five locations: two in Muncie and one each in New Castle, Hartford City, and Winchester.
• Beauty for Ashes
• Muncie Hub

Products and services

• Men's Emergency Shelter 100-bed emergency shelter for men providing temporary housing, three meals per day, clothing, hygiene items, laundry facilities, and connections to social service agencies.
• Liberty Street Recovery Program

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Ball State UniversitycoreStrategic or Co-development PartnerPartnership through the 'Writing for Change' course where students create marketing materials for the Mission, participate in Walk A Mile events, and hold Attic Window pop-up events on campus. Students are paired with Muncie residents for collaborative learning.
• YWCA Central IndianacoreStrategic or Co-development PartnerPartner organization providing services at The Muncie Hub multi-agency service center.
• Meridian Health ServicescoreStrategic or Co-development PartnerPartner organization providing services at The Muncie Hub multi-agency service center.
• City of MunciecoreStrategic or Co-development PartnerCity office providing services at The Muncie Hub. Funding partner through Office of Community Development for The Hub operations.
• A Better Way MunciecoreStrategic or Co-development PartnerPartner organization providing services at The Muncie Hub multi-agency service center.
• Open Door ServicescoreStrategic or Co-development PartnerPartner organization providing services at The Muncie Hub multi-agency service center.
• Christian Ministries MuncieminorStrategic or Co-development PartnerPartner warming center during frigid cold weather, also provides services at The Hub.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Others

• City Gate Network: National association of rescue missions and faith-based homeless service providers of which Muncie Mission is a member. Directly comparable peer set and benchmarks the Mission against.
• Heart of Indiana United Way: Regional United Way affiliate that funds Muncie Mission's HUB. Directly comparable as a funding and coordination partner for community-based social services in East Central Indiana.

Regional players

• Habitat for Humanity of Indiana: State-level housing-focused nonprofit. Comparable to Muncie Mission on community-based housing services mission, though focused on home ownership rather than emergency shelter.
• Brightpoint: Indiana Community Action agency providing housing, family, and emergency services across much of the state. Comparable scope of anti-poverty programming and East Central Indiana service area.
• Gleaners Food Bank of Indiana: Regional food bank serving much of Indiana including the Muncie area. Comparable on the food rescue and distribution operations that complement Muncie Mission's truck fleet and food programs.
• Second Helpings: Indianapolis-based food rescue and culinary training nonprofit. Comparable food-distribution and meal-program operations similar to Muncie Mission's community lunch and food pantry.

Direct peers

• Wheeler Mission Ministries: Faith-based nonprofit operating emergency shelter, long-term addiction recovery, and meal programs in Indianapolis. Most directly comparable peer to Muncie Mission given overlapping Christ-centered recovery model, regional Indiana scope, and similar service mix.
• Catholic Charities Indianapolis: Faith-affiliated regional social services provider offering shelter, food assistance, and family services in Central Indiana. Comparable faith-based nonprofit model with similar program breadth.

Broad incumbents

• The Salvation Army Indiana: National faith-based social services organization with Indiana presence operating shelter, recovery, and family programs at much larger scale. Compares to Muncie Mission across both program mix and faith-based operating model.
• Goodwill of Central and Southern Indiana: Operates thrift retail stores, workforce development, and social enterprise programs across Indiana. Directly comparable on the social-enterprise thrift model that funds Muncie Mission's Attic Window stores.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MuncieMission
• Xx.com/munciemission
• LinkedInlinkedin.com/company/muncie-mission-ministries-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muncie Mission Ministries