Perkins Motors

What Perkins Motors does

Perkins Motors is a privately held, single-location Chrysler Dodge Jeep Ram (CDJR) franchise dealership headquartered at 1205 Motor City Drive in Colorado Springs, Colorado, operating as an authorized retailer of Stellantis brands. The business sells new Chrysler, Dodge, Jeep, and Ram vehicles alongside certified pre-owned and used inventory (372 total units, 261 new), and runs full-service departments covering repair/maintenance, OEM Mopar parts, financing facilitation, short-term vehicle rentals, and a dedicated Commercial/Truck Center for fleet, chassis-cab, and ProMaster van buyers. A specialty sub-brand, Aerie Vans, extends the platform into camper-van conversions for the adventure/overland segment.

The go-to-market is a traditional sales-led dealership model with a digital overlay: a Remora-powered website supports inventory browsing, pricing, trade-in appraisal (via AutoAcquireAI), Capital One financing pre-qualification, service scheduling, and price-drop alerts, complemented by phone, walk-in, and a live-chat channel. Marketing spans organic social (Facebook, X, YouTube), email alerts, and on-site promotional pages targeting the Colorado Springs metro and outlying communities (Pueblo, Castle Rock, Monument, Peyton, Fountain, Falcon, Canon City, Woodland Park).

The revenue model is multi-stream and typical of franchise auto retail: unit-margin on new, used, and CPO vehicle sales; service-and-maintenance labor; OEM parts resale; transaction-fee economics on financing originations; trade-in resale margin; and usage-based rental income. Pricing is per-vehicle with a disclosed $599 dealer handling fee, with MSRPs ranging from approximately $33,000 to over $100,000 depending on model and trim. Customer segments are split between individual consumers (primary) and commercial/fleet buyers, with no single named enterprise account materially concentrated in the mix.

Name

Perkins Motors

Legal name

Perkins Motors

Website

https://perkinsmotors.com

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

101–250 employees

Short description

Perkins Motors is a privately held, single-location Chrysler Dodge Jeep Ram (CDJR) franchise dealership in Colorado Springs, Colorado, selling new, certified pre-owned, and used vehicles alongside service, parts, financing, rentals, a commercial truck division, and a specialty camper-van sub-brand.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

Other Motor Vehicle Dealers (4412), Used Car Dealers (441120), Automotive Equipment Rental and Leasing (5321)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Automotive dealership
• New car sales
• Vehicle service
• Auto financing
• Commercial trucks

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Chrysler, Dodge, Jeep, and Ram vehicles along with certified pre-owned and used vehicles. Revenue generated from the margin between acquisition cost and sale price.
2. Service and Maintenance: Vehicle repair and maintenance services through dedicated service department with expert technicians and equipment.
3. Parts Sales: Sale of OEM (Mopar) parts and accessories for vehicle maintenance and customization.
4. Financing Services: Facilitation of vehicle financing through partnerships with lending institutions, including options for various credit situations.
5. Vehicle Trade-ins: Purchase of customer vehicles as trade-ins toward vehicle purchases or direct sale.
6. Vehicle Rentals: Short-term vehicle rental services for customers needing temporary transportation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Perkins Motors is an authorized Chrysler, Dodge, Jeep, and Ram (CDJR) franchise dealership that sells new vehicles across the Stellantis brand portfolio plus certified pre-owned and used vehicles. The dealership also operates a full service department with OEM Mopar parts, an in-house finance center offering auto loans and leases, a commercial truck center for work trucks and fleet vehicles, an Aerie Vans specialty camper van division, and short-term vehicle rentals.

Product overview

Perkins Motors is a single-location Chrysler Dodge Jeep Ram (CDJR) automobile dealership in Colorado Springs, Colorado. The dealership operates as a traditional franchise dealership offering a comprehensive portfolio of automotive sales and services organized around the Stellantis brand portfolio. The core product offering consists of new vehicle sales across four brands (Chrysler, Dodge, Jeep, Ram), used vehicle sales, and certified pre-owned vehicles. These are supported by integrated service departments (repair, maintenance, parts), financing/leasing services, vehicle rental, commercial fleet sales, and a specialty camper van division (Aerie Vans). The business model combines online inventory browsing, digital trade-in valuation tools, and in-person sales and service operations.

Differentiator

Problem solved

Functional benefit

Products and services

• New Chrysler Vehicles

Quantifiable outcome

• Rigorous inspection process ensures all vehicles meet high quality standards before sale
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• Stellantis (Chrysler Dodge Jeep Ram)coreChannel Partner/ Reseller/ DistributorAuthorized dealer franchise for Chrysler, Dodge, Jeep, and Ram vehicles. Receives vehicles, parts, and manufacturer support as part of the CDJR dealer network. Operates under Stellantis brand standards and warranty programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Asbury Automotive Group: Public dealership group with a comparable franchise-and-Used-car mix (Clicklane), provides a useful benchmark for digital retail integration alongside traditional franchised operations.
• Holman Automotive: Large private dealer group operating franchised dealerships across multiple OEM brands with full sales, service, parts, and fleet operations. Useful scale benchmark for a dealership enterprise like Perkins.
• Lithia Motors: Largest U.S. public dealership group by revenue. Useful comp for sales/finance/service attach metrics and for digital retail integration trends facing single-rooftop dealers like Perkins.
• Ken Garff Automotive Group: Large private multi-brand dealer group with strong presence in the western/mountain U.S. Offers direct comparison points on franchise mix, F&I operations, and service absorption in similar geographies to Colorado Springs.
• Sonic Automotive: Public franchised dealer group with significant CDJR/stellantis franchise exposure alongside other OEM brands. Relevant comp for valuation multiples and dealership-level operating metrics.
• AutoNation: Largest U.S. franchised auto retailer; provides a benchmark for multi-brand dealership economics, used-vehicle operations, and finance product attach rates relevant to Perkins' similar revenue mix.

Direct peers

• CarMax: National used-vehicle retailer with adjacent finance product offering. Direct competitor for Perkins' used and CPO vehicle sales, particularly for digitally-engaged shoppers in the broader Colorado market.
• Liberty Automotive Group: Multi-rooftop Stellantis/CDJR franchise dealer group with similar full-line sales, service, parts, and financing operating model. Comparable in brand mix and customer segments served.

Regional players

• Red Noland Auto Group: Established Colorado Springs-area franchised dealer group with similar multi-brand mix. Most direct local market peer for competitive dynamics, customer overlap, and share-of-wallet benchmarks in the same geography.

Emerging players

• Carvana: Digital-first used-car retailer with home delivery model overlapping Perkins' online browsing and home delivery channels. Represents the structural digital retail competitive threat to traditional dealers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/perkinsmotors
• YouTubeyoutube.com/channel/UCbpyHQSZIzmsHn4Mn9HY5Sg
• Facebookfacebook.com/perkinsmotors
• LinkedInlinkedin.com/company/perkins-motors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perkins Motors