What Midea Carrier does

Midea Carrier ABC JV is a joint venture formed in 2011 between Midea (60% ownership, the world's largest appliance manufacturer by volume) and Carrier (40% ownership, founded 1915 by Willis Carrier, inventor of air conditioning). The company is the largest air conditioning manufacturer in Latin America and operates as a vertically integrated producer and distributor of HVAC systems, household appliances, refrigeration equipment, and related parts and accessories in Brazil, Argentina, and Chile.

The company manufactures air conditioners across the full product spectrum — residential window units, splits, cassettes, multi-splits, VRF systems, chillers, built-in and fan coil systems, and portable units — alongside Midea-branded household appliances (microwaves, water heaters, climate controllers, water dispensers, mini-bars, electric ovens, wine coolers). Underlying technologies include inverter-driven variable-speed compressors, HFC-based refrigerants (which reduce environmental impact ~80% versus CFC predecessors), and Carrier's NaturaLINE CO2-based container refrigeration system. Production capacity exceeds one million units per year across two Brazilian plants (Canoas/RS and Manaus/AM) and one Argentine plant, supported by five UL WTDP-certified quality labs and parent-company R&D access to 89 Midea testing labs and 9 Carrier research centers.

The business model combines multi-brand manufacturing (Midea, Carrier, Springer, Toshiba via license, Totaline, Comfee) with a multi-channel go-to-market: four regional distribution centers, 100+ Totaline franchise/accredited stores for parts and equipment, 100+ Casa Carrier authorized retail stores, 12 company-owned retail stores, 400+ technical assistance points, and an enterprise field-sales force targeting large commercial projects (hospitals, stadiums, office buildings). Revenue streams are predominantly hardware sales (HVAC equipment, appliances, parts/accessories) with ancillary professional services (installation, maintenance, post-sale support). Franchise economics require Totaline partners to commit R$80,000-R$150,000 in store setup plus R$300,000-R$500,000 in initial inventory. The company is private and does not publicly disclose standalone revenue.

Name

Midea Carrier

Legal name

Midea Carrier ABC JV (Joint Venture)

Website

https://mideacarrier.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Midea Carrier is a joint venture between Midea (60%) and Carrier (40%) and the largest air conditioning manufacturer in Latin America. It produces and distributes HVAC systems, household appliances, and parts across Brazil, Argentina, and Chile through a 1M+ unit/year manufacturing base and a multi-brand, multi-channel retail and service network.

Ownership category

akta.pro rank

Product category

HVAC and Air Conditioning Manufacturing

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB)

akta.pro secondary industries

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ), Major Appliances (White Goods) Distribution (CRAOACAA), Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers) (CRACACAB)

Keywords

• Air conditioning manufacturing
• HVAC systems
• Household appliances
• Commercial refrigeration
• Climate control equipment

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices19 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. HVAC Equipment Sales: Sale of air conditioning units (splits, cassettes, multi-splits, chillers, built-in, fan coil, window units, portable), commercial HVAC systems for residential and commercial projects
2. Household Appliances: Sale of microwaves, water heaters, climate controllers, water dispensers, mini-bars, electric ovens, wine coolers under Midea brand
3. Parts and Accessories (Totaline): Distribution of original parts, installation materials and maintenance supplies through Totaline network of 100+ stores across Brazil
4. Technical Services: Technical assistance, installation services and post-sale support through authorized service network

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Midea Carrier is the largest air conditioning manufacturer in Latin America, producing and distributing HVAC systems, air conditioners, household appliances, and refrigeration equipment in Brazil, Argentina and Chile. The company manufactures under five major brands (Midea, Carrier, Springer, Toshiba, Comfee) and distributes parts through the Totaline network, serving both residential consumers and commercial enterprises.

Differentiator

Problem solved

Functional benefit

Brands

• Midea: Combines intelligent design with technology, developing home appliances including microwaves, air conditioners, heaters, climate controllers, water dispensers, mini-fridges, electric ovens, and wine coolers
• Carrier
• Springer
• Toshiba
• Totaline
• Casa Carrier
• Comfee

Products and services

• Midea Brand Household Appliances Microwaves, water heaters, climate controllers, water dispensers, mini-bars (frigobars), electric ovens, and wine coolers (adegas) marketed under the Midea brand for residential consumer use. Combines intelligent design with technology to deliver home appliances.
• Carrier Brand HVAC Systems Complete residential and commercial climate solutions including splits hi wall, cassettes, floor-ceiling, package, multi-split, chillers, built-in, and fan coil systems, founded by Willis Carrier, the inventor of air conditioning. Targets both residential and enterprise commercial projects.
• Springer Brand Air Conditioners Affordable, practical air conditioning solutions including window AC units, split hi wall systems, and portable air conditioners. Founded in 1934, Springer launched the first air conditioner in Latin America and targets Brazilian families with traditional, accessible products.
• Toshiba Brand Air Conditioning Systems Japanese-technology residential and commercial air conditioning including inverter split systems and VRF (Variable Refrigerant Flow) systems. Toshiba products are distributed in Brazil under license through the Midea Carrier joint venture.
• Totaline Parts and Equipment Distribution Distribution of original parts, installation materials, maintenance supplies, and equipment for Midea, Carrier, Springer, and Toshiba brands through a network of 100+ stores (own, franchise, and accredited) across Brazil. Largest HVAC parts distribution network in Brazil.
• Casa Carrier Authorized Retail Stores Authorized store network with 100+ units offering complete product lines of Midea, Carrier, Springer, and Toshiba brands with expert professionals developing personalized climate projects for residential and commercial customers.
• Technical Assistance and Installation Services Professional installation, maintenance, and post-sale technical support services delivered through a certified network of 400+ technical assistance points across Brazil for Midea Carrier HVAC and appliance products.
• Midea Play E-Learning Platform E-learning platform at mideaplay.com.br providing video courses with completion certificates for training authorized partners, technicians, and installers on Midea Carrier products and HVAC technologies.

Quantifiable outcome

• 30% reduction in water usage between 2006-2010
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• GupyminorOthersOnline recruitment platform used for job applications and candidate management. Midea Carrier uses Gupy at mideacarrier.gupy.io for hiring processes.
• Projeto PescarminorOthersSocial responsibility partnership with Project Pescar for 20 years, educating adolescents in vulnerable social situations with professional initiation courses in electromechanics in Canoas, Esteio and Sapucaia municipalities, having trained over 300 youth.
• Trama ComunicaçãominorOthersPress office agency managing media relations for Midea Carrier. Contact: Lori Moscatelli ([email protected]) and Carolina Rios ([email protected]).
• World Green Building Council (GBC)coreStrategic or Co-development PartnerCarrier, through United Technologies, is co-founder of World Green Building Council in multiple countries. Midea Carrier is member of GBC Brasil promoting sustainable construction, LEED certification, and environmental education for industry professionals.
• United Technologies Corporation (UTC)coreStrategic or Co-development PartnerParent company of Carrier since late 1970s. UTC is one of the largest business conglomerates in the United States. Through UTC's support, Carrier developed 9 research and design centers across North America, Europe and Asia.
• Environmental Protection Agency (EPA)coreStrategic or Co-development PartnerEPA partnership since 2003 when Carrier became first air conditioning manufacturer to join EPA Climate Leaders Program. Received Stratospheric Ozone Protection Award for HFC refrigerant innovation reducing environmental impact by 80%.

Scale indicators20 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Samsung Electronics: Sells residential and commercial air conditioners plus home appliances in Brazil and Latin America, directly contesting Midea Carrier across price tiers and channel partnerships.
• Gree Electric Appliances: World's largest AC manufacturer by volume; expanding aggressively in Latin America, directly competing with Midea Carrier in residential split, window and VRF categories.
• Trane Technologies: Commercial HVAC and refrigeration competitor with Latin American operations, competing head-to-head with Midea Carrier's Carrier-brand chillers, VRF and applied systems in large commercial projects.
• Daikin: Global HVAC leader with significant Brazilian and Latin American manufacturing footprint, competing directly with Midea Carrier across residential and commercial air conditioning, VRF, and inverter systems.
• LG Electronics: Manufactures and sells air conditioners and household appliances across Latin America under the LG brand, overlapping with Midea Carrier's Midea and Springer product lines in residential AC and white goods.

Broad incumbents

• Whirlpool: Major appliance incumbent in Brazil (Brastemp, Consul) with overlapping product categories; competes with Midea Carrier in white goods, though Whirlpool has a smaller residential AC presence.
• Bosch (BSH Hausgeräte): Global appliance manufacturer with presence in Latin America; overlaps with Midea Carrier's premium appliance tier and competes indirectly in HVAC-related categories.
• Electrolux: Long-standing Latin American home appliance manufacturer with comparable distribution reach; overlaps with Midea Carrier's appliance portfolio though Electrolux has limited HVAC exposure.

Emerging players

• Haier: Chinese appliance and AC manufacturer expanding in Latin America; competes with Midea Carrier in mass-market residential AC and household appliances.
• Fujitsu General: Japanese inverter and VRF air conditioning specialist with selective Latin American presence, competing for commercial and high-end residential projects against Midea Carrier's Toshiba and Carrier brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/mideadobrasil
• Facebookfacebook.com/Mideabrasil
• LinkedInlinkedin.com/company/mideacarrier

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midea Carrier