Partners Realty
Partners Realty is a privately held, full-service Alabama real estate brokerage offering residential, commercial, land, rental, and property management services across South and Central Alabama through a team of approximately 22 agents and staff headquartered in Montgomery.
- Company typePrivate
- Founded2001
- HeadquartersMontgomery, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Partners Realty does
Partners Realty is a privately held, full-service real estate brokerage headquartered in Montgomery, Alabama, founded in 2001 by TJ Williford and operating across South and Central Alabama. The firm operates four integrated service lines — residential brokerage, commercial brokerage, a specialized land division, and property management — and also runs rental listings for both residential and commercial tenants. Its customer base spans individual home buyers and sellers, commercial tenants and investors (including national retail accounts such as Zaxby's, Petco, Sally Beauty, Citi Trends, and Fleet Feet), land buyers seeking hunting, farm, timber, and development tracts, and landlord clients using the firm's management services.
The firm's technology footprint is conventional for the brokerage industry: an IDX-integrated website surfacing searchable property listings, a ManageBuilding online portal for resident rental applications and account management, and digital marketing tools used for client acquisition. There is no proprietary technology platform disclosed. The team of approximately 22 agents and staff includes a CFO/owner (Graham Cook), a President of the Commercial Division who is a CCIM candidate (Reg Mantooth), a President of the Management Division (Chase Stewart) under whom the management business has grown to become the largest in Central Alabama, and a land team composed of outdoorsmen and multi-generational landowners.
Partners Realty generates revenue primarily from traditional real estate brokerage commissions on closed residential, commercial, and land transactions, and from recurring property management fees (an industry-standard one-month leasing fee plus roughly 10% of monthly rent) on its managed portfolio. The firm also earns transaction-based fees on lease placements in its rental division. Pricing is not publicly disclosed and is negotiated on a per-engagement basis. The company is bootstrapped and privately held, with no external investors, no parent company, and no disclosed funding history.
Partners Realty firmographics
Firmographics- Name
- Partners Realty
- Legal name
- Partners Realty
- Website
- https://partnersrealty.info
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Partners Realty is a privately held, full-service Alabama real estate brokerage offering residential, commercial, land, rental, and property management services across South and Central Alabama through a team of approximately 22 agents and staff headquartered in Montgomery.
- Ownership category
- akta.pro rank
Partners Realty industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Rural Residential & Acreage Homesites Brokerage (BPAJADAE), Recreational Land Brokerage (Hunting, Fishing, Wildlife) (BPAJADAD)
Keywords
Where Partners Realty is headquartered
LocationHeadquarters
- HQ city
- Montgomery
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Partners Realty business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Real Estate Sales Commissions: Traditional real estate brokerage commissions on residential, commercial, and land transactions. Agents represent buyers and sellers in property transactions, earning commission upon closing.
- Property Management Services: Full-service property management for residential and commercial properties. Services include tenant screening, lease negotiation, ongoing tenant communication, maintenance coordination, and financial oversight. Typically charges leasing fee (one month's rent) plus monthly management fee around 10% of rent.
- Rental Property Leasing: Facilitates residential and commercial rentals. The firm lists rental properties, screens applicants, negotiates leases, and coordinates move-ins for both landlords and tenants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Property management fees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Partners Realty product offering
Product offeringCore offering
Partners Realty is a full-service real estate brokerage operating across South and Central Alabama from its Montgomery headquarters. It sells, leases, and manages residential, commercial, and land properties through dedicated divisions staffed by licensed Realtors, brokers, and property managers. Service lines include residential sales (homes, luxury, lots), commercial brokerage (office, retail, industrial, multifamily, investment), land brokerage (hunting, farm, timber, development), property management (tenant screening, lease negotiation, maintenance, financial oversight), and rental listings.
Product overview
Partners Realty is a full-service real estate brokerage firm offering integrated residential, commercial, and land real estate services across Central and South Alabama. The company operates as a unified platform combining five core service lines: Residential Real Estate (homes for sale and luxury properties), Commercial Real Estate (investment properties, retail, office, and industrial spaces), Land Division (hunting, farm, and commercial land), Property Management (tenant and property oversight), and Rental Listings. The firm serves Montgomery, Auburn, Pike Road, and South Alabama markets through a team of experienced agents and brokers.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Services Full-service residential real estate brokerage offering homes for sale, luxury properties, and residential land/lots in Alabama markets including Montgomery, Auburn, and surrounding areas for individual buyers, sellers, and relocating families.
- Commercial Real Estate Services Commercial real estate division providing brokerage services for office spaces, retail, industrial, warehouse, investment properties, and commercial land in Montgomery and broader Alabama markets for business owners, investors, developers, and national tenants.
- Land Division Specialized land brokerage covering hunting land, farm land, timber tracts, and commercial land across Central and South Alabama, staffed by experienced outdoorsmen and landowners for individual buyers, family offices, and recreational landowners.
- Property Management Services Full-service property management for residential and commercial properties including tenant screening, lease negotiation, maintenance coordination, rent collection, and financial oversight for landlords and rental property investors across Central Alabama.
- Rental Properties Residential and commercial rental listings including single-family homes, duplexes, apartments, and commercial spaces for lease in Montgomery and surrounding Alabama areas, facilitated for both landlords and tenants through the ManageBuilding resident portal.
Quantifiable outcome
- Largest property management company in Central Alabama
- +1 more outcomes
Companies that use Partners Realty
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Partners Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Partners Realty partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Zaxby'sminorNational fast food chain client served by the Commercial Division for retail location acquisition and leasing services.
- PetcominorNational pet supply retailer client for commercial site selection and property leasing in the Alabama market.
- Sally BeautyminorNational beauty supply retailer client for commercial space acquisition services.
- Citi TrendsminorDiscount retailer client served for retail location services and property leasing.
- Fleet FeetminorAthletic footwear retailer client for commercial site selection services.
- International Council of Shopping Centers (ICSC)minorProfessional organization membership for commercial real estate professionals. Reg Mantooth is a member, providing access to industry resources and networking.
- Montgomery Area Association of RealtorscorePrimary professional association membership providing insider access to Alabama's housing market, MLS listings, and industry standards. Firm is a proud member.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Partners Realty competitors and assessment
Company assessmentDirect peers
- RE/MAX: Global real estate franchise with a heavy agent-led residential and commercial brokerage model. Comparable in structure (commission-based, agent network, regional offices) and in serving both residential and commercial clients.
- Keller Williams Realty: Largest U.S. real estate franchise by agent count, with strong residential focus and growing commercial and property-management extensions. Directly comparable on agent-led, full-service residential brokerage model.
- Century 21: Global real estate franchise focused on residential sales and leasing. Comparable as a brand-driven brokerage competing for the same residential buyers and sellers in similar U.S. submarkets.
- eXp Realty: Cloud-based, agent-centric brokerage with national reach and aggressive commission economics. Comparable in delivering residential brokerage services and increasingly relevant as a competitor for agent recruitment in Partners Realty's markets.
- Coldwell Banker: Global residential and commercial real estate franchise. Comparable as a multi-discipline brokerage offering residential, commercial, and luxury services through an agent-led model in similar U.S. markets.
- Berkshire Hathaway HomeServices: National residential real estate brokerage franchise network. Directly comparable as a full-service real estate brand competing for the same residential seller/buyer relationships, with multi-state scale Partners Realty lacks.
Others
- Asset Living: Large third-party multifamily and single-family property manager. Comparable on the property-management side of Partners Realty's business, representing both a competitor for management mandates and a benchmark for scaling managed services.
Broad incumbents
- Compass: Tech-enabled national real estate brokerage serving both residential and commercial clients at scale. Broader incumbent with overlapping services; notable for technology and marketing investment that exceeds Partners Realty's stack.
- Redfin: Tech-enabled residential brokerage with an in-house portal and discounted commission model. Overlaps in residential brokerage services and sets a price/technology benchmark Partners Realty must match in digital experience.
Regional players
- Capstone Properties: Nationally recognized multifamily development and management company with prior Alabama ties (Neal Bright was a former VP). Comparable in commercial/multifamily brokerage and management services in the same geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Partners Realty social profiles
Digital presencePartners Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Partners Realty leadership team
Management profileNumber of profiles
Profiles4 records
Partners Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Partners Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Partners Realty
What does Partners Realty do?
Partners Realty is a full-service real estate brokerage operating across South and Central Alabama from its Montgomery headquarters. It sells, leases, and manages residential, commercial, and land properties through dedicated divisions staffed by licensed Realtors, brokers, and property managers. Service lines include residential sales (homes, luxury, lots), commercial brokerage (office, retail, industrial, multifamily, investment), land brokerage (hunting, farm, timber, development), property management (tenant screening, lease negotiation, maintenance, financial oversight), and rental listings.
Is Partners Realty a public or private company?
Partners Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Partners Realty founded?
Partners Realty was founded in 2001. It employs 11 to 50 people.
Where is Partners Realty based?
Partners Realty is headquartered in Montgomery, United States, in the North America region.
How does Partners Realty make money?
Three revenue lines are on record. Real Estate Sales Commissions are the primary driver. The others are property Management Services and rental Property Leasing.
Who are Partners Realty's main competitors?
Direct peers on record are RE/MAX, Keller Williams Realty, Century 21, eXp Realty, Coldwell Banker and Berkshire Hathaway HomeServices. Asset Living is listed as an others. Broad incumbents are Compass and Redfin. Capstone Properties is listed as a regional player.
Does Partners Realty have an API?
No public API is recorded for Partners Realty.
What industry is Partners Realty in?
Partners Realty's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJABAJ, Tenant Representation & Corporate Services Brokerage. Its NAICS code is 53121 and its SIC code is 6531.