Kindred Content

What Kindred Content does

The firmographic record profiles this company as "Kindred Content," a video production company founded in 2013 in Chicago with 1-10 employees, but the substantive source material describes a full-service content marketing agency operating under the legal name Yakkety Yak, founded in 2017 by Ashley Logan and headquartered at 47 S. Washington, Suite 2F, Hinsdale, IL 60521. Yakkety Yak positions itself as an "outsourced CMO" for purpose-driven organizations and social justice causes, offering an integrated portfolio that includes content creation and branding, custom website design and development, video production, SEO and lead generation, branding, virtual event production, and content strategy consulting. The agency's only internally developed product referenced is the IMPAKT Website Tool, a website design/management offering positioned for ease of use.

The service stack is delivered as professional services engagements with custom-scoped pricing — no public rate cards or pricing tiers are disclosed. Customer acquisition runs through a sales-led, relationship-driven motion anchored by the firm's website and direct "Let's Work Together" contact CTAs, with no paid acquisition or channel-partner motion documented. The customer base is concentrated in the nonprofit, social-enterprise, healthcare, and mission-aligned commercial segments; named clients include Chicago Zoological Society (Brookfield Zoo), Cara Chicago, and Ashland Breast Pumps, with approximately nine additional logos visible on the website spanning organizations such as American Brain Foundation, Child Neurology Society, Cradle, Mesirow, and Poetry Foundation.

The firm operates at boutique scale with 1-10 employees, no disclosed funding, no institutional investors, no parent company, and a regional (Chicago-area) geographic footprint. There are no published revenue figures, no AI/ML capabilities documented, no patents or trademarks, no regulatory actions, no mergers or acquisitions, and no partnerships disclosed in the source material. The firm is privately held and founder-owned, with Ashley Logan serving as both Founder and CEO.

Name

Kindred Content

Legal name

Yakkety Yak

Website

https://kindred-content.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Yakkety Yak is a boutique, full-service content marketing agency founded in 2017 in Hinsdale, Illinois, serving purpose-driven organizations, nonprofits, and social-justice causes with content creation, video production, website design, SEO, branding, and virtual event services.

Ownership category

akta.pro rank

Product category

Content Marketing Services

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Content marketing services
• Video production services
• Website design services
• Search engine optimization
• Brand strategy services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing Agency Services: Full-service marketing agency providing content creation, video production, website design, SEO, branding, and virtual event production services. Revenue derived from professional service engagements with clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Kindred Content is a full-service content marketing agency that provides content creation, video production, website design and development, SEO, branding, virtual event production, and content strategy services. The agency functions as an outsourced CMO for purpose-driven organizations and social justice groups, delivering integrated marketing campaigns from strategy through execution.

Product overview

Yakkety Yak operates as a full-service content marketing agency offering a portfolio of integrated marketing services. The core offerings include content creation and branding, website design and development, video production, and SEO/lead generation services. The agency also provides specialized offerings including the IMPAKT Website Tool for website management, virtual event production, and content strategy consulting sessions. These services work together as a unified marketing partnership, with the agency acting as an outsourced CMO for purpose-driven businesses and social justice organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production

Quantifiable outcome

• Impact videos increase donations by 4x
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Cornershop Creative: Cornershop Creative is a Chicago-area creative and content agency serving mission-driven brands with branding, content, and digital services. Directly comparable as a regional boutique serving purpose-driven clients.
• Firespring: Firespring provides marketing, printing, and technology services purpose-built for nonprofits. Comparable in nonprofit client focus and full-service marketing delivery, though larger in scale than the subject firm.
• Lemonlight: Lemonlight is a video production agency serving brands and organizations with explainer, brand, and marketing video content. Directly comparable on the video production dimension of the subject firm's offering.
• Revere: Revere is a boutique digital agency focused on nonprofit and association marketing, offering similar outsourced-CMO-style engagements. Directly comparable in mission-driven vertical specialization and small-team operating model.
• Mabbly: Mabbly is a Chicago-based digital marketing agency offering strategy, web design, content, and SEO. Comparable in size, geography, and integrated marketing service portfolio.

Emerging players

• Animalz: Animalz is a content marketing agency specializing in long-form, strategic content for B2B and SaaS brands. Comparable as a boutique content-led marketing agency, though focused on tech rather than nonprofit verticals.

Regional players

• Walker Sands: Walker Sands is a Chicago-based B2B marketing agency providing content, PR, web, and demand-gen services. Comparable as a Chicago full-service marketing agency, though larger and B2B-oriented rather than mission-driven.

Broad incumbents

• Ogilvy: Ogilvy is a global advertising and marketing agency with a dedicated social impact practice serving nonprofits and purpose-driven brands. Comparable on mission-driven client work but at vastly larger scale and broader service scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/kcgetssocial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kindred Content