What Rox Speed FX does

Rox Speed FX, Inc. is a USA-based, family-owned manufacturer and direct-to-consumer retailer of aftermarket handlebar components, risers, handguards, and traction products serving the motorcycle, ATV, and snowmobile markets. The company was founded by Rocky Cutsforth and is headquartered in Cohasset, Minnesota, where it operates its own factory machining products from aircraft-grade 6061-T6 billet aluminum. Its core technical differentiator is US Patent #6,920,806, which protects a pivoting riser mechanism that allows riders to adjust handlebar position forward and backward; the mechanism is offered in multiple rise heights (1" to 5") and handlebar diameters (7/8", 1 1/8", 1 1/4"), with a specific 2.4-inch SKU for the 2024+ BMW R1300GS platform. Vehicle fitment coverage spans 100+ models across BMW, Honda, Yamaha, Kawasaki, Suzuki, KTM, Triumph, Ducati, Harley-Davidson, Indian, Can-Am, Polaris, Arctic Cat, and Ski-Doo.

The product portfolio extends beyond risers to include block offset risers, aftermarket handlebars (X32 Fatbar, Mini-X), Flex-Tec and Pro-Tec handguards, snowmobile tunnel traction products, SP1 rail-mounted ice scratchers, snowmobile seat covers, ATV dash panels and foot pegs, MOLLE-compatible hard cases, branded apparel, and snocross racing components. The business operates a direct-to-consumer Shopify storefront as its primary channel with phone and email order support, complemented by a global dealer and distributor network; there are no company-owned retail stores. Pricing is unit-based pay-as-you-go with no subscription revenue, products range from $15.95 to $244.95, a 60-day money-back guarantee applies to bar risers, and a Scratch & Dent clearance channel monetizes factory seconds at 40-80% discounts. The company is privately held with no disclosed external funding, no parent company, and operates with 1-10 employees.

Name

Rox Speed FX

Legal name

Rox Speed FX, Inc.

Website

https://roxspeedfx.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rox Speed FX is a USA-based, family-owned manufacturer and direct-to-consumer retailer of patented pivoting handlebar risers, handlebars, handguards, and traction products for motorcycle, ATV, and snowmobile riders, selling primarily through its Shopify storefront and a global dealer network.

Ownership category

akta.pro rank

Product category

Powersports Accessories

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC)

Keywords

• Powersports accessories
• Handlebar risers
• Motorcycle handlebars
• Snowmobile accessories
• ATV accessories

Headquarters

HQ city

Cohasset

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Hardware Sales - Handlebar Risers: One-time purchase of handlebar risers, handguards, and related accessories. Products range from $15.95 to $244.95 depending on product type and features.
2. Combo Kit Sales: Complete handlebar/riser upgrade kits bundling risers with handlebars and bar pads. Prices from $123.95 to $189.95 per kit.
3. Snowmobile Accessories: Seat covers ($199.95-$249.95), handguards, handlebars, and tunnel traction products for snowmobiles.
4. Apparel and Merchandise: Branded clothing including t-shirts ($22.95-$25.99), hoodies ($59.95), beanies ($19.95), stickers, and keychains.
5. Scratch & Dent / Clearance: Factory seconds and overstock items at discounted prices (40-80% off) with same functionality guarantee.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Rox Speed FX designs, manufactures, and sells aftermarket handlebar risers, handlebars, handguards, and traction products for motorcycles, ATVs, and snowmobiles. The flagship product is a patented pivoting handlebar riser that allows riders to adjust bar position forward and backward. The company manufactures its products in its own factory in the USA using aircraft-grade aluminum, and sells directly to consumers through its Shopify storefront as well as through a dealer/distributor network.

Product overview

Rox Speed FX is a USA-based, family-owned manufacturer of handlebar components and traction products for motorcycles, ATVs, and snowmobiles. The product portfolio centers on patented pivoting handlebar risers (available in 1" to 5" heights) and block offset risers, complemented by handlebars (X32 Fatbar, Mini-X), handguards (Flex-Tec, Pro-Tec), and complete combo kits bundling these components. The company also produces snowmobile-specific products including tunnel traction (grips, strips), seat covers, ice scratchers, and snocross race parts, as well as ATV accessories (dash panels, foot pegs) and branded apparel. Products are distributed directly and through powersports retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Pivoting Handlebar Risers Patented pivoting risers that allow riders to adjust handlebar position forward and backward. Available in various heights (1" to 5") and for different handlebar diameters (7/8", 1 1/8", 1 1/4"). Made in USA from aircraft-grade aluminum.
• Block Offset Risers Fixed-height block risers that provide offset positioning for handlebars. Available in 1" to 1.5" heights for various handlebar sizes.
• Handlebars Aftermarket handlebars including X32 Bend Fatbar (1 1/8") and Mini-X aluminum snowmobile handlebars. Built using aircraft-grade heat-treated aluminum.
• Flex-Tec Handguards Flexible hand protection for motorcycles, ATVs, and snowmobiles. Gen 3 design available with various mount options including swivel mounts.
• Pro-Tec Handguards Heavy-duty hand protection designed for race sleds or riders wanting extra protection. Available in standard and Lite versions for reduced weight.
• Combo Kits Complete handlebar and riser upgrade kits bundling handlebars, risers, and bar pads. Available for motorcycles (Honda Grom, DR650, DRZ400, KLR650, XR650L), ATVs (Yamaha Grizzly, Kawasaki Brute Force), and snowmobiles. Prices range from $123.95 to $189.95.
• Snowmobile Tunnel Traction Products Traction products for snowmobile tunnels including tunnel grips (rivet-on and stick-on), grip strips, and edge grippers available in 3" or 5" widths.
• SP1 Rail Mounted Ice Scratchers Rail-mounted ice scratchers for snowmobiles, originally designed for Ski-Doo but compatible with most rails. Features reverse operation capability without damage.
• Snowmobile Seat Covers Handmade premium seat covers designed for cold temperatures. Available in Standard ($199.95) and Versi Grip Pro Grip ($249.95) variants for Polaris Matryx, Axys RMK, Skidoo Summit, and other sled models.
• ATV Foot Pegs Utility ATV foot pegs for enhanced grip and durability on all-terrain vehicles.
• ATV Dash Panels Custom dash panels for ATV models including Honda TRX450/400EX and 250EX/X.
• Hard Cases (MOLLE Tech System) Protective hard cases in various sizes (12", 17", 18") with MOLLE Tech System compatibility for snowmobile cargo organization.
• ROX-Merch Apparel Branded clothing including t-shirts ($22.95-$25.99), hoodies ($59.95), beanies ($19.95), stickers, and keychains.
• Scratch & Dent / Clearance Items Overstock and blemished risers sold at discounted prices (40-80% off). All items are 100% functionally perfect with minor surface imperfections or color mismatches.
• Snocross Parts Race-specific components including ISOC snocross number plates (front and rear), dorsal plates for ski stiffening, bulkhead braces, and ZR200 riser/handlebar kits.
• Africa Twin Fender Riser Front fender riser kit specifically designed for the Honda Africa Twin CRF1000L.

Quantifiable outcome

• Less than 30 minutes installation time reported by customers for riser upgrades
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Spiegler PerformanceminorChannel Partner/ Reseller/ DistributorThird-party brake line supplier recommended on fitment charts for motorcycles requiring extended brake lines when installing taller risers (e.g., BMW F650GS needs +2 inch brake line). Not an official partnership but frequently cross-referenced as a resource for customers needing cable modifications.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Speedwerx: Speedwerx makes performance and accessory products for snowmobiles, including handlebars and snocross components. It overlaps directly with Rox's snocross-specific parts (number plates, dorsal plates, ZR200 riser kits) serving racing-oriented riders.
• Renthal: Renthal is a leading manufacturer of motorcycle, bicycle, ATV, and snowmobile handlebars plus risers and controls. It is a direct peer in the handlebar/mount category with overlapping customer base across motocross, ADV, and snowmobile riders that Rox also targets.
• Barkbusters: Barkbusters designs and sells handguards and hand protection systems for motorcycles, ATVs, and snowmobiles. It directly competes with Rox's Flex-Tec and Pro-Tec handguard product families and shares the same ADV/dual-sport/distributor go-to-market.
• ProTaper: ProTaper manufactures aftermarket handlebars, risers, and control components for motocross, off-road, and ATV markets. It is a direct competitor to Rox Speed FX's motorcycle handlebar/riser product line, particularly in dirt bike and dual-sport segments where both brands pursue similar riders.
• Cycra Performance: Cycra makes handguards, braces, and bodywork accessories for off-road motorcycles and ATVs. It is a direct competitor in the handguard category and serves many of the same Honda/Yamaha/Kawasaki fitments that Rox covers.
• Holz Racing Products: Holz Racing Products manufactures snowmobile performance and chassis components, including risers, bulkhead braces, and bumpers. It is a direct peer in the snowmobile riser and chassis-accessory categories where Rox also competes.
• IMS (Intermountain Snowmobile): IMS produces snowmobile accessories including seat covers, traction products, and bumpers. It directly overlaps with Rox's snowmobile seat-cover and tunnel-traction product lines and shares Ski-Doo/Polaris/Arctic Cat fitment focus.
• Stud Boy: Stud Boy manufactures snowmobile traction studs, ice scratchers, and handlebar accessories. It is a direct peer in the snowmobile-handlebar and traction categories where Rox's SP1 Ice Scratchers and tunnel grips compete.

Emerging players

• AXP Racing: AXP Racing designs protective skid plates, handguards, and accessories for off-road motorcycles. It is an emerging competitor in the handguard and chassis-protection category with overlapping customer base in the EU and US enduro markets that Rox also addresses.
• Enduro Engineering: Enduro Engineering produces skid plates, engine guards, and accessory hardware for off-road motorcycles and ATVs. It is an adjacent competitor to Rox in the dirt-bike/dual-sport accessory market with partial product overlap in handguards and chassis protection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/RoxSpeedFXinc
• Facebookfacebook.com/roxspeedfx
• Instagraminstagram.com/roxspeedfx
• LinkedInlinkedin.com/company/rox-speed-fx-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rox Speed FX