Roadracing World & Motorcycle Technology

What Roadracing World & Motorcycle Technology does

Roadracing World & Motorcycle Technology is a privately held digital and print motorcycle road racing publication operating under the legal entity Roadracing World Publishing, Inc. and headquartered in Lake Elsinore, California. The publication has been producing a monthly magazine since 1991 covering professional and amateur road racing series including MotoGP, MotoAmerica, World Superbike, British Superbike, American Flat Track, FIM Endurance, and numerous club, vintage, and regional series spanning more than 50 racing categories.

The company's core products are a monthly print magazine, a digital magazine subscription delivered via a third-party Pagesuite platform, an online merchandise and subscription store, a YouTube video content channel, an event calendar, and the Action Fund charitable initiative focused on rider safety. The platform is built on a standard WordPress content management system that hosts approximately 19,073 pages of editorial content covering race results, breaking news, rider features, product technology, and technical articles.

Revenue is generated through three primary streams: recurring magazine subscriptions (digital and print), digital advertising and promotional placements on the website and digital edition, and hardware sales of branded merchandise through the online store. Pricing is not publicly disclosed. The go-to-market motion is community-led, relying on social media engagement (43,094 Facebook fans, 19,223 Instagram followers, 16,430 Twitter followers, 1,200 YouTube subscribers), an owned event calendar, and direct email/newsletter communication to reach motorcycle racing enthusiasts and the broader motorsport community. The company reports coverage across at least ten countries including the USA, UK, Australia, Japan, Spain, Italy, the Netherlands, France, Germany, and Malaysia, although the operational footprint remains US-based.

Name

Roadracing World & Motorcycle Technology

Legal name

Roadracing World Publishing, Inc.

Website

https://roadracingworld.com

Company type

Private

Operating status

Operating

Short description

Roadracing World & Motorcycle Technology is a privately held US-based digital and print magazine covering motorcycle road racing across professional and amateur series worldwide, monetizing through subscriptions, advertising, and merchandise for racing enthusiasts and the motorsport industry.

Ownership category

akta.pro rank

Product category

Motorcycle Racing Media

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYMPAJAEAI

Automotive & Transportation Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

Keywords

• Motorcycle racing news
• Racing magazine publication
• Motorsports media content
• Motorcycle technology reviews
• Racing event coverage

Headquarters

HQ city

Gloucester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine Subscriptions: Revenue from digital and print magazine subscriptions through store.roadracingworld.com
2. Merchandise Store: Sale of branded merchandise through the online store
3. Digital Advertising: Banner advertisements and promotional placements on the website and digital magazine

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Roadracing World & Motorcycle Technology publishes a monthly motorcycle road racing magazine (in print and digital formats) covering MotoGP, MotoAmerica, World Superbike, American Flat Track, and amateur racing series. It sells digital subscriptions and branded merchandise through its own online storefront, and generates revenue from advertising on its owned website and digital magazine. The publication provides news, race results, technical product reviews, rider features, and event coverage to a global community of motorcycle enthusiasts.

Product overview

Roadracing World & Motorcycle Technology is a motorcycle racing news publication offering a suite of products including a monthly print and digital magazine, a digital subscription service, an online merchandise store, a charitable Action Fund initiative, an event calendar, and video content through YouTube. The publication covers multiple racing disciplines including MotoGP, MotoAmerica, World Superbike, flat track, and amateur racing series, providing race results, breaking news, rider features, and technical content to the motorcycling community.

Differentiator

Problem solved

Functional benefit

Products and services

• Roadracing World Magazine A monthly print and digital motorcycle riding, racing, and technology magazine providing news, race results, and feature articles about motorcycle road racing at professional and amateur levels including MotoGP, MotoAmerica, World Superbike, and American Flat Track.
• Digital Magazine Subscription Online digital edition of the Roadracing World magazine available by subscription, allowing readers to access current and past issues digitally via the PageSuite platform.
• Roadracing World Online Store Online merchandise and subscriptions e-commerce store selling Roadracing World branded products and digital/print subscriptions to consumers globally.
• Event Calendar Online calendar of motorcycle racing events and track days for the racing community, hosted on the roadracingworld.com website.
• Video Content Hub Embedded and linked video content on the Roadracing World YouTube channel, including race highlights, interviews, and rider features.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Motorcycle.com: Motorcycle.com is a large generalist motorcycle review and news site covering sport bikes, cruisers, adventure bikes, and racing. It is broader in scope than Roadracing World but reaches the same enthusiast audience and competes for the same digital advertising and affiliate revenue.
• Motor Cycle News (MCN): MCN is the UK's flagship weekly motorcycle newspaper covering road racing, superbike, and general motorcycle news. It is a much larger and broader incumbent serving the same road racing content category and overlapping the European portion of Roadracing World's audience.

Emerging players

• Bike EXIF: Bike EXIF is a digital motorcycle media brand focused on custom and vintage motorcycles with strong visual content. While more lifestyle-oriented, it overlaps in enthusiast audience and ad inventory competition with Roadracing World, particularly in the aftermarket and parts advertising market.
• Motocross Action Magazine: Motocross Action is a long-running US off-road motorcycle racing magazine. While its racing discipline (motocross) differs from road racing, it shares the same enthusiast media business model, the same racing-team advertiser base, and overlapping readership in the broader motorcycle racing community.

Direct peers

• Cycle News: Cycle News is a long-running US motorcycle racing publication covering supercross, motocross, and road racing. It is the closest direct competitor to Roadracing World in the US motorcycle road racing media niche, sharing the same audience of racing enthusiasts and the same mix of print/digital editorial and race coverage.
• Visordown: Visordown is a UK-based motorcycle news and reviews site with extensive road racing and World Superbike coverage. It is a direct peer in the digital motorcycle racing media space and a comparable subscription-advertising publisher model.
• Asphalt & Rubber: Asphalt & Rubber is a digital motorcycle publication focused on sport bikes, road racing, and new model reviews. It competes directly for the same road-racing enthusiast readership and serves the same OEM/parts advertiser base.
• Ultimate Motorcycling: Ultimate Motorcycling is a digital-first motorcycle media outlet covering reviews, racing, and industry news. It competes directly with Roadracing World for motorcycle racing enthusiast readership and OEM/aftermarket advertising dollars, with a comparable subscription and advertising revenue model.

Others

• RevZilla / Common Tread: RevZilla is a major US motorcycle gear and parts e-commerce retailer with an editorial content arm (Common Tread). While primarily a retailer, its content and video operation competes for the same enthusiast attention and aftermarket brand ad budgets that Roadracing World relies on.
• MotoAmerica: MotoAmerica is the official sanctioning body for professional motorcycle road racing in the US and a major editorial subject for Roadracing World. While not a direct media competitor, it controls series media rights and team/sponsor relationships that materially shape Roadracing World's coverage and revenue environment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/roadracingworld
• YouTubeyoutube.com/user/RoadracingWorld2012
• Facebookfacebook.com/roadracingworld
• Instagraminstagram.com/Roadracing_world

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roadracing World & Motorcycle Technology