Centrum Valley Farms

What Centrum Valley Farms does

Centrum Valley Farms is a privately held egg production company headquartered in Clarion, Iowa, operating as a subsidiary of the Versova Family of Companies. Founded in 2011 as a partnership between the Dean, Henning, and Boomsma families, the company produces and sells shell eggs and liquid egg products from on-farm processing and packaging facilities in north-central Iowa. Its product lines are sold through direct B2B channels to grocery and foodservice customers, with no consumer-facing brand of its own disclosed. Revenue is generated through transaction-based sales of shell and liquid eggs, with pricing conducted on a quote-based B2B basis that is not publicly disclosed.

The company's core technology is the integrated on-farm processing and packaging model, which is designed to assure safety, freshness, and quality before eggs are shipped to customers. Centrum Valley's technology stack is centered on food safety and animal welfare systems rather than on digital or AI capabilities: it follows the FDA Egg Safety law, operates a full Hazard Analysis and Critical Control Points (HACCP) program, runs a Salmonella enteriditis (SE) prevention program with flock testing and vaccination, maintains an on-farm biosecurity program, provides on-site USDA verification, undergoes third-party audits, and participates in the United Egg Producers Certified Animal Welfare program. The company employs a corporate veterinarian and trained animal care teams, and it engages local grain farmers to supply feed inputs.

From a business model perspective, Centrum Valley Farms operates as a mid-sized B2B commodity-plus producer with a 251-500 employee base. Its go-to-market is direct sales of processed shell and liquid eggs to enterprise buyers, supplemented by an active community engagement program including a partnership with the Iowa Egg Council's Cracking Hunger program through which Versova donates approximately 125,000 eggs per month to local food pantries. Marketing is limited to organic social channels (Facebook, LinkedIn), a corporate blog focused on education and community impact, and a Versova-affiliated career portal. The ownership structure is a family partnership under a strategic operating parent, with no venture capital, private equity, or institutional investor ownership evidenced.

Name

Centrum Valley Farms

Legal name

Centrum Valley Farms

Website

https://centrumvalleyfarms.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Centrum Valley Farms is a privately held, north-central Iowa producer of shell and liquid eggs with on-farm processing and packaging, operating as a subsidiary of the Versova Family of Companies and selling directly to B2B grocery and foodservice customers.

Ownership category

akta.pro rank

Product category

Shell and Liquid Egg Production

NAICS

Chicken Egg Production (112310)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Layer Hen Egg Production (Table Eggs) (AFAEADAB)

Keywords

• Shell egg production
• Liquid egg products
• Egg farming
• Food safety compliance
• Animal welfare certification

Headquarters

HQ city

Clarion

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Shell Eggs Sales: Production and sale of shell eggs processed and packaged directly on farms
2. Liquid Eggs Sales: Production and sale of liquid egg products

Distribution channels2 records

Marketing channels4 records

Core offering

Centrum Valley Farms produces and sells shell eggs and liquid egg products, with eggs processed and packaged directly on its farms in north-central Iowa before shipment. The company supplies B2B customers such as grocery retailers and food service providers, supported by FDA Egg Safety Rule compliance, HACCP, Salmonella prevention, on-site USDA verification, third-party audits, and United Egg Producers Certified animal welfare practices.

Product overview

Centrum Valley Farms operates as an egg production company offering two primary product lines: shell eggs and liquid eggs. Established in 2011 as a partnership between the Dean Family, Henning Family, and the Boomsma Family, the company processes and packages eggs directly on their farms in north-central Iowa. As part of the Versova Family of Companies, they maintain quality assurance through food safety programs, animal welfare certifications, and environmental sustainability practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Shell Eggs Fresh shell eggs produced, processed, and packaged directly on Centrum Valley Farms' Iowa farms and sold to B2B customers such as grocery retailers and food service providers seeking safe, high-quality eggs with documented food safety and animal welfare compliance.
• Liquid Eggs Liquid egg products produced by Centrum Valley Farms as a leading producer of shell and liquid eggs, offered to B2B food service and industrial customers requiring pasteurized liquid egg for further processing or prepared food applications.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Iowa Egg Council Cracking Hunger ProgramcoreGTM or Marketing PartnerMonthly partnership where Versova donates 125,000 eggs per month to support local food pantries and Iowans in need. This initiative collects monthly donations from egg farmers across Iowa to support hunger relief.
• Local Food Banks and PantriescoreGTM or Marketing PartnerDirect partnerships with local food banks and pantries receiving egg donations through the Cracking Hunger program, ensuring families have access to fresh eggs.
• United Egg ProducerscoreOthersParticipates in United Egg Producers Certified Animal Welfare Program with the strictest standards in the industry as part of the farm's commitment to providing safest, best-quality eggs.
• Local Grain FarmersminorStrategic or Co-development PartnerSupports local farmers by contracting their grain products, contributing to the local agricultural economy and community success.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Vital Farms: Pasture-raised shell egg brand and Certified B Corporation with a small-farm network, illustrating the higher-margin, welfare-positioned niche competing for the same retail shelf space as Centrum Valley's eggs.
• Egg Innovations: Specialty producer of pasture-raised and organic eggs with a family-farm network, representing the premium, welfare-positioned segment of the same shell-egg category Centrum Valley serves.

Direct peers

• Hickman's Family Farms: Family-owned, multi-state shell egg producer with on-farm processing, directly comparable to Centrum Valley's family partnership structure and B2B distribution model.
• Michael Foods: Major U.S. processor of liquid, frozen, and dried egg products serving food-service and industrial customers, directly comparable to Centrum Valley's liquid-egg product line.
• Daybreak Foods: Regional shell and liquid egg producer operating in the Midwest with integrated processing, comparable to Centrum Valley in scale, geography, and product categories.
• Cal-Maine Foods: The largest U.S. producer of shell eggs, operating a multi-state, vertically integrated layer and processing business directly comparable to Centrum Valley's farm-to-customer shell and liquid egg model.
• Rose Acre Farms: The second-largest U.S. shell egg producer with integrated processing and significant presence in the Midwest, making it a direct comparable in scale, geography, and product mix.

Broad incumbents

• Cargill: Global agribusiness with egg processing and ingredient operations supplying food manufacturers and food service; comparable as a large incumbent in the broader egg and egg-ingredient value chain.
• Post Holdings: Diversified food holding company with a significant egg-products segment (Michael Foods), making it a broad incumbent with overlapping capabilities in liquid and processed egg products.

Others

• Versova: Parent company and operator of multiple egg farms in the Midwest; comparable as the corporate parent overseeing Centrum Valley and as an aggregator of similar family-partnership egg operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/centrumvalleyfarms
• LinkedInlinkedin.com/company/versova

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centrum Valley Farms