Maidstone

What Maidstone does

Maidstone, operating as MAIDSTONE | DXV (legal name MAIDSTONE | DXV), is a US-based manufacturer and retailer of luxury bathroom and kitchen fixtures, headquartered in Mountain Top, Pennsylvania, with 51-100 employees and a website at maidstonesupply.com, while consumer-facing commerce runs through maidstonedxv.com. The company was founded in 2012 and currently operates as a premium sub-brand within American Bath Group, a larger US bathroom fixture manufacturer; the brand's product catalogue is hosted on the parent's infrastructure (americanbathgroup.com) and customer-loyalty programs reference abgrewards.com.

The product portfolio centers on luxury bathtubs spanning cast iron, copper, solid surface, MINERALCAST (a proprietary mineral-cast composite), acrylic, carbon fiber, and marble constructions, offered in freestanding, drop-in, alcove, clawfoot, hydrotherapy, Japanese soaking, walk-in, and fluted exterior formats. Adjacent categories include vanities (single, double, floating, console), bathroom sinks (pedestal, vessel, console), kitchen sinks (fireclay, copper, cast iron), bathroom and kitchen faucets in widespread, centerset, bridge, single-post, wall-mount, freestanding, and deck-mount configurations, complete shower systems (kits, exposed sets, wall-mount, bases, drains), toilets and bidets, and a Wellness line (plunge and soaking tubs). Products range from roughly $500 for accessory SKUs to over $22,000 for premium cast iron or large-format designer bathtubs.

The business runs on a one-time hardware-sale model, monetized through a hybrid channel combining a directly operated Shopify DTC storefront (maidstonedxv.com) and an authorized dealer network surfaced through a Where-to-Buy locator. Marketing is content-led, organized around three proprietary "Design Movements" (Classic, Golden Era, Contemporary) representing 150 years of design heritage and surfaced through an Inspiration Hub blog, an Instagram presence (@maidstonedxv), and an email newsletter. Customer segments are three: luxury homeowners specifying statement-piece bathrooms, interior designers and architects specifying fixtures for high-end residential and hospitality projects, and luxury builders/developers requiring premium fixtures for property specifications. The company is privately held with no disclosed revenue, funding history, or management roster in the available data.

Name

Maidstone

Legal name

MAIDSTONE | DXV

Website

https://maidstonesupply.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Maidstone, operating as MAIDSTONE | DXV, is a US luxury bathroom and kitchen fixture manufacturer and retailer, selling premium bathtubs, vanities, sinks, faucets, and shower systems through its DTC website and authorized dealers to luxury homeowners, interior designers, and high-end builders under American Bath Group.

Ownership category

akta.pro rank

Product category

Luxury Bathroom Fixtures

NAICS

Plastics Plumbing Fixture Manufacturing (326191)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)

akta.pro secondary industries

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD), Plumbing Fixtures & Faucets Showrooms (CRAIAFAC), Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)

Keywords

• Luxury bathroom fixtures
• Cast iron bathtubs
• Designer plumbing products
• Premium bath vanities
• MINERALCAST solid surface

Headquarters

HQ city

Mountain Top

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Luxury Bathroom Fixtures Sales: One-time purchase model for luxury bathroom products including bathtubs, vanities, sinks, faucets, and shower systems. Products are sold at premium price points ranging from hundreds to tens of thousands of dollars per unit.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Maidstone manufactures and sells luxury bathroom fixtures for residential projects, including bathtubs, vanities, sinks, faucets, showers, toilets, and countertops. Products are offered in premium materials—cast iron, copper, MINERALCAST (proprietary solid surface), solid surface, acrylic, carbon fiber, and marble—targeting affluent homeowners, interior designers, and custom home builders through direct e-commerce and an authorized dealer network.

Product overview

MAIDSTONE | DXV is a luxury bathroom fixtures brand offering an extensive portfolio of products organized around three design movements: Classic, Golden Era, and Contemporary. The core product lines include Bathtubs (freestanding, cast iron, solid surface, copper, acrylic, marble, carbon fiber, and specialty soaking/hydrotherapy styles), Vanities (single and double sink configurations in floating, console, and freestanding styles), Bathroom Sinks (pedestal, vessel, console), Kitchen Sinks (fireclay, copper, cast iron) and Kitchen Faucets, Bathtub Faucets (freestanding, deck mount, wall mount), Bathroom Sink Faucets (widespread, centerset, bridge), Showers (kits, exposed sets, wall mount systems, bases), Toilets & Seats, and Wellness products (plunge and soaking tubs). Products are crafted from premium materials including cast iron, copper, solid surface, acrylic, marble, and carbon fiber composites. The brand operates under American Bath Group and emphasizes timeless design with elevated performance for luxury residential interiors.

Differentiator

Problem solved

Functional benefit

Brands

• DXV: Premium sub-brand designation for luxury bath products including bathtubs, vanities, and fixtures.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• American Bath GroupcoreOEM/ Whitelabel/ Licensing PartnerMAIDSTONE | DXV is a premium sub-brand owned and operated by American Bath Group, a major manufacturer of bathroom fixtures. The brand leverages ABG's manufacturing capabilities and distribution infrastructure while operating its own design identity and e-commerce platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Duravit: Duravit is a German premium bath fixtures manufacturer offering designer bathtubs, washbasins, vanities, and shower systems. Highly comparable to MAIDSTONE | DXV on luxury designer positioning, European design heritage, and direct engagement with interior designers and architects.
• MTI Baths: MTI Baths is a US-based manufacturer of designer luxury bathtubs, shower bases, and sinks sold through designer showrooms. Direct peer to DXV on US luxury tub manufacturing, designer-channel distribution, and material variety (acrylic, stone, metal).
• Wetstyle: Wetstyle is a Canadian premium bath brand specializing in luxury bathtubs, sinks, and shower bases crafted from composite materials. Comparable to DXV on premium solid-surface/composite tubs, designer/specifier positioning, and limited-edition aesthetic collections.
• Victoria + Albert Baths: Victoria + Albert Baths is a UK-based manufacturer of luxury freestanding bathtubs and sinks made from proprietary volcanic limestone composite. Closely comparable to DXV on luxury freestanding tubs as hero SKUs, proprietary composite material innovation, and premium price points.
• Villeroy & Boch: Villeroy & Boch is a heritage European premium bath brand producing designer bathtubs, sinks, vanities, and faucets. Comparable to DXV on luxury aesthetic positioning, multi-material manufacturing, and designer/specifier channel focus.

Emerging players

• BainUltra: BainUltra is a Canadian manufacturer of luxury therapeutic bathtubs and spas with strength in hydrotherapy and wellness. Comparable to DXV's wellness and hydrotherapy product lines and luxury positioning, though BainUltra is more focused on therapeutic/whirlpool technology.
• Blu Bathworks: Blu Bathworks is a North American boutique luxury bath brand offering tubs, sinks, faucets, and accessories designed by international designers. Comparable to DXV on luxury boutique positioning, designer collaborations, and premium designer-channel distribution.

Broad incumbents

• TOTO: TOTO is a global premium bath fixtures manufacturer with strength in toilets, bidets, lavatories, and luxury tubs. Directly comparable on luxury bath positioning and design-led showroom strategy, though TOTO is broader and significantly larger than the DXV sub-brand.
• Hansgrohe (Axor): Hansgrohe is a global premium bath fittings manufacturer; its Axor sub-brand is a luxury designer faucet and shower line. Comparable to DXV's premium faucet and shower offerings and designer/specifier channel focus, though Hansgrohe is far broader and more established.
• Kohler: Kohler is one of the largest US-based bath and kitchen fixture manufacturers with a deep luxury and mid-market portfolio. Highly comparable to MAIDSTONE | DXV on product categories (bathtubs, sinks, faucets, showers, vanities) but operates at much broader scale with global brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/maidstonedxv
• Xx.com/maidstonesupply
• Facebookfacebook.com/maidstonesupply
• LinkedInlinkedin.com/company/maidstonesupply

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maidstone