Food Equipment Company

What Food Equipment Company does

Food Equipment Company (legal entity Wilson Restaurant Supply Inc.) is a privately held wholesale distributor of commercial restaurant equipment, supplies, and furniture, founded circa 1954 and operating from a single 80,000-square-foot warehouse and showroom at 34 Tedwall Court, Greer, South Carolina. The company aggregates approximately 3,058 SKUs across 16 product categories sourced from more than 50 brand manufacturers (including Winco, Cambro, Vollrath, TableCraft, Supera, CAC China, Libbey, Atosa USA, Manitowoc, and others), positioning itself as a one-stop supplier to commercial restaurant operators in the United States. It also operates a private-label house brand, Supera, covering commercial refrigeration, cooking equipment, and food-display merchandise, which is the company's most prominent forward product signal.

The underlying technology stack is intentionally light: a WordPress-based e-commerce storefront at foodequipmentcompany.com with product imagery served via the Beedash CDN, supporting catalog browsing, vendor filtering, and a quote-build cart workflow with "Add to Quote" CTAs across all SKUs. Differentiated service offerings layered on top of the catalog include in-house CAD kitchen design and an embedded equipment financing application routed through Quickspark that delivers "No Payment For Up to 90 Days" promotional terms to qualified customers. The site is SSL-encrypted and the privacy policy references GDPR-style and COPPA-style data-handling practices.

The business model is primarily transactional hardware resale supplemented by light professional services. Pricing is quote-based and not publicly listed; revenue is generated through one-time equipment sales, custom-order sourcing, CAD design services, and a referral-based financing flow. Go-to-market is sales-led, combining digital catalog exposure with phone-based inside sales (local and toll-free lines), an in-person showroom experience, and external channel partnerships — specifically authorized "PCR Dealer" status and a "Kitchen Spot Expert" designation — that extend reach beyond the company's direct sales footprint. The company markets itself as "the Professional's Choice for Restaurant Equipment, Supplies, and Furniture."

Name

Food Equipment Company

Legal name

Wilson Restaurant Supply Inc.

Website

https://foodequipmentcompany.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Food Equipment Company (Wilson Restaurant Supply Inc.) is a privately held Greer, South Carolina-based wholesale distributor of commercial restaurant equipment, supplies, and furniture, operating an 80,000 sq ft warehouse with 3,000+ SKUs across 16 categories from 50+ brand manufacturers for U.S. commercial restaurant operators.

Ownership category

akta.pro rank

Product category

Commercial Restaurant Equipment Distribution

NAICS

Meat and Meat Product Merchant Wholesalers (42447), Poultry and Poultry Product Merchant Wholesalers (42444), Fish and Seafood Merchant Wholesalers (42446)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)

akta.pro secondary industries

Commercial Cooking Equipment & Parts Wholesale (AFAIALAJ), Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Commercial restaurant equipment
• Foodservice supplies
• Commercial kitchen furniture
• Restaurant equipment distribution
• Commercial kitchen supplies

Headquarters

HQ city

Greer

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Restaurant Equipment & Supply Resale: Core one-time transactional revenue from resale of commercial restaurant equipment, smallwares, tabletop, refrigeration, disposables, furniture, and janitorial supplies sourced from 50+ brand manufacturers (Winco, Cambro, Vollrath, TableCraft, Supera, etc.). Customers submit online quote requests, place phone orders, or purchase in-showroom.
2. Custom Order Sourcing: Bespoke sourcing service where the company's team custom-orders equipment from manufacturer partners to match specific customer specifications for new kitchen builds, refreshes, or specialty appliances.
3. CAD Design Services: Fee-generating (or value-add) kitchen layout design service producing CAD drawings for restaurant operators building or redesigning commercial kitchens.
4. Equipment Financing Referral / Origination: Referral-driven financing flow routed through Quickspark (Quickspark application URL linked from the site) enabling qualified customers to receive "No Payment For Up to 90 Days" promotional terms on equipment purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Food Equipment Company is a wholesale distributor of commercial restaurant equipment, supplies, and furniture, offering 3,058+ SKUs across 16+ product categories from 50+ brand manufacturers. The company supplements its catalog with custom-sourcing for specialty items, complimentary CAD kitchen design services, and equipment financing through a Quickspark partnership. Its primary customers are commercial restaurants and foodservice operators, with sales conducted through e-commerce, phone-based inside sales, and a physical showroom.

Product overview

Food Equipment Company operates as a single multi-category catalog-plus-services offering for the foodservice industry rather than a modular software platform. The core is the Equipment & Supplies catalog, which aggregates 3,058 SKUs across 16 product categories (Cooking Equipment, Refrigeration, Food Preparation, Ice Machines, Smallwares & Kitchen Accessories, Tabletop, Storage & Transportation, Beverage & Bar, Concessions & Food Service, Cleaning & Facility, Plumbing, Chef Apparel, Dish Washing Equipment, Furniture, Disposables, and Food Display & Merchandising), sourced from more than 60 vendor brands including Winco, Cambro, Vollrath, TableCraft Products, CAC China, Tuxton China, Libbey Glass, Anchor Hocking, Atosa USA, Dexter Russell, Vollrath, Mundial, and others. The proprietary Supera private-label line (highlighted on the homepage as 'High Quality Equipment At Just The Right Price') provides the company's own commercial refrigeration, cooking, and food-display merchandise. Wrapped around the catalog are two professional services: in-house CAD Design Services for restaurant kitchen layouts and an Equipment Financing program (with applications processed through QuickSpark) offering 'No Payment For Up to 90 Days' to qualified customers. The company positions itself as a 'PCR Dealer' and 'Kitchen Spot Expert' and operates from an 80,000 sq ft warehouse with over $2 million in stock at 34 Tedwall Court, Greer, SC.

Differentiator

Problem solved

Functional benefit

Brands

• Supera: Private-label / house brand of commercial refrigeration, cooking, and food display equipment prominently featured on the Food Equipment Company site.

Products and services

• Equipment & Supplies Catalog A wholesale catalog of 3,058+ SKUs of commercial restaurant equipment, supplies, and furniture spanning 16+ product categories (e.g., cooking, refrigeration, prep, smallwares, furniture) sourced from 50+ brand manufacturers. Sold to commercial restaurant operators and foodservice businesses via the company's e-commerce site, phone-based inside sales, and showroom.
• CAD Kitchen Design Services Complimentary professional kitchen layout design services using CAD software, helping restaurant operators and foodservice buyers plan equipment placement and workflow prior to purchasing from the company's catalog.
• Equipment Financing Program Integrated equipment financing facilitated through a partnership with Quickspark, allowing restaurant and foodservice buyers to finance equipment purchases via the company's purchase flow.
• Custom Sourcing Service Special-order and custom sourcing service that locates specialty, hard-to-find, or non-catalog restaurant equipment and supplies through the company's manufacturer network on behalf of buyers.

Quantifiable outcome

• Over 70 years of continuous operation in commercial kitchen supply
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

23 partnerships are on record, tiered core, flagship and minor.

• PCR AdvantagecoreChannel Partner/ Reseller/ DistributorFood Equipment Company is displayed as "A PCR Dealer" on the homepage footer with a logo linking to pcradvantage.com, indicating authorized-dealer status within the PCR Advantage dealer network for restaurant equipment buyers.
• The Kitchen SpotcoreGTM or Marketing PartnerFood Equipment Company is designated "A Kitchen Spot Expert," with the Kitchen Spot logo linking from the homepage footer to thekitchenspot.com. The Kitchen Spot expert network is used as a marketing/referral channel for restaurant kitchen design buyers.
• WincoflagshipChannel Partner/ Reseller/ DistributorWinco is the single largest brand in the catalog with 1,625 SKUs spanning virtually every product category — smallwares, kitchen cutlery, cookware, hotel pans, serving utensils, slicers, food storage, signage, etc. Food Equipment Company is an authorized Winco reseller.
• CambroflagshipChannel Partner/ Reseller/ DistributorCambro is a top-3 brand in the catalog with 206 SKUs spanning food storage, food carriers, beverage service, dish racks, trays, plates, glassware, and shelving. Food Equipment Company is an authorized Cambro reseller.
• TableCraft ProductscoreChannel Partner/ Reseller/ DistributorTableCraft Products is one of the top brands with 219 SKUs across bar supplies, bartender tools, condiment dispensers, tabletops, disposables, signage, and more. Food Equipment Company is an authorized TableCraft reseller.
• VollrathcoreChannel Partner/ Reseller/ DistributorVollrath is a major brand with 87 SKUs spanning cast iron cookware, hotel pans, serving utensils, tongs, slicers, and more. Food Equipment Company is an authorized Vollrath reseller.
• SuperacoreChannel Partner/ Reseller/ DistributorSupera is a featured house brand with 75 SKUs promoted on the homepage for "High Quality Equipment At Just The Right Price," spanning refrigeration, broilers, convection ovens, fryers, grills, ranges, refrigerated prep tables, merchandisers, and undercounter units. Food Equipment Company is a featured Supera reseller.
• CAC ChinacoreChannel Partner/ Reseller/ DistributorCAC China is a major tabletop brand with 149 SKUs spanning dinnerware, mugs, servingware, and trays/platters. Food Equipment Company is an authorized CAC China reseller.
• Libbey GlasscoreChannel Partner/ Reseller/ DistributorLibbey Glass is a major glassware brand with 58 SKUs spanning coffee service, glassware, and tabletop beverage service. Food Equipment Company is an authorized Libbey reseller.
• Dexter RussellminorChannel Partner/ Reseller/ DistributorDexter Russell is a cutlery/slicer brand with 40 SKUs spanning kitchen cutlery, slicers, flatware, and spatulas. Food Equipment Company is an authorized Dexter Russell reseller.
• Atosa USAcoreChannel Partner/ Reseller/ DistributorAtosa USA is a featured refrigeration/cooking brand with 18 SKUs spanning commercial worktables, equipment stands, grills/griddles, merchandisers, reach-in units, refrigerated prep tables, and undercounter units. Food Equipment Company is an authorized Atosa USA reseller.
• Serv-WarecoreChannel Partner/ Reseller/ DistributorServ-Ware is a featured commercial brand with 53 SKUs spanning commercial faucets, worktables, convection ovens, equipment stands, food warmers/merchandisers, grills, ranges, reach-in units, shelving, sinks, and slicers. Food Equipment Company is an authorized Serv-Ware reseller.
• T&S BrasscoreChannel Partner/ Reseller/ DistributorT&S Brass is a plumbing brand with 14 SKUs spanning commercial faucets and shelving. Food Equipment Company is an authorized T&S Brass reseller.
• IcetrocoreChannel Partner/ Reseller/ DistributorIcetro is an ice machine brand with 22 SKUs spanning beverage dispensers, filter systems, ice bins, and ice makers. Food Equipment Company is an authorized Icetro reseller.
• ManitowoccoreChannel Partner/ Reseller/ DistributorManitowoc is a major commercial ice brand with 10 SKUs spanning ice bins and ice makers. Food Equipment Company is an authorized Manitowoc reseller.
• Tuxton ChinacoreChannel Partner/ Reseller/ DistributorTuxton China is a tabletop brand with 34 SKUs spanning dinnerware and trays/platters. Food Equipment Company is an authorized Tuxton reseller.
• WaringcoreChannel Partner/ Reseller/ DistributorWaring is a featured small appliance brand with 21 SKUs spanning blenders/mixers, coffee makers, food blenders, food processors, grills, hot plates, and toasters. Food Equipment Company is an authorized Waring reseller.
• Anchor HockingminorChannel Partner/ Reseller/ DistributorAnchor Hocking is a glassware brand with 20 SKUs in the catalog. Food Equipment Company is an authorized Anchor Hocking reseller.
• NemcocoreChannel Partner/ Reseller/ DistributorNemco is a featured food prep brand with 18 SKUs spanning food prep accessories, food warmers/merchandisers, slicers (including tomato slicers), and steam cooking equipment. Food Equipment Company is an authorized Nemco reseller.
• Thunder GroupminorChannel Partner/ Reseller/ DistributorThunder Group is a tabletop brand with 20 SKUs spanning dinnerware, servingware, and tabletop accessories. Food Equipment Company is an authorized Thunder Group reseller.
• Krowne MetalcoreChannel Partner/ Reseller/ DistributorKrowne Metal is a plumbing and fixtures brand with 34 SKUs spanning casters, commercial faucets, plumbing accessories, restaurant tables/bases, and troughs/drains. Food Equipment Company is an authorized Krowne Metal reseller.
• Chef RevivalcoreChannel Partner/ Reseller/ DistributorChef Revival is a chef apparel brand with 27 SKUs spanning chef coats, chef pants, and hats/toques. Food Equipment Company is an authorized Chef Revival reseller.
• Mundial

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Restaurant Depot: Cash-and-carry foodservice distributor with 150+ warehouse-style stores across the US selling restaurant equipment, smallwares, disposables, and foodservice supplies to professional operators. Directly overlaps with Food Equipment Company's commercial restaurant customer base and product mix.
• Burkett Restaurant Equipment & Supplies: Ohio-based regional restaurant equipment and smallwares distributor with a comparable multi-brand catalog, in-house design services, and B2B foodservice customer base. Similar scale and operating model to Food Equipment Company.
• Chef's Deal Restaurant Equipment: Mid-sized commercial restaurant equipment dealer offering multi-brand catalog sales, free kitchen design services, and equipment financing — closely mirroring Food Equipment Company's bundled equipment + CAD + financing value proposition for independent restaurant operators.
• KaTom Restaurant Supply: Tennessee-based multi-category restaurant equipment and smallwares distributor serving foodservice operators nationwide with transparent online pricing, in-house brand (Avantco), and CAD kitchen design — a near-direct parallel to Food Equipment Company's catalog-plus-services model.
• WebstaurantStore: Largest online-only restaurant equipment and supplies distributor in the US, offering 1M+ SKUs across the same product categories (cooking, refrigeration, smallwares, tabletop, disposables) that Food Equipment Company carries. It is the primary e-commerce benchmark against which Food Equipment Company's quote-based model competes.
• Tundra Restaurant Supply: Online-native restaurant equipment and smallwares marketplace competing directly on multi-brand catalog breadth, transparent pricing, and national fulfillment — a relevant head-to-head competitor for Food Equipment Company's online quote-based channel.

Broad incumbents

• Wasserstrom: Established national foodservice equipment and supply distributor serving chains, healthcare, and education segments with a broad multi-category catalog. Comparable to Food Equipment Company at the product level but operates at significantly larger national scale.
• The Restaurant Store (Clark Associates): Cash-and-carry restaurant supply chain owned by Clark Associates (parent of WebstaurantStore), operating 30+ retail locations with a multi-category catalog that directly overlaps Food Equipment Company's product range and target customer.
• Boelter Brands: Large US foodservice equipment, supplies, and tabletop distributor serving hospitality, healthcare, and restaurant customers nationwide. Comparable product breadth and B2B customer orientation to Food Equipment Company, but at meaningfully larger scale.

Regional players

• Texas Restaurant Supply: Texas-based regional restaurant equipment and supplies dealer with a comparable multi-brand catalog and small-business operating model, but serving a different geographic market than Food Equipment Company's Carolinas base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/foodequipmentco
• LinkedInlinkedin.com/company/food-equipment-company---greer-sc
• Xx.com/FoodEquipmentCo

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food Equipment Company