Premo
- Company typePrivate
- Founded1971
- HeadquartersStockholm, Sweden
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
Premo firmographics
Firmographics- Name
- Premo
- Legal name
- Pressen Morgontjänst KB
- Website
- https://premo.se
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Premo industry classification
Industry- Product category
- Last-Mile Delivery and Distribution Services
- NAICS
- Local Messengers and Local Delivery (4922), Couriers and Express Delivery Services (4921), Couriers and Messengers (492)
- akta.pro primary industry
- Metro/Urban Standard Parcel Delivery (TLAAACAH)
Keywords
Where Premo is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Premo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Newspaper and Magazine Distribution: Distribution of morning newspapers and magazines to subscribers in Greater Stockholm, seven days a week. Revenue comes from contracts with newspaper companies (Dagens Nyheter and Svenska Dagbladet) for delivery services.
- E-commerce Package Delivery: Last-mile delivery of e-commerce packages to households in Stockholm, delivered alongside morning newspapers. Packages are delivered to doorsteps or mailboxes, typically before 7:00 AM on weekdays.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Premo product offering
Product offeringCore offering
Premo provides last-mile delivery of morning newspapers, magazines, and e-commerce packages to over 2 million residents across Greater Stockholm, seven days a week, using a fully emissions-free fleet of electric vehicles, bicycles, and on-foot newspaper carriers. The company leverages its established newspaper delivery infrastructure to offer same-night or next-morning parcel delivery, premium express services for e-commerce retailers, and national Sweden-wide coverage through the Early Bird partnership.
Product overview
Premo is a delivery service platform operating in Greater Stockholm that combines morning newspaper and magazine distribution with e-commerce fulfillment, retail distribution, and specialty delivery services. Its core offering is same-night package delivery integrated with newspaper routes, reaching over two million Stockholm residents seven days a week. The product suite includes newspaper and magazine delivery (core), e-commerce package delivery with tracking (core), Premo Express (premium add-on with extended cut-off times), retail delivery (core), and specialty services such as Morgonexpressen breakfast/flower delivery and national coverage via the Early Bird network. Premo operates a fleet of over 500 electric vehicles, cycles, and pedestrian routes from a 2,700 sqm terminal in Akalla and 28 branches, having transitioned to fully emissions-free last-mile delivery in October 2023.
Differentiator
Problem solved
Functional benefit
Products and services
- Morning Newspaper Delivery Delivery of subscribed morning newspapers and magazines to over two million Stockholm residents, seven days a week, via newspaper carriers on foot, bicycle, or electric vehicle. Service is operated under contracts with major Swedish publishers.
- E-Commerce Package Delivery Same-night and next-morning delivery of online retail parcels directly to recipients' mailboxes in Greater Stockholm, integrated with morning newspaper routes. Includes real-time package tracking with full traceability from sender to mailbox.
- Premo Express Premium express delivery service for Stockholm-area e-commerce warehouses with extended cut-off times, enabling next-day morning delivery even for late orders. Deliveries are made before 07:00 on weekdays and before Sunday mornings.
- Retailer Delivery Daily morning delivery of newspapers, magazines, and gaming products to hundreds of retailers, kiosks, and newsagents across Greater Stockholm.
- National Delivery via Early Bird Full-Sweden e-commerce delivery coverage through Premo's integration with Early Bird's national distribution network, with full tracking from sender to mailbox. Extends Premo's Stockholm-centric reach nationwide.
Quantifiable outcome
- 100% emissions-free last-mile delivery achieved October 2023
- +4 more outcomes
Companies that use Premo
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Premo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Premo partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- MorgonexpressencorePartnership for breakfast package delivery alongside morning newspapers. Morgonexpressen provides fresh breakfast items and flowers that are delivered by Premo's newspaper carriers during their nightly rounds, adding value to existing delivery routes.
- Bonway LogisticscoreBonway Logistics (Bonnier News logistics operations) is working with Premo to establish charging infrastructure for heavy vehicles at the Akalla terminal, enabling emissions-free mid-mile transport from distribution centers.
- MoveByBikeminorMoveByBike handles evening deliveries of e-commerce packages in central Stockholm using bicycles. This complements Premo's morning delivery operations and helps expand delivery time options for customers.
- Soda4youminorCarbonation cartridge subscription service where customers receive new cartridges delivered by newspaper carriers while empty cartridges are collected in the same round.
- Early BirdcorePremo became a co-owner of Early Bird in April 2022, strengthening their position in last-mile distribution in Greater Stockholm. Early Bird is owned by Bonnier News Local, NTM, Stampen Media, Gota Media, VK Media, and NWT Media. Early Bird specializes in home delivery for e-commerce companies and covers all of Sweden.
- 100 TrappstegminorHealth initiative partnership where Premo is main partner, promoting daily staircase walking for public health. Premo sponsors annual awards and lectures on health benefits of physical activity.
- ApoteacoreJoint Miljönen initiative where for every Apotea package delivered by Premo, 1 SEK goes to mussel farming in the Baltic Sea. Apotea is Sweden's largest online pharmacy with over 21,000 non-prescription products. The partnership has generated 18 million SEK for mussel farming since 2020.
- Stockholm Stad (Miljö- och klimatpakten, Elektrifieringspakten)minorPremo participates in Stockholm City's environmental and climate pact and electrification pact, initiatives supporting the city's goal of fossil-free inner city by 2030 and fully fossil-free by 2040.
- ASTERminorIndustry organization for sustainable e-commerce. Premo participates in ASTER's industry agreement for fossil-free delivery to create transparency and standards for delivery claims.
- EcopelagcoreNon-profit organization managing mussel farming operations in the Baltic Sea. Premo and Apotea's Miljönen initiative supports Ecopelag's work to combat eutrophication through mussel cultivation.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Premo competitors and assessment
Company assessmentEmerging players
- Airmee: Swedish sustainable last-mile delivery company focused on e-commerce parcel delivery with a strong sustainability narrative. Closely comparable to Premo in product offering and target market (Swedish e-commerce retailers) and a direct competitor in the Stockholm last-mile segment.
- Stuart: Urban on-demand courier platform operating across European cities. Comparable to Premo on urban last-mile delivery for e-commerce and B2B customers, though Stuart uses a crowdsourced courier model focused on same-day, on-demand delivery rather than scheduled morning routes.
Regional players
- Bring (Norwegian Post Group): Norwegian postal and parcel operator offering e-commerce home delivery across the Nordics. Comparable to Premo on product, customer base (e-commerce retailers), and operating model, but primarily serves Norway and broader Nordic regions rather than Greater Stockholm specifically.
- CityMail: Nordic last-mile distribution and e-commerce delivery provider operating across Sweden and neighboring countries. Comparable to Premo in product (e-commerce home delivery) and customer base, but with broader Nordic reach rather than Stockholm-only focus.
Broad incumbents
- Wolt (Wolt Enterprises / DoorDash): On-demand food and goods delivery platform operating across the Nordics. Comparable to Premo on urban last-mile delivery infrastructure in Stockholm, though focused on instant restaurant and convenience delivery rather than scheduled e-commerce parcel drop-off.
- DHL Express (DHL Group): Global logistics integrator with substantial parcel and e-commerce operations in Sweden. Comparable as a broad incumbent in e-commerce last-mile delivery in the Swedish market, though DHL operates international air and ground networks rather than a hyperlocal morning-delivery specialist model.
- PostNord: Swedish state-owned postal and logistics operator handling the bulk of Sweden's parcel and letter delivery. Directly comparable to Premo as a nationwide last-mile delivery incumbent, though PostNord operates at national scale across letters, parcels, and groupage while Premo is a Greater Stockholm specialist.
Direct peers
- Instabox: Swedish parcel-locker network (now part of Instabee) offering 24/7 parcel pickup and drop-off, including in partnership with Premo via iBoxen. Comparable to Premo on e-commerce delivery in Sweden and a substitute channel for end-consumers choosing locker pickup over home delivery.
- Budbee (Instabee): Swedish-founded last-mile delivery and parcel-locker network (merged with Instabox to form Instabee). Directly comparable to Premo on e-commerce last-mile in Sweden, with stronger locker-network distribution and same-day capabilities that overlap with Premo's e-commerce parcel service.
- Early Bird: Swedish home-delivery e-commerce distribution network owned by Bonnier News Local, NTM, Stampen Media, Gota Media, VK Media, and NWT Media — of which Premo is a co-owner. Operates the same product (home delivery of e-commerce parcels) at national scale, making it Premo's closest functional and partnership-level peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Premo social profiles
Digital presencePremo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Premo leadership team
Management profileNumber of profiles
Profiles4 records
Premo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Premo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Premo
What does Premo do?
Premo provides last-mile delivery of morning newspapers, magazines, and e-commerce packages to over 2 million residents across Greater Stockholm, seven days a week, using a fully emissions-free fleet of electric vehicles, bicycles, and on-foot newspaper carriers. The company leverages its established newspaper delivery infrastructure to offer same-night or next-morning parcel delivery, premium express services for e-commerce retailers, and national Sweden-wide coverage through the Early Bird partnership.
Is Premo a public or private company?
Premo is a private company. It is classified as corporate owned and is currently operating.
When was Premo founded?
Premo was founded in 1971. It employs 1,001 to 5,000 people.
Where is Premo based?
Premo is headquartered in Stockholm, Sweden, in the Europe region.
How does Premo make money?
Two revenue lines are on record. Newspaper and Magazine Distribution is the primary driver. The others are E-commerce Package Delivery.
Who are Premo's main competitors?
Emerging players on record are Airmee and Stuart. Regional players are Bring (Norwegian Post Group) and CityMail. Broad incumbents are Wolt (Wolt Enterprises / DoorDash), DHL Express (DHL Group) and PostNord. Direct peers are Instabox, Budbee (Instabee) and Early Bird.
Does Premo have an API?
No public API is recorded for Premo.
What industry is Premo in?
Premo's product category is Last-Mile Delivery and Distribution Services. Its primary akta.pro industry code is TLAAACAH, Metro/Urban Standard Parcel Delivery. Its NAICS code is 4922.