Budbee
Budbee is a Stockholm-based, private logistics-tech company founded in 2013 that provides sustainable last-mile delivery services across the Nordics, employing 251–500 people and backed by investors including Kinnevik, H&M Group Ventures, and AMF.
- Company typePrivate
- Founded2013
- HeadquartersStockholm, Sweden
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Budbee does
Budbee is a Stockholm-based logistics technology company founded in 2013 that operates in the last-mile delivery segment, with an explicit sustainability orientation. The company employs between 251 and 500 people and is headquartered in Sweden, serving as a private, for-profit entity with no public listing.
Across nine recorded funding rounds since inception, Budbee has raised approximately $153M in aggregate capital. The investor base includes Kinnevik (lead investor on multiple rounds), H&M Group Ventures (a recurring participant across the 2019–2022 rounds), AMF (lead on the 2021 Series 3), CNI, Stena Sessan, and Flat Capital (earliest backer in 2013). The size and progression of rounds — from sub-$10M seed and Series 1 tranches to a $63M Series 3 in 2021 and a further $40.7M in 2022 — indicate a sustained scaling trajectory consistent with a Nordic last-mile operator building parcel volume, locker or pickup-point infrastructure, and enterprise retailer integrations.
The company is led by Fredrik Hamilton, who serves as CEO and Chairman of the Executive Board. Source material is sparse on product specifics, pricing, named customers, and AI/ML capability, so the public information set supports only a high-level operational profile: a private, growth-stage Nordic logistics-tech firm with strategic investor alignment to large retail (notably H&M Group) and sufficient capital to continue scaling operations.
Budbee firmographics
Firmographics- Name
- Budbee
- Website
- https://budbee.com
- Company type
- Private
- Founded year
- 2013
- Headcount range
- 251–500 employees
- Short description
- Budbee is a Stockholm-based, private logistics-tech company founded in 2013 that provides sustainable last-mile delivery services across the Nordics, employing 251–500 people and backed by investors including Kinnevik, H&M Group Ventures, and AMF.
- Ownership category
- akta.pro rank
Budbee industry classification
Industry- Product category
- Last-Mile Delivery Services
- NAICS
- Local Messengers and Local Delivery (4922), Couriers and Messengers (492)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Carrier-Managed E-commerce Parcel Delivery (Outsourced Last-Mile) (TLAAAFAB)
- akta.pro secondary industry
- Consolidated Linehaul + Last-Mile Parcel Delivery (TLAAACAF)
Keywords
Where Budbee is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Budbee business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Technology or R&D, Supply Chain
Budbee product offering
Product offeringCore offering
Budbee provides technology-enabled last-mile delivery services for e-commerce, including home delivery and parcel locker pickups, with a focus on sustainability. The company builds and operates a logistics-tech platform that helps online retailers offer flexible, environmentally-conscious delivery options to their customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Last-Mile Delivery Service Technology-enabled last-mile delivery for e-commerce orders, including home delivery and out-of-home parcel locker pickup, targeted at online retailers in the Nordics and Europe.
Companies that use Budbee
Customer profileIdeal customer profiles1 record
Budbee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Budbee partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Budbee competitors and assessment
Company assessmentBroad incumbents
- Evri (formerly Hermes UK): Evri is one of the UK's largest parcel carriers with a strong e-commerce focus and expanding European footprint. It competes with Budbee for cross-border European e-commerce volumes and represents a comparable end-to-end parcel + locker model.
- DPDgroup: DPDgroup is one of Europe's largest parcel delivery networks, operating in 50+ countries and serving major e-commerce shippers. It competes directly with Budbee for pan-European last-mile contracts and provides a benchmark for scaled parcel economics.
- PostNord: PostNord is the incumbent postal and parcel operator across Sweden, Denmark, Norway, and Finland, providing e-commerce last-mile delivery alongside traditional mail services. It is the dominant legacy competitor for any Nordic e-commerce parcel volume Budbee pursues.
- DHL Express / DHL eCommerce: DHL operates a global parcel and logistics network with a strong European e-commerce delivery presence. It competes with Budbee for cross-border and domestic e-commerce parcel contracts and is the most established international benchmark for last-mile capabilities.
- GLS (General Logistics Systems): GLS is a major European parcel delivery provider covering 40+ countries with a focus on B2C e-commerce. It overlaps with Budbee in mid-sized European markets and competes on coverage, reliability, and cost per parcel.
- Amazon Logistics: Amazon Logistics is the in-house parcel network operated by Amazon, increasingly serving third-party shippers in Europe. It is a key competitive force in European last-mile, setting service-level benchmarks that tech-led operators like Budbee must match.
Emerging players
- Stuart: Stuart is a tech-enabled same-day and on-demand delivery platform operating across major European cities. It is comparable to Budbee in its API-first, software-led positioning toward e-commerce and retail shippers needing urban last-mile solutions.
- Wolt (DoorDash): Wolt operates a courier-driven delivery platform across the Nordics and wider Europe, originally for food but expanding into grocery and retail. Its crowdsourced last-mile model and tech stack overlap with Budbee's delivery-tech approach, particularly in dense urban areas.
Regional players
- Bring (Norwegian Post): Bring is the logistics arm of Posten Norge, providing parcel and e-commerce delivery across Norway and the broader Nordics. It is a regionally entrenched competitor with comparable service offerings and a similar sustainability positioning to Budbee.
Direct peers
- Instabox (Instabee): Instabox is Budbee's closest direct competitor in the Nordic last-mile delivery space, offering parcel lockers and home delivery for e-commerce. Both serve the same retailers and end consumers in Sweden, Norway, Finland, and Denmark with sustainability-focused, tech-enabled delivery models.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Budbee social profiles
Digital presenceBudbee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Budbee leadership team
Management profileNumber of profiles
Profiles1 record
Budbee funding detail
Funding detailFunding overview
Funding rounds9 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Budbee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Budbee
What does Budbee do?
Budbee provides technology-enabled last-mile delivery services for e-commerce, including home delivery and parcel locker pickups, with a focus on sustainability. The company builds and operates a logistics-tech platform that helps online retailers offer flexible, environmentally-conscious delivery options to their customers.
When was Budbee founded?
Budbee was founded in 2013. It employs 251 to 500 people.
Where is Budbee based?
Budbee is headquartered in Stockholm, Sweden, in the Europe region.
Who are Budbee's main competitors?
Broad incumbents on record are Evri (formerly Hermes UK), DPDgroup, PostNord, DHL Express / DHL eCommerce, GLS (General Logistics Systems) and Amazon Logistics. Emerging players are Stuart and Wolt (DoorDash). Bring (Norwegian Post) is listed as a regional player. Instabox (Instabee) is listed as a direct peer.
Does Budbee have an API?
No public API is recorded for Budbee.
What industry is Budbee in?
Budbee's product category is Last-Mile Delivery Services. Its primary akta.pro industry code is TLAAAFAB, Carrier-Managed E-commerce Parcel Delivery (Outsourced Last-Mile), with a secondary code of TLAAACAF, Consolidated Linehaul + Last-Mile Parcel Delivery. Its NAICS code is 4922 and its SIC code is 4210.