What DataLife a.s. does

DataLife a.s. is a privately held Czech joint-stock company (akciová společnost) registered at the Regional Court in Brno (section B, file 7320) that operates as an independent financial intermediary (samostatný zprostředkovatel) intermediating insurance, mortgage, building-savings, pension and investment products on behalf of Czech and international financial institutions. The company serves individual consumers, families and small/industrial businesses in the Czech Republic through a multi-branch office network, a toll-free hotline (800 50 51 57), and self-serve web lead-capture forms, with all client-facing financial advisory positioned as free of charge. Its 16+ intermediated product lines span life and non-life insurance, MTPL/casco motor, residential and commercial property, personal liability, travel, business and industrial lines (including D&O, cyber, CAR, cargo and medical-provider liability), mortgage loans, building savings (stavební spoření), supplementary pension savings (doplňkové penzijní spoření), the long-term investment product (DIP), open-ended mutual funds, and physical gold/silver.

The technology stack is conventional rather than differentiated: a WordPress-based public website supported by an in-house administrative platform called MIA (MOJE INTELIGENTNÍ ADMINISTRATIVA) — owned by related entity PRVNÍ MORAVSKÁ SPOLEČNOST, spol. s r.o. — and the FIS (Financial Information System) advisor application at fis.datalife.cz, which runs on Able-branded software optimized for Chrome and Safari. An internal intranet (intranet.datalife.cz) supports advisor collaboration. The firm does not expose a public or partner-facing API and operates no mobile application. All named advisors hold the Czech National Bank (ČNB) examination, and the firm is regulated under GDPR, Act 110/2019 Sb. and Act 253/2008 Sb. (AML), with a published ethical code and sustainability-disclosure statement; datalife.cz is also compliant with Czech Act 424/2023 Sb. and WCAG 2.2 Level AA. DataLife is led by Chairman of the Board Václav Kleibl, with Andrea Novotná as commercial director, Ing. Zdeněk Zošiak as methodology specialist for industrial/business insurance, and Roman Kroupa as senior expert spokesperson.

The business model is pure commission-based intermediation: client advisory is free, and revenue is earned as transaction commissions on each placed contract across the partner panel of insurers, banks, building societies, and pension/fund providers, with explicit cross-sell across insurance, mortgage, savings and pension lines. Multi-channel digital marketing (Google AdSense/AdWords, Sklik, Facebook/Meta, LinkedIn, YouTube, blog, newsletter, webinars) sits alongside the branch network to drive top-of-funnel leads. Group structure comprises DataLife a.s. as the operating entity, sister company DataLife Group, s.r.o. as a co-data controller, and PRVNÍ MORAVSKÁ SPOLEČNOST, spol. s r.o. (IČ 479 12 057) as the owner of the MIA platform. No revenue, headcount or financial KPIs are disclosed in the public material.

Name

DataLife a.s.

Legal name

DataLife a.s.

Website

https://datalife.cz

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

DataLife a.s. is a Czech independent financial intermediary headquartered in Brno that provides free, ČNB-licensed advisory to consumers and businesses, intermediating insurance, mortgage, building-savings, pension and investment products from Czech and international financial institutions through a multi-branch office network and digital channels.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retirement Plan Participant Advice & Managed Accounts (FSAEABAF)

akta.pro secondary industry

Distribution Support & Dealer Services (Commissions/Trails, Agreements, Data Feeds) (FSAAAMAJ)

Keywords

• Financial advisory services
• Insurance brokerage
• Mortgage brokerage
• Pension planning
• Investment intermediation

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial product intermediation commissions: Earns commissions from a panel of Czech and international financial institutions (insurers, banks, building societies, mutual fund and pension fund providers) for intermediating life and non-life insurance policies, mortgage and building society loans, mutual fund investments and supplementary pension savings. Advisory services to clients are provided free of charge, so revenue is transaction-/commission-based on each placed contract, with cross-sell across insurance, mortgage, savings and pension lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

DataLife a.s. provides free financial advisory services intermediating a multi-institutional panel of insurance, mortgage, building-savings, mutual-fund, gold/silver, supplementary pension-savings and long-term investment (DIP) products to Czech consumers, with optional business-insurance lines for entrepreneurs. The firm is compensated exclusively through commissions paid by partner financial institutions for each placed contract, and supports its advisors with in-house MIA and Able-based FIS back-office systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Finanční poradenství (Financial Advisory)
• Hypoteční úvěr (Mortgage Loan Brokerage)
• Stavební spoření (Building Savings Brokerage)
• Investice do podílových fondů (Mutual Fund Investments)
• Investice do zlata a stříbra (Gold and Silver Investments)
• Životní pojištění (Life Insurance Brokerage)
• Pojištění nemoci nebo úrazu (Sickness / Accident Insurance)
• Dlouhodobý investiční produkt (DIP – Long-term Investment Product)
• Doplňkové penzijní spoření (Supplementary Pension Savings)
• Zajištění na penzi (Pension Provisioning Planning)
• Pojištění podnikatelů a firem (Business Insurance Brokerage)
• Pojištění nemovitostí (Residential Property Insurance)
• Povinné ručení (Mandatory Motor Third-Party Liability)
• Havarijní pojištění (Comprehensive / Casco Motor Insurance)
• Pojištění odpovědnosti (Personal Liability Insurance)
• Cestovní pojištění (Travel Insurance)

Quantifiable outcome

• Self-claimed best-rated financial advisory firm on Facebook
• +4 more outcomes

Named customers4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered operational and strategic.

• Google (Google Analytics)operationalTechnology or IntegrationGoogle Analytics is used for website traffic analytics, conversion tracking and remarketing. Cookies stored include _ga, _gid, _gat and per-property variants (_ga_HBPG9HRQQV, _ga_G5JKRYRRGL, _ga_76SRDG8KKZ), persisted up to 2 years. Data shared under Google's privacy policy.
• Google (Google AdSense / AdWords)operationalGTM or Marketing PartnerGoogle AdSense/AdWords is used for display advertising, remarketing and conversion tracking on datalife.cz. Cookies include _gcl_au, _gcl_ls, google_adsense_settings; AdWords tracking has 90-day persistence.
• Facebook (Meta)operationalGTM or Marketing PartnerFacebook/Meta is integrated for tracking, conversion and remarketing (cookies _fbp, _fbc) and serves as the company's primary social media channel (facebook.com/DataLife.cz/), where named-client testimonials are published.
• LinkedIn (Microsoft)operationalGTM or Marketing PartnerLinkedIn is integrated for the company page (linkedin.com/company/datalife-a-s), content syndication, social sharing, ads and analytics. Cookies tracked include sdsc, li_gc, lms_ads, _guid, UserMatchHistory, AnalyticsSyncHistory, li_alerts, bcookie, lidc, bscookie, etc.
• Sklik (Seznam.cz)operationalGTM or Marketing PartnerSklik, the Czech search/display ad network operated by Seznam.cz, is used for tracking and remarketing with 30-day and up to 540-day cookie persistence.
• WordPressoperationalTechnology or IntegrationWordPress is the underlying CMS of datalife.cz; functional/technical cookies include wordpress_test_cookie, wp_lang, wp-settings-*, wordpress_logged_in_*, wp-postpass_*, etc.
• Slider RevolutionoperationalTechnology or IntegrationSlider Revolution is the website's slider/carousel design plugin; rs6_overview_pagination cookie is set.
• Able (software vendor for FIS)operationalTechnology or IntegrationAble provides the FIS (Financial Information System) software used by DataLife via fis.datalife.cz. The login page is branded 'Datalife' on top of Able software and notes '2015 © Able. All rights reserved.'; software optimized for Google Chrome and Safari.
• DataLife Group, s.r.o.strategicOthersRelated legal entity co-listed as data controller alongside DataLife a.s., registered at the same Brno address (Pražákova 1008/69, Štýřice, 639 00 Brno); entered in the commercial register at the Regional Court in Brno, section C, file 53650. Shares GDPR data controller responsibilities and is referenced throughout the consent text.
• PRVNÍ MORAVSKÁ SPOLEČNOST, spol. s r.o.strategicOthersRelated legal entity listed as data controller alongside DataLife a.s., seated at Údolní 1020/18a, 602 00 Brno, IČ 479 12 057, registered at the Regional Court in Brno, section C, file 10019. Identified in the GDPR text as the owner of the MIA (MOJE INTELIGENTNÍ ADMINISTRATIVA) administrative system used by DataLife.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Apogeo Group (Czech operations): Czech/European financial advisory group offering insurance, mortgage and investment intermediation through licensed advisors. Competes for the same independent-advisor, multi-product intermediation positioning.
• OVB Holding AG: German-listed pan-European financial advisory group with a large Czech subsidiary (OVB Allfinanz) distributing insurance, mortgage, investment and pension products via a tied-advisor network. Directly comparable as an independent multi-product intermediary serving Czech households across the same product mix as DataLife.
• Partners Financial Services, a.s. Czech independent financial intermediary distributing life and non-life insurance, mortgage, investment and pension products via its own advisor network. Same customer segment and intermediary economics as DataLife.
• Broker Consulting, a.s. Major Czech financial advisory group intermediating insurance, mortgage and investment products for retail and SME clients through a nationwide advisor network. Closely comparable in target customer, product range and commission-based revenue model.
• Swiss Life Select Česká republika (Fincentrum): One of the largest Czech financial advisory networks, distributing insurance, mortgage, investment and pension products through licensed advisors across the country. Operates with a similar independent-intermediary model and product breadth to DataLife.
• INSIA a.s. Czech financial intermediary network distributing insurance and financial products for individuals and businesses. Comparable in operating model, target customer and product portfolio.
• GEPARD finance, a.s. Czech multi-product financial advisory firm intermediating insurance, mortgage and investment products for retail clients through licensed advisors. Directly competes for the same Czech household clients and uses the same commission-based model.

Broad incumbents

• Kooperativa pojišťovna, Vienna Insurance Group: Major Czech multi-line insurance carrier within the Vienna Insurance Group. Acts both as a competing direct distribution channel and as a product supplier whose policies DataLife places through its intermediation.
• Česká pojišťovna a.s. Largest Czech life and non-life insurance carrier, part of Generali Group. While not an intermediary, it is a key institutional partner/supplier for independent brokers like DataLife and competes for the same end-customer insurance wallet.
• NN Životní pojišťovna (NN Insurance Czech): Leading Czech life insurance and pension provider (NN Group). Both a key product supplier for independent intermediaries like DataLife and a competing distribution channel for life, pension and investment products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/datalifecz
• YouTubeyoutube.com/channel/UCFVgqfaX2TAXT-LNplcVnCg
• Facebookfacebook.com/DataLife.cz
• LinkedInlinkedin.com/company/datalife-a-s
• Instagraminstagram.com/datalife.cz

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DataLife a.s.