GoNet

What GoNet does

GoNet is a regional fiber-to-the-home internet service provider (ISP) headquartered in Cuenca, Ecuador, operating as a registered commercial brand of MARVICNET Cia. Ltda., an Ecuadorian Compañía Limitada. Founded in 2018 in Santa Rosa, El Oro province, the company delivers symmetric GPON-based fiber optic internet, Wi-Fi 6 Mesh home networking (WiFi Total), and bundled TV streaming (GOMAX) to residential and small-business customers across five southern Ecuadorian provinces — Azuay, El Oro, Cañar, Loja, and Zamora Chinchipe — covering 17+ cities including Cuenca, Machala, Loja, and Azogues. Headcount at the parent/franchisor level is in the 11–50 band, and the company holds a registered trademark and ARCOTEL telecommunications regulatory compliance.

Its core technology stack comprises a GPON fiber backbone delivering 100–1000 Mbps symmetric speeds, a proprietary Wi-Fi 6 Mesh system supporting up to 30 simultaneous devices under a unified SSID, an in-house multi-screen IPTV/streaming platform (GOMAX) with 80+ channels, and native iOS/Android customer apps for self-service billing, contracting, and support. The product catalog spans entry-level GoEssencial (600 Mbps) through premium GoPrime (900 Mbps) and GoConnect Mundial (1000 Mbps) residential tiers, legacy Gonectados/Ultragonectados plans, dedicated SMB offerings via GoPymes (Standard through Ultimate 800 Mbps, $52–$110/month), GoTV and Combos Bronce/Plata/Oro Internet+TV bundles, and an expanding library of bundled third-party add-ons (Disney+, Kaspersky, ExitLag, PlayKids+, QuemaDiaria, AtrESPlayer, Zen App, Cindie, Hot Go, DGO/Prime Video). A niche GoColorado fan plan is co-marketed with Club Deportivo Cuenca.

GoNet generates revenue through monthly recurring fiber subscriptions, one-time installation fees (frequently waived), Wi-Fi Mesh hardware rentals, value-added service bundles, a $1.14/month micro-insurance add-on (Garantía Extendida covering involuntary unemployment/death), and franchise licensing fees paid by regional operators. The franchise model is central to its go-to-market: MARVICNET owns the GoNet brand and licenses it to 12+ regional franchisees (e.g., AMDAMUNET, LESCOMM, BAMBUNETWORK, GODNET, B&C Telecom, GRISBI, ELEXICNET, ISAONLINE) who provide last-mile service in defined geographic zones. Direct-to-consumer channels (WhatsApp sales at 0962925555, website lead capture, physical agencies, mobile app) and a referral program (Promo-Referidos, up to 3 free months/year) supplement franchise-driven acquisition, while a GoClub merchant loyalty network of 10+ local partners supports retention.

Name

GoNet

Legal name

MARVICNET Cia. Ltda.

Website

https://gonet.ec

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

GoNet is a regional Ecuadorian fiber-to-the-home ISP operating under MARVICNET Cia. Ltda., delivering symmetric GPON fiber, Wi-Fi 6 Mesh, and bundled entertainment and business plans to residential and SMB customers across five southern Ecuadorian provinces via a franchise network.

Ownership category

akta.pro rank

Product category

Fiber Optic Internet Services

NAICS

Wired Telecommunications Carriers (517111)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Residential/Broadband ISPs (Consumer Internet) (HDAIADAA)

akta.pro secondary industry

Service Provider Edge Routing (PE/BNG/Carrier Ethernet) (HDAFABAC)

Keywords

• Fiber optic internet
• WiFi 6 mesh
• Residential broadband
• Business internet
• IPTV streaming

Headquarters

HQ city

Cuenca

HQ country

Ecuador

HQ region

Latin America

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Fiber Internet Subscription: Recurring monthly subscription revenue from residential fiber optic internet plans (GoEssencial 600 Mbps, GoPlus 750 Mbps, GoPrime 900 Mbps, GoConnect, Gonectados 100/200/250 Mbps, Ulragonectados 400/450/500 Mbps) charged via monthly billing. Promotional pricing for first 3–9 invoices reverts to standard pricing thereafter.
2. Business Internet (GoPymes) Subscription: Recurring monthly B2B subscription revenue from dedicated business plans (Standard, Pro, Premium, Ultimate) including fixed IP, protected port 25, 2:1 oversubscription ratio, and 48-hour installation SLA.
3. GoTV / Combo Internet + TV Bundles: Recurring revenue from bundled Internet + GOMAX TV subscriptions at multiple tiers (Combo Basic 50 Mbps + TV, Combo Plus 100 Mbps, Combo Advanced 150 Mbps) plus standalone TV add-on.
4. WiFi Total Mesh Hardware & Value-Added Services: Revenue from Wi-Fi 6 Mesh router rental/sale bundled with plans and add-on digital services (Disney+, PlayKids+, ExitLag, Kaspersky, QuemaDiaria, Zen App, AtrESPlayer, Cindie, Hot Go) included in promotional bundles.
5. Installation & One-Time Setup Fees: Installation fees normally applied, frequently discounted up to 100% during promotional campaigns (e.g., "CERO COSTO DE INSTALACIÓN"). Standard monthly price applies after promotional invoices.
6. Garantía Extendida Insurance Add-on: Recurring micro-insurance fee of $0.99 (final $1.14 incl. tax) added to internet bill, providing coverage for unemployment or death.
7. Franchise Licensing: Revenue from granting regional franchises under the GoNet brand, leveraging shared know-how, brand, commercial tools, and technical support for last-mile service in new territories.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels12 records

Core offering

GoNet delivers GPON fiber-to-the-home internet with symmetric speeds from 100 Mbps to 1000 Mbps to residential and SMB customers in southern Ecuador, bundled with WiFi 6 Mesh hardware, GOMAX TV streaming (80+ channels), and value-added apps (Disney+, Kaspersky, ExitLag, PlayKids+, AtrESPlayer, Cindie, Hot Go, QuemaDiaria, Zen App). Service is provisioned across Cuenca, Azuay, El Oro, Cañar, Loja, and Zamora Chinchipe via a hybrid company-operated and franchise-operated network, sold through direct-to-consumer channels (WhatsApp, website, mobile app, agencies) and a B2B GoPymes plan line for businesses.

Differentiator

Problem solved

Functional benefit

Brands

• WiFi Total: Mesh Wi-Fi smart home service with Wi-Fi 6 routers that extends wireless coverage throughout the home.
• GoMax
• GoClub
• GoNet Franquicias

Products and services

• GoEssencial (600 Mbps Residential Fiber Plan) Entry residential fiber-optic internet plan with symmetric 600 Mbps speeds and a WiFi 6 router included, suited for 5–9 devices. Promotional price $16.90+tax for 6 invoices, then $19.90+tax; bundles available include WiFi Total, GoMax Lite 1 screen for 6 months, PlayKids for 6 months, or ExitLag for 6 months. Zero installation cost.
• GoPlus (750 Mbps Residential Fiber Plan) Mid-tier residential symmetric 750 Mbps fiber plan with WiFi 6 router, suited for 10–15 devices. Promotional price $19.90+tax for 9 invoices, then $23.90+tax; bundles include WiFi Total, GoMax Lite 1 screen for 12 months, ExitLag for 12 months, Kaspersky Standard for 12 months, or PlayKids for 12 months.
• GoPrime (900 Mbps Residential Fiber Plan) Top residential symmetric 900 Mbps fiber plan including 2 WiFi 6 Mesh routers and multi-device support. Promotional price $23.90+tax for 9 invoices, then $29.90+tax; bundles include GoMax Pro 2 screens for 18 months, ExitLag for 18 months, or Kaspersky Plus for 18 months.
• GoConnect Mundial (Promotional Sports Plan) Limited-time (June-only promotional) plan offering up to 1000 Mbps fiber internet with WiFi Total included, plus GoMax Lite Indefinido and DGO Flex with Prime Video Plan Mundial for 3 months. Promotional price $22.90+tax for 3 invoices, then $34.90+tax.
• GoPrime Mundial (Promotional Sports Plan) June-only promotional plan bundling 900 Mbps fiber with WiFi Total, GoMax TV Streaming Lite Indefinido and DGO Flex Mundial for 3 months. Promotional price $19.90+tax for 6 invoices, then $29.90+tax.
• GoConnect (All-in-One Internet + Add-Ons Bundle)

Quantifiable outcome

• Up to 1000 Mbps symmetric fiber speeds available on premium plans
• +6 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature5 records

Partnerships

29 partnerships are on record, tiered core, flagship and minor.

• DGO / DirecTV GOcoreTechnology or Integration · 1 April 2026DGO Flex and Prime Video Plan Mundial are bundled into GoConnect Mundial and GoPrime Mundial for 3 months as part of a sports-world-cup themed promotion.
• KasperskycoreTechnology or Integration · 1 January 2026Kaspersky Standard and Kaspersky Plus are bundled with multiple GoNet plans (GoPlus, GoPrime, GoConnect) for 12–18 months. Provides antivirus, anti-malware, ransomware and phishing protection, firewall, Safe Money, and malicious-site blocking.
• ExitLagcoreTechnology or Integration · 1 January 2026ExitLag gaming-optimization platform is bundled with GoEssencial, GoPlus, GoPrime and GoConnect plans for 6–18 months. Reduces ping and improves online-game connection stability for subscribers.
• Disney+coreTechnology or Integration · 1 June 2022Disney+ is bundled into GoNet premium plans (GoConnect, GoPrime variants) as part of the value-added entertainment stack. Provides access to Disney, Pixar, Marvel, Star Wars, National Geographic and ESPN content for subscribers at no extra cost during promotional periods.
• MARVICNET Cía. Ltda.flagshipStrategic or Co-development PartnerParent operating company of the GoNet brand. MARVICNET Cía. Ltda. owns and operates GoNet directly and licenses the brand to franchisees. Provides ISP service under the brand in Cuenca (Batan/San Sebastián) and elsewhere.
• LESCOMM SAScoreChannel Partner/ Reseller/ DistributorGoNet franchisee providing fiber service under the GoNet brand in Cuenca's "El Vecino" coverage zone. Operates with documented quality parameters (50% valid claims resolution in 24h, 0% billing claims, 24h average fault repair).
• AMDAMUNET C.L.coreChannel Partner/ Reseller/ DistributorGoNet franchisee providing fiber service under the GoNet brand in Cuenca's Misicata/Baños/Narancay coverage zone.
• BAMBUNETWORKcoreChannel Partner/ Reseller/ DistributorGoNet franchisee providing fiber service under the GoNet brand in Cuenca's Machangara/Ricaurte coverage zone.
• GODNET SAScoreChannel Partner/ Reseller/ DistributorGoNet franchisee providing fiber service under the GoNet brand in Huaquillas (El Oro province).
• BYC TELECOM C.L. (B&C TELECOM)coreChannel Partner/ Reseller/ DistributorGoNet franchisee providing fiber service under the GoNet brand in Azogues (Cañar province).
• INGENIERÍA DE SISTEMAS GRISBI CIA. LTDAcoreChannel Partner/ Reseller/ DistributorGoNet franchisee providing fiber service under the GoNet brand in Cuenca's Estadio coverage zone.
• ELEXICNET SAScoreChannel Partner/ Reseller/ DistributorGoNet franchisee providing fiber service under the GoNet brand in Cuenca's El Valle coverage zone.
• ISAONLINE SAScoreChannel Partner/ Reseller/ DistributorGoNet franchisee providing fiber service under the GoNet brand in El Guabo (El Oro province).
• Lupe Torres MorenocoreChannel Partner/ Reseller/ DistributorGoNet franchisee providing fiber service under the GoNet brand in Cariamanga (Loja province).
• Sistema de Cable Don Diego CIA. LTDAcoreChannel Partner/ Reseller/ DistributorGoNet franchisee providing fiber service under the GoNet brand in Catamayo (Loja province).
• Jaramillo Fernandez Diana NicolecoreChannel Partner/ Reseller/ DistributorGoNet franchisee providing fiber service under the GoNet brand in Zamora (Zamora Chinchipe province).
• BIOLABminorGTM or Marketing PartnerGoClub loyalty-program partner (clinical laboratory) in Biblián offering subscriber discounts under the Gonectados and Ulragonectados tiers.
• MEDBIOLABminorGTM or Marketing PartnerGoClub loyalty-program partner (medical lab) in Azogues, offering 20% discount for Gonectados and 25% for Ulragonectados subscribers.
• Evolution FitnesscenterminorGTM or Marketing PartnerGoClub partner (gym) in Pasaje offering 20% membership discount to both Gonectados and Ulragonectados subscribers.
• Librería MayritaminorGTM or Marketing PartnerGoClub partner (school-supply store) in Pasaje offering 3%–5% discounts on school supplies to subscribers.
• SportmancarminorGTM or Marketing PartnerGoClub partner (driving school) in Machala granting 2 additional practice hours to subscribers.
• Juliete RestaurantminorGTM or Marketing PartnerGoClub partner (restaurant) in Azogues offering 7%–10% discount to subscribers and a free birthday meal with 5+ companions.
• Soda Bar La PlayaminorGTM or Marketing PartnerGoClub partner (restaurant) in Biblián offering 5%–10% weekend consumption discount for orders above $15.
• Farmacia Juan CarlosminorGTM or Marketing PartnerGoClub partner (pharmacy) in Biblián offering 10% discount on medications to subscribers.
• Power SystemminorGTM or Marketing PartnerGoClub partner (computer-services shop) in Biblián offering 3%–5% discount on PC maintenance, photo, and video services.
• Doferza FerreteriaminorGTM or Marketing PartnerGoClub partner (hardware store) in Biblián offering 5%–10% discounts on power tools, finishes, locks, and paint.
• Club Deportivo CuencacoreGTM or Marketing PartnerCo-branded GoColorado plan with Deportivo Cuenca football club: 700 Mbps fiber + free season ticket (Abono) for the General locality (or value applied to another locality) + free Gomax 1-screen subscription. Subscriber's first monthly payment is donated to the club.
• Garantía Extendida (Insurance Underwriter)coreOEM/ Whitelabel/ Licensing PartnerInsurance partner underwriting the Garantía Extendida product bundled with GoNet internet plans. Provides up to 1 year of internet coverage in case of involuntary unemployment or death for subscribers aged 18–70.
• ARCOTEL (Agencia de Regulación y Control de las Telecomunicaciones)flagshipOthersEcuadorian telecom regulatory authority. GoNet complies with ARCOTEL resolutions including parental control regulations (ARCOTEL-CCON-2021-0005-C) and ARCOTEL Resolución 2022-0123.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Netlife: Netlife is one of Ecuador's largest fiber-to-the-home ISPs, serving residential and business customers with GPON technology across multiple Ecuadorian cities. It is the most direct comparable to GoNet in terms of product (symmetric fiber), target market (residential + SMB), and business model (subscription-based FTTH in Ecuador).
• PuntoNet Ecuador: PuntoNet is an Ecuadorian fiber ISP offering residential and SME internet services across multiple cities. It shares GoNet's product profile (symmetric fiber, bundled plans, SME offerings) and competes in overlapping Ecuadorian markets.

Broad incumbents

• Movistar Ecuador (Telefónica): Movistar offers fixed broadband (including fiber), mobile, and pay-TV across Ecuador as part of the Telefónica group. It is a national incumbent that competes with GoNet in overlapping southern Ecuadorian markets but operates with much broader geographic coverage and cross-product bundling.
• CNT EP (Corporación Nacional de Telecomunicaciones): CNT is Ecuador's state-owned national telecom incumbent offering fixed broadband (including fiber), mobile, and pay-TV nationwide. It overlaps directly with GoNet in southern Ecuadorian cities but operates as a national, state-backed provider with broader portfolio and deeper infrastructure.
• Claro Ecuador (América Móvil): Claro is one of Ecuador's largest telecom operators, offering fixed broadband, mobile, and pay-TV nationwide as part of América Móvil. It competes with GoNet for residential internet customers but bundles mobile + fixed offerings and has far greater scale and marketing budget.
• Tigo Ecuador (Millicom): Tigo is a Latin American telecom operator (Millicom) offering fixed broadband, mobile, and pay-TV in Ecuador. It is a national, well-capitalized incumbent competing with GoNet for residential fiber subscribers in southern Ecuadorian markets.
• UltraFibra / TVCable (Grupo TVCable): UltraFibra (TVCable group) is an Ecuadorian cable/fiber broadband provider offering high-speed internet, cable TV, and bundled services to residential customers. It competes with GoNet in southern Ecuador and brings cable-TV bundle expertise analogous to GoNet's GoMax offering.

Regional players

• Etapa (Empresa Pública Municipal de Telecomunicaciones, Agua Potable y Alcantarillado de Cuenca): Etapa is the municipal telecom of Cuenca that offers fiber internet (EtapaNet) and related services to Cuenca residents — the same primary market GoNet serves. It is a regional incumbent with strong local infrastructure presence that competes head-to-head with GoNet in Cuenca.
• Transtelco (Lumen Technologies Latin America / CenturyLink): Transtelco provides fiber-based enterprise and wholesale connectivity across Latin America, including Ecuador. While primarily B2B/wholesale, it shares GoNet's fiber infrastructure focus and competes for business connectivity in overlapping Ecuadorian markets.

Emerging players

• Totalplay (México): Totalplay is a Mexican fiber ISP (part of Grupo Salinas) offering symmetric fiber, bundled TV, and value-added services to residential customers. While geographically distinct, it shares GoNet's playbook of GPON fiber + bundled streaming VAS + aggressive promotional pricing in Latin America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvfOcIwiWEMMJLa1XWROo-A
• Facebookfacebook.com/gonet.ec
• Instagraminstagram.com/gonet.ec/?hl=es-la
• TikToktiktok.com/@gonet.ec?lang=es
• LinkedInlinkedin.com/company/gonet-by-marvicnet-cia-ltda

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoNet