Name

Movistar Ecuador

Legal name

OTECEL S.A.

Website

https://movistar.com.ec

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Postpaid Mobile Plans: Monthly subscription plans (Plan Móvil Pro, Plus, Elite, Max, Ultra, Infinity, Infinity Plus) providing data, voice minutes, and social media allowances with billing on monthly cadence.
2. Prepaid Combos: Pay-as-you-go data and voice packages with various validity periods (1-30 days). Customers purchase combos using available balance or credit/debit cards with no contracts.
3. Device Sales: Sale of smartphones (Apple iPhone, Samsung Galaxy, Honor, Xiaomi) through the online Megatienda, either as outright purchases or financed through installment plans bundled with postpaid contracts.
4. International Roaming: Roaming packages (Salvavidas, Turista, Pasaporte, Ejecutivo) for use in over 120 countries, billed separately from regular plan fees.
5. International Calling Packages: LDI (Larga Distancia Internacional) packages providing prepaid minutes to international destinations including USA, Canada, Spain, Colombia, Venezuela, Peru, Mexico, Bolivia, and Argentina.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Movistar Ecuador (OTECEL S.A.) provides mobile telecommunications services across Ecuador, including prepaid Combos and postpaid mobile plans with bundled data, voice, WhatsApp and Spotify allowances. The company also sells smartphones through its Megatienda online store, offers eSIM virtual SIM technology, and delivers international roaming in 120+ countries plus international calling (LDI) packages to consumers and businesses.

Product overview

Movistar Ecuador (operated by OTECEL S.A.) is a mobile telecommunications provider offering a comprehensive suite of consumer and business services across Ecuador. The product portfolio centers on postpaid (Pospago) and prepaid (Prepago) mobile plans, with postpaid offerings including Plan Móvil Pro, Plus, Elite, Max, Ultra, Infinity, and Infinity Plus tiers differentiated by data volumes (18GB to 65GB) and included benefits. Prepaid services feature customizable Combos with data, Spotify, WhatsApp, and unlimited Movistar calls, supporting gigabyte accumulation. Supporting services include eSIM virtual SIM technology, international roaming across 120+ countries, international calling (LDI) packages, the App Mi Movistar mobile application, Mi Movistar web portal, and an online Megatienda for device sales. The company also promotes environmental responsibility through its Eco Rating initiative for device sustainability assessment.

Differentiator

Problem solved

Functional benefit

Brands

• Mi Movistar: Mobile application for managing account, balance, recharges, and bills

Products and services

• Postpaid Mobile Plans (Planes Pospago) Monthly postpaid mobile plans offering data (18GB to 65GB depending on tier), unlimited calls to Movistar and national destinations, and bundled Spotify and WhatsApp allowances across Plan Móvil Pro, Plus, Elite, Max, Ultra, Infinity, and Infinity Plus tiers priced from $13.99 to $39.99 base plus IVA.
• Prepaid Combos (Combos Prepago) Pay-as-you-go prepaid combo packages bundling data (1GB to 19GB), Spotify, WhatsApp, and unlimited calls to Movistar with validity from 1 to 30 days. Unused gigabytes accumulate and roll over to subsequent combo periods. Purchasable without contracts via app, WhatsApp, online, or retail.
• eSIM Virtual SIM card service integrated into smartphones, tablets, and smartwatches that allows users to activate Movistar lines without a physical SIM. Supports multiline management on a single device, enhanced security, and QR-code-based activation across iOS and Android devices.
• International Roaming International roaming service available in more than 120 countries with postpaid plans, offered through packages including Salvavidas (1GB/1 day), Turista (500MB/1 day), Pasaporte Movistar (5GB/7 days), and Pasaporte Ejecutivo (9GB/30 days), with free inbound SMS and special CAN zone rates for Colombia, Peru, and Bolivia.
• International Calling (LDI) International long-distance calling packages (LDI Multidestino 30 and 60 minutes) that provide prepaid minutes to call USA, Canada, Spain, Colombia, Venezuela, Peru, Mexico, Bolivia, and Argentina at competitive rates, available as recurring or non-recurring subscriptions.
• Megatienda Online (Device Sales) Online store selling mobile devices including Samsung Galaxy S26 series, Apple iPhone 17, Honor 600e, and Xiaomi Redmi Note 15 Pro, available either as outright purchases or financed through installment plans bundled with postpaid contracts.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Millicom International CellularcoreOthersOTECEL S.A. (Movistar Ecuador) is part of Millicom International Cellular group. Millicom is the parent company providing strategic direction, brand licensing (Movistar), and operational support for telecommunications operations across Latin America.
• ARCOTEL (Agencia de Regulación y Control de las Telecomunicaciones)minorOthersEcuadorian telecommunications regulatory agency overseeing mobile device homologation, service quality standards, and consumer protection in telecommunications. Movistar Ecuador operates under ARCOTEL's regulatory framework.
• ApplecoreTechnology or IntegrationApple iPhones sold through Movistar Ecuador stores and online Megatienda, including iPhone 17 and other models. Apple devices are prominently featured in promotional campaigns with plan bundle options.
• SamsungcoreTechnology or IntegrationSamsung Galaxy devices (S26 Ultra, S26 Plus, S26) sold through Movistar Ecuador stores and online Megatienda with plan financing options.
• SpotifycoreStrategic or Co-development PartnerSpotify data bundles included as standard benefit across most postpaid plans (10-20GB Spotify allocation) and prepaid combos, providing music streaming integration with mobile plans.
• WhatsAppcoreTechnology or IntegrationWhatsApp data allocation (15-20GB) included across postpaid plans and prepaid combos, enabling unlimited messaging and voice features through WhatsApp's platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Movistar Colombia: Movistar Colombia is a sister Movistar-brand operation under Millicom/legacy Telefónica, offering the same mobile plan construct (prepaid, postpaid, roaming, eSIM) in a neighboring Andean market. Highly comparable on product mechanics, pricing tier structure, and cross-border roaming dynamics.
• Tigo (Millicom) - other LatAm operations: Tigo is Millicom's mobile brand across several Latin American markets (Colombia, Bolivia, Paraguay). Operated by the same parent as Movistar Ecuador, it shares corporate strategy, technology stack, and plan design, and is directly comparable on operating model and product economics.
• Claro Ecuador (América Móvil): Claro Ecuador is the largest direct competitor to Movistar Ecuador, offering the same set of mobile services (prepaid, postpaid, roaming, device sales) across Ecuador. Operated by América Móvil, it competes head-to-head for individual and business subscribers on network coverage, plan pricing, and device bundles.
• CNT Ecuador (Corporación Nacional de Telecomunicaciones): CNT is Ecuador's state-owned telecommunications operator, offering mobile, fixed, and broadband services nationwide. It is a direct competitor in the mobile segment and benefits from regulatory backing and government infrastructure projects, making it a structurally advantaged rival.

Emerging players

• Tuenti Ecuador: Tuenti is a digital-first mobile brand operated by OTECEL S.A. itself (part of the same Movistar Ecuador/Millicom portfolio). It targets younger, prepaid-heavy users with app-based service, representing a peer for the value-seeker segment that overlaps with Movistar's own prepaid Combos.

Broad incumbents

• Millicom International Cellular (Parent): Millicom is the parent conglomerate operating the Movistar and Tigo brands across Latin America. While not a peer for service-level competition, it is the strategic parent that defines capex allocation, brand licensing, and technology roadmap for Movistar Ecuador.

Others

• Apple (iPhone financing partner): Apple is a critical device partner for Movistar Ecuador's high-tier postpaid plans (Plan Móvil Ultra, Infinity, Infinity Plus). Its pricing, product release cycle, and installment financing terms directly influence Movistar's premium-plan economics and customer acquisition cost.

Regional players

• Digitel Ecuador: Digitel has historical operations in Ecuador and now operates primarily in Venezuela as a mobile network operator. It is a regional reference point for Latin American GSM/UMTS-based MNO operations and offers comparable mobile plan tiers and prepaid structures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MovistarEC
• YouTubeyoutube.com/user/MovistarEC
• Facebookfacebook.com/MovistarECU
• Instagraminstagram.com/movistarec
• LinkedInlinkedin.com/company/movistarecuador

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movistar Ecuador