Soia & Kyo
Soia & Kyo is a privately held Canadian luxury women's outerwear brand (founded 2004, Montréal) selling downs, parkas, trench coats, raincoats, leather jackets, and ready-to-wear through DTC e-commerce in the US and Canada and physical retail stores.
- Company typePrivate
- Founded2004
- HeadquartersMontréal, Canada
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Soia & Kyo does
Soia & Kyo is a privately held Canadian luxury women's outerwear brand founded in 2004 and headquartered in Montréal, operating across the US and Canadian markets. The company designs and sells a portfolio centered on cold-weather and transitional outerwear — including downs and parkas rated to -35°C, light down jackets, wool coats, trench coats, raincoats, leather jackets, and light jackets — and has extended into ready-to-wear (sweaters, cardigans, pants) and accessories (hats, scarves, gloves). Product differentiation rests on a combination of technical fabric innovation (down insulation, stretch waterproof/water-repellent shells, packable constructions, stretch cross-hatch materials, a temperature rating system) and refined luxury design silhouettes, backed by a two-year warranty and complimentary shipping/returns.
The business operates a direct-to-consumer model through two localized e-commerce storefronts — soiakyo.com (US, USD, English) and soiakyo.ca (Canada, CAD, English and French) — supplemented by a physical store locator channel for in-person retail. Pricing sits in the premium tier: accessories $44–$75, knitwear $125–$395, light jackets $195–$345, and coats/parkas $295–$795+. Revenue is generated almost entirely through one-time retail sales of apparel, with seasonal promotional discounting of up to 50% and digital gift cards as a secondary monetization lever. Customer acquisition relies on owned digital channels including newsletter signup (with a 10% first-purchase incentive), seasonal sales events, and social media presence, with no disclosed wholesale, marketplace, or B2B channels. The company employs 251–500 people and has not disclosed external funding, suggesting it is self-funded or cash-flow positive.
Soia & Kyo firmographics
Firmographics- Name
- Soia & Kyo
- Legal name
- Soia & Kyo
- Website
- https://soiakyo.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Soia & Kyo is a privately held Canadian luxury women's outerwear brand (founded 2004, Montréal) selling downs, parkas, trench coats, raincoats, leather jackets, and ready-to-wear through DTC e-commerce in the US and Canada and physical retail stores.
- Ownership category
- akta.pro rank
Soia & Kyo industry classification
Industry- Product category
- Luxury Women's Outerwear
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Women's, Misses', And Juniors Outerwear (2330), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
- akta.pro secondary industries
- Performance Outerwear & Technical Apparel (CRAAAEAB), Gloves & Mittens (CRAAAJAG)
Keywords
Where Soia & Kyo is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Soia & Kyo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: One-time retail sales of luxury outerwear and accessories through owned e-commerce platforms. Products include coats, jackets, rainwear, and accessories sold at full retail price with seasonal promotional discounts.
- Digital Gift Cards: Digital gift card sales allowing customers to purchase gift cards of set denominations for gifting purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Retail Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Soia & Kyo product offering
Product offeringCore offering
Soia & Kyo designs, manufactures, and retails luxury women's outerwear including down parkas, lightweight down jackets, wool coats, trench coats, raincoats, leather jackets, and complementary ready-to-wear pieces such as sweaters, cardigans, pants, and accessories (hats, scarves, gloves). The Montréal-based brand sells its collections directly to consumers through country-specific e-commerce sites and a network of physical retail stores.
Product overview
Soia & Kyo is a luxury outerwear brand offering a comprehensive portfolio of women's fashion products. The core offering consists of outerwear (Downs & Parkas, Light Down Jackets, Wool Jackets & Coats, Trench Coats, Raincoats, Leather Jackets, and Light Jackets), complemented by Ready-to-Wear knitwear (Sweaters & Cardigans, Pants) and Accessories (Hats, Scarves & Gloves). The brand emphasizes technical innovation in weather protection (water-repellent, packable, temperature-rated to -35°C) combined with refined luxury design. A digital gift card service is also offered.
Differentiator
Problem solved
Functional benefit
Products and services
- Down Coats & Parkas
Companies that use Soia & Kyo
Customer profileSegments1 record
Ideal customer profiles1 record
Soia & Kyo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Soia & Kyo partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Soia & Kyo competitors and assessment
Company assessmentDirect peers
- Nobis: Canadian premium outerwear brand producing technical down jackets, parkas, and raincoats, closely aligned with Soia & Kyo on women's luxury weather-protective outerwear.
- Mackage: Montreal-based luxury outerwear brand offering premium down coats, parkas, and leather jackets for women and men with similar technical and fashion positioning to Soia & Kyo.
- Rudsak: Montreal-based contemporary outerwear and leather brand competing directly with Soia & Kyo in women's premium coats, parkas, and leather jackets with similar price points.
- Moose Knuckles: Canadian luxury outerwear brand specializing in down-filled parkas and jackets, competing head-to-head with Soia & Kyo in the premium North American women's coat category.
- Canada Goose: Iconic Canadian luxury outerwear brand with a deep down parka and jacket lineup at premium price points, sharing Soia & Kyo's cold-weather technical positioning and DTC-plus-wholesale model.
Broad incumbents
- The North Face: Mass-market technical outerwear giant with premium sub-lines (e.g., Nuptse, Thermoball) that competes with Soia & Kyo on performance down jackets and parkas at overlapping price tiers.
- Burberry: Global British luxury heritage brand with a strong trench coat and outerwear assortment, competing with Soia & Kyo in premium weather-protective women's coats.
- Woolrich: Heritage American outerwear brand with a long-standing parka and wool coat lineup, comparable to Soia & Kyo on technical cold-weather offerings and luxury positioning.
- Arc'teryx: Established premium technical outerwear brand with broader product range (men's, women's, hiking, ski) at price points and performance standards directly comparable to Soia & Kyo's high-end offerings.
- Max Mara: Italian luxury fashion house with a signature outerwear category (wool coats, cashmere, teddy bear coats) that competes for the same fashion-conscious female customer as Soia & Kyo.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Soia & Kyo social profiles
Digital presenceSoia & Kyo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soia & Kyo leadership team
Management profileNumber of profiles
Soia & Kyo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soia & Kyo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soia & Kyo
What does Soia & Kyo do?
Soia & Kyo designs, manufactures, and retails luxury women's outerwear including down parkas, lightweight down jackets, wool coats, trench coats, raincoats, leather jackets, and complementary ready-to-wear pieces such as sweaters, cardigans, pants, and accessories (hats, scarves, gloves). The Montréal-based brand sells its collections directly to consumers through country-specific e-commerce sites and a network of physical retail stores.
When was Soia & Kyo founded?
Soia & Kyo was founded in 2004. It employs 251 to 500 people.
Where is Soia & Kyo based?
Soia & Kyo is headquartered in Montréal, Canada, in the North America region.
How does Soia & Kyo make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are digital Gift Cards.
Who are Soia & Kyo's main competitors?
Direct peers on record are Nobis, Mackage, Rudsak, Moose Knuckles and Canada Goose. Broad incumbents are The North Face, Burberry, Woolrich, Arc'teryx and Max Mara.
Does Soia & Kyo have an API?
No public API is recorded for Soia & Kyo.
What industry is Soia & Kyo in?
Soia & Kyo's product category is Luxury Women's Outerwear. Its primary akta.pro industry code is CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers, with a secondary code of CRAAAEAB, Performance Outerwear & Technical Apparel. Its NAICS code is 315 and its SIC code is 2330.