Blue Style
Blue Style is a family-owned Czech tour operator founded in 1997 that sells package holidays to 41 verified destinations across 16 countries through roughly 70 retail branches, an online platform, and a dealer network serving Czech and Slovak consumers.
- Company typePrivate
- Founded1997
- HeadquartersPrague, Czechia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Blue Style does
Blue Style a.s., trading as CK Blue Style, is a privately held Czech travel agency and tour operator (cestovní kancelář) founded in 1997 and headquartered in Prague. The company distributes package holidays (transport plus accommodation plus ancillary services such as insurance, transfers, excursions, and animation programs) to 41 personally verified destinations across 16 countries, with a catalog of 627,373 bookable holidays marketed primarily through approximately 70 retail branches across the Czech Republic, an independent dealer network, and the www.blue-style.cz online booking platform supported by a B2B dealer portal (prodejce.blue-style.cz) and iOS/Android mobile travel assistant applications built with SiteOne s.r.o.
Its core product set is organized around First Minute and Last Minute beach and resort packages, exotic destinations (Maldives, Mauritius, Cape Verde, Sri Lanka, Zanzibar, Oman, UAE), and premium/multigenerational offerings, differentiated by proprietary Czech-language animation programs (Croco Club for children aged 4-12, Blue Club for adults, Blů Class, Blů Vibes), on-site Czech/Slovak-speaking delegation in most destinations, exclusive ERGO travel insurance integration, and ESSOX installment payments. The company also sells gift vouchers (500-100,000 CZK) and operates a corporate discount program with employee benefit platforms such as Benefit Plus and Pluxee.
Blue Style is structured as a family-owned joint-stock company with more than 300 employees and no disclosed institutional investor; it has received Deloitte Best Managed Companies recognition in 2023 and 2024 and the WebTop100 digital transformation award in 2025. Revenue is generated through margins on negotiated hotel and charter airline block rates (Smartwings and HelloJets are core airline partners), ticketing fees, and ancillary service add-ons distributed via retail, online, dealer, and B2B2C channels.
Blue Style firmographics
Firmographics- Name
- Blue Style
- Legal name
- Blue Style a.s.
- Website
- https://blue-style.cz
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Blue Style is a family-owned Czech tour operator founded in 1997 that sells package holidays to 41 verified destinations across 16 countries through roughly 70 retail branches, an online platform, and a dealer network serving Czech and Slovak consumers.
- Ownership category
- akta.pro rank
Blue Style industry classification
Industry- Product category
- Travel Agency Services
- NAICS
- Tour Operators (561520), Travel Agencies (561510), Tour Operators (56152)
- akta.pro primary industry
- Island, Beach & Resort Travel Agencies (THAKAFAL)
- akta.pro secondary industry
- Escorted Coach & Bus Package Tour Operators (THAKADAA)
Keywords
Where Blue Style is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices2 records
Markets served
Blue Style business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Package Holiday Sales: CK Blue Style sells bundled travel packages (transport + accommodation + optional services) to end consumers. Revenue is generated through margins on negotiated hotel and transport rates, ticketing fees, and ancillary service add-ons (insurance, transfers, excursions, early check-in, excess baggage). The company acts as a tour operator (cestovní kancelář) distributing primarily via its own branch network, dealer network, and direct online sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Gift vouchers from 500 to 100,000 Kč, valid for 2 years from purchase |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Blue Style product offering
Product offeringCore offering
Blue Style is a Czech tour operator (cestovní kancelář) that sells bundled package holidays combining flights, accommodation, transfers, and travel insurance to 41 personally verified destinations across 16 countries. The portfolio covers Last Minute, First Minute, Exotic, Premium, Family, and Senior vacation segments, supported by dedicated Czech/Slovak-speaking delegation in resort destinations. The company also offers gift vouchers (500-100,000 CZK), a mobile travel assistant app, and installment payment options through ESSOX.
Product overview
Blue Style operates as a Czech travel agency (Cestovní kancelář) offering a comprehensive portfolio of travel packages and vacation services. The core offering consists of Last Minute and First Minute travel packages to 41 personally verified destinations across 16 countries, primarily focused on beach and resort destinations including Greece, Egypt, Bulgaria, Turkey, Tunisia, Spain, Italy, Albania, UAE, Oman, and exotic locations like Maldives, Mauritius, and Zanzibar. The company provides over 627,000 travel packages. Beyond core booking services, Blue Style differentiates through branded experience programs including Croco Club (children's animation), Blue Club (adult entertainment), Blů Class (premium flight experience), and Blů Vibes (special vacation concept). Additional services include gift vouchers, a mobile app with delegate communication features, travel insurance partnerships, and installment payment options through ESSOX. The company maintains a network of approximately 60-70 branches across the Czech Republic and operates its own Czech/Slovak-speaking delegation in resort destinations.
Differentiator
Problem solved
Functional benefit
Brands
- Croco Club: Children's animation club with Czech-speaking animators for kids aged 4-12.
- Blue Club
- Blů Class
- Blů Vibes
- Blue Style Exclusively
- Prémiová dovolená
Products and services
- Last Minute Holiday Packages (Last Minute Zájezdy) Last-minute travel packages to beach destinations including Egypt, Greece, Spain, Tunisia, Turkey, Italy, Bulgaria, Cyprus, and Albania, sold at discounted prices with short booking windows for individual Czech and Slovak travelers.
- First Minute Holiday Packages (First Minute Zájezdy) Early-booking travel packages for summer and exotic destinations with advance purchase discounts and guaranteed availability, marketed to Czech and Slovak travelers planning ahead.
- Exotic Vacation Packages (Exotická dovolená) Travel packages to exotic destinations including Maldives, Mauritius, Cape Verde, Sri Lanka, Zanzibar, Oman, and UAE with direct flights, offered to Czech and Slovak leisure travelers seeking long-haul vacations.
- Gift Vouchers (Dárkové poukazy) Gift vouchers valued from 500 to 100,000 CZK redeemable for Blue Style travel packages, available online and at any branch, with a 2-year validity period and online splitting/reissuance via Client Zone.
- Premium Vacation Packages (Prémiová dovolená) Premium-category package holidays offering higher comfort levels and exclusive services for Czech and Slovak travelers seeking upgraded vacations.
Quantifiable outcome
- 41 personally verified destinations across 16 countries
- +1 more outcomes
Companies that use Blue Style
Customer profileNamed customers1 record
Ideal customer profiles3 records
Blue Style technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Blue Style partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- SmartwingscorePrimary airline partner providing charter flights for Blue Style customers to holiday destinations. As of April 2025, Smartwings became the sole carrier for Egypt routes following the discontinuation of Skyline Express services. Operates flights from Prague, Brno, Ostrava, and Pardubic.
- HelloJetscoreCharter airline partner providing flight services for Blue Style package holidays, particularly to Egypt, Tunisia, and other long-haul destinations.
- ERGO Cestovní pojišťovnacoreExclusive travel insurance provider partnered with Blue Style. Insurance details and claims are handled through ERGO, with travel insurance information included in travel documents.
- SiteOne, s.r.o.o.coreWebsite design, development, and digital technology partner responsible for the Blue Style booking platform and digital infrastructure. Received WebTop100 highest award in 2025 for the digital transformation project.
- ACK ČR (Association of Czech Travel Agencies)minorBlue Style is a member of the Association of Czech Travel Agencies (ACK ČR), which represents and supports the interests of Czech travel agencies and tour operators.
- Benefit PlusminorEmployee benefits platform partner allowing Blue Style holidays to be offered as part of corporate employee benefit programs.
- PluxeeminorCorporate employee benefits and incentive program partner (formerly Sodexo), enabling Blue Style travel packages to be offered through the Pluxee employee benefits ecosystem.
- Klub Pevného ZdravíminorHealth club benefits partner offering discounts on Blue Style holidays to members of the Klub Pevného Zdraví program.
- ČPZP (Česká průmyslová zdravotní pojišťovna)minorHealth insurance fund partner offering Blue Style holiday discounts to ČPZP members.
- VoZP (Vojenská zdravotní pojišťovna)minorMilitary health insurance fund partner offering Blue Style holiday discounts to VoZP members.
- ISICminorInternational Student Identity Card program partner, enabling ISIC card holders to access Blue Style holiday discounts.
- Pražská plynárenskáminorCorporate partner offering Blue Style holiday discounts to Pražská plynárenská customers and employees.
Scale indicators6 records
Recent moves10 records
Expansion highlights6 records
Blue Style competitors and assessment
Company assessmentDirect peers
- Alexandria: Czech travel agency offering package holidays to Mediterranean and long-haul destinations. Mid-sized direct competitor in the same Czech retail travel market.
- Čedok: Largest Czech travel agency and tour operator, offering package holidays to similar beach/Mediterranean destinations. Most direct head-to-head competitor to Blue Style in the Czech outbound market.
- Fischer: Major Czech tour operator (part of KKCG group) selling package holidays to beach destinations in Greece, Egypt, Turkey, etc. Closely overlapping product and customer base with Blue Style.
- Exim Tours: Czech tour operator focused on beach and exotic package holidays with its own charter flight programmes. Directly competes with Blue Style on destination portfolio and target customer.
- Firo Tour: Czech tour operator focused on beach and family package holidays with own delegation in destinations. Operates in the same niche as Blue Style (Czech/Slovak-speaking on-site service).
- Invia: Czech online travel marketplace aggregating tour operators and selling package holidays directly to Czech consumers. Competes with Blue Style on digital booking channel and price transparency.
Broad incumbents
- TUI Česká republika: Czech arm of global tour operator TUI Group, offering beach package holidays with charter flights. Operates broadly with a wider portfolio and stronger brand than Blue Style but with overlapping product.
- DER Touristik: German-headquartered tour operator group with significant Central European presence. Competes in the same beach-package category as Blue Style at a larger, multi-country scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Blue Style social profiles
Digital presenceBlue Style financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Style leadership team
Management profileNumber of profiles
Profiles3 records
Blue Style funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Style M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Style
What does Blue Style do?
Blue Style is a Czech tour operator (cestovní kancelář) that sells bundled package holidays combining flights, accommodation, transfers, and travel insurance to 41 personally verified destinations across 16 countries. The portfolio covers Last Minute, First Minute, Exotic, Premium, Family, and Senior vacation segments, supported by dedicated Czech/Slovak-speaking delegation in resort destinations. The company also offers gift vouchers (500-100,000 CZK), a mobile travel assistant app, and installment payment options through ESSOX.
Is Blue Style a public or private company?
Blue Style is a private company. It is classified as family owned and is currently operating.
When was Blue Style founded?
Blue Style was founded in 1997. It employs 251 to 500 people.
Where is Blue Style based?
Blue Style is headquartered in Prague, Czechia, in the Europe region.
How does Blue Style make money?
One revenue line is on record: package Holiday Sales.
Who are Blue Style's main competitors?
Direct peers on record are Alexandria, Čedok, Fischer, Exim Tours, Firo Tour and Invia. Broad incumbents are TUI Česká republika and DER Touristik.
Does Blue Style have an API?
No public API is recorded for Blue Style.
What industry is Blue Style in?
Blue Style's product category is Travel Agency Services. Its primary akta.pro industry code is THAKAFAL, Island, Beach & Resort Travel Agencies, with a secondary code of THAKADAA, Escorted Coach & Bus Package Tour Operators. Its NAICS code is 561520.