Eventlabs

What Eventlabs does

Eventlabs (legal entity: eventlabs GmbH) is a Hamburg, Germany-based creative agency founded in 2000 by Fabian Tank, specialized in "räumliche Kommunikation" (spatial communication) — the design of brand experiences through physical space. The firm operates an integrated four-discipline model covering Communication (strategy, brand and campaign development), Architecture and Project Development (brand spaces, temporary architecture, fair stands), Design (brand, interior and hospitality design), and Art (art-brand collaborations, exhibitions, artistic direction). Its work spans trade show booth design for major automotive and consumer brands (Opel Paris Motor Show 2016, Opel IAA Frankfurt 2017, Olympus Photokina, Philips Automotive at Automechanika), large-scale experiential campaigns (Volkswagen PROJECT FOX, Cadillac Experience, Olympus Photography Playground), hospitality interiors (25hours Hotel HafenCity, Bayside Club, Kölln Haferland flagship store), fashion show production (Marc Cain, Tom Tailor, Mango), and cultural events (Henri Nannen Preis, MS Europa 2 christening). The firm explicitly does not rely on a proprietary software platform; its "core technology" is its multidisciplinary creative expertise and project management capabilities. Revenue is generated through project-based professional services fees for concept development, creative direction, and execution, with pricing custom-quoted per project rather than standardized tiers; the company does not publicly disclose revenue figures. Customer acquisition is event-driven and referral-led, combining direct pitches to brand owners with agency-of-record partnerships (notably with Vitamin E, where founder Fabian Tank previously served as creative lead) and repeat mandates from satisfied clients.

The firm is founder-controlled, with Fabian Tank serving as Geschäftsführer (Managing Director) and content-related managing director across affiliated entities. Eventlabs is a shareholder of Going Places GmbH, a brand and project development company, through which it holds minority participations in Gut Rantzau GmbH & Co. KG and Gut Salzau GmbH & Co. KG — hospitality and event venue assets in Schleswig-Holstein. The broader group also includes Yacht Classics, a Hamburg-based classic yacht restoration and brokerage company founded in 2009. Operating geography is anchored in DACH (with primary registration in Hamburg) but extends through project-based delivery across France, Denmark, Austria, Switzerland, and the Netherlands. The firm has won 30+ prestigious industry awards including ADC Event Agency of the Year (2006), multiple ADC Gold/Silver/Bronze awards, IF Design Awards, FAMAB Gold, German Design Award Gold, LIA Bronze (×2), Galaxy Awards (including Grand Award), and GALA Awards. Notable commercial outcomes include 3.5 billion+ PR contacts generated for VW Project Fox, 250,000+ exhibition visitors and 6 million shared photos for the Olympus Photography Playground platform (2013+), and 400 million+ PR contacts achieved by the same Olympus program. Headcount is reported in the 11-50 range; there are no disclosed funding rounds, external institutional investors, or public listing.

The go-to-market motion is event-driven: Eventlabs markets primarily through its website portfolio, industry award cycles (ADC, IF Design, LIA, German Design Award, FAMAB, EVA, Galaxy, GALA, Automotive Brand Contest), repeat enterprise relationships, and agency partnerships. Distribution channels consist of (a) direct enterprise engagement with brand managers and marketing departments globally, and (b) regional agency-of-record partnerships where Eventlabs acts as a specialized spatial production partner within larger creative teams. Pricing is bespoke per project and not publicly disclosed.

Name

Eventlabs

Legal name

eventlabs GmbH

Website

https://eventlabs.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Eventlabs is a Hamburg-based creative agency (eventlabs GmbH) founded in 2000, specializing in spatial communication across communication, architecture, design, and art disciplines for enterprise brands in automotive, hospitality, fashion, media, and consumer goods.

Ownership category

akta.pro rank

Product category

Creative Agency / Experiential Marketing Services

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Event Strategy & Experience Design (BPAFAGAA)

akta.pro secondary industries

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Event Theming, Mood Boards & Concept Design (HSACAOAH), Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

Keywords

• Spatial communication
• Creative agency services
• Brand experience design
• Trade show booth design
• Experiential marketing

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Agency Services: Eventlabs generates revenue through project-based creative and production services including event design, spatial communication, brand architecture, interior design, and artistic direction. Revenue is derived from fees for concept development, creative direction, project management, and execution of brand experiences, trade shows, and installations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Eventlabs is a Hamburg-based creative agency (Kreativagentur für räumliche Kommunikation) that conceives and executes brand communications through physical space. The firm delivers four integrated service disciplines: Communication (strategy, brand and campaign development), Architecture and Project Development (brand spaces, temporary architecture, hospitality interiors), Design (brand, interior, and retail design), and Art (art-brand collaborations and artistic direction). Each project is custom-built for clients and delivered as bespoke creative work.

Product overview

Eventlabs is a Hamburg-based creative agency (Kreativagentur) founded in 2000, specializing in spatial communication (räumliche Kommunikation). The company operates as a unified creative services firm offering four integrated disciplines: Communication (strategy, brand development, event campaigns), Architecture and Project Development (brand spaces, temporary architecture, hospitality design), Design (brand, interior, and retail design), and Art (art-brand collaborations, exhibitions). The portfolio comprises named project campaigns including major trade show stands (Opel Motorshow Paris, Opel IAA, Olympus Photokina, Philips Automotive), experiential brand activations (Project Fox, Photography Playground, Cadillac Experience), hospitality interiors (25hours Hotel HafenCity), and cultural events (Henri Nannen Preis, MS Europa 2 christening). Fabian Tank serves as Managing Director and creative lead, supported by multidisciplinary teams. The company is a shareholder in Going Places GmbH, a brand and project development group.

Differentiator

Problem solved

Functional benefit

Products and services

• Communication Services Strategic consulting, brand and product development, and integrated communication campaigns. Designed for brand owners and creative agencies seeking emotional, multi-channel brand storytelling.
• Architecture and Project Development Project and location development, brand spaces, themed worlds, interior and temporary architecture, and creative direction. For brand owners and operators needing physical brand environments, trade show stands, and venue development.
• Design Services Brand design, interior design, hospitality design, and creative direction for retail and flagship store environments. For fashion labels, hospitality operators, and consumer brands.
• Art Services Art-brand collaborations, art exhibitions, and artistic direction for cultural and brand events. Connects brands with international artist networks for cultural programming and installations.

Quantifiable outcome

• 3.5 billion+ PR contacts generated for PROJECT FOX, described as the most successful vehicle presentation in Volkswagen history
• +3 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Going Places GmbHcoreStrategic or Co-development PartnerEventlabs is a shareholder of Going Places GmbH, a brand and project development company. Through this holding, Eventlabs maintains Beteiligungen (participations) in Gut Rantzau GmbH & Co. KG and Gut Salzau GmbH & Co. KG. Fabian Tank holds content-related managing director responsibilities across all affiliated companies.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Jung von Matt: Hamburg-headquartered major German creative agency with experiential and event capabilities as part of a broader advertising portfolio — overlaps with Eventlabs on event and brand experience but operates at significantly larger scale.
• Scholz & Friends: Berlin-based leading German creative agency group offering advertising, brand experience, and event design — comparable as a broader incumbent competing for the same enterprise creative briefs.
• DDB Germany: Berlin-based German arm of the DDB global creative network with experiential and event capabilities as part of a broader advertising offering — comparable on enterprise client base and brand activation work.
• Kolle Rebbe: Hamburg-based creative agency with strong brand experience and activation work — overlaps with Eventlabs on Hamburg geography and enterprise experiential clients.
• Serviceplan Group: Munich-headquartered largest independent German agency group; its House of Communication model spans brand experience, events, and design — a scaled incumbent competing for integrated enterprise briefs.

Direct peers

• KMS TEAM: Munich-based communications agency focused on automotive and lifestyle brand experiences — directly comparable to Eventlabs on automotive client base and live-brand activation work.
• Mutabor: Hamburg-based brand experience and design agency focused on spatial communication, brand worlds, and live experiences — directly comparable to Eventlabs on geography, discipline, and target clients.
• VOK DAMS: Wuppertal-based event marketing agency delivering corporate events, trade shows, and live experiences for global brands — a closely matched competitor in German enterprise event services.
• Atelier Markgraph: Frankfurt-based creative agency specialising in brand spaces, exhibitions, and spatial communication for enterprise clients — operates in the same niche of design-led event and brand-environment work.
• Milla & Partner: Stuttgart-based agency producing exhibitions, events, and brand experiences for cultural and corporate clients — comparable on event design, brand staging, and award-winning creative work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eventlabs