What Yin Yue Tai does

Yin Yue Tai (音悦台) is a Beijing-headquartered, privately held music video streaming platform operated by Beijing Kuan Ke Network Technology Co., Ltd. (北京宽客网络技术有限公司), serving Chinese-speaking music enthusiasts and broader Asia/Pacific music fans with a centralized destination for official music video content. The platform aggregates MVs across Chinese (华语), Western (欧美), Korean (韩语), and Japanese (日语) catalogs and organizes them into four primary surfaces: MV discovery, curated playlists (悦单), the V榜 (V-Chart) music ranking system, and a Programs (节目) section for live performances and music-related shows. Distribution is dual-surface via a web platform at yinyuetai.com and native iOS and Android applications, with QR-code-based mobile install from the homepage supporting a content-led, self-serve acquisition motion.

The underlying technology is described as a music video streaming platform with a content management system, presented as a single integrated product rather than a modular platform; no APIs, SDKs, or documented AI/ML capabilities are disclosed. Yin Yue Tai monetizes exclusively through advertising, displaying ads to its engaged audience of music fans on behalf of entertainment and consumer brands. The platform is free-to-use with no subscription tiers or publicly disclosed pricing, and the company has secured the Chinese sector-specific regulatory licenses required to operate, including a Network Audio-Visual License (网络视听许可证 0110413号), a Broadcast Television Program Production Permit, an ICP license and filing, a Public Security Internet Filing, and a Publication Business License. The company has raised approximately $38.2 million across two disclosed rounds (a 2012 Series A led by Oriental Fortune Capital and a 2015 round of approximately $35 million from Oriental Fortune Capital and RiverHill Fund) and is led by founder and CEO Dou Zhang.

Name

Yin Yue Tai

Legal name

北京宽客网络技术有限公司

Website

https://yinyuetai.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Yin Yue Tai (音悦台) is a Beijing-based, ad-supported music video streaming platform that aggregates official MVs across Chinese, Korean, Japanese, and Western catalogs for music fans, distributed via web and mobile apps.

Ownership category

akta.pro rank

Product category

Music Video Streaming and Discovery

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Short-Form Video Discovery, Curation & Aggregation Platforms (MPACAHAG)

akta.pro secondary industry

Music Recognition, Lyrics & Metadata Platforms (MPAIADAK)

Keywords

• Music video streaming
• Music discovery platform
• Music chart rankings
• Curated music playlists
• Music content platform

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising: The platform displays advertisements to users, generating revenue from brands promoting music and entertainment content to the engaged audience of music fans.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Yin Yue Tai operates a dedicated music video streaming and discovery platform serving Chinese-speaking consumers with cross-market MV content. The platform aggregates official music videos across Chinese (华语), Western (欧美), Korean (韩语), and Japanese (日语) catalogs, organized into core sections: MV discovery (发现/MV), curated playlists (悦单), ranked charts (V榜), and program content (节目). Access is delivered free to consumers through the yinyuetai.com website and companion iOS/Android mobile applications, with revenue generated via advertising.

Product overview

Yin Yue Tai (音悦台) is a dedicated music video streaming platform offering a unified viewing experience. The platform aggregates music videos across multiple language categories (Chinese, Korean, Japanese, English/European) and provides structured content discovery through its core sections: Discover (发现) for general browsing, MV for music video content, Playlist (悦单) for curated song collections, V-chart (V榜) for rankings, and Programs (节目) for special content. The platform also features mobile apps for iOS and Android. The offering functions as a single integrated product rather than a modular platform.

Differentiator

Problem solved

Functional benefit

Brands

• V榜: Music video ranking chart platform featuring music charts and rankings
• 悦单

Products and services

• Yin Yue Tai (音悦台) Music Video Streaming Platform A free, ad-supported music video streaming platform that aggregates official MVs across Chinese (华语), Western (欧美), Korean (韩语), and Japanese (日语) catalogs. Organized into MV discovery (发现/MV), curated playlists (悦单), ranked charts (V榜), and program content (节目). Delivered via web at yinyuetai.com and companion iOS/Android mobile applications for individual music fans.
• V榜 (V Chart) Music Rankings A music video ranking chart feature within the Yin Yue Tai platform that tracks and displays music chart rankings for individual users and the broader music fan audience.
• 悦单 (Playlist) Curation Feature A playlist curation feature within the Yin Yue Tai platform that allows users and editors to organize curated song collections for structured music discovery and consumption.
• Yin Yue Tai Mobile Application (iOS/Android) The Yin Yue Tai mobile application extends the web platform's music video streaming and discovery features to iOS and Android devices for individual music fans.
• 节目 (Programs) Music Content Hub The Programs (节目) section of the Yin Yue Tai platform aggregates live performance content, music-related shows, and special programming in addition to standard MV content, for individual music fans.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• QQ Music: Tencent's flagship Chinese music streaming service offering official music videos alongside audio tracks, with chart and playlist features comparable to Yin Yue Tai's V榜 and 悦单.
• Bilibili: Chinese video platform with substantial music video (especially anime/J-pop/K-pop) content and strong fandom community — the closest scaled direct competitor to Yin Yue Tai in the Chinese music-video vertical.
• Kugou Music: Tencent-affiliated Chinese music streaming platform offering music videos, charts, and playlists — comparable Chinese-language music platform with overlapping MV and chart functionality.
• Vevo: Global dedicated music video streaming platform — directly comparable business model (advertising-supported music video delivery) and the most analogous peer to Yin Yue Tai's core offering at a global level.
• NetEase Cloud Music: Chinese music platform that combines audio streaming with music video content, chart features, and user-generated playlists — overlaps Yin Yue Tai on playlist curation, chart rankings, and MV viewing.

Broad incumbents

• Youku: Alibaba-owned Chinese video platform with significant music and entertainment content — broad incumbent competing for the same advertising and viewer attention as Yin Yue Tai.
• MTV (Paramount): Historic music video brand now under Paramount; demonstrates the trajectory of music video platforms globally and serves as a cautionary comparable for specialized MV business models.
• iQiyi: Major Chinese video streaming service (Baidu-backed) with extensive music and entertainment programming — scaled incumbent that crowds out specialized music video platforms.
• Tencent Video: Largest Chinese video streaming platform; hosts substantial music video content as part of broader entertainment portfolio — represents the scaled incumbent Yin Yue Tai competes against for music video viewership.

Emerging players

• Douyin (TikTok China): Chinese short-form video platform that has become the primary venue for music-driven content discovery and viral music videos — represents the disruptive format threatening dedicated music video platforms.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yin Yue Tai