Queue-it
- Company typePrivate
- Founded2010
- HeadquartersCopenhagen, Denmark
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Queue-it firmographics
Firmographics- Name
- Queue-it
- Legal name
- Queue-it ApS
- Website
- https://queue-it.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Queue-it industry classification
Industry- Product category
- Virtual Waiting Room SaaS
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Load Balancing & Application Delivery (ADC, Global Load Balancing) (HDABAGAF)
Keywords
Where Queue-it is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices5 records
Markets served
Queue-it business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Virtual Waiting Room: Subscription-based SaaS revenue model with tiered pricing based on usage volume, event frequency, and feature requirements. Customers access the platform via GO Queue-it administrative console.
- Enterprise Contracts: Quote-based enterprise agreements with custom pricing for large organizations requiring dedicated support, multiple waiting rooms, and advanced features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise tier with full feature access and dedicated support |
| Subscription | Annual | Standard tier for mid-market organizations |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels10 records
Queue-it product offering
Product offeringCore offering
Queue-it provides a cloud-based virtual waiting room SaaS platform that intercepts and manages surges of website traffic during high-demand events, redirecting excess visitors to a managed queue and returning them to the origin site with access tokens when capacity is available. The platform combines traffic queuing, AI-powered bot mitigation, real-time analytics, and visitor engagement widgets to help organizations prevent website crashes, block malicious automated traffic, ensure fair access, and reduce infrastructure scaling costs.
Product overview
Queue-it offers a virtual waiting room platform that protects websites from crashes during peak traffic by offloading visitors to an orderly queue. The platform consists of the core Virtual Waiting Room, which integrates with major CDNs and cloud providers (Akamai, AWS CloudFront, Google Cloud), combined with specialized product modules: 24/7 Peak Protected for continuous unexpected traffic monitoring, Scheduled Waiting Room for planned events, Invite-only Access for verified customer segments, Visitor Engagement for interactive data collection, Bad Bot Protection for AI-powered threat mitigation, Traffic Control & Insights for analytics and monitoring, and Hype Event Protection (with Akamai) for major sales events. The GO Queue-it Platform serves as the administrative interface for managing all waiting room configurations and accessing analytics.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtual Waiting Room Core virtual waiting room solution that manages traffic surges by offloading visitors to an online queue environment, protecting websites against crashes and slowdowns while ensuring fair access through first-in-first-out ordering.
- 24/7 Peak Protected
- Scheduled Waiting Room Allows pre-scheduling of waiting room activation for planned high-traffic events such as product launches and ticket onsales, with pre-queue randomization to eliminate early-arrival advantages.
- Invite-only Access Enables exclusive access for verified fans, loyalty members, or pre-selected customers using two-factor authentication to block bots and unsanctioned entry.
- Visitor Engagement Interactive engagement feature that adds polls, quizzes, and email sign-up widgets to waiting rooms, collecting zero-party customer data while keeping visitors engaged during wait times.
- Bad Bot Protection Security suite using AI-powered bot detection to identify and block malicious automated traffic, including customizable Traffic Access Rules, Proof-of-Work challenges, CAPTCHA, and mitigation against credential stuffing.
- Traffic Control & Insights Real-time analytics dashboard providing traffic monitoring, bot and abuse metrics, diagnostics, historical graphs, alerts, and data exports for operational visibility.
- Hype Event Protection Joint solution with Akamai that combines Queue-it's virtual waiting room with Akamai's edge network for enhanced bot mitigation and protection against scalper bots during major sales events.
- GO Queue-it Platform Web-based administrative platform for managing waiting rooms, accessing real-time analytics, configuring settings, and monitoring traffic with Waiting Room Monitor, Summary Reports, Traffic Insights, and Secure Sharing features.
Quantifiable outcome
- 33% savings on database scaling costs
- +10 more outcomes
Companies that use Queue-it
Customer profileNamed customers27 records
Segments7 records
Ideal customer profiles5 records
Queue-it technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature8 records
Queue-it partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Amazon Web Services (AWS)coreQueue-it runs on AWS and has a dedicated CloudFront connector used by over 80 shared customers. Named winner of 2024 EMEA AWS Partner Awards as Rising Star/Partner of the Year. Recognized as Authorized AWS Public Sector Partner.
- AkamaicoreQueue-it works seamlessly alongside Akamai and preserves all CDN functionality. Queue-it is part of Akamai's elite Qualified Compute Partners group providing Hype Event Protection to stop bots during big sales.
- SalesforcecoreQueue-it integrates into Salesforce's B2C Commerce Cloud for reliable site performance at scale. Available via Salesforce AppExchange marketplace.
- Tessitura NetworkcoreQueue-it's Tessitura integration is used by hundreds of shared customers during arts & cultural onsales and registrations. Deep integration with Tessitura ticketing platform.
- CarahsoftcoreQueue-it works with Carahsoft to help US Public Sector organizations deliver a fair and reliable online experience. Carahsoft serves as government channel partner.
- HändlerbundminorQueue-it and Händlerbund work together to ensure security and reliability of Händlerbund's 360 ecommerce network. Händlerbund is Europe's largest ecommerce association with 80,000+ secured online presences. Queue-it customers receive 3 months discount on Händlerbund membership packages.
- AudienceViewcoreQueue-it works with AudienceView's enterprise SaaS solutions to enable better control of web traffic for high-demand ticket onsales. Partnership enables smooth, efficient and fair onsales for live entertainment organizations across 15 countries.
- KB SecuritiesminorQueue-it collaborates with KB Securities to deliver seamless online experiences for Korean financial services customers.
Scale indicators14 records
Recent moves8 records
Expansion highlights6 records
Queue-it competitors and assessment
Company assessmentDirect peers
- Cloudflare: Cloudflare offers a native Waiting Room product via its App Store alongside its CDN and bot management suite. It is both a Queue-it distribution partner and the most direct head-to-head competitor on core virtual waiting room functionality.
Broad incumbents
- Akamai: Akamai offers Bot Manager, edge security, and Qualified Compute Partner solutions that compete with Queue-it's bot mitigation and traffic control. As an infrastructure incumbent, Akamai competes broadly while also partnering to distribute Queue-it's waiting room.
- F5 (including Shape Security and NGINX): F5 provides application security and bot management through Shape Security, as well as NGINX-based load balancing and API delivery. It is an enterprise-grade incumbent with overlapping bot and application delivery capabilities relevant to Queue-it's buyer profile.
- Imperva: Imperva provides application and API protection including bot management, comparable to Queue-it's bot and traffic control capabilities. As an established Thales-owned security vendor, it addresses similar enterprise and large-ecommerce use cases.
- Radware: Radware offers application security, bot management, and DDoS protection for enterprise web properties. It competes with Queue-it on bot mitigation and overlaps on traffic-shaping use cases for large ecommerce and government customers.
Emerging players
- HUMAN Security (formerly PerimeterX): HUMAN Security offers enterprise bot mitigation and account abuse protection. It overlaps with Queue-it's bot protection module and competes for the same ecommerce and enterprise application security budget.
- DataDome: DataDome delivers AI-driven bot protection, fraud detection, and account takeover prevention with a focus on ecommerce and ticketing — directly competitive with Queue-it's bot mitigation value proposition.
- Kasada: Kasada specializes in advanced bot mitigation for ecommerce, ticketing, and digital platforms, targeting the same abuse-driven traffic problems that Queue-it solves during peak events.
- Netacea: Netacea provides bot management using intent-based analytics and is closely comparable to Queue-it's AI-driven bot protection offering, particularly for ecommerce and ticketing customers.
- Arkose Labs: Arkose Labs focuses on bot mitigation, account security, and fraud prevention with an emphasis on stopping automated abuse at login and checkout — adjacent to Queue-it's traffic and bot protection capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Queue-it social profiles
Digital presenceQueue-it compliance and trust
Trust signalCompliance3 records
Queue-it financial estimates
Financial estimateRevenue estimate
Valuation estimate
Queue-it leadership team
Management profileNumber of profiles
Profiles9 records
Queue-it funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Queue-it M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Queue-it
What does Queue-it do?
Queue-it provides a cloud-based virtual waiting room SaaS platform that intercepts and manages surges of website traffic during high-demand events, redirecting excess visitors to a managed queue and returning them to the origin site with access tokens when capacity is available. The platform combines traffic queuing, AI-powered bot mitigation, real-time analytics, and visitor engagement widgets to help organizations prevent website crashes, block malicious automated traffic, ensure fair access, and reduce infrastructure scaling costs.
Is Queue-it a public or private company?
Queue-it is a private company. It is classified as venture growth investor backed and is currently operating.
When was Queue-it founded?
Queue-it was founded in 2010. It employs 101 to 250 people.
Where is Queue-it based?
Queue-it is headquartered in Copenhagen, Denmark, in the Europe region.
How does Queue-it make money?
Two revenue lines are on record. SaaS Subscription - Virtual Waiting Room is the primary driver. The others are enterprise Contracts.
Who are Queue-it's main competitors?
Cloudflare is listed as a direct peer. Broad incumbents are Akamai, F5 (including Shape Security and NGINX), Imperva and Radware. Emerging players are HUMAN Security (formerly PerimeterX), DataDome, Kasada, Netacea and Arkose Labs.
Does Queue-it have an API?
Yes. Queue-it offers a REST-based API that accepts both XML and JSON formatted data for accessing real-time and historical waiting room analytics. Developers can use the API to create digital feeds of queue statistics, integrate waiting room insights into internal reporting dashboards, and automate monitoring and data exports. Data points available include traffic inflow & outflow, traffic origin patterns, wait time metrics, abuse & fraud flags, unusual requests analysis, and admin platform audit trails. Developer documentation is at queue-it.com/developers/rest-api.
What industry is Queue-it in?
Queue-it's product category is Virtual Waiting Room SaaS. Its primary akta.pro industry code is HDABAGAF, Load Balancing & Application Delivery (ADC, Global Load Balancing). Its NAICS code is 518 and its SIC code is 7372.