LeadingAge Wisconsin

Name

LeadingAge Wisconsin

Legal name

LeadingAge Wisconsin, Inc.

Website

https://leadingagewi.org

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Aging Services Association

NAICS

Professional Organizations (81392), Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Active Adult / Senior Community Association Management (BPAJAHAJ)

akta.pro secondary industries

Senior Living Property Management (BPAJAGAI), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Aging services association
• Senior care advocacy
• Continuing education
• Long-term care membership
• Nonprofit healthcare association

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual dues from provider members and associate members fund the association's operations. Associate membership dues are $495 per year, providing access to the member community, member rates for educational events, committee participation, and exhibitor discounts.
2. Conference and Educational Events: The annual Change Makers conference and 46th Annual Exhibitors Forum generates revenue through registration fees. Member rates are offered for educational events and CEU programming. Sponsorships are sold through customizable packages and an à la carte menu (Marque Visibility $5,000, Access Decision Makers $4,000, Stay Salient $2,000, Amplify Your Voice $1,000, Tap New Audiences $500).
3. Sponsorships and Advertising: Associate members and business partners can purchase sponsorship packages at various tiers, as well as à la carte advertising opportunities including website banner ads, conference app ads, newsletter columns, and e-newsletter ads.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

LeadingAge Wisconsin is a statewide nonprofit membership association that provides advocacy, continuing education, and collaborative support to not-for-profit aging services providers across Wisconsin, including skilled nursing facilities, assisted living communities, and senior housing organizations. The association generates revenue through annual membership dues, an annual Change Makers conference, and sponsorship/advertising packages, and delivers member benefits such as NAB/NASW-accredited continuing education, peer networking groups, group purchasing programs, and a legal hotline.

Product overview

LeadingAge Wisconsin is a statewide nonprofit membership organization serving the long-term care community. The organization operates primarily as a membership services organization powered by the ToucanTech platform, offering advocacy, education, and collaborative strategies for care providers. Core offerings include the annual Change Makers Conference, continuing education programs (NAB/NASW-WI approved), peer networking communities (Finance Network, NHA Community, CEO Network, HR Professionals, Purchasing Directors, Infection Preventionists, Directors of Nursing, Public Policy Committee), group purchasing programs (HealthDirect Pharmacy with 60% fee reduction, Value First), member communications (Need to Know Newsletter, member bulletins), and member benefits including a legal hotline. The organization facilitates workforce development, policy advocacy, and professional networking across Wisconsin's aging services sector including skilled nursing, assisted living, and senior housing.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Services Statewide nonprofit membership organization serving the long-term care community, providing advocacy, education, and collaborative strategies for care providers across skilled nursing, assisted living, and housing for older adults.
• Change Makers Annual Conference Wisconsin's premier annual educational event for aging services professionals featuring keynote presentations, 42+ educational sessions across leadership, workforce, clinical excellence, operations, finance, senior housing, assisted living, and nursing home tracks, plus exhibitor forum and networking events.
• Continuing Education NAB and NASW-WI approved continuing education courses for nursing home administrators and social workers, with requirements set by the National Association of Long-Term Care Administrator Boards.
• Associate Membership Program Business partner membership offering access to member community, discounted event rates, sponsorship opportunities, and promotional channels for products and services useful to aging services providers. Annual dues: $495.
• HealthDirect Pharmacy Program Group purchasing program offering approximately 60% reduction in brand and generic dispensing fees for participating member facilities through a partnership with HealthDirect.
• Value First Group Purchasing Group purchasing partnership providing food and supply cost savings, including sweepstakes programs for member facilities.
• Legal Hotline
• Need to Know Newsletter Twice-weekly morning digest delivering latest information impacting aging services across setting-specific recaps including Home Health, Hospice, Life Plan Community, Medicaid HCBS/PACE, Nursing Home, and Affordable Senior Housing weekly updates.
• Member Directory Online directory containing facility name, telephone number, address, associated website and care type of LeadingAge Wisconsin members.

Quantifiable outcome

• Approximately 60% reduction in brand and generic dispensing fees through the HealthDirect Pharmacy Program
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ToucanTechcoreTechnology or IntegrationToucanTech provides the membership management platform powering the LeadingAge Wisconsin website, including the member directory, resource library, online community (LeadingIn), event calendar, conference registration integration, and community group functionality. The platform also handles member registration, profile management, and newsletter subscriptions.
• Reinhart Boerner Van Deuren s.c.coreImplementation/ SI/ Consulting PartnerLegal partnership providing LeadingAge Wisconsin members with no-cost 15-minute legal consultations with the law firm's health care team. Members access the hotline at 608-229-2257 or via email. The firm provides guidance on employment issues, regulatory concerns, contracts, and other legal matters. This is a member benefit offered through the association.
• HealthDirect Pharmacy ProgramcoreGTM or Marketing PartnerHealthDirect is the group purchasing pharmacy partner for LeadingAge Wisconsin. Members enrolled in the LeadingAge Wisconsin / HealthDirect Pharmacy Program receive approximately 60% reduction in both brand and generic dispensing fees through a revised program amendment. LeadingAge Wisconsin monitors ongoing contract negotiations (e.g., with United Healthcare) on behalf of members.
• Value First (group purchasing)minorGTM or Marketing PartnerValue First is a group purchasing partner offering food purchasing programs to LeadingAge Wisconsin members. The partnership includes sweepstakes programs where members can win prizes (e.g., two $10,000 winners: Sheboygan Senior Care and Miravida Living). Members with food contracts are automatically entered into Value First programs.
• CliftonLarsonAllen (CLA)minorGTM or Marketing PartnerCliftonLarsonAllen (CLA) is a Silver Sponsor of LeadingAge Wisconsin and produces the annual SNF Cost Comparison and Industry Trends Report. CLA provides industry insights on reimbursement, quality performance, and business operations to association members through this annual report.
• M3 Insurance Solutions, Inc.minorGTM or Marketing PartnerM3 Insurance is an associate member that provides insurance solutions to senior living and social service organizations. Their employee Sara Kekula was named a 2026 Wisconsin Insurance Power Player by the Independent Insurance Agents of Wisconsin (IIAW). M3 also provides workers' compensation rate updates and safety culture resources for members.
• Health Dimensions Group (HDG)minorGTM or Marketing PartnerHealth Dimensions Group is a Silver Sponsor / associate member providing senior living, post-acute, and long-term care management and consulting. HDG produces the annual 'Top Trends in Aging Services' white paper and hosts a public webinar featuring the report. HDG manages communities including Dimensions Living Green Bay where member activities are highlighted.
• LeadingAge (National)coreStrategic or Co-development PartnerLeadingAge Wisconsin is a state affiliate of the national LeadingAge association. The national organization provides weekly Need to Know newsletters, member networks (including the Rural Provider Network), federal policy updates, and a national platform for Wisconsin members to engage. National President and CEO Katie Smith Sloan participates in LeadingAge Wisconsin's annual conference.
• National Association of Long-Term Care Administrator Boards (NAB)coreOthersNAB sets continuing education requirements for nursing home administrators. LeadingAge Wisconsin aligns its educational programming with NAB requirements and submits completed course records to NAB for credit on behalf of members.
• National Association of Social Workers, Wisconsin Chapter (NASW-WI)coreOthersNASW-WI sets continuing education requirements for social workers in Wisconsin. LeadingAge Wisconsin submits completed CE course records to NASW-WI for credit on behalf of members completing social worker continuing education through the association.
• Greg J. FineminorOthersGreg J. Fine serves as the keynote speaker at the Change Makers: 2026 Annual Conference, providing an inspiring keynote presentation as part of the conference programming.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Argentum: National trade association serving senior living operators nationally. Comparable membership association model and advocacy/education mission, but its focus skews toward for-profit senior living operators rather than the nonprofit mission-driven base that LeadingAge Wisconsin represents.
• American Health Care Association (AHCA) / National Center for Assisted Living (NCAL): The largest national association for skilled nursing and assisted living providers. Operates the same association model (advocacy, quality, education, conferences) but at national scale and with a broader for-profit/nonprofit membership mix than LeadingAge Wisconsin's nonprofit-only niche.

Direct peers

• LeadingAge (National): National parent affiliate of LeadingAge Wisconsin. Operates the same membership association model for nonprofit aging services providers across the U.S., providing the federal advocacy layer, national brand, and member networks that LeadingAge Wisconsin extends at the state level.
• LeadingAge Illinois: Another LeadingAge state affiliate serving Illinois aging services providers. Same affiliate operating model, member composition (nonprofit SNF/assisted living/senior housing), and product mix, making it a near-clone peer for benchmarking operating practices.
• LeadingAge Minnesota: State affiliate of national LeadingAge serving nonprofit aging services providers in Minnesota. Closest structural peer — same affiliation model, same product set (advocacy, education, peer networks, conference), differentiated only by state geography and local policy agenda.
• Wisconsin Health Care Association (WHCA): Competing Wisconsin statewide association representing long-term care providers (with a broader for-profit and nonprofit mix). Directly comparable in geography, member base, and advocacy/education mission, though its membership skews more for-profit than LeadingAge Wisconsin's nonprofit focus.

Emerging players

• Pioneer Network: National nonprofit focused on culture change and person-directed care in elder care settings. Comparable in nonprofit mission-driven association model and education/conference programming, but narrower in scope (culture change advocacy rather than full-service advocacy and benefits).

Regional players

• Wasserman Center for Long-Term Care: A Wisconsin-headquartered consulting firm (Wasserman & Associates) that works with long-term care providers on reimbursement, regulatory compliance, and operational performance. Not an association but a comparable service provider within the same Wisconsin aging services ecosystem that LeadingAge Wisconsin serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/leadingagewi
• Facebookfacebook.com/LeadingAgeWI
• LinkedInlinkedin.com/company/leadingage-wisconsin

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeadingAge Wisconsin