Kduk Fm

What Kduk Fm does

KDUK FM (branded as 104.7 KDUK and "THE BEAT") is a commercial FM radio station broadcasting at 104.7 MHz in Eugene, Oregon, owned and operated by Bicoastal Media Licenses V-LLC, a subsidiary of the Bicoastal Media broadcast group. The station delivers a contemporary hit music (CHR) format with dayparted programming including The TJ Show (morning drive, 6–10 AM), G-Off midday, Cliff Cage afternoon drive, Big O Sundays, and syndicated weekend features such as American Top 40 with Ryan Seacrest. Distribution is primarily via the licensed FM signal across the Eugene–Springfield metropolitan area, supplemented by online streaming through kduk.com and presence on Facebook, Instagram, and TikTok.

The core product is linear audio programming sold to a single audience segment — adult listeners in the Lane County market seeking hit music, local entertainment, and community information. Adjacent revenue-adjacent products include a concert listings page featuring ticket giveaways for major touring acts, a community jobs board (Coastal Farm & Ranch, Coburg Pizza Company, Eugene Police, and other local employers), listener contests and giveaways, and a radio auction platform. Underlying technology is conventional: an FCC-licensed FM transmitter, studio playout infrastructure, a WordPress-based website, and standard social media accounts; there is no proprietary software, mobile application, API, or AI/ML capability disclosed.

KDUK FM generates revenue almost exclusively through local advertising sales. The station solicits SMB advertisers through a dedicated "Advertise with us" contact page and supports studio operations via a recurring sponsorship arrangement with Putters/Strike City Lanes. Pricing is not publicly disclosed and is structured as negotiated insertion orders rather than standardized rate cards. The business operates within a single local advertising market with a sole physical office at 1500 Valley River Dr., Suite 350, Eugene, OR, under General Manager Sean Beken and Program Director Cliff Cage.

Name

Kduk Fm

Legal name

KDUK FM

Website

https://kduk.com

Company type

Private

Operating status

Operating

Short description

KDUK FM is a commercial hit-music radio station broadcasting at 104.7 MHz in Eugene, Oregon, operated by Bicoastal Media. It delivers CHR programming and concert, contest, jobs, and auction content to local listeners while monetizing through SMB advertising sales.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

akta.pro secondary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

Keywords

• Hit music radio
• FM radio broadcasting
• Radio advertising sales
• Local radio station
• Contemporary hit radio

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Sales: The station generates revenue primarily through selling advertising spots to local businesses. The website features an 'Advertise with us' contact page where businesses can reach out to purchase radio ad placements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

104.7 KDUK is a commercial hit music FM radio station broadcasting at 104.7 MHz to the Eugene, Oregon market, playing contemporary hit music and offering a daily schedule of on-air personality-driven programs (The TJ Show mornings, G-Off midday, Cliff Cage afternoons, plus weekend specialty shows). The station monetizes its audience primarily by selling advertising spots, sponsorships, and studio sponsorships to local businesses, while also operating listener contests, a community jobs board, concert listings with ticket giveaways, and an online radio auction.

Product overview

104.7 KDUK is a hit music radio station broadcasting in Eugene, OR. The station operates as a unified radio broadcasting platform offering live programming through its FM frequency and streaming, featuring multiple branded shows throughout the day (The TJ Show morning program, G-Off and Cliff Cage for afternoons, Big O on Sundays, plus specialty weekend programs like DJ Sipp's Saturday Night Hot Mix and Late Night Live with Jay Mac). The station extends its reach through concert event listings, listener contests and giveaways, a community jobs board, and radio auction services. All programming is distributed under the THE BEAT brand identity.

Differentiator

Problem solved

Functional benefit

Products and services

• 104.7 KDUK Radio Broadcasting Commercial hit music FM radio broadcast at 104.7 MHz serving the Eugene, OR metropolitan area, featuring a contemporary hit radio format and a daily schedule of personality-driven programs. Provides advertising inventory to local businesses and free listening to consumers via FM, website streaming, and social media.
• KDUK Advertising Sales Sells on-air radio advertising spots, studio sponsorships, and contest/giveaway sponsorships to local businesses in the Eugene area. The website features a dedicated 'Advertise with us' contact page and pricing is not publicly disclosed, with rates quoted upon inquiry based on time slot, frequency, and audience reach.
• KDUK Contests and Giveaways Listener engagement program featuring weekly contests, ticket giveaways (e.g., Justin Timberlake, AJR, Hilary Duff, Ed Sheeran), gift card prizes ($25 weekly Coburg Pizza giveaways), text-to-win promotions, and exclusive promotional offers for the station's engaged listeners. Sponsored by local advertisers.
• KDUK Concert Listings Concert event listings and ticket sales information page on the station website for upcoming shows featuring major artists (AJR, Hilary Duff, Ed Sheeran, Daniel Caesar, Doja Cat, Justin Timberlake) at regional venues including Moda Center, Lumen Field, and Cascades Amphitheater. Includes ticket giveaways for station listeners.
• KDUK Jobs Board Local community employment listings page on the station website featuring job opportunities from advertisers including Coastal Farm & Ranch, Carter Family General Contractor, Coburg Pizza Company, Astec, South Valley Automotive & Customs, Eugene Police, and 8th Avenue Food and Provisions.
• KDUK Radio Auction Online auction platform accessible through the station website where listeners can bid on items, hosted at kpnw.com/auction.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Putters/Strike City LanesminorOthersStudio sponsor for 104.7 KDUK. Putters/Strike City Lanes provides sponsorship support for the station's studio operations in exchange for brand visibility and association with the radio station.
• Bicoastal MediacoreChannel Partner/ Reseller/ DistributorBicoastal Media is the parent company and broadcast group that owns and operates 104.7 KDUK along with other radio stations. The station website email contacts (@bicoastal.media domain) and careers page (bicoastal.media/career) indicate this is the operating company for the station.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cumulus Media: Major U.S. radio broadcaster with a portfolio of local FM stations, including CHR formats in mid-sized markets comparable in size to Eugene. Same advertising-sales GTM and consolidated back-office operating model as Bicoastal's stations.
• Alpha Media: Major U.S. radio group with holdings across mid-sized markets; KDUK's competitive set as another multi-station operator pursuing local SMB advertisers with similar hit-music and lifestyle formats.
• Townsquare Media: Operator of dozens of local radio stations concentrated in small and mid-sized U.S. markets (similar tier to Eugene), with local sales, programming, and digital assets mirroring KDUK's Bicoastal Media cluster structure.
• Hubbard Broadcasting: Diversified broadcast group with radio station clusters in select U.S. markets. Comparable operator profile with advertising-led local station economics and similar mid-market focus.
• Salem Media Group: Public multi-format radio operator running local FM stations nationwide with advertising and network programming revenue. Comparable in being a multi-station local radio group, though typically with different (talk/religious) formats than KDUK's CHR.
• Audacy: Large diversified radio operator (formerly Entercom/CBS Radio) running local FM stations across U.S. markets with similar advertising-driven GTM. Direct overlap in CHR/ad-supported local radio, but with national digital streaming reach.
• iHeartMedia: The largest U.S. radio operator, running hundreds of local FM stations across markets including competing CHR/Top 40 brands nationally. Direct format and business-model overlap with KDUK, but at vastly larger scale and with national advertiser relationships.

Direct peers

• Bicoastal Media: KDUK FM's parent broadcast group operating multiple sister stations in the Pacific Northwest (e.g., KPNW, referenced via the shared auction URL on KDUK's site). Same operating model, shared sales force, and overlapping footprint make it the closest direct comparable in the Eugene market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/1047KDUKFM
• Instagraminstagram.com/1047kduk
• TikToktiktok.com/@1047kduk?lang=en
• Xx.com/1047kduk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kduk Fm