Mood Media

What Mood Media does

Mood Media is a privately held sensory brand experience company that provides in-store music, digital signage, audio messaging, audiovisual (AV) systems, and scent marketing solutions to businesses operating physical customer environments. The company's flagship product is the proprietary Harmony platform, a cloud-based content management system (CMS) paired with a commercial-grade media player (256GB local storage, store-and-forward reliability, sub-10W power draw) that consolidates music, on-hold messaging, and digital signage scheduling and dayparting through a single mobile-friendly interface. The company also operates the In-Store Marketplace (ISM), a retail media advertising platform built around the 2021 acquisitions of Vibenomics and Instore Marketplace, which enables programmatic in-store ad buying through DSP and SSP integrations and supports an audited impressions model (verified by The Trade Desk, Yahoo, and Neutronian). Scent marketing is delivered through a partnership with ScentAir, with fragrance R&D backed by International Flavors & Fragrances. Scent marketing is delivered through a partnership with ScentAir, with fragrance R&D backed by International Flavors & Fragrances.

Name

Mood Media

Legal name

Mood Media Corporation

Website

https://moodmedia.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Short description

Mood Media is a privately held sensory brand experience provider offering music, digital signage, audio messaging, AV systems, and scent marketing to enterprise and SMB customers across 150 countries via its proprietary Harmony CMS and In-Store Marketplace retail media platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Pyrmont

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Media Services: Recurring subscription fees for music licensing, digital signage content management, and media platform access. Includes commercial licensing for ASCAP, BMI, SESAC, GMR.
2. Hardware Sales: Sale of commercial-grade screens (LED, LCD), media players, and AV equipment with installation services.
3. Managed Services: Ongoing maintenance, monitoring, support, and field tech services for installed systems across customer locations.
4. Professional Services: Custom music supervision, content creation, system design, and installation services.
5. Retail Media Advertising: In-store advertising platform monetizing digital media networks through impression-based ad campaigns, serving tens of millions of impressions daily.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mood Media provides integrated multi-sensory in-store media solutions for businesses, combining licensed music curation, digital signage, audio messaging, audiovisual systems, scent marketing, and retail media advertising. These offerings are unified through the proprietary Harmony cloud-based content management platform, which enables centralized scheduling, dayparting, and device monitoring across global multi-location deployments.

Product overview

Mood Media is a sensory brand experience company offering an integrated platform of music, digital signage, audiovisual systems, audio messaging, and scent marketing solutions for retail, restaurant, hospitality, QSR, automotive, grocery, healthcare, and other industries. The core product portfolio centers on the proprietary Harmony platform (a cloud-based CMS and media player) that unifies music for business, digital signage, and audio messaging. Supporting offerings include the In-Store Marketplace (ISM) for retail media advertising, commercial-grade hardware (screens and media players), managed services, and specialized solutions such as drive-thru systems, video walls, and scent marketing via ScentAir partnership. The company serves 850 brands across 150 countries at 500K locations reaching 165M consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Mood Harmony: Proprietary integrated content management system (CMS) and media player platform for music, messaging, and digital signage
• In-Store Marketplace (ISM)
• Vibenomics

Products and services

• Music for Business Bespoke music curation, commercial licensing (ASCAP, BMI, SESAC, GMR), and consumer insights for retail and commercial environments. Designed for businesses seeking brand-aligned in-store audio experiences.
• Mood Harmony Platform Proprietary cloud-based integrated content management system (CMS) and media player that consolidates music, on-hold messaging, and digital signage into a single mobile-friendly interface for enterprise-grade multi-location management.
• Digital Signage Digital signage solutions merging compelling visuals with dynamic content management to increase audience engagement through commercial displays across retail, QSR, hospitality, and other commercial environments.
• Commercial Grade Screens LED and LCD commercial-grade screens from trusted manufacturers at industry pricing, including LED displays for digital signage and menu boards, LCD panels for video walls, and interactive touchscreen displays.
• AV Systems Commercial-grade audiovisual system design and installation including professional sound systems, conference room AV, sound masking, and drive-thru solutions for high-impact commercial environments.
• Drive-Thru Systems Drive-thru audio and visual solutions including systems, maintenance, headsets, and timers for QSR operations to optimize speed of service and order accuracy.
• Audio Messaging Audio messaging solutions including in-store messaging, on-hold messaging, and overhead messaging designed to drive customer behavior through targeted audio promotions.
• AI Messaging Copilot Generative AI-powered tool that creates brand-compliant, localized voice messages in seconds for in-store and on-hold marketing, available across SMB, Franchise, and Enterprise segments.
• Custom Music Signature custom music programs built track-by-track by global music curators, exclusive to each brand, with full commercial licensing and monthly program updates.
• Scent Marketing Scent marketing solutions using multi-sensory experiences to influence dwell time and brand perception, delivered in partnership with ScentAir for themed fragrances in commercial environments.
• In-Store Marketplace (ISM) Proprietary retail media advertising platform unifying audio, visual content, and advertising management. Enables monetization of in-store media through direct sales, managed services, and programmatic integrations with DSPs and SSPs.
• Vibenomics Retail media advertising solution for monetizing in-store retail media networks with impression-based digital media campaigns and audio advertising.
• Managed Services Support services including preventive maintenance, proactive monitoring, on-site support, advanced help desk, spare pool services, and warranty management for installed systems across customer locations.
• Harmony Media Player All-in-one audiovisual media player with store-and-forward technology, 256GB local storage, plug-and-play setup, and energy-efficient design consuming less than 10W of power for 24/7 commercial reliability.

Quantifiable outcome

• 74% of consumers say digital tools influence what they plan to purchase before entering a store
• +14 more outcomes

Named customers5 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ScentAircoreTechnology or IntegrationScentAir partnership enables Mood Media to offer integrated scent marketing solutions alongside audio and visual systems, providing comprehensive multi-sensory brand experiences. Mood Media provides branded fragrances while integrating with their broader platform.
• VibenomicscoreTechnology or IntegrationVibenomics provides in-store audio advertising capabilities integrated into Mood Media's platform. Dave Simon serves as EVP of Advertising at Mood Media and President of In-Store Marketplace (ISM), highlighting the strategic importance of retail media advertising.
• The Trade DeskcoreTechnology or IntegrationThird-party verification partner for Mood Media's proprietary impressions model. Independently audited impressions tracking for retail media advertising campaigns.
• YahoocoreTechnology or IntegrationDSP partner for programmatic ad buying integration with In-Store Marketplace platform, enabling automated ad placements and campaign management.
• NeutroniancoreTechnology or IntegrationIndependent verification partner for Mood Media's proprietary impressions model, ensuring transparency and quality in retail media measurement.
• Screen ManufacturerscoreTechnology or IntegrationLong-standing partnerships with major LED and LCD screen manufacturers providing commercial-grade displays with exclusive pricing and comprehensive warranties.
• SSP and DSP PlatformscoreTechnology or IntegrationIn-Store Marketplace integrates with multiple SSPs and DSPs to support programmatic advertising, enabling deal ID linking to campaigns within sales management dashboard.
• DynataminorStrategic or Co-development PartnerResearch partner for Mood Media's 2026 In-Store Influence Survey, polling 1,000 U.S. shoppers on how digital research, in-store experiences, and environmental cues shape purchase decisions.
• International Flavors & Fragrances, Inc.coreTechnology or IntegrationFragrance research partner providing scent formulations backed by quantitative mood measurement methodology for scent marketing effectiveness.
• Sense of Smell InstituteminorStrategic or Co-development PartnerResearch partner providing scientific data on olfactory memory retention and scent marketing effectiveness for business applications.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rockbot: Rockbot provides in-store music, digital signage, and content management for restaurants, bars, and retail — overlapping directly with Mood Media's Harmony platform across the same customer base. Both enable mobile-based music requests and centralized management of multi-location audio, with Rockbot positioned as a younger, software-led challenger.
• ImageSound: ImageSound is a UK-based in-store music and messaging provider serving retail, hospitality, and leisure — a direct Mood Media competitor in the European market with similar music curation and commercial licensing services. Particularly relevant for Mood's UK and EMEA franchise footprint.
• Stingray Group: Stingray's Commercial Music division provides in-store music and digital signage for retail and hospitality — a direct Mood Media competitor with similar subscription music licensing and curatorial services. Both serve multi-location enterprise customers with branded audio experiences.
• BrightSign: BrightSign manufactures commercial-grade digital signage media players used for retail and QSR environments — the same category as Mood's Harmony Media Player. BrightSign competes on hardware reliability and CMS integrations, often appearing in Mood Media's own deployment stack or as a substitute for Mood-branded players.
• Prolitec: Prolitec is a scent marketing solutions provider for commercial environments — directly comparable to Mood Media's scent marketing offering (delivered via ScentAir partnership). Both serve retail, hospitality, and healthcare with ambient scenting systems and ROI measurement; Prolitec is the closest pure-play competitor in the scent domain.
• Soundtrack Your Brand: Soundtrack Your Brand (now part of Spotify) provides licensed background music streaming for businesses — a direct competitor to Mood Media's Music for Business core offering. Both serve retail, hospitality, and QSR with commercial-music subscriptions, though Soundtrack leans consumer-audio-native while Mood bundles music with signage and scent.
• SoundMachine: SoundMachine provides licensed background music streaming for businesses with scheduling, dayparting, and multi-location management — overlapping Mood Media's Music for Business offering. Targets the same SMB-to-enterprise customer base with a software-only delivery model.

Broad incumbents

• STRATACACHE: STRATACACHE is a large digital signage, retail media, and in-store experience platform serving global enterprise retailers — directly overlapping with Mood Media's digital signage and ISM offerings. As a much larger, diversified commercial-display-and-software company (post-Scala acquisition), it competes head-to-head on large enterprise rollouts.
• Samsung VXT: Samsung VXT (Visual eXperience Transformation) is Samsung's cloud-based digital signage CMS for its commercial display hardware — a broad incumbent competing with both Mood's Harmony signage software and its hardware distribution. As the dominant commercial display OEM, Samsung is both a partner (hardware supplier) and competitor (software platform).

Emerging players

• Vistar Media: Vistar Media is a programmatic DOOH (digital out-of-home) advertising platform — competing with Mood Media's In-Store Marketplace (ISM) on the programmatic ad-serving layer for physical media inventory. While Vistar focuses on programmatic technology (DSP-side), it could either compete with or partner alongside ISM as retail media networks professionalize.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/moodmedia
• Facebookfacebook.com/moodmedia
• LinkedInlinkedin.com/company/mood-media-australia
• Instagraminstagram.com/moodmedia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mood Media