Neutronian
Neutronian is a SaaS platform that provides independent verification of data quality and privacy compliance for MarTech data, using its proprietary Neutronian Quality Index (NQI) scoring methodology and Data Privacy Scores (DPS) to certify data providers and serve brands, agencies, and technology platforms.
- Company typePrivate
- Founded2020
- HeadquartersMenlo Park, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Neutronian does
Neutronian is a SaaS platform that provides independent verification of data quality and privacy compliance for the marketing technology ecosystem. Its core product suite is built on the Neutronian Quality Index (NQI), a proprietary scoring methodology that audits data providers across consent standards, opt-in/opt-out processes, privacy and compliance disclosures, sourcing transparency, dataset characteristics, methodology and processing, and performance. The flagship outputs of this methodology are Data Privacy Scores (DPS), described by the company as an industry-first FICO-like standard for marketing data privacy, and formal Certification offerings including NQI Certification and Cookieless Certification, plus the public NQI Transparency Ratings covering 150+ data providers.
The company serves three primary buyer segments: brands and agencies seeking to vet data quality before purchase; data providers and publishers seeking to differentiate their datasets and shorten sales cycles; and technology/data platforms (e.g., Eyeota Marketplace, Karlsgate Identity Exchange) that integrate Neutronian badges into their inventory. Named certified customers span TVision, Eyeota, ShareThis, Pathmatics, Bombora, Affinity Answers, Ibotta, Dynata, Alliant, DoubleVerify, AdTheorent, Anteriad, and ID5, and the platform has evaluated more than 3,000 publisher networks, brands, ad tech platforms, retail media networks, and data providers.
Neutronian operates a subscription/certification revenue model in which data providers pay for ongoing audits and monitoring; pricing is not publicly disclosed and is typically billed annually. Go-to-market is direct enterprise field sales augmented by agency advisor relationships (Omnicom Media Group, Goodway Group), marketplace integration partnerships, and the joint Neutronian-IAB Tech Lab Data Transparency Standard certification. The company was founded around 2020 by Timur Yarnall and Tom DiGrazia, later led by CEO and Co-Founder Lisa Abousaleh, headquartered in Redwood City, California, and was acquired by RailMetrix.ai in 2025.
Neutronian firmographics
Firmographics- Name
- Neutronian
- Legal name
- Neutronian
- Website
- https://neutronian.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Neutronian is a SaaS platform that provides independent verification of data quality and privacy compliance for MarTech data, using its proprietary Neutronian Quality Index (NQI) scoring methodology and Data Privacy Scores (DPS) to certify data providers and serve brands, agencies, and technology platforms.
- Ownership category
- akta.pro rank
Where Neutronian is headquartered
LocationHeadquarters
- HQ city
- Menlo Park
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Neutronian business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Certification Services: Neutronian provides independent data quality certification services to data providers. Data providers who wish to receive Neutronian Certification must complete a comprehensive and rigorous audit process and provide inputs for ongoing monitoring via a SaaS platform. Receiving Neutronian certification helps high-quality, privacy compliant data providers attract top brands, stand out amongst competitors, reduce sales cycles and demonstrate why their data deserves a premium price.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise certification services for data providers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Neutronian product offering
Product offeringCore offering
Neutronian provides independent, third-party data quality and privacy compliance certification for the marketing technology ecosystem. Through its SaaS platform, the company audits data providers across consent, opt-in/opt-out, sourcing transparency, methodology, and performance, and issues standardized scores and certifications (NQI, DPS, Cookieless) that enable brands and agencies to evaluate data before purchase and enable providers to differentiate their offerings.
Product overview
Neutronian is a SaaS platform providing independent data quality certification for the marketing technology ecosystem. The core offering consists of Data Privacy Scores (DPS) and Certification services built on the Neutronian Quality Index (NQI) framework. These products work together: NQI provides the underlying scoring methodology while DPS delivers privacy-focused scores and Certification offers in-depth audits. Additional modules include NQI Transparency Ratings (public provider rankings), Cookieless Certification, Minority Ownership Verification, and a Data Source Verification Platform for AI/ML Model Training. The platform serves data providers, brands, agencies, and technology platforms seeking independent verification of data quality and compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- Data Privacy Scores (DPS) Industry-first standardized scoring framework for data privacy verification and risk mitigation across publishers, data providers, platforms, and brands, enabling marketers to compare datasets on privacy compliance.
- Certification (NQI Data Quality Certification) In-depth independent audit of data quality and privacy compliance covering consent standards, opt-in/opt-out, privacy disclosures, sourcing transparency, dataset characteristics, methodology, and performance, delivered through ongoing SaaS monitoring.
- NQI Transparency Ratings Public ratings of 150+ data providers based on transparency and data quality indicators across five core categories, used by marketers to guide data investment decisions.
- Cookieless Certification Certification verifying that data providers are prepared for the depreciation of 3rd party cookies and do not rely on cookies to build audience segments.
- Data Source Verification Platform for AI and ML Model Training Platform for verifying the quality and provenance of data sources used in AI and machine learning model training, extending Neutronian's certification methodology into AI/ML data workflows.
- Minority Ownership Verification Standardized verification process for confirming minority ownership of media companies, increasing visibility into minority-owned media for advertisers.
Quantifiable outcome
- 110 campaigns using Neutronian certified data demonstrated 2X CTR lift compared to cookie-based alternatives
- +2 more outcomes
Companies that use Neutronian
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Neutronian technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Neutronian partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Above DatacoreNeutronian and Above Data partnered to drive privacy-led advertising and improve data quality, helping marketers make better-informed decisions about data sources.
- Proximic by ComscorecoreNeutronian partnered with Proximic by Comscore to revolutionize data privacy with AI-enhanced scores, combining Neutronian's privacy scoring with Proximic's inventory and audience data capabilities.
- RW DigitalminorRW Digital partnered with Neutronian to increase visibility into minority-owned media, verifying minority ownership of media companies through Neutronian's verification process.
- Causal IQcoreCausal IQ and Neutronian partnered to prove privacy-safe data delivers better campaign performance, demonstrating the value of certified data in advertising campaigns.
- IAB Tech LabcoreNeutronian and IAB Tech Lab announced a partnership to bring together Neutronian Quality Index Certification with IAB Tech Lab Data Transparency Standard Certification, providing efficiencies for data providers and thorough vetting for marketers.
- Labelium PlaycoreLabelium Play North America partnered with Neutronian to score data quality & performance for all data sources used in brand client campaigns. This marked Neutronian's first commitment to certify all data providers used by a marketing agency.
- KarlsgatecoreKarlsgate partnered with Neutronian to bring Neutronian Data Quality Certification into the Karlsgate Identity Exchange. Eyeota and ShareThis were the first to have the Neutronian certification badge added to their listings on the exchange.
- EyeotacoreEyeota and Neutronian launched a data quality certification initiative within the Eyeota Data Marketplace. First certified partners include Bombora, ShareThis, and Affinity Answers in their respective categories.
- EyeotacoreEyeota was one of the first companies to undergo Neutronian's certification process. The partnership expanded with Eyeota launching a data quality certification initiative within the Eyeota Data Marketplace, making Neutronian certification available to all data providers within the Eyeota Marketplace.
- ShareThiscoreShareThis was one of the first data suppliers to complete initial audit and certification with Neutronian. The partnership includes ongoing monitoring and certification verification.
- TVisioncoreTVision, the leader in TV performance metrics, was quick to sign on with Neutronian for data quality certification.
- Omnicom Media GroupcoreSteve Katelman, EVP at Omnicom Media Group, joined as an advisor and committed to actively explore buying Neutronian certified data.
- Goodway GroupcoreAmanda Martin, VP Enterprise Partnerships at Goodway Group, joined as an advisor and committed to actively explore buying Neutronian certified data.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Neutronian competitors and assessment
Company assessmentBroad incumbents
- Trustworthy Accountability Group (TAG): Industry-funded standards body issuing certifications against fraud, piracy, and transparency threats in digital advertising. Comparable to Neutronian as an industry certification authority, though TAG operates as a non-profit standards body rather than a paid SaaS.
- IAB Tech Lab: Industry standards body whose Data Transparency Standard is jointly certified with Neutronian. Functions as both a partner and an adjacent incumbent that could expand verification services independently, posing a competitive risk.
- Oracle Advertising (Oracle Data Cloud): Enterprise data and audience platform (formerly Oracle Data Cloud/Grapeshot) with its own data verification and categorization capabilities. Larger incumbent with overlapping scope to Neutronian's data quality certification for marketing data.
- LiveRamp: Enterprise data connectivity platform enabling identity resolution and data collaboration. Anneka Gupta (LiveRamp) is an angel investor in Neutronian. Both operate in the marketing data ecosystem, though LiveRamp is far larger and broader in scope.
- Lotame: Global data collaboration platform with data onboarding, identity, and audience verification capabilities. Comparable to Neutronian as a data infrastructure provider for the MarTech ecosystem, though broader in scope.
Direct peers
- Proximic by Comscore: Audience targeting and contextual data platform that is itself a Neutronian partner (AI-enhanced scores). Proximic/Comscore overlaps directly with Neutronian on data quality assessment for advertising and competes in the same data-verification category.
- DoubleVerify: Public ad-verification and quality platform that validates media quality, viewability, fraud, and brand safety. Both Neutronian and DoubleVerify certify MarTech data providers (DoubleVerify is itself an NQI Cookieless Certified provider), making them the closest direct competitor in data quality verification for advertising.
- Integral Ad Science (IAS): Global media measurement and optimization company verifying digital ad quality, viewability, and fraud. Comparable to Neutronian as a third-party verifier of marketing data and inventory, with broader media verification scope.
- Eyeota: Audience data marketplace and one of Neutronian's earliest certified partners. While Eyeota is more of a data provider/marketplace, the strategic partnership (launching Data Quality Certification within Eyeota Marketplace) makes it both a customer and a channel-adjacent comparable.
- Truthset: Data quality verification platform for marketers that independently audits and certifies the accuracy of audience data. Direct competitor to Neutronian's NQI Certification with a similarly focused offering on marketing data quality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Neutronian social profiles
Digital presenceNeutronian compliance and trust
Trust signalCompliance6 records
Neutronian financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neutronian leadership team
Management profileNumber of profiles
Profiles2 records
Neutronian funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neutronian M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neutronian
What does Neutronian do?
Neutronian provides independent, third-party data quality and privacy compliance certification for the marketing technology ecosystem. Through its SaaS platform, the company audits data providers across consent, opt-in/opt-out, sourcing transparency, methodology, and performance, and issues standardized scores and certifications (NQI, DPS, Cookieless) that enable brands and agencies to evaluate data before purchase and enable providers to differentiate their offerings.
Is Neutronian a public or private company?
Neutronian is a private company. It is classified as venture growth investor backed and is currently acquired.
When was Neutronian founded?
Neutronian was founded in 2020. It employs 1 to 10 people.
Where is Neutronian based?
Neutronian is headquartered in Menlo Park, United States, in the North America region.
How does Neutronian make money?
One revenue line is on record: certification Services.
Who are Neutronian's main competitors?
Broad incumbents on record are Trustworthy Accountability Group (TAG), IAB Tech Lab, Oracle Advertising (Oracle Data Cloud), LiveRamp and Lotame. Direct peers are Proximic by Comscore, DoubleVerify, Integral Ad Science (IAS), Eyeota and Truthset.
Does Neutronian have an API?
No public API is recorded for Neutronian.