United Bank of Union

What United Bank of Union does

United Bank of Union is a privately held community bank founded in 1934 in Union, Missouri, operating three branch locations and serving consumers and small-to-medium businesses in Franklin County. The bank holds an FDIC-insured state charter, NMLS #402306 mortgage licensing, and Equal Housing Lender designation, offering deposit accounts (checking, savings, NOW, CDs), personal and business debit cards on the Mastercard network, and a full lending suite covering home loans, home equity, HELOCs, consumer loans, commercial real estate, equipment financing, operating lines of credit, and SBA 7(a) and 504 programs.

Underlying technology is assembled from third-party platforms rather than built in-house: Banno powers the online and mobile banking experience across iOS and Android (with Apple Watch integration), Fiserv powers real-time debit card controls via CardValet, DocuSign handles electronic loan document execution, Clover delivers merchant payment processing, SavvyMoney provides integrated credit-score monitoring, and MoneyPass extends surcharge-free ATM access to over 40,000 nationwide locations. The product surface also includes modern payment integrations (Apple Pay, Google Pay, Samsung Pay, Garmin Pay, FitBit Pay), a proprietary P2P service (Torch Pay), and a subscription-management feature (UBU CardSwap). No API, SDK, or developer-facing documentation is offered.

The revenue model is a traditional community-bank mix: net interest income from the loan portfolio (mortgage, consumer, commercial, SBA), recurring deposit-account service charges on tiered balance-based schedules, and transaction-based fee income from overdrafts ($35 per item, capped at $245/day), non-network ATM withdrawals ($1.50), wire transfers ($15-$50), and merchant services through Clover. Distribution is sales-led through local loan officers supported by three branches, a digital banking self-serve channel, and community-event-driven top-of-funnel marketing, with referral-based bottom-of-funnel conversion. Customer acquisition leans on multi-generational community ties, social media presence across Facebook, Instagram, LinkedIn, and TikTok, and an extensive financial-calculator content library.

Name

United Bank of Union

Legal name

United Bank of Union

Website

https://ubu.bank

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Short description

United Bank of Union is an FDIC-insured community bank founded in 1934 in Union, Missouri, operating three branches and offering deposit accounts, mortgages, consumer and commercial loans, SBA financing, and digital banking to consumers and small businesses across Franklin County.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221)

SIC

State Commercial Banks (6022), National Commercial Banks (6021)

akta.pro primary industry

Cooperative Banks (Member-Owned Commercial/Retail) (FSABAEAF)

akta.pro secondary industries

Agricultural & Rural Cooperatives (Farm Credit/Co-op Banks) (FSABAEAG), Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Community banking services
• Personal banking products
• Small business lending
• Residential mortgage loans
• Commercial banking services

Headquarters

HQ city

Union

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Interest Income: Revenue from interest earned on loans including mortgages, consumer loans, commercial loans, and home equity products.
2. Fee Income: Various service fees including overdraft fees ($35), ATM fees ($1.50 per transaction at non-UBU ATMs), account service charges, wire transfer fees, and stop payment fees.
3. Deposit Account Services: Revenue from deposit accounts including checking, savings, NOW accounts, and Certificates of Deposit with associated service charges.
4. Merchant Services: Payment processing revenue through Clover merchant services partnership for business customers accepting card payments.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

United Bank of Union is a community bank providing personal and business banking products including checking accounts, savings accounts, certificates of deposit, debit cards, residential mortgages, home equity loans, consumer loans, and commercial/SBA lending. Services are delivered through three branch locations in Union, Missouri, alongside an online and mobile banking platform with mobile deposit, card controls, person-to-peer payments, and merchant services for business customers. The bank concentrates on Franklin County and surrounding markets, with local loan officers supporting retail and commercial credit decisions.

Product overview

United Bank of Union is a community bank founded in 1934 offering a comprehensive suite of personal and business banking products. The core product portfolio centers on deposit accounts (checking, savings, CDs), debit cards (personal and business), loan products (home loans, home equity, consumer loans, business lending, SBA loans), and digital banking services. Digital banking is delivered through a unified platform encompassing online banking, the UBU Mobile App (iOS/Android/Apple Watch), and Business Digital Banking with Cash Management tools. The product ecosystem extends through integrations with payment networks (MasterCard®, MoneyPass®), mobile wallets (Apple Pay, Google Pay, Samsung Pay, Garmin Pay, FitBit Pay), merchant services (Clover®), card management (CardValet®, CardSwap), P2P payments (TORCH PAY), credit monitoring (SavvyMoney), and loan processing (DocuSign). The bank serves consumers and businesses in Franklin County, Missouri with locally-processed mortgages and commercial lending.

Differentiator

Problem solved

Functional benefit

Brands

• UBU Mortgage: Mortgage website platform for home loans and mortgage applications
• Project United

Products and services

• Personal Checking Accounts Individual checking account products including Regular Checking with tiered monthly service charges based on average balance, available to personal banking customers in the Franklin County market.
• Savings Accounts Personal savings products including the Ultimate Savings Account with limited withdrawal allowances, providing interest-bearing deposit accounts for consumers.
• Certificate of Deposit (CD) Time deposit accounts offering competitive rates with early withdrawal penalties, allowing customers to earn interest over a fixed term.
• Personal Debit Cards Mastercard debit cards with EMV chip and contactless technology, accepted worldwide with 24/7 support available and Fiserv-powered card controls for personal spending management.
• Business Checking Accounts Commercial checking products with cash management features and tiered service options for small and medium-sized businesses operating in the Franklin County area.
• Business Debit Cards Mastercard business debit cards with CardValet management features enabling business owners to control spending limits and card activity in real time for employees.
• Home Loans Residential mortgage products including conventional loans, USDA loans, VA mortgages, FHA mortgages, construction loans, and land loans for homebuyers and homeowners in Franklin County.
• Home Equity Loans Fixed-rate home equity loans disbursed in full with predictable monthly payments for purposes such as remodeling or debt consolidation.
• Home Equity Line of Credit (HELOC) Revolving line of credit secured by residential property, allowing withdrawals as needed for ongoing expenses such as home improvements or college tuition.
• Consumer Loans Personal loans for boat and RV purchases, car loans, recreational vehicles, major life events, and debt consolidation for individual consumers.
• Business Lending Commercial lending products including operating lines of credit, equipment loans, commercial real estate financing, and SBA loans for small and medium-sized businesses.
• SBA Loans Small Business Administration loans including SBA 7(a) for versatile business needs and SBA 504 for established businesses with commercial real estate and equipment needs.
• Personal Digital Banking Online and mobile banking platform providing account access, transfers, bill pay, mobile deposits, credit score tools, and financial management dashboards for personal banking customers.
• Business Digital Banking Digital banking platform for business customers with cash management, business bill pay, positive pay, ACH capabilities, online wire transfers, Card Valet, and Merchant Capture.
• Safe Deposit Boxes Secure storage boxes available in small, medium, large, and extra-large sizes at the East Branch and Main Branch, rented annually to personal banking customers.

Quantifiable outcome

• SBA loans provided to multiple businesses including $6.8M hotel financing, $400K restaurant purchase, $611K manufacturing equipment, and $610K franchise working capital

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• MoneyPasscoreTechnology or IntegrationNationwide network of over 40,000 surcharge-free ATMs giving UBU customers fee-free cash access across the country. Strategic partnership enhances customer convenience beyond UBU's physical branch and ATM locations.
• FiservcoreTechnology or IntegrationPowers United Bank of Union's Card Controls mobile app enabling real-time debit card management including card on/off, spending limits, alerts, and location services.
• ClovercoreTechnology or IntegrationAll-in-one payment processing system for merchant services, allowing UBU business customers to accept payments over phone, online, or in-person with mobile devices or POS terminals.
• BannocoreTechnology or IntegrationDigital banking platform provider powering UBU's website and online banking experience.
• MastercardcoreTechnology or IntegrationGlobal payment network powering UBU debit and credit cards with worldwide acceptance and EMV chip technology.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Commerce Bank: Commerce Bank is a Missouri-headquartered regional bank offering the full suite of personal, commercial, and wealth services. It competes with UBU in the broader Missouri market but operates at much greater scale across multiple states.
• Great Southern Bank: Great Southern Bank is a Missouri-based regional bank with branches across the Midwest. It competes for the same consumer and SMB deposit/loan customers as UBU but with significantly larger scale and geographic reach.
• UMB Bank: UMB Bank is a larger Missouri-headquartered financial services company offering banking, payments, and asset management. It competes with UBU for commercial and high-net-worth clients in Missouri but operates nationally.
• BMO: BMO is a North American bank with retail presence across the Midwest. It competes with UBU for consumer and SMB deposits and loans in the broader region but offers a far broader product portfolio and digital scale.

Direct peers

• Hawthorn Bank: Hawthorn Bank is a Missouri-based community bank headquartered in Lake St. Louis with a similar mix of personal, business, and mortgage banking services. It is one of the most directly comparable community banks to United Bank of Union in terms of size, product mix, and Missouri footprint.
• Equity Bank: Equity Bank is a multi-state community bank with significant Missouri and Kansas presence, offering personal, business, and SBA lending. It is comparable to UBU as a community bank with a regional growth trajectory and similar product suite.
• First Missouri Bank: First Missouri Bank is a small community bank serving rural Missouri with personal and commercial banking products. Its size, Missouri location, and community-focused lending model closely mirror United Bank of Union's positioning.
• OakStar Bank: OakStar Bank is a Springfield, Missouri-based community bank providing personal, business, and wealth management services. Its community-bank model, SBA lending focus, and Missouri footprint make it a direct comparable to United Bank of Union.

Emerging players

• Ally Bank: Ally Bank is an online-only bank offering competitive deposit rates and consumer lending products. It competes with UBU for rate-sensitive savers and consumer loan customers across Missouri without a physical branch network.
• Chime: Chime is a digital-first consumer fintech offering fee-free checking and savings. It targets the same retail deposit customers as UBU with a no-branch, mobile-first model and represents a structural threat to community-bank deposit franchises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/unitedbankunion
• Facebookfacebook.com/unitedbankofunion
• LinkedInlinkedin.com/company/united-bank-of-union
• Instagraminstagram.com/unitedbankofunion
• TikToktiktok.com/@unitedbankofunion

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Bank of Union