AutoJini

What AutoJini does

AutoJini (legal entity AutoJini.Com) is a privately held, vertical SaaS provider for independent automotive dealerships, operating as the flagship product of parent Octadyne Systems. Founded in 2002-2003 and headquartered in Ames, Iowa, with a secondary office in Kitchener, Ontario, the company delivers an integrated web-based platform branded ALL IN™ that bundles responsive dealer website design and hosting, full-function CRM, mobile-enabled inventory management with syndication to 175+ distribution partners (including Craigslist, eBay Motors, and Google Vehicle Listings), text messaging, 360° video vehicle showcases, SEO services, and managed Google/Facebook advertising. Adjacent offerings include an FTC Safeguards Rule compliance module and a secondary consumer-facing used-vehicle portal (AllUsedAuto.com).

The platform is sold primarily through a sales-led, direct-to-dealer motion with 'Request a Demo' conversion on autojini.com, supplemented by IIADA preferred-provider referrals and Google Partner co-marketing. Revenue is generated predominantly via recurring website hosting and inventory distribution subscriptions, augmented by professional services revenue from Google Ads, Facebook Ads, and SEO management. Customer segments include independent franchise and pre-owned auto dealers as the primary vertical, with extension into RV, marine, and truck dealerships. Pricing is not publicly disclosed but is positioned as 'highly competitive' versus premium DMS competitors. The company maintains Google Partner, Google AdWords Certified, Google Analytics Certified, and Adobe Solution Partner credentials, and reports no external institutional funding.

Name

AutoJini

Legal name

AutoJini.Com

Website

https://autojini.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

AutoJini is a privately held vertical SaaS provider offering an integrated ALL IN™ platform of dealer websites, CRM, inventory management, digital marketing, and FTC compliance tools to independent automotive, RV, marine, and truck dealerships across North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Ames

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Website Design & Hosting Subscriptions: Monthly/annual subscription for dealer website design, hosting, and maintenance services with bundled features including CRM, SEO, and mobile apps
2. Digital Marketing Services: Additional services for Google Ads, Facebook Ads management, and SEO optimization
3. Inventory Distribution: Distribution of dealer inventory to 175+ partner platforms

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

AutoJini provides an all-in-one web-based SaaS platform, branded ALL IN™, for independent auto dealerships. The platform bundles custom responsive dealer websites, inventory management with mobile apps, a dealer CRM, SEO, text messaging, 360-degree video, and digital marketing (Google and Facebook Ads) into a single subscription offering, with inventory distributed to 175+ partner platforms.

Product overview

AutoJini is an automotive dealership website and digital marketing platform provider offering a unified product portfolio centered on its ALL IN™ bundled solution. The core offering combines Dealer Websites, Inventory Management & Distribution, and Dealer CRM as the foundational platform, supplemented by integrated marketing modules including 360 Video, Text Messaging, SEO Services (both general and Local SEO), Craigslist Posting Tool, Facebook Ads, Google Ads, and Vehicle Listings On Google. The company also offers an FTC Safeguards Rule compliance module for regulatory requirements. Built on a web-based software suite, the platform enables dealers to manage inventory, customer relationships, and multi-channel advertising from a single integrated interface with mobile app accessibility.

Differentiator

Problem solved

Functional benefit

Brands

• ALL IN™: Comprehensive dealer website platform including CRM, inventory management, SEO, text messaging, 360 video, and mobile apps bundled together.

Products and services

• ALL IN™ Platform Comprehensive bundled SaaS platform for independent auto dealers that includes custom responsive websites, integrated CRM, mobile inventory management with distribution to 175+ partners, SEO, text messaging, 360° video, and digital advertising tools.
• Dealer Websites Custom-designed, responsive, mobile-inclusive dealership websites built to drive leads and showcase inventory for independent auto dealers.
• Inventory Management & Distribution Mobile apps and tools that let dealers capture, edit, and syndicate vehicle inventory from smartphones to 175+ partner platforms and classified sites.
• Dealer CRM Full-function customer relationship management system with dashboard reporting for leads, appointments, and sales tracking, designed for auto dealership sales teams.
• FTC Safeguards Rule Compliance Services IT services and security tooling to help auto dealerships meet FTC Safeguards Rule requirements, including risk assessments, access controls, encryption, MFA, and incident response planning.
• AllUsedAuto.com Responsive nationwide used-vehicle showcase website that lets dealerships promote used inventory to a broader audience beyond their local market.
• AutoJini Mobile App for Auto Dealers Mobile application for iOS and Android that lets dealers upload, edit, and manage vehicle inventory via VIN scanning, photo capture, and full data entry from smartphones and tablets.

Quantifiable outcome

• Increased website traffic leading to increased sales
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Octadyne SystemscoreOthersOctadyne Systems is the parent company of AutoJini. The company operates under the Octadyne Systems umbrella with AutoJini as its flagship product for the retail automotive industry. AutoJini.com/Octadyne Systems has provided IT services for over 20 years.
• Google PartnerminorGTM or Marketing PartnerGoogle Partner status indicating certification and collaboration in Google Ads and Google Analytics services for dealer clients
• Google AdWords Certified PartnerminorGTM or Marketing PartnerIndividual certification for Google AdWords advertising platform demonstrating expertise in PPC advertising for dealerships
• Inventory Distribution Partners (175+)Technology or IntegrationNetwork of 175+ platforms for dealer inventory distribution and syndication

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• DealerSocket (Tekion): Cloud dealer management and CRM platform serving franchise and independent dealers. Comparable CRM, inventory, and marketing functionality to AutoJini's ALL IN™ stack.
• CDK Global: Large-scale dealer management systems and digital retailing vendor. Overlaps with AutoJini on website, CRM, and inventory functionality but anchored in franchise dealer relationships.
• Dealer.com: Cox Automotive-owned provider of dealer websites, digital marketing, and SEO services. Directly comparable to AutoJini's website, SEO, and inventory distribution offerings but operating at significantly greater scale with OEM relationships.
• VinSolutions: Cox Automotive's dealer CRM, ILM, and marketing platform. Comparable to AutoJini's Dealer CRM and digital marketing modules but serving franchise dealers at much larger scale.

Direct peers

• PureCars: Digital advertising and marketing analytics platform for automotive dealers. Directly comparable to AutoJini's Google Ads, Facebook Ads, and SEO modules as a paid-media specialist.
• Dealer Inspire: Provides digital marketing, websites, and inventory solutions to franchise auto dealers. Closely comparable product set (websites, inventory, advertising) targeting the same mid-market dealer customer as AutoJini.
• LotVine: Provider of dealership websites, SEO, and inventory management tools for independent dealers. Comparable bundled SMB offering with similar go-to-market targeting independent car dealers.
• Dealer Spike: Provider of websites, SEO, and digital marketing for powersports, RV, marine, and trailer dealers. Closely comparable to AutoJini's RV and marine dealer offerings and adjacent verticals.
• DealerCenter: Inventory management and dealer software platform focused on independent used car dealers. Closely comparable to AutoJini's inventory management, CRM, and website offerings for the SMB independent segment.

Emerging players

• CarsForSale: Online marketplace and dealer marketing platform that helps dealers syndicate inventory and capture leads. Comparable to AutoJini's inventory distribution and lead generation capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AutoJini
• Facebookfacebook.com/AutoJini

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoJini