Affinity Sutton
Affinity Sutton, now operating as Clarion Housing Association within Clarion Housing Group, manages over 57,000 properties across 120+ English local authorities. It provides social housing, shared ownership, new home development via Latimer Homes, and third-party property management via Grange.
- Company typePrivate
- Founded2002
- HeadquartersLondon, United Kingdom
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Affinity Sutton does
Affinity Sutton is a UK housing association that now operates as Clarion Housing Association Limited within Clarion Housing Group following a merger. The organization manages over 57,000 properties across more than 120 local authorities in England, providing social housing, shared ownership, and rental accommodation primarily concentrated in London and the South East. As a G15 member representing London's largest housing associations, it operates at significant scale with 5,001-10,000 employees.
The business operates through three core entities: Clarion Housing Association handles tenancies and resident services, Latimer Homes delivers property development and new home sales, and Grange Property Management offers third-party property management services. The resident-facing technology stack centers on the My Clarion Housing Portal, a Customer Identity and Access Management (CIAM) platform launched in April 2026, which enables account management, payments, repairs requests, and access to community resources such as energy cost guidance and antisocial behaviour support.
Revenue derives from three streams: recurring rent and service charges from social housing tenants, one-time property sales from Latimer development, and professional services fees from Grange Property Management. The organization is structured as a Charitable Community Benefit Society under the Co-operative and Community Benefit Societies Act 2014 (Registration No. 7686), registered with the Regulator of Social Housing (No. 4865), and authorized by the Financial Conduct Authority (FRN 792463). It is affiliated with the National Housing Federation and G15. Individual tenancy pricing is not publicly disclosed.
Affinity Sutton firmographics
Firmographics- Name
- Affinity Sutton
- Legal name
- Clarion Housing Association Limited
- Website
- https://affinitysutton.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Affinity Sutton, now operating as Clarion Housing Association within Clarion Housing Group, manages over 57,000 properties across 120+ English local authorities. It provides social housing, shared ownership, new home development via Latimer Homes, and third-party property management via Grange.
- Ownership category
- akta.pro rank
Where Affinity Sutton is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Affinity Sutton business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Housing and Rental Services: Clarion Housing Association provides social housing, rented accommodation, and shared ownership properties. Revenue is generated through tenant rent payments and service charges.
- Property Development (Latimer): Development and sale of new homes through Latimer, the property development arm of Clarion Housing Group.
- Property Management Services (Grange): Management services for third-party property owners through Grange Property Management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Social housing and rental accommodation |
Distribution channels4 records
Marketing channels6 records
Affinity Sutton product offering
Product offeringCore offering
Affinity Sutton provides social housing, rental accommodation, and shared ownership properties to residents across England, supported by repairs and maintenance services and a resident self-service portal. The organisation also participates in property development through Latimer and third-party property management through Grange Property Management as part of the broader Clarion Housing Group.
Product overview
Clarion Housing Association offers a unified customer portal (My Clarion Housing) along with integrated service modules for repairs and maintenance, personal guidance and support, and housing search. The My Clarion Housing Portal serves as the central hub for residents to manage accounts, make secure payments, access community resources, and request maintenance services.
Differentiator
Problem solved
Functional benefit
Products and services
- My Clarion Housing Portal
- Repairs and Maintenance Services Property maintenance service including repair request management, video guides for DIY repairs, and assistance with major repairs carried out by Clarion's maintenance teams.
- Find a Home
- Latimer New Homes
- Grange Property Management
- Social Housing and Rental Services
- Shared Ownership Properties
Quantifiable outcome
- Support services available for residents and communities
Companies that use Affinity Sutton
Customer profileSegments4 records
Ideal customer profiles4 records
Affinity Sutton technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Affinity Sutton partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Clarion Housing GroupcoreClarion Housing Association is part of Clarion Housing Group, which also includes Latimer (property development) and Grange Property Management. The group website provides overarching information about the housing group's activities.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Affinity Sutton competitors and assessment
Company assessmentBroad incumbents
- Places for People: Places for People is one of the largest UK housing providers and also a G15 member, with a broader geographic footprint plus management, leisure, and regeneration services. Comparable as a large-scale social landlord with development activities beyond Clarion's range.
- Sanctuary Housing Association: Sanctuary Housing is a large UK housing association operating social rental, supported housing, and care services across England. Comparable in resident services emphasis and scale, though with a more pronounced supported housing focus.
Direct peers
- Metropolitan Thames Valley: Metropolitan Thames Valley is a G15 housing association providing similar social housing, supported housing, and shared ownership services across London and the South East, directly competing for similar residents and contracts.
- L&Q: L&Q is a G15 housing association operating a comparable scale portfolio of social and shared ownership housing across London and southern England, with in-house development, sales, and care & support services. Directly comparable business model (charitable social landlord with development arm) and competitive set.
- Peabody: Peabody is one of the UK's oldest and largest housing associations, a G15 peer with a similar mix of social rental, shared ownership, market sale (through its developer), and resident services. Comparable as a large London-anchored charitable housing provider.
- Hyde Group: Hyde is a large UK housing association with social/affordable rent, shared ownership, and home ownership pathways, comparable in scale and operating model to Clarion though with broader UK geographic spread.
- Catalyst Housing: Catalyst is a London-anchored housing association providing social rent, shared ownership, and market sale homes, plus property management services for others. Directly comparable London-focused portfolio and service mix.
- Notting Hill Genesis: NHG is a G15 housing association formed by merger, operating a similar London-weighted portfolio of social/affordable rent, shared ownership, and market sales. Closely comparable structure post-merger integration and resident-facing model.
- Network Homes: Network Homes is a London-focused housing association offering shared ownership, social rented, and market rent homes, comparable in resident segments and geographic focus to Clarion, though at smaller scale.
- A2Dominion: A2Dominion is a UK housing association with social housing, shared ownership, private rented, and supported housing. Comparable in multi-tenure model and resident service offering, especially in London.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Affinity Sutton social profiles
Digital presenceAffinity Sutton compliance and trust
Trust signalCompliance2 records
Affinity Sutton financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affinity Sutton leadership team
Management profileNumber of profiles
Profiles1 record
Affinity Sutton subsidiaries and ownership
Company hierarchySubsidiaries2 records
Affinity Sutton funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affinity Sutton M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affinity Sutton
What does Affinity Sutton do?
Affinity Sutton provides social housing, rental accommodation, and shared ownership properties to residents across England, supported by repairs and maintenance services and a resident self-service portal. The organisation also participates in property development through Latimer and third-party property management through Grange Property Management as part of the broader Clarion Housing Group.
Is Affinity Sutton a public or private company?
Affinity Sutton is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Affinity Sutton founded?
Affinity Sutton was founded in 2002. It employs 5,001 to 10,000 people.
Where is Affinity Sutton based?
Affinity Sutton is headquartered in London, United Kingdom, in the Europe region.
How does Affinity Sutton make money?
Three revenue lines are on record. Housing and Rental Services are the primary driver. The others are property Development (Latimer) and property Management Services (Grange).
Who are Affinity Sutton's main competitors?
Broad incumbents on record are Places for People and Sanctuary Housing Association. Direct peers are Metropolitan Thames Valley, L&Q, Peabody, Hyde Group, Catalyst Housing, Notting Hill Genesis, Network Homes and A2Dominion.
Does Affinity Sutton have an API?
No public API is recorded for Affinity Sutton.