Rosenthal

What Rosenthal does

Rosenthal – The Malibu Estate is a privately held boutique estate winery and wine tourism operator, founded in 1987 as the first vineyard planted in Malibu. The company is owned by Castle Creek Properties, Inc., a California corporation, and operates a 28-acre estate in Malibu Newton Canyon at 1,450 feet above sea level — a microclimate that has been granted its own American Viticulture Area designation (Malibu Newton Canyon A.V.A.), which the company notes is unique worldwide. The core production base is a single-estate vineyard yielding red wines (Cabernet Sauvignon, Merlot, Meritage blends) and white wines (Chardonnay, Sauvignon Blanc), marketed under the Rosenthal label alongside two adjunct brands — Surfrider Wine and the premium G Collection.

The business operates a fully direct-to-consumer model across four revenue streams: on-site wine sales and tasting experiences at the Malibu tasting room (open weekends by reservation via OpenTable, with no prepayment required); a tiered Wine Club subscription (Beachside 4-bottle, Malibu 6-bottle, Cellar 12-bottle quarterly shipments) shipping to 10 U.S. states; private guided wine tours at $85 per person with an 8-guest minimum; and corporate retreats and private events for groups of 15 or more. Pricing on bottles ranges from $38 to $85, and Wine Club members receive 20–30% discounts, complimentary weekly vineyard visits, and access to quarterly member socials. Technology infrastructure is standard off-the-shelf: a Shopify-implied e-commerce store, OpenTable for reservations, Google Analytics, OneTrust for privacy compliance, and conventional payment processors — there is no proprietary platform, no API offering, and no disclosed AI/ML capability.

Distribution is DTC-only with no wholesale, retail, or third-party reseller channels. Marketing relies on content marketing via the corporate website, email communications to Wine Club members, OpenTable-driven discovery, weekend live music programming (including Sofar Sounds partnerships), and word-of-mouth referrals. Geographic reach for shipped wine is limited to 10 states (CA, CO, DC, FL, IL, MN, NY, OH, TX, WI), and on-site visitation is constrained to weekend public hours plus private bookings seven days a week during daylight hours. A separate administrative office is maintained in Hollywood under Castle Creek Properties for legal and back-office functions.

Name

Rosenthal

Legal name

Castle Creek Properties, Inc.

Website

https://rosenthalestatewines.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Rosenthal – The Malibu Estate is a privately held boutique winery and wine tourism operator, producing estate-grown red and white wines from its 28-acre Malibu Newton Canyon vineyard (the first vineyard planted in Malibu, 1987) and selling exclusively direct-to-consumer via on-site tastings, a tiered Wine Club, and private and corporate events.

Ownership category

akta.pro rank

Product category

Estate Winery / Wine Production

NAICS

Wineries (31213), Beer, Wine, and Liquor Retailers (445320), Grape Vineyards (111332)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Estate wine production
• Vineyard tasting experiences
• Wine club memberships
• Corporate event hosting
• Private wine tours

Headquarters

HQ city

Causeway Bay

HQ country

Hong Kong SAR China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wine Sales: Direct sales of estate wines including Rosenthal and Surfrider branded products. Wines range from $38-$85 per bottle. Red wines include Cabernet Sauvignon, Merlot, and Meritage blends. White wines include Chardonnay and Sauvignon Blanc.
2. Wine Club Membership: Quarterly wine shipments with tiered pricing. Beachside (4-bottle), Malibu (6-bottle), and Cellar (12-bottle) tiers. Members receive 20-30% discounts on wine purchases, complimentary vineyard access, and exclusive event invitations.
3. Vineyard Experiences: On-site wine tasting experiences generate revenue through wine purchases during 2.5-hour reservation slots. No upfront tasting fee required. Private guided tours priced at $85 per person with 8-person minimum.
4. Private Events and Corporate Bookings: Revenue from hosting private parties, corporate retreats, and team-building events for groups of 15 or more. Custom catering available as additional revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Rosenthal – The Malibu Estate is a 28-acre estate vineyard that produces and sells estate-grown red and white wines under the Rosenthal, Surfrider, and G Collection brands. The company combines direct-to-consumer wine sales with on-site wine tourism experiences, including guided vineyard tastings, private tours, corporate retreats, and private parties. A tiered Wine Club membership program provides recurring quarterly wine shipments with member benefits such as complimentary tastings and discounts.

Product overview

Rosenthal – The Malibu Estate operates as a single-estate winery and experiential hospitality business, combining direct-to-consumer wine sales with premium wine tourism experiences. The core product portfolio consists of estate-grown wines sold under the Rosenthal, Surfrider, and G Collection brands, available through an e-commerce store and during on-site vineyard visits. Wine experiences include The Vineyard Experience (standard tastings), Private Wine Tours, Corporate Retreats, and Private Party hosting. A Wine Club membership program with three tiers (Beachside, Malibu, Cellar) provides recurring wine deliveries with member benefits. The company also hosts regular live music events and special programming throughout the year.

Differentiator

Problem solved

Functional benefit

Brands

• Surfrider Wine: A wine brand sold alongside Rosenthal wines at the vineyard experience.

Products and services

• Rosenthal Estate Red Wines

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• OpenTablecoreChannel Partner/ Reseller/ Distributor · 1 January 2025Reservation partnership with OpenTable enables customers to book vineyard experience slots through the platform. Rosenthal-The Malibu Estate appears in OpenTable listings, providing discoverability and booking functionality for visitors.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Caymus Vineyards: Established Napa Valley estate winery with multi-generational brand, premium Cabernet focus, and Wine Club subscription program. Comparable to Rosenthal in DTC and wine club model but at vastly larger scale and broader distribution.
• DAOU Vineyards & Winery: Premium Paso Robles estate winery with hilltop tasting room, Wine Club, and event venue strategy. Operationally comparable to Rosenthal in combining estate winemaking with hospitality-driven revenue.
• Chateau Montelena Winery: Historic Napa Valley estate winery with iconic brand status, premium estate-grown Cabernet and Chardonnay, and tasting room experiences. Comparable to Rosenthal in estate production and tasting tourism model.
• Cakebread Cellars: Family-owned Napa Valley estate winery with DTC focus, wine club, and culinary/tasting experiences. Shares Rosenthal's estate hospitality and direct-to-consumer revenue architecture.
• Jordan Vineyard & Winery: Premium California estate winery focused on Cabernet Sauvignon and Chardonnay with strong Wine Club and hospitality/event business. Comparable to Rosenthal in estate positioning, premium pricing, and recurring subscription revenue model.
• Justin Vineyards & Winery: Paso Robles estate producer with hospitality, restaurant, and Wine Club business. Similar to Rosenthal in combining estate production with on-site experiences and direct-to-consumer channels.

Direct peers

• Cornell Winery & Tasting Room: Boutique Malibu winery with on-site tasting room and wine club membership. Competes directly with Rosenthal for local wine tourists and DTC subscribers in the Malibu wine category.
• Cielo Farms (formerly Malibu Wines): Direct Malibu-based wine estate competitor offering estate-grown wines, tasting room experiences, and event hosting. Closest geographic and operational peer to Rosenthal within the Malibu AVA wine tourism category.
• Saddlerock Ranch: Malibu-based estate winery and event venue offering wine tastings, private events, and corporate retreats on a large Malibu property. Directly comparable to Rosenthal's event-driven revenue model in the same micro-region.

Emerging players

• Sip Wine & Brew: Malibu-based wine and beer tasting room experience provider. Adjacent competitor for Malibu wine tourism spend with a multi-beverage focus rather than estate-grown production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RosenthalWines
• Facebookfacebook.com/RosenthalWines

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosenthal