Bongrup Baleares

What Bongrup Baleares does

Bongrup Baleares, S.L. is a wholesale and retail distributor of plumbing, electrical, climate control, kitchen, bathroom, pool, renewable energy, irrigation, and water treatment materials, headquartered in Palma de Mallorca, Spain. Founded in 2006 from the merger of four predecessor companies with a combined history exceeding 300 years, the company operates 13 physical points of sale across Mallorca and Ibiza with over 12,000 m² of combined showroom and warehouse space, supported by a 1,500 m² central logistics hub in the Son Castelló industrial park. Its primary customer segment is professional installers in plumbing, electricity, HVAC, pool installation, and renewable energy, who benefit from on-site technical support, official and authorized technical service (SAT) for brands including Injecta, Osmofilter, BWT, Fluidra, and Innowater, and access to 200+ premium distributed brands such as Grohe, Roca, Daikin, Mitsubishi Electric, Bosch, Schneider Electric, and Legrand.

The company's distribution model combines physical retail, e-commerce (bongrup.shop, launched in 2022 with 13,000+ product references covering the Balearic Islands and mainland Spain), a dedicated B2B portal for professional accounts (managing invoices, delivery notes, and Modelo 347 tax forms), and the Instagrup mobile app, a free mini-ERP tool for installer clients. The underlying technology stack consists of a WordPress-based eCommerce platform with proprietary B2B portal extensions integrated with the company's ERP systems. Bongrup is a member of three purchasing groups — AVALCO (plumbing, 62 partners, joined 2010), Fegime España (electrical, 24 countries, joined 2016), and HDF (climate control and renewables, joined 2024) — which collectively provide scale, competitive pricing, and access to international supply networks.

Revenue is generated primarily through product distribution at retail and wholesale pricing across 14 product categories, with downloadable brand-specific tariff listings made available to professional customers. The company employs 200+ professionals and has completed over one million orders since inception. The Bontalent program, launched as a vocational training and talent-development initiative, addresses generational workforce shortages in the regional installation sector. Additional revenue-adjacent services include renewable energy subsidy advisory (under Spain's Plan de Recuperación framework) and authorized technical service for major distributed brands.

Name

Bongrup Baleares

Legal name

BONGRUP BALEARES, S.L.

Website

https://bongrup.es

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Bongrup Baleares is a wholesale and retail distributor of plumbing, electrical, climate control, pool, and renewable energy materials operating 13 physical points of sale plus an e-commerce platform across the Balearic Islands of Spain, primarily serving professional installers and contractors.

Ownership category

akta.pro rank

Product category

Plumbing and Electrical Materials Distribution

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

Keywords

• Plumbing materials distribution
• Electrical materials supply
• Building materials wholesale
• Water treatment equipment
• HVAC distribution services

Headquarters

HQ city

Palma De Mallorca

HQ country

Spain

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Distribution - Plumbing and Electrical Materials: Bongrup distributes plumbing, electricity, bathroom, climate control, kitchen, tools, pools, renewable energy, irrigation and garden, and water treatment materials to professional installers and contractors across Mallorca and Ibiza. Revenue is generated through product sales at retail and wholesale pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Bongrup Baleares distributes plumbing, electrical, bathroom, climate control, kitchen, pool, renewable energy, irrigation, and water treatment materials to professional installers and individual buyers across Mallorca and Ibiza. Sales are executed through 13 physical retail/warehouse locations, the bongrup.shop online store, a dedicated B2B portal, and the Instagrup mobile app, supported by on-site technical staff and Official/Authorized Technical Service (SAT) workshops for premium brands.

Product overview

Bongrup Baleares operates as a wholesale/retail distributor for plumbing and electrical materials across the Balearic Islands. The company operates a unified multi-channel distribution model consisting of 12 physical store locations (over 12,000 m² combined), the bongrup.shop e-commerce platform (launched 2022 with 13,000+ references), a B2B customer portal for professional accounts, and the Instagrup mobile app with mini ERP for installers. Core services include authorized technical services (SAT) for major brands (Injecta, Osmofilter, BWT, Fluidra, Innowater), downloadable tariff catalogs from 200+ supplier brands, renewable energy subsidy advisory, and the Bontalent vocational training program. The company functions as a buying group member of AVALCO (plumbing) and Fegime (electrical), leveraging collective purchasing power across Spain, Portugal and Andorra.

Differentiator

Problem solved

Functional benefit

Brands

• Bontalent: A talent program initiative designed to address the talent crisis in the installation sector in the Balearic Islands, connecting installation companies with new plumbing and electricity sector talent.

Products and services

• Plumbing and Electrical Materials Distribution Wholesale and retail distribution of plumbing, electrical, bathroom, climate control, kitchen, pool, renewable energy, irrigation, garden, tool, and water treatment materials from brands such as Grohe, Roca, Daikin, Ariston, Mitsubishi Electric, Bosch, Schneider Electric, Legrand, and Simon. The core catalog contains 13,000+ references and serves professional installers and individual buyers.
• Bongrup.shop Online Store E-commerce platform offering 13,000+ product references for browsing, ordering, and delivery of plumbing, electrical, bathroom, kitchen, pool, climate control, and water treatment materials to consumers and professional buyers across the Balearic Islands and mainland Spain.
• B2B Customer Portal

Quantifiable outcome

• Over 1 million orders completed across 18 years of operation
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• ASOFAP (Asociación Española de Profesionales del Sector Piscinas)minorStrategic or Co-development Partner · 1 January 2025Bongrup became a member of ASOFAP, the Spanish association of pool sector professionals. Membership certifies that Bongrup complies with sector best practices defined by ASOFAP, as well as applicable technical standards and current legislation in pool installation and maintenance.
• HDF (Grupo HDF)minorChannel Partner/ Reseller/ Distributor · 1 January 2024In 2024, Bongrup joined HDF, a purchasing group reference in climate control, ventilation, refrigeration, heating, hospitality, and renewable energy sectors. Bongrup also expanded its logistics center with a new 1,500 m² warehouse with a dock adapted for special deliveries.
• Fegime EspañacoreChannel Partner/ Reseller/ Distributor · 1 January 2016In 2016, Bongrup joined Fegime España, a European purchasing group for electrical materials with over 30 years of experience in the electricity sector, present in 24 countries. This partnership strengthens Bongrup's position in the electrical distribution segment.
• AVALCO (Grupo Avalco)coreChannel Partner/ Reseller/ Distributor · 1 January 2010In 2010, Bongrup joined AVALCO, a national purchasing group (central de compras) in the plumbing sector with 62 member companies and 154 distribution points across Spain, Portugal, and Andorra. The group enables Bongrup to access competitive pricing and a broad supply network.

Scale indicators7 records

Recent moves18 records

Expansion highlights6 records

Broad incumbents

• Grupo HDF: Spanish purchasing group reference in air conditioning, ventilation, refrigeration, heating, hospitality, and renewable energy distribution. Bongrup joined HDF in 2024; other members are comparable distributors focused on the same HVAC/climate verticals.
• Leroy Merlin: Large French-origin DIY and home improvement retailer with extensive presence across Spain. Overlaps with Bongrup in plumbing, bathroom, electrical, and HVAC categories but serves a broader DIY/prosumer audience rather than specializing in the professional installer channel.
• Fegime España: European purchasing group for electrical materials distribution with member companies across 24 countries, of which Bongrup is itself a member. Comparable as a distribution channel partner and competitive reference, though Fegime operates at the federation level rather than as a single integrated distributor.
• AVALCO (Grupo Avalco): Spanish purchasing group in the plumbing sector with 62 partner companies and 154 distribution points across Spain, Portugal, and Andorra. Bongrup is an AVALCO member; other member companies are direct comparables in plumbing distribution.

Direct peers

• Saltoki: Spanish distributor of construction, plumbing, HVAC, and electrical materials with multiple branches and a strong B2B installer focus. Comparable in target customer (professional trades), multi-branch physical model, and broad multi-category catalog.
• BigMat Iberia: Building materials purchasing group and distribution network operating across Iberia with member companies serving professional installers. Comparable to Bongrup as a multi-branch materials distributor serving trades; differs in being a federation of independent members rather than a single integrated operator.
• Salvador Escoda: Spanish wholesale distributor of plumbing, HVAC, electrical, and renewable energy materials with showrooms across Catalonia and beyond. Directly comparable to Bongrup in business model (multi-branch distribution to professional installers) and product categories (bathroom, climate control, electricity, pools).
• Grupo Rona: Iberian group distributing plumbing, bathroom, and HVAC products through affiliated branches. Similar to Bongrup in multi-branch wholesale distribution of installation materials to professional customers.

Regional players

• Distriplac: Regional Spanish distributor of construction and installation materials. Comparable to Bongrup as a multi-branch materials distributor, though operating in a different Spanish region rather than the Balearics.
• Cevinor: Spanish regional distributor of plumbing, bathroom, and HVAC products serving installer customers. Comparable multi-category distribution model to Bongrup, though concentrated in a different geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/BongrupBaleares
• Facebookfacebook.com/bongrupbaleares
• LinkedInlinkedin.com/company/bongrup
• Instagraminstagram.com/bongrupbaleares
• Xx.com/bongrup

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bongrup Baleares