What Hesport does

Hesport (هسبورت) is a Moroccan digital sports media company founded in 2013 and headquartered in Rabat, operating a free, advertising-supported Arabic-language sports news portal. Its core product is a single unified sports news website (hesport.com) complemented by native iOS and Android mobile applications with push notification capabilities, covering Moroccan domestic football (Botola league), the Moroccan national team ("Les Lions de l'Atlas"), broader Arab football, and a wide slate of international competitions including Spanish, English, Italian, French, German, Belgian, Dutch, Brazilian, Qatari, Algerian, Tunisian, Jordanian, and Saudi leagues, plus AFCON and World Cup coverage.

The platform is built on a standard digital publishing/content management architecture with editorial workflows for news, interviews, portraits, video/audio content, and live match data. It integrates third-party sports data from OptaSports for live scores, fixtures, and team information, which represents the only documented technology dependency beyond the core CMS. Distribution is multi-channel: direct website traffic, mobile apps, social media (Twitter/X, Facebook, Instagram), and email newsletters.

Hesport's business model is purely advertising-based, with no subscription, paywall, or premium tier documented. The end users are individual sports fans (B2C) — primarily Moroccan and Arabic-speaking football enthusiasts — while the paying customers are advertisers (B2B) whose identities are not disclosed. The company operates with 51-100 employees and has no disclosed funding history, ownership structure, parent company, or strategic investor relationships, suggesting it has been bootstrapped or privately held since founding.

Name

Hesport

Legal name

Hesport

Website

https://hesport.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Hesport is a Moroccan Arabic-language digital sports media company publishing a free, ad-supported news portal and mobile apps covering Moroccan, Arab, and international football for sports enthusiasts primarily in Morocco and the wider Arab world.

Ownership category

akta.pro rank

Headquarters

HQ city

Rabat

HQ country

Morocco

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels4 records

Core offering

Hesport is a Moroccan digital sports news publication that delivers real-time sports journalism, match coverage, league standings, player and team profiles, interviews, and multimedia content in Arabic. Its editorial focus is on Moroccan football (Botola Pro), the Moroccan national team (Les Lions de l'Atlas), and international/Arab football competitions. The platform is free to access for readers and is monetized through advertising.

Product overview

Hesport is a single-product Moroccan sports media platform offering a unified sports news portal with integrated content delivery across multiple categories including football (domestic leagues, international competitions), video/audio content, live match information, and team/player profiles. The platform serves as a comprehensive digital sports media destination for Moroccan and international sports news.

Differentiator

Problem solved

Functional benefit

Products and services

• Hesport Sports News Portal A free, Arabic-language Moroccan digital sports news platform providing real-time match coverage, league standings, team and player profiles, video and audio interviews, tournament brackets, and breaking sports news for Moroccan and international football competitions. Targeted at Moroccan and Arabic-speaking sports enthusiasts.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• ESPN: Global sports media giant with extensive digital coverage. While primarily English-language, ESPN sets the competitive benchmark for digital sports journalism and is a threat at the international content end of Hesport's offering.
• Sky Sports Arabia: International sports media brand with Arabic content, covering major football leagues. Overlaps with Hesport's international coverage and competes for premium Arabic-speaking sports audiences.
• BeIN Sports (MENA digital): Major regional sports broadcaster with a substantial digital and streaming presence across MENA. Overlaps with Hesport's audience but operates with broadcast rights, live streaming, and a much larger portfolio.

Direct peers

• FilGoal: Leading Egyptian and pan-Arab digital sports news platform with website and mobile apps, covering football leagues, live scores, and video. Closely comparable in business model, audience, and product offering to Hesport.
• Goal.com (Arabic edition): Global digital football media brand with a dedicated Arabic edition. Competes for the same Arabic-speaking football news audience with similar content mix (news, live scores, video, transfers).
• KingFut: Egyptian/Arab digital sports publication focused on football news, interviews, and analysis. Comparable in format, audience demographics, and free ad-supported model to Hesport.
• Kooora: The largest Arabic-language sports news portal, covering football leagues across the Arab world and internationally. Direct competitor to Hesport for the same Arabic-speaking sports news audience, with similar free ad-supported model.

Regional players

• Foot Mercato: Leading French-language football news site, relevant to Morocco where French is widely read. Competes for the same football news audience segment in the Francophone North African market.
• Hespress: Major Moroccan general news outlet (the broader Hespress brand, with which Hesport shares infrastructure signals based on banner URLs). A related Moroccan digital media peer with a wider general-news focus but overlapping audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Hesport
• LinkedInlinkedin.com/company/hesport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hesport