Mental Care Group
Mental Care Group is a privately held Dutch mental-health organization operating Mentaal Beter, HSK, and Opdidakt across 150+ locations and 2,000+ employees, serving individual patients, Dutch employers, and schools with curative, occupational, and educational mental healthcare reimbursed via Dutch health insurers.
- Company typePrivate
- Founded-
- HeadquartersWoerden, Netherlands
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Mental Care Group does
Mental Care Group (NL Mental Care Group B.V.) is a privately held Dutch mental-health organization headquartered in Woerden, Netherlands, operating three core subsidiaries: Mentaal Beter (curative mental healthcare, ggz, with 100+ locations serving children, youth and adults with depression, anxiety, trauma, ADHD, autism, and somatic symptom disorders), HSK (occupational mental healthcare with 54+ locations and 500+ therapists/psychiatrists delivering evidence-based treatment, work-oriented prevention, and return-to-work support, including the merged Vitalmindz brand), and Opdidakt (educational support for children with learning challenges such as dyslexia and dyscalculia across 36 locations). Sub-brands include Mentaal Beter Vitaalpunt (psychosomatic care, 7 centers), the ADHD Expertise Center, HSK Mindshift (digital/online treatment via video and e-health), and the HSK Flow App. The group employs more than 2,000 staff across 150+ locations nationwide, including a Shared Service Center (SSC B.V.) coordinating HR and recruitment across all labels.
The business model is reimbursement-driven: mental-health treatment services are billed through Dutch health insurance frameworks under subscription/recurring contracts (basis-ggz and specialist s-ggz), occupational services are sold to Dutch employers, and educational support is delivered to primary and secondary schools. All clinical staff fall under the CAO GGZ collective labor agreement, with standardized salary scales by function level. Patient acquisition occurs via healthcare referrals, self-referral, and employer- or school-provided programs, with Zorgkaart Nederland serving as a public review channel (Mentaal Beter 8.8/1,500+ reviews; HSK 8.9/2,800+ reviews). Marketing is multi-channel, combining employer branding on LinkedIn and Instagram, job-site recruitment, professional networks with company doctors, and healthcare-directory referrals.
Technology and digital innovation are positioned as a differentiator: the group invests in virtual reality, speech technology, proprietary e-health platforms, online treatment teams, and the HSK Mindshift blended-therapy model. Recent strategic actions include the 2023 HSK-Vitalmindz merger, the Opdidakt-E-vizier acquisition, an undisclosed northern-Netherlands acquisition, the launch of HSK Mindshift and the HSK Flow App, and a new training policy (2024/2025) emphasizing resilience alongside clinical skills. NEN 7510 information security certification supports enterprise-grade data handling for healthcare clients.
Mental Care Group firmographics
Firmographics- Name
- Mental Care Group
- Legal name
- NL Mental Care Group B.V.
- Website
- https://mentalcaregroup.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Mental Care Group is a privately held Dutch mental-health organization operating Mentaal Beter, HSK, and Opdidakt across 150+ locations and 2,000+ employees, serving individual patients, Dutch employers, and schools with curative, occupational, and educational mental healthcare reimbursed via Dutch health insurers.
- Ownership category
- akta.pro rank
Mental Care Group industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Offices of Physicians, Mental Health Specialists (621112), Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
- akta.pro secondary industries
- Psychiatry & Medication Management Platforms (HLALAEAB), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), School-Based Mental & Behavioral Health Services (EDAJAIAB), Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)
Keywords
Where Mental Care Group is headquartered
LocationHeadquarters
- HQ city
- Woerden
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
Mental Care Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Mental Health Treatment Services: Revenue generated from providing mental health treatment services including child and youth care (Jeugdzorg), adult mental health care (Volwassenzorg), and specialized GGZ (both generalist basis-ggz and specialist s-ggz). Services are reimbursed through Dutch healthcare insurance systems.
- Occupational Mental Health Services: Workplace mental health services including prevention, guidance, and treatment for employees, with revenue coming from organizational clients and health insurance partnerships.
- Educational Support Services: Services for children with learning challenges including dyslexia and dyscalculia treatment, school support services, and diagnostic assessments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Healthcare professionals under CAO GGZ |
| Subscription | Monthly | Online treatment scale 65 |
| Subscription | Annual | Opdidakt employees with own employment framework |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Mental Care Group product offering
Product offeringCore offering
Mental Care Group is a Dutch mental health organization operating through three labels: Mentaal Beter (curative mental healthcare for children, youth, and adults covering depression, anxiety, trauma, ADHD, autism), HSK (occupational mental health combining evidence-based treatment with work-oriented prevention and recovery for employers), and Opdidakt (educational support for children with dyslexia, dyscalculia, and learning challenges). Services are delivered through 150+ physical clinic locations and digital treatment platforms across the Netherlands.
Product overview
Mental Care Group operates as an integrated mental healthcare platform consisting of three core brands: Mentaal Beter (a national curative mental health provider with 75 locations offering treatment for depression, anxiety, trauma, ADHD, and autism across all age groups), HSK (a work-focused mental health organization with over 54 locations offering evidence-based treatments combined with occupational prevention and recovery, including merged brand Vitalmindz for prevention and coaching), and Opdidakt (an educational support organization with 36 locations assisting children and youth with dyslexia and dyscalculia). The group also operates sub-brands including Mentaal Beter's ADHD Expertise Center and Vitaalpunt for psychosomatic care, and offers digital products such as HSK Mindshift (online therapy via video and e-health) and the HSK Flow vitality app.
Differentiator
Problem solved
Functional benefit
Brands
- Mentaal Beter: Curative mental health care provider (ggz) with a national network, helping children, youth and adults with psychological problems
- HSK
- Opdidakt
- Mentaal Beter Vitaalpunt
- HSK Mindshift
- ADHD Expertisecentrum
- Vitalmindz
- AlleskITs
- Siggie
- HSK Flow App
Products and services
- Mentaal Beter
Quantifiable outcome
- Mentaal Beter rated 8.8 by 1500+ clients on Zorgkaart Nederland
- +3 more outcomes
Companies that use Mental Care Group
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Mental Care Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mental Care Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MVO NederlandminorMental Care Group is a partner of MVO Nederland, which forms the largest sustainable business network in Europe with 2000 partners. MVO Nederland is committed to a sustainable economy and focuses on various themes related to corporate social responsibility.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Mental Care Group competitors and assessment
Company assessmentDirect peers
- Arkin: Major Amsterdam-based Dutch mental health group with multiple labels covering youth, adult, and specialized GGZ. Closely comparable to Mental Care Group's multi-brand integrated structure and patient population across life stages.
- Lentis: Northern Netherlands mental health provider offering GGZ, forensic care, and youth services. Comparable in multi-segment mental health delivery and Dutch regional clinic model.
- GGZ inGeest: Large Dutch GGZ provider affiliated with VUmc, offering mental health treatment across multiple specialties and life phases. Directly comparable in service mix and Dutch-market focus.
- Dimence Groep: Dutch mental health provider operating across multiple regions with integrated youth, adult, and specialized services. Similar scale and multi-label structure to Mental Care Group.
Emerging players
- Medify: Dutch digital mental health platform connecting patients with GGZ providers online. Comparable as an emerging Dutch mental health channel competing for the same Dutch patient base, with a digital-first delivery model.
- OpenUp: European mental health platform offering B2B employer-sponsored online therapy and coaching. Comparable to Mental Care Group's HSK employer channel and HSK Mindshift online therapy, though with a pure-digital delivery model.
- iPractice: Amsterdam-based Dutch mental health practice offering therapy and psychiatry with a strong digital/online focus. Comparable as a Dutch mental health provider competing in the same reimbursement market, though with a digital-first model.
Broad incumbents
- Buurtzorg Nederland: Large Dutch home/community care organization also operating under Holacracy self-management principles. Comparable in Dutch healthcare scale and self-organizing management model, though focused on somatic/home care rather than GGZ.
- Parnassia Groep: The largest Dutch mental health provider (GGZ) with approximately 12,000 employees and broad multi-specialty coverage. Directly comparable to Mental Care Group as a large-scale integrated Dutch GGZ network, though materially larger and broader in scope.
- Headspace Health: Global digital mental health platform with employer and consumer channels combining therapy, coaching, and self-help content. Comparable to Mental Care Group's HSK occupational and HSK Mindshift offerings, though operating at much larger scale and across geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Mental Care Group social profiles
Digital presenceMental Care Group compliance and trust
Trust signalCompliance1 record
Mental Care Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mental Care Group leadership team
Management profileNumber of profiles
Profiles3 records
Mental Care Group subsidiaries and ownership
Company hierarchySubsidiaries7 records
Mental Care Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mental Care Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mental Care Group
What does Mental Care Group do?
Mental Care Group is a Dutch mental health organization operating through three labels: Mentaal Beter (curative mental healthcare for children, youth, and adults covering depression, anxiety, trauma, ADHD, autism), HSK (occupational mental health combining evidence-based treatment with work-oriented prevention and recovery for employers), and Opdidakt (educational support for children with dyslexia, dyscalculia, and learning challenges). Services are delivered through 150+ physical clinic locations and digital treatment platforms across the Netherlands.
Is Mental Care Group a public or private company?
Mental Care Group is a private company. It is classified as unknown and is currently operating.
When was Mental Care Group founded?
Mental Care Group was founded in -1. It employs 1,001 to 5,000 people.
Where is Mental Care Group based?
Mental Care Group is headquartered in Woerden, Netherlands, in the Europe region.
How does Mental Care Group make money?
Three revenue lines are on record. Mental Health Treatment Services are the primary driver. The others are occupational Mental Health Services and educational Support Services.
Who are Mental Care Group's main competitors?
Direct peers on record are Arkin, Lentis, GGZ inGeest and Dimence Groep. Emerging players are Medify, OpenUp and iPractice. Broad incumbents are Buurtzorg Nederland, Parnassia Groep and Headspace Health.
Does Mental Care Group have an API?
No public API is recorded for Mental Care Group.
What industry is Mental Care Group in?
Mental Care Group's product category is Mental Health Services. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy), with a secondary code of HLALAEAB, Psychiatry & Medication Management Platforms. Its NAICS code is 621112 and its SIC code is 8000.