Medify
Medify is a Mumbai-based healthcare technology company offering an agentic AI platform that automates patient interactions for hospitals, clinics, pharmacies, and diagnostic centers across India via WhatsApp, mobile apps, and web platforms.
- Company typePrivate
- Founded2021
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Medify does
Medify, operating as Medify Nexus Private Limited, is a Mumbai-based healthcare technology company founded in 2021 that offers an agentic AI platform automating patient interactions for hospitals, clinics, pharmacies, and diagnostic centers across India. The core platform converts patient conversations into completed actions across WhatsApp, mobile apps, and web portals, handling appointment scheduling, pharmacy orders, diagnostic bookings, and automated follow-ups through AI-powered intent detection, workflow triggering, and intelligent escalation to human staff when needed. Medify's technology stack includes plug-and-play API integrations with existing HIS, EMR, LIS, and pharmacy POS systems, enabling deployment alongside existing healthcare software without requiring replacement. The platform is configured per organization with knowledge bases of services, doctors, and operational guardrails for compliance.
The company operates on an annual subscription model with three tiers: Non-AI Automation at ₹60,000/year, Core AI Automation at ₹75,000/year, and Enterprise AI Automation at ₹1,00,000/year, plus optional add-ons for ABHA integration, payment gateway, video consultation, logistics, and HIS/LIS/EMR/POS integrations. Medify claims 3,000+ healthcare organizations as customers, with visible enterprise accounts including Aster Pharmacy (200+ stores across India and GCC) and Noble Plus Pharmacy (75+ outlets generating ₹1 Crore+ additional monthly revenue). Distribution is sales-led via demo bookings and WhatsApp-based inquiry, with a 5-6 week implementation cycle. In 2025, the company expanded into rural healthcare delivery with the MediServe sub-brand, a separate mobile platform targeting underserved villages in India.
The company remains privately held under founder Kairav Shah, having raised $1 million in funding from Authum Investment and Infrastructure in December 2022. Operations are run from the Bandra West, Mumbai headquarters with an 11-50 employee team. No external institutional investors beyond Authum, no patents, no published research, and no disclosed revenue figures are present in available materials, indicating an early-stage private company with limited capital intensity.
Medify firmographics
Firmographics- Name
- Medify
- Legal name
- Medify Nexus Private Limited
- Website
- https://medify.net
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Medify is a Mumbai-based healthcare technology company offering an agentic AI platform that automates patient interactions for hospitals, clinics, pharmacies, and diagnostic centers across India via WhatsApp, mobile apps, and web platforms.
- Ownership category
- akta.pro rank
Medify industry classification
Industry- Product category
- Healthcare Automation Software
- NAICS
- Software Publishers (51321), Software Publishers (5132), Offices of Physicians (62111)
- SIC
- Services-Prepackaged Software (7372), Services-Health Services (8000)
- akta.pro primary industry
- Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ)
- akta.pro secondary industries
- Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ), Virtual Pharmacy & Medication Management Integration Platforms (HLALABAL)
Keywords
Where Medify is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Medify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Annual Subscription Plans: Medify operates on an annual subscription-based model with three tiers: Non-AI Automation (₹60,000/year), Core AI Automation (₹75,000/year), and Enterprise AI Automation (₹1,00,000/year). The subscription includes onboarding, setup, implementation support, training, workflow setup, AI training and deployment, dashboard access, unlimited role-based logins, reminders, bulk messaging, unlimited patient-initiated messages, Meta compliance management, and dedicated support.
- Add-on Integrations and Features: Optional add-ons available including Payment Gateway Integration, Online Video Consultation, Logistics Partner Integration, ABHA Integration, Software (HIS/LIS/EMR/POS) Integrations, and Multi-lingual Support. These are priced based on requirements and add to the base subscription cost.
- Custom Development Services: Branded solutions including Custom Mobile Apps, E-Commerce Development, and Website Curation are offered as custom development engagements alongside the core automation platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Non-AI Automation for ₹60,000/year - Entry-level automation for organizations starting their automation journey |
| Subscription | Annual | Core AI Automation for ₹75,000/year - AI-powered automation for organizations adopting AI |
| Subscription | Annual | Enterprise AI Automation for ₹1,00,000/year - Custom AI trained on personalized data for scaling operations |
| Subscription | Annual | Add-ons & Integrations - Optional extras available based on requirements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Medify product offering
Product offeringCore offering
Medify sells an Agentic AI Healthcare Automation platform that converts patient conversations into completed actions across WhatsApp, Mobile Apps, and Web Platforms. The platform uses AI for intent detection, automated workflow triggering, and intelligent routing to handle appointment scheduling, pharmacy orders, diagnostic bookings, and follow-ups for healthcare organizations. It is sold via annual subscriptions to hospitals, clinics, diagnostic centers, and pharmacies in India.
Product overview
Medify is a healthcare technology company offering a platform-plus-modules architecture centered around its Medify AI Agentic AI Healthcare Automation platform. The core platform uses agentic AI to automate patient conversations across WhatsApp, mobile apps, and web platforms, enabling zero patient drop-offs through automated appointment scheduling, pharmacy orders, diagnostic bookings, and follow-ups. The platform is complemented by standalone software products (Hospital Management Software, Clinic Management Software, Pharmacy Management Software) and modular CRM solutions (WhatsApp Automation Agents, Reminders & Feedback, Leads Management). API Integration add-ons connect with existing HIS, LIS, EMR, and POS systems. Medify also operates MediServe as a sub-brand focused on rural healthcare access for underserved communities in India.
Differentiator
Problem solved
Functional benefit
Brands
- MediServe: A healthcare platform dedicated to bringing affordable, reliable, and community-based medical services to underserved villages in India. Enables family-centric health records, specialist consultations, and digitized rural healthcare delivery.
Products and services
- Medify AI Agentic AI Healthcare Automation Primary agentic AI platform that converts patient conversations into completed actions across WhatsApp, Mobile Apps & Web Platforms. Ensures zero patient drop-offs by automating appointment scheduling, pharmacy orders, diagnostic bookings, and follow-ups using AI-powered intent detection and workflow automation. Sold to hospitals, clinics, diagnostic centers, and pharmacies via annual subscriptions.
- Hospital Management Software Comprehensive hospital management system for hospitals and healthcare enterprises to manage operations, patient records, billing, and workflows.
- Clinic Management Software Practice management software for clinics to streamline patient interactions, appointments, and clinical workflows.
- Pharmacy Management Software Pharmacy management system for retail pharmacies to manage inventory, orders, POS operations, and customer interactions.
- WhatsApp Automation Agents CRM solution for automating patient interactions on WhatsApp. AI-powered digital receptionist handles inquiries, orders, and follow-ups automatically via WhatsApp Business API.
- Reminders & Feedback Automated reminders and feedback collection system for patient engagement, including appointment reminders, medicine refill reminders, and structured feedback collection.
- Leads Management Lead management solution for capturing and managing patient inquiries, converting interactions into bookings and orders.
- Custom Mobile App Development Branded custom mobile app development for healthcare organizations with AI-powered patient interaction capabilities.
- E-Commerce Development Custom e-commerce platform development for pharmacies and healthcare businesses enabling online ordering and digital commerce.
- Website Curation Website development and curation services for healthcare providers with integration capabilities.
- MediServe Rural healthcare platform dedicated to bringing affordable, reliable, and community-based medical services to underserved villages in India. Includes patient registration, family-centric medical records, integrated healthcare access, specialist teleconsultations, and admin panel for analytics. Operated as a Medify sub-brand addressing limited healthcare access for 70%+ of India's rural population.
Quantifiable outcome
- 40% man hours saved on front desk workload handling repetitive patient conversations
- +6 more outcomes
Companies that use Medify
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Medify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability7 records
Feature9 records
Medify partnerships and signals
Strategic signalScale indicators14 records
Recent moves5 records
Expansion highlights5 records
Medify competitors and assessment
Company assessmentDirect peers
- Gupshup: Conversational AI and messaging automation platform widely used for WhatsApp business workflows in India. Explicitly named in Medify's differentiators as the generic automation alternative Medify competes against by adding healthcare-specific implementation.
- Yellow.ai: Enterprise conversational AI platform with agentic AI capabilities and dedicated healthcare vertical solutions. Competes with Medify for healthcare provider budgets on WhatsApp and omnichannel automation.
- Haptik: Reliance Jio-owned conversational AI platform serving enterprises including healthcare and BFSI in India. Direct competitor for WhatsApp-based patient engagement and AI agent deployments.
- Verloop.io: Conversational AI platform focused on customer support automation, with presence in Indian enterprise SaaS. Competes for the same hospital, clinic, and pharmacy automation budgets that Medify targets.
- Kore.ai: Enterprise AI agent platform offering healthcare-specialized virtual assistants across voice and digital channels. Comparable to Medify in its agentic AI approach to patient and provider interactions.
Emerging players
- Suki AI: AI voice assistant for clinicians that automates clinical documentation and workflows. Adjacent in applying agentic AI to healthcare operations, though focused on provider-facing rather than patient-facing interactions.
Broad incumbents
- Innovaccer: Healthcare data and AI platform offering patient engagement, CRM, and analytics modules to hospitals and health systems. Operates in the same digital health IT budget as Medify but with a broader enterprise suite.
- Practo: India's leading digital health platform connecting patients with doctors, diagnostics, and pharmacies. Overlaps with Medify on clinic appointment automation and patient engagement workflows.
- Tata 1mg: Large Indian online pharmacy and diagnostics platform with proprietary ordering, refill, and engagement workflows. Comparable to Medify's pharmacy customers' in-house digital capabilities.
- PharmEasy: Major Indian online pharmacy aggregator with integrated diagnostics and teleconsultation. Sets the consumer expectation bar that pharmacy customers of Medify must match on automated ordering and reminders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Medify social profiles
Digital presenceMedify compliance and trust
Trust signalCompliance1 record
Medify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medify leadership team
Management profileNumber of profiles
Profiles1 record
Medify funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medify
What does Medify do?
Medify sells an Agentic AI Healthcare Automation platform that converts patient conversations into completed actions across WhatsApp, Mobile Apps, and Web Platforms. The platform uses AI for intent detection, automated workflow triggering, and intelligent routing to handle appointment scheduling, pharmacy orders, diagnostic bookings, and follow-ups for healthcare organizations. It is sold via annual subscriptions to hospitals, clinics, diagnostic centers, and pharmacies in India.
Is Medify a public or private company?
Medify is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Medify founded?
Medify was founded in 2021. It employs 11 to 50 people.
Where is Medify based?
Medify is headquartered in Mumbai, India, in the Asia region.
How does Medify make money?
Three revenue lines are on record. Annual Subscription Plans are the primary driver. The others are add-on Integrations and Features and custom Development Services.
Who are Medify's main competitors?
Direct peers on record are Gupshup, Yellow.ai, Haptik, Verloop.io and Kore.ai. Suki AI is listed as an emerging player. Broad incumbents are Innovaccer, Practo, Tata 1mg and PharmEasy.
Does Medify have an API?
Yes. Medify provides plug-and-play APIs for integration with existing systems including HIS (Hospital Information System), LIS (Laboratory Information System), EMR (Electronic Medical Records), pharmacy POS, website, and mobile apps. Available as add-on integrations for customers, with specific API integration pages for Hospitals & Clinics, Diagnostic Centres, and Pharmacies. The pricing page also lists optional add-ons for Software (HIS/LIS/EMR/POS) Integrations. Integration described as seamless with existing systems to automate workflows and communication processes.
What industry is Medify in?
Medify's product category is Healthcare Automation Software. Its primary akta.pro industry code is HLACAEAJ, Adherence, Reminders & Engagement Automation (Medication/Follow-up), with a secondary code of HLALABAJ, Patient Engagement, Education & Messaging Platforms (portal/CRM integrated). Its NAICS code is 51321 and its SIC code is 7372.