National Lift Equipment

What National Lift Equipment does

National Lift Equipment (legal entity NLEQ, Inc., DBA 'NLEQ') is a privately held, locally owned dealer of new and used construction equipment, established in 1990 and headquartered in Bristol, Bucks County, Pennsylvania. The company maintains an inventory of more than 2,000 active listings spanning articulating and straight boom lifts, towable boom lifts, scissor and mast lifts, compact spider lifts, carry deck and rough terrain cranes, telehandlers, industrial and rough terrain forklifts, and earthmoving equipment (backhoes, excavators, skid steer loaders, loaders, dozers), plus power, lighting, and air equipment from manufacturers including JLG, Genie, Skyjack, Caterpillar, JCB, Broderson, Gehl, Nifty, Manitou, Kubota, Toyota, and Hyster. Per-unit prices range from approximately $1 to $330,000 depending on type, age, hours, and condition, with example transactions around $34,875 to $79,950.

The core operating technology is a web-based inventory listing and CRM system accessible at nleq.com, supporting online browsing, search filtering, freight quote requests, and a 'National Lift Alert' notification service that pushes inventory matches to registered buyers. The company runs an in-house freight department with bonded and insured carriers providing LTL and truckload delivery across the United States, Canada, South America, and worldwide. Complementing the resale transaction, NLEQ earns revenue from financing referrals to construction equipment lenders, an in-house 'NLE Assured' extended warranty program, and 30-day warranties on many units.

Go-to-market is direct-to-consumer: website, phone (800-424-7625), and email, with named sales representatives (Joe Dougherty, Gary Bodner, Patrick Carroll) handling inquiries. The customer base is horizontal, serving construction contractors, industrial facilities, maintenance operators, agricultural operations, equipment rental companies, and warehousing/distribution buyers. The company does not use third-party resellers or marketplace listings; all equipment is shipped directly from inventory. With only 1-10 employees reported, NLEQ operates as an extremely lean, high-asset-turn brokerage rather than a labor-intensive service business.

Name

National Lift Equipment

Legal name

NLEQ, Inc.

Website

https://nleq.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

National Lift Equipment (NLEQ) is a privately held, Pennsylvania-based dealer of new and used aerial lifts, telehandlers, cranes, forklifts, and earthmoving equipment, serving construction contractors, industrial facilities, agricultural operators, and rental companies across North America and internationally since 1990.

Ownership category

akta.pro rank

Product category

Used Construction Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392), Construction Machinery Manufacturing (333120)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

akta.pro secondary industries

Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE), Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)

Keywords

• Used construction equipment
• Aerial work platforms
• Material handling equipment
• Boom lift dealer
• Used heavy machinery

Headquarters

HQ city

Bristol

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Used Equipment Sales: Primary revenue stream from selling new and used construction equipment including aerial lifts, telehandlers, cranes, earth moving equipment, and material handling machinery. Equipment is sold individually at marked prices ranging from approximately $1 to $330,000 depending on type, age, and condition.
2. Equipment Purchasing: The company also purchases or markets customer equipment assets at fair market value, providing a secondary acquisition channel for inventory.
3. Freight and Delivery Services: In-house freight department provides LTL or truckload delivery options at competitive rates. Services available domestically and internationally (United States, Canada, South America, worldwide).
4. Financing Referrals: Partnership with finance companies that specialize in financing construction equipment, providing financing options to buyers and earning referral income.
5. Extended Warranty (NLE Assured): The company offers an NLE Assured extended warranty program that provides coverage for purchased equipment, adding revenue and reducing buyer risk.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

National Lift Equipment (NLEQ) is a privately held dealer of used construction and material handling equipment. The company buys, inspects, and resells used aerial lifts (boom lifts, scissor and mast lifts, compact spider lifts), telehandlers, cranes (carrydeck, rough terrain, truck, crawler), forklifts (industrial, straight mast, truck-mounted piggyback), and earthmoving equipment (excavators, loaders, dozers, backhoes, skid steer loaders). It supplements equipment sales with an in-house freight department, financing referrals to construction-equipment lenders, and the NLE Assured extended warranty program.

Product overview

National Lift Equipment (NLEQ) is a used construction and aerial lift equipment dealer operating as an independent, locally owned business established in 1990 in Bucks County, PA. The company offers a diverse inventory of used heavy equipment across multiple categories including Boom Lifts (Articulating, Straight, Towable), Compact Lifts (Spider Lifts), Cranes (CarryDeck, Rough Terrain, Truck, Crawler), Earth Moving Equipment (Backhoes, Dozers, Excavators, Loaders, Skid Steer Loaders), Material Handling (Telehandlers, Industrial Forklifts, Straight Mast Forklifts, Truck Mounted Forklifts), Scissor & Mast Lifts, and Power/Lighting/Air equipment (Compressors, Generators, Light Towers). Their portfolio features equipment from major manufacturers including JLG, Genie, Skyjack, Skytrak, Broderson, Gehl, Caterpillar, JCB, Nifty, Manitou, Kubota, and others. Beyond equipment sales, NLEQ provides complementary services including freight/delivery coordination, equipment financing referrals, and an NLE Assured extended warranty program. The company primarily serves construction contractors, industrial facilities, maintenance operations, and equipment rental companies across the United States, Canada, and international markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Boom Lifts (Articulating, Straight, Towable) Used articulating, telescopic (straight), and towable boom lifts from manufacturers including JLG, Genie, Skyjack, Nifty, Bil-Jax, and others; offered for sale to contractors needing elevated-access equipment at used-market pricing.
• Used Scissor and Mast Lifts Used slab scissor lifts, rough terrain scissor lifts, push-around lifts, and self-propelled mast lifts from manufacturers including Skyjack, Genie, MEC, and JLG; for indoor and outdoor vertical access.
• Used Compact Spider Lifts (Tracked and Wheeled) Compact articulated boom lifts with stabilizer legs and tracked or wheeled undercarriages for narrow access and indoor/outdoor work; brands include Platform Basket, Teupen, Manitex, Nifty, and Snorkel.
• Used Telehandlers Versatile material handling machines combining forklift and crane capabilities with telescopic booms; brands include JLG, Gehl, JCB, Caterpillar, Skytrak, and Manitou.
• Used Cranes (CarryDeck, Rough Terrain, Truck, Crawler) Used compact carrydeck cranes, rough terrain cranes, truck-mounted cranes, and crawler cranes from manufacturers including Broderson, Shuttlelift, Grove, and Link-Belt; includes carrydeck models with integrated load decks and models designed for off-road and uneven terrain.
• Used Industrial Forklifts Counterbalanced industrial forklifts, straight mast forklifts, rough terrain straight mast forklifts, and truck-mounted piggyback forklifts from Toyota, Clark, UniCarriers, Hyster, and Raymond for warehouse, manufacturing, and loading applications.
• Used Earth Moving Equipment Used backhoes, excavators, loaders, dozers, and skid steer loaders (including Kubota skid steers) for digging, trenching, loading, material handling, and site-preparation applications.
• Used Power, Lighting, and Air Equipment Portable air compressors from Sullair and Atlas Copco, generators, and light towers for jobsite power, compressed air, and nighttime illumination.
• Used Vehicles, Trailers, Rollers, and Other Equipment Service and support vehicles, equipment trailers, compaction rollers, agricultural equipment, and miscellaneous heavy equipment including brands such as Peterbilt and Fleetwood.
• NLE Assured Extended Warranty Extended warranty program that provides coverage for used equipment purchased through National Lift Equipment, reducing buyer risk beyond the standard 30-day warranty offered on many listings.
• Freight and Delivery Services In-house freight department coordinating LTL and truckload delivery using fully bonded and insured carriers, available domestically and internationally across the United States, Canada, South America, and other worldwide destinations.
• Equipment Financing Referrals Referral arrangements with finance companies that specialize in construction-equipment financing, providing buyers with financing options and competitive terms.
• National Lift Alert System Equipment notification service that allows customers to register their criteria and receive alerts when specific matching equipment becomes available in National Lift Equipment inventory.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ritchie Bros. Auctioneers (RB Global): Global marketplace for used construction and aerial equipment via live and online auctions; directly competes with NLEQ for sellers and buyers of used boom lifts, cranes, and telehandlers but operates at vastly larger scale across multiple asset categories.
• United Rentals: Largest equipment rental company in North America with an active used-equipment sales channel that disposes of fleet assets; competes for buyers of aerial lifts, telehandlers, and material handling equipment, particularly large contractors and rental fleet buyers.
• Caterpillar Used Equipment: Caterpillar's official certified used equipment channel backed by OEM financing and warranty; competes with NLEQ's earthmoving and material handling inventory while leveraging OEM trust and integrated financing that NLEQ cannot match directly.
• Sunbelt Rentals: Major North American equipment rental provider that regularly sells used fleet from aerial lifts, telehandlers, and forklifts; overlaps with NLEQ's customer base of contractors, industrial buyers, and rental companies seeking used units.

Direct peers

• EquipmentShare: Tech-enabled equipment rental and sales platform serving contractors with aerial lifts, telehandlers, and earthmoving equipment; competes for the same construction contractor buyers and increasingly offers used equipment sales alongside rentals.
• H&E Equipment Services: Heavy equipment distributor and rental company that buys, sells, and rents aerial lifts, cranes, and earthmoving equipment; comparable to NLEQ as a multi-line equipment dealer with branches, rental fleet, and used-equipment inventory.
• IronPlanet: Online auction marketplace (now part of RB Global) specializing in used construction and agricultural equipment; competes with NLEQ for online equipment buyers across telehandlers, cranes, and aerial lifts.
• TractorHouse: Leading online listing platform for used farm and construction equipment including telehandlers, skid steers, and excavators; competes for the same buyer audience as NLEQ across earthmoving, lift, and material handling categories.
• Mascus: Global online marketplace for used heavy machinery, trucks, and agricultural equipment; comparable as a digital channel where NLEQ's target buyers can source used telehandlers, forklifts, and construction equipment from competing dealers.

Emerging players

• JLG Used Equipment: OEM-owned channel for pre-owned JLG aerial lifts and telehandlers; competes with NLEQ specifically in the articulating boom, straight boom, and telehandler categories where JLG is one of NLEQ's largest represented brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nationalliftpa
• LinkedInlinkedin.com/company/national-lift-equipment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Lift Equipment