AMANO Group
AMANO Group is a Berlin-based private hospitality company operating 12 design-conscious urban hotels across 5 European cities (Berlin, Munich, Leipzig, Düsseldorf, London), integrated with proprietary restaurants, bars, rooftop venues, and event spaces targeting design-conscious travelers and urban locals.
- Company typePrivate
- Founded2009
- HeadquartersBerlin, Germany
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What AMANO Group does
AMANO Group is a privately-held Berlin-headquartered hospitality company founded in 2009 that operates an integrated hotel, food-and-beverage, nightlife, and events platform across five European cities. The group's core offering is a portfolio of twelve design-conscious urban hotels — branded under the AMANO umbrella and sub-brands including MANI, ZOE, AMO, MIO, ROMY, and the serviced-apartment line AMANO HOME — located in prime 'hot spot' districts of Berlin (Mitte, Hauptbahnhof, Friedrichshain), Munich (Hackenviertel, Stachus), Leipzig (Hauptbahnhof), Düsseldorf (Stadtmitte), and London (Covent Garden).
The platform layers hotels with an in-house food-and-beverage ecosystem comprising signature restaurants (JOSEPH serving Israeli cuisine, MANI Restaurant, GAMBINO's Neapolitan pizzeria, Penelope's Spanish-Israeli fusion in London), a network of bars and rooftop venues (AMANO Bar, ZOE Bar, ROMY Bar, AMANO Rooftop, Whispering Angel, APARTMENT Bar, East Side Bar and rooftop, Café AMANO, AMANO Bar Munich, AMANO Rooftop Bar London), and dedicated meetings-and-events infrastructure (AMANO Rooftop Conference in Berlin, with additional venues in Munich, Düsseldorf, and London). Technology is limited to a standard direct-booking website and an online check-in flow; no proprietary tech platform, app, or AI capabilities are disclosed.
Revenue is generated direct-to-consumer through four streams: hotel accommodations (rooms and serviced apartments, described as recurring/subscription-like in nature), food and beverage (restaurant covers), bars and nightlife, and meetings and events. Pricing is not publicly disclosed and is largely quote-based or rate-driven. AMANO serves two primary personas — design-conscious urban travelers seeking immersive city experiences and local residents frequenting the group's bars, restaurants, and nightlife venues — and operates with a multi-role staffing model after eliminating or reinventing the traditional front desk in favor of lobby concepts that merge front-office with food-and-beverage operations.
AMANO Group firmographics
Firmographics- Name
- AMANO Group
- Legal name
- AMANO Group
- Website
- https://amanogroup.de
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- AMANO Group is a Berlin-based private hospitality company operating 12 design-conscious urban hotels across 5 European cities (Berlin, Munich, Leipzig, Düsseldorf, London), integrated with proprietary restaurants, bars, rooftop venues, and event spaces targeting design-conscious travelers and urban locals.
- Ownership category
- akta.pro rank
AMANO Group industry classification
Industry- Product category
- Boutique Urban Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Urban & Downtown Full-Service Hotels (THAGAAAA)
- akta.pro secondary industries
- Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Business & Corporate Full-Service Hotels (THAGAAAE)
Keywords
Where AMANO Group is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
AMANO Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Hotel Accommodations: Urban hotel rooms and apartments across 12 properties in 5 European cities. Includes branded hotels (AMANO, MANI, ZOE, AMO, MIO, ROMY) and serviced apartments (AMANO HOME).
- Food & Beverage: Restaurants including JOSEPH (Israeli cuisine), MANI Restaurant, GAMBINO's by AMANO (pizza concept), and Penelope's in London. Revenue from dine-in services.
- Bars & Nightlife: Multiple bar venues including AMANO Bar, rooftop bars, café, and nightlife destinations. Bars operate in Berlin, Munich, and London locations, attracting both hotel guests and local clientele.
- Meetings & Events: Conference and event spaces available for corporate meetings, private dining, and celebrations. Venues include AMANO Rooftop Conference in Berlin and private dining rooms.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
AMANO Group product offering
Product offeringCore offering
AMANO Group operates a portfolio of 12 design-conscious urban hotels across 5 European cities (Berlin, Munich, Leipzig, Düsseldorf, and London), including serviced apartments under the AMANO HOME brand. The hotels are integrated with on-site restaurants (e.g., JOSEPH, MANI Restaurant, GAMBINO's, Penelope's), multiple bar and rooftop concepts, and dedicated meeting and event facilities. The offering combines accommodations, food and beverage, nightlife, and event spaces as a unified hospitality concept.
Product overview
AMANO Group is a European hospitality company operating a portfolio of 12 urban hotels across Berlin, Munich, Leipzig, Dusseldorf, and London, complemented by restaurants, bars, rooftop venues, and meeting/event spaces. The company positions itself at the intersection of hospitality and nightlife, offering design-conscious accommodations paired with distinctive food and beverage concepts including signature restaurants (JOSEPH, MANI, Penelope's), bars (AMANO Bar, ZOE Bar, ROMY Bar), and rooftop venues. The portfolio includes extended-stay apartments (AMANO HOME), conference facilities (AMANO Rooftop Conference), and a dedicated nightlife offering (AMANO Nightlife). Digital services include online check-in capabilities. The group eliminated traditional front desk receptions in favor of lobby concepts that blend front office with food and beverage, requiring staff to share roles across operations.
Differentiator
Problem solved
Functional benefit
Brands
- AMANO Hotels: Urban design-conscious hotels in prime city locations
- AMANO Nightlife
- AMANO Rooftop Conference
- AMANO x Charité
- AMANO HOME
- ZOE by AMANO
- MANI by AMANO
Products and services
- Hotel AMANO Berlin Mitte Urban design hotel in Berlin Mitte, part of the AMANO portfolio of urban accommodations with integrated food, beverage, and nightlife concepts.
- Hotel MANI by AMANO
Companies that use AMANO Group
Customer profileSegments2 records
Ideal customer profiles3 records
AMANO Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AMANO Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AMANO x CharitéminorA charitable or social partnership with Charité Berlin hospital. Listed under 'Entdecken' (Discover) section of the website as one of AMANO's initiatives, suggesting a corporate social responsibility connection.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
AMANO Group competitors and assessment
Company assessmentBroad incumbents
- B&B Hotels: Largest independent European budget hotel chain with 700+ properties across Germany, France, Italy, Spain, and other markets. Comparable as another European-rooted multi-city hotel operator, but operating at commodity price point rather than AMANO's lifestyle-premium positioning.
- Lindner Hotels & Resorts: Family-owned German hotel group operating full-service and conference hotels across Germany and a handful of European cities. Comparable as a German-rooted urban hotel operator with strong meeting/event business, though positioning is broader and more traditional than AMANO's design-lifestyle focus.
- Meininger Hotels: European hybrid hotel/hostel brand with strong footprint across Germany, Austria, Netherlands, and other Western European cities. Comparable on urban locations and integrated bar/lobby concepts in central city hotspots, but operating at lower price point and broader positioning than AMANO.
- Moxy Hotels (Marriott International): Marriott's select-service design-led brand with hundreds of properties globally, including multiple in Berlin, Munich, and London. Comparable on urban boutique-design positioning and tech-forward check-in, but operating as part of Marriott's broader portfolio rather than as AMANO's specialist focus.
Emerging players
- Generator Hostels: Design-led European hostel and hybrid hotel brand with properties in Berlin, London, Amsterdam, and other major cities. Comparable on design-forward city-center positioning targeting a younger, design-conscious traveler, but operating primarily in the hostel/hybrid segment rather than AMANO's full-service hotel positioning.
Direct peers
- citizenM: Amsterdam-headquartered tech-enabled lifestyle hotel brand with growing presence in London, Paris, Berlin, and other major European hubs. Direct peer on tech-first urban boutique design, self-service check-in philosophy, and design-conscious frequent-traveler targeting.
- Motel One Group: Munich-based design-focused budget-boutique hotel group with properties across Germany, Austria, UK, and other European cities. Closest direct comparison: similarly scaled German-rooted urban brand competing for design-conscious city-center travelers with integrated lobby/breakfast concepts.
- Ruby Hotels: Munich-based lean-luxury lifestyle hotel brand operating across Germany, UK, Netherlands, Austria, and Italy. Direct peer on city-center boutique design positioning and integrated lobby-bar concept targeting independent-minded travelers.
- The Hoxton: Ennismore-owned lifestyle hotel brand with European flagships in London, Paris, Amsterdam, Berlin, Munich, and beyond. Direct peer: design-led urban hotels where the lobby, restaurant, and bar are the product, and locals drive daytime F&B traffic — the same model AMANO executes.
- 25hours Hotels: Hamburg-based lifestyle hotel brand with properties throughout Germany, Austria, Switzerland, and France. Highly comparable: design-led urban hotels with strong F&B, bar, and neighborhood-anchored positioning targeting culturally curious travelers — the same niche as AMANO.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
AMANO Group social profiles
Digital presenceAMANO Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMANO Group leadership team
Management profileNumber of profiles
AMANO Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMANO Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMANO Group
What does AMANO Group do?
AMANO Group operates a portfolio of 12 design-conscious urban hotels across 5 European cities (Berlin, Munich, Leipzig, Düsseldorf, and London), including serviced apartments under the AMANO HOME brand. The hotels are integrated with on-site restaurants (e.g., JOSEPH, MANI Restaurant, GAMBINO's, Penelope's), multiple bar and rooftop concepts, and dedicated meeting and event facilities. The offering combines accommodations, food and beverage, nightlife, and event spaces as a unified hospitality concept.
Is AMANO Group a public or private company?
AMANO Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AMANO Group founded?
AMANO Group was founded in 2009. It employs 501 to 1,000 people.
Where is AMANO Group based?
AMANO Group is headquartered in Berlin, Germany, in the Europe region.
How does AMANO Group make money?
Four revenue lines are on record. Hotel Accommodations are the primary driver. The others are food & Beverage, bars & Nightlife and meetings & Events.
Who are AMANO Group's main competitors?
Broad incumbents on record are B&B Hotels, Lindner Hotels & Resorts, Meininger Hotels and Moxy Hotels (Marriott International). Generator Hostels is listed as an emerging player. Direct peers are citizenM, Motel One Group, Ruby Hotels, The Hoxton and 25hours Hotels.
Does AMANO Group have an API?
No public API is recorded for AMANO Group.
What industry is AMANO Group in?
AMANO Group's product category is Boutique Urban Hotels. Its primary akta.pro industry code is THAGAAAA, Urban & Downtown Full-Service Hotels, with a secondary code of THAHAAAC, Hotel & Resort Convention Venues (Convention Hotels). Its NAICS code is 72111 and its SIC code is 7011.