Ruby Marie Hotel & Bar
Ruby Marie Hotel & Bar is a lifestyle hotel and bar property in Vienna, part of Ruby Hotels — a Munich-headquartered European boutique hotel brand now operating 25+ properties under IHG Hotels & Resorts, targeting cost- and style-conscious urban business and leisure travelers.
- Company typePrivate
- Founded2013
- HeadquartersMunich, Germany
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Ruby Marie Hotel & Bar does
Ruby Marie Hotel & Bar is one property within Ruby Hotels, a European lifestyle hotel brand founded in 2013 in Munich and headquartered at Seidlstrasse 5, 80335 Munich under Ruby GmbH. Ruby Marie is located in Vienna, Austria and operated by RS Realisierung GmbH (Marxergasse 17, Vienna). The brand operates a portfolio of 25+ hotels across 17 European cities — including Amsterdam, Cologne, Dublin, Dusseldorf, Florence, Frankfurt, Geneva, Hamburg, London, Marseille, Munich, Rome, Stockholm, Stuttgart, Vienna, and Zurich — using a "Lean Luxury" philosophy that combines space-efficient room design, conversion of historic urban buildings, and streamlined back-of-house operations to deliver boutique-style rooms (featuring big beds, rainfall showers, and Ruby Care aromatherapy amenities) at accessible price points. Each property has a unique name, design concept, and F&B proposition tied to its host city.
Revenue is generated through three streams: hotel accommodation (per-room nightly bookings via ruby-hotels.com and IHG channels), food and beverage operations at each property's bar and lounge, and Ruby Workspaces (flexible coworking, meeting rooms, and private offices). Ancillary revenue comes from Ruby Care retail goods (shampoos, candles) sold online and content-driven demand generation via Ruby Mag. The company was acquired by IHG Hotels & Resorts, which now franchises the Ruby brand to local operating companies in each European jurisdiction (Germany, Austria, UK, Switzerland, Netherlands, Ireland, France, Italy, Sweden), granting access to IHG's global distribution platform, GDS connectivity, and IHG One Rewards loyalty program.
The customer base targets cost- and style-conscious urban travelers — business travelers, weekend city breakers, and solo travelers — plus flexible workspace users. Distribution is multi-channel: direct via the Ruby website, via IHG's global platform, via OTAs, and through franchise/license partners. The company is currently expanding into North America with the first U.S. property planned in Chicago (412 rooms) and a second in New York City (187 rooms), both targeted for 2027 opening. Leadership includes founder and CEO Michael Struck and COO Jens Gmiat; stated headcount is 101–250 employees across the brand.
Ruby Marie Hotel & Bar firmographics
Firmographics- Name
- Ruby Marie Hotel & Bar
- Legal name
- Ruby GmbH
- Website
- https://ruby-hotels.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ruby Marie Hotel & Bar is a lifestyle hotel and bar property in Vienna, part of Ruby Hotels — a Munich-headquartered European boutique hotel brand now operating 25+ properties under IHG Hotels & Resorts, targeting cost- and style-conscious urban business and leisure travelers.
- Ownership category
- akta.pro rank
Ruby Marie Hotel & Bar industry classification
Industry- Product category
- Boutique Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Luxury Boutique & Lifestyle Resorts (THAGACAO)
- akta.pro secondary industry
- Hotel & Resort Restaurants (THAFACAH)
Keywords
Where Ruby Marie Hotel & Bar is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices10 records
Markets served
Ruby Marie Hotel & Bar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hotel Accommodation Services: Revenue from renting hotel rooms for accommodation purposes, with rooms featuring big cosy beds, rainfall showers, and aromatherapy Ruby Care products. Properties are located in city centres across Europe.
- Food and Beverage Services: Revenue from bar and dining services at each Ruby hotel property, featuring cocktails, meals, and crafted beverages in stylish lounge and bar environments.
- Workspace Rental: Ruby Workspaces offer flexible workspace solutions including hot desks, private offices, quiet corners, and meeting rooms with all modern conveniences in restored historic buildings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard hotel rooms with Lean Luxury amenities |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Ruby Marie Hotel & Bar product offering
Product offeringCore offering
Ruby Marie Hotel & Bar operates a lifestyle boutique hotel property in the Stafa Building in central Vienna, Austria, offering guest accommodation, an on-site bar, and food and beverage service. The property operates as part of the Ruby Hotels brand, which was founded in 2013 and acquired by IHG Hotels & Resorts in 2024, extending its lean luxury positioning across European city-centre locations.
Product overview
Ruby Marie Hotel & Bar is part of Ruby Hotels, a lifestyle hotel brand under IHG Hotels & Resorts. The company operates a portfolio of hotels and workspaces across European cities, with Ruby Marie specifically located in Vienna, Austria. Ruby Hotels offers accommodation through its core Ruby Hotels (Hotel & Bar) product line, featuring characterful properties with комфортные beds, rainfall showers, and on-site bars using the Lean Luxury philosophy. The portfolio also includes Ruby Workspaces for coworking needs, Ruby Care products for home use, and Ruby Mag for travel inspiration content. Recent expansion includes new properties in Stockholm (Ruby Frida) and Marseille (Ruby Lilou), with U.S. expansion planned in Chicago and New York City. Ruby Hotels was acquired by IHG in recent years and operates under a licensing agreement within the IHG system.
Differentiator
Problem solved
Functional benefit
Brands
- Ruby Hotels: Hotels with charm and character, comfy beds and cocktails across European cities
- Ruby Workspaces
- Ruby Marie Hotel & Bar
Products and services
- Ruby Marie Hotel & Bar Lifestyle boutique hotel property offering guest rooms and an on-site bar in central Vienna, Austria, operated under the Ruby Hotels brand. Targeted at individual travelers seeking design-led, lean luxury accommodation in city-centre locations.
- Ruby Workspaces
Quantifiable outcome
- Electricity cost reduction from £56,500 to approximately £15,820 annually (72% reduction) through solar installation
Companies that use Ruby Marie Hotel & Bar
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Ruby Marie Hotel & Bar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
AI capability2 records
Feature1 record
Ruby Marie Hotel & Bar partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- AC DevelopersminorAC Developers is the property owner of the Ruby New York City location - an 18-story historic 1930s building being converted into a 187-room lifestyle hotel near Herald Square and Madison Square Garden, scheduled to open in 2027.
- Aimbridge HospitalityminorAimbridge Hospitality manages the Ruby New York City property under a licensing agreement with IHG. As a major third-party hotel management company, they handle day-to-day operations of the property.
- Solar4GoodminorSolar4Good partnered with RUBY Pub, Hotel & Dining to install a 13.8kWh solar system that reduced the venue's annual electricity bill from approximately £56,500 to approximately £15,820, achieving 72% cost reduction and enabling investment in business growth.
- IHG Hotels & ResortscoreRuby Hotels became part of IHG's portfolio through acquisition. Under the agreement, Ruby Hotels becomes an IHG franchisee while preserving its brand positioning and operational autonomy. The partnership grants Ruby Hotels access to IHG's global distribution platform and IHG One Rewards loyalty program. IHG aims to expand Ruby Hotels to over 120 properties within a decade.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Ruby Marie Hotel & Bar competitors and assessment
Company assessmentDirect peers
- Moxy Hotels: Marriott's lifestyle/lean-luxury brand targeting design-conscious urban travelers with compact rooms and vibrant social spaces — the most direct global comparable to Ruby Hotels' positioning and price point.
- citizenM: Lifestyle hotel brand operating compact, design-led urban hotels with self-service tech and a strong bar/social lobby concept — directly comparable to Ruby's lean luxury and city-centre strategy.
- Motel One: German-founded design-focused budget-lifestyle hotel chain with a strong European footprint and bar-centric lobby concept, competing head-to-head with Ruby in cities like Munich, Vienna, and Frankfurt.
- 25hours Hotels: European lifestyle hotel brand (now majority-owned by Ennismore/Accor) known for story-driven, characterful boutique hotels in city centres — closely aligned with Ruby's heritage-building, named-property concept.
- MEININGER Hotels: European hybrid hotel-hostel brand offering affordable design-led stays in central city locations, targeting a similar cost-conscious urban traveler segment as Ruby.
- The Hoxton: Lifestyle boutique hotel brand (under Ennismore/Accor) operating characterful urban hotels with open lobby, bar, and coworking spaces — directly comparable in concept to Ruby's hotel + workspaces model.
- Yotel: Tech-forward compact lifestyle hotel brand with urban city-centre locations and self-service check-in kiosks — competes with Ruby for space-efficient, design-led urban stays.
- Mama Shelter: Accor-affiliated lifestyle hotel brand with bold design, vibrant restaurants/bars, and an urban, playful positioning that closely mirrors Ruby's lifestyle ethos.
Broad incumbents
- Premier Inn: Large European budget hotel chain (part of Whitbread) operating city-centre hotels across the UK, Germany, and other markets — adjacent competitor at a lower price point with broader scale.
- Hilton Garden Inn / Tru by Hilton: Hilton's limited-service urban brands competing with Ruby for cost-conscious business travelers; broader scale, larger loyalty base (Hilton Honors), but less boutique character.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Ruby Marie Hotel & Bar social profiles
Digital presenceRuby Marie Hotel & Bar compliance and trust
Trust signalCompliance3 records
Ruby Marie Hotel & Bar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ruby Marie Hotel & Bar leadership team
Management profileNumber of profiles
Profiles2 records
Ruby Marie Hotel & Bar funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ruby Marie Hotel & Bar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ruby Marie Hotel & Bar
What does Ruby Marie Hotel & Bar do?
Ruby Marie Hotel & Bar operates a lifestyle boutique hotel property in the Stafa Building in central Vienna, Austria, offering guest accommodation, an on-site bar, and food and beverage service. The property operates as part of the Ruby Hotels brand, which was founded in 2013 and acquired by IHG Hotels & Resorts in 2024, extending its lean luxury positioning across European city-centre locations.
Is Ruby Marie Hotel & Bar a public or private company?
Ruby Marie Hotel & Bar is a private company. It is classified as corporate owned and is currently operating.
When was Ruby Marie Hotel & Bar founded?
Ruby Marie Hotel & Bar was founded in 2013. It employs 101 to 250 people.
Where is Ruby Marie Hotel & Bar based?
Ruby Marie Hotel & Bar is headquartered in Munich, Germany, in the Europe region.
How does Ruby Marie Hotel & Bar make money?
Three revenue lines are on record. Hotel Accommodation Services are the primary driver. The others are food and Beverage Services and workspace Rental.
Who are Ruby Marie Hotel & Bar's main competitors?
Direct peers on record are Moxy Hotels, citizenM, Motel One, 25hours Hotels, MEININGER Hotels, The Hoxton, Yotel and Mama Shelter. Broad incumbents are Premier Inn and Hilton Garden Inn / Tru by Hilton.
Does Ruby Marie Hotel & Bar have an API?
No public API is recorded for Ruby Marie Hotel & Bar.
What industry is Ruby Marie Hotel & Bar in?
Ruby Marie Hotel & Bar's product category is Boutique Hotels. Its primary akta.pro industry code is THAGACAO, Luxury Boutique & Lifestyle Resorts, with a secondary code of THAFACAH, Hotel & Resort Restaurants. Its NAICS code is 72111 and its SIC code is 7011.