Pierson Nurseries
Pierson Nurseries is a family-owned wholesale nursery in southern Maine that grows and sells balled-and-burlapped and container plants — including trees, shrubs, natives, and wetland stock — to landscapers, nurseries, and allied contractors across the Northeast from Maine to New York.
- Company typePrivate
- Founded1973
- HeadquartersBiddeford, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pierson Nurseries does
Pierson Nurseries, Inc. is a wholesale nursery grower headquartered in Dayton, Maine (with delivery originating from Biddeford) that sells balled-and-burlapped (B&B) and container-grown plants to landscapers, retail and wholesale nurseries, and allied contractors throughout the Northeast United States from Maine to New York. Founded in 1973 by Dale Pierson as a landscape construction company, it transitioned to wholesale nursery stock in 1975 and has remained family-owned across three generations of the Pierson family. The company grows over 50% of its stock in-house across approximately 78 acres of irrigated production — including 50+ acres of field production, 12 acres of container area, 10 acres of B&B holding area, and 6 acres of wetland production — and supplements with allied vendor products.
Its product line spans trees, shrubs, evergreens, perennials, container plants, B&B plants, wetland plants, native sods (including Low Bush Blueberry Sod), live stakes and cuttings, amendments, and specialty offerings such as InstantHedge and contract-grown stock. Production is anchored by drip irrigation on field material, full water recycling through containment ponds and swales, wind-powered pond aeration, mechanical cultivation, and integrated pest management. Native and wetland plants, established as a dedicated line in 1986, have grown to represent one third to one half of all plant sales.
The business model combines one-time wholesale plant sales with contract-growing services (typically requiring staged 25%/25%/balance deposits with Net 30 terms from delivery) and hourly freight delivery at $90-$235 per hour by vehicle type. Sales are driven through direct outreach to commercial buyers via phone, email, fax, a password-protected weekly availability spreadsheet on the company website, and a Constant Contact newsletter, with over 60% of material delivered using a combination of company-owned trucks and trusted independent carriers. Customer segments are horizontal commercial buyers rather than end consumers: landscapers purchase for installation projects, nurseries for resale, and allied contractors for environmental restoration, erosion control, and wetland mitigation work.
Pierson Nurseries firmographics
Firmographics- Name
- Pierson Nurseries
- Legal name
- Pierson Nurseries, Inc.
- Website
- https://piersonnurseries.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pierson Nurseries is a family-owned wholesale nursery in southern Maine that grows and sells balled-and-burlapped and container plants — including trees, shrubs, natives, and wetland stock — to landscapers, nurseries, and allied contractors across the Northeast from Maine to New York.
- Ownership category
- akta.pro rank
Pierson Nurseries industry classification
Industry- Product category
- Wholesale Nursery
- NAICS
- Nursery and Tree Production (111421), Nursery and Floriculture Production (11142), Forest Nurseries and Gathering of Forest Products (11321)
- SIC
- Agricultural Services (700), Forestry (800)
- akta.pro primary industry
- Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)
- akta.pro secondary industries
- Native Species & Restoration Plant Nurseries (AFAMADAF), Nursery Contract Growing & Reforestation Stock Supply (AFAMADAK)
Keywords
Where Pierson Nurseries is headquartered
LocationHeadquarters
- HQ city
- Biddeford
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Pierson Nurseries business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wholesale Plant Sales: Wholesale sale of trees, shrubs, perennials, tools, landscaping materials, and amendments to landscapers, nurseries, and allied contractors. Products available as balled-and-burlapped (B&B) and container plants. We grow over 50% of plants in-house and supplement with allied vendor products.
- Delivery and Freight Services: Hourly freight rates charged per trip from Biddeford, Maine plus unloading time, based on truck type and order size. Rates range from $90/hr (pickup truck) to $235/hr (large truck with trailer).
- Contract Growing: Contract growing services for large or unusual orders. Terms typically include 25% deposit at order, 25% when placed into production, balance due Net 30 from delivery. Additional deposits and holding fees apply for over-wintered plants.
- Charge Account Terms and Finance Charges: Charge account customers with payment terms receive Net 5 days from invoice date for credit card payments. A 3% credit card processing fee applies after 5 days. A 2% per month finance charge is assessed on past-due amounts over 30 days. Credit card payments at time of purchase forfeit the 5% discount available to charge account customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pickup Truck freight rate |
| Unit Pricing | Pay-as-you-go | Pickup Truck with Trailer freight rate |
| Unit Pricing | Pay-as-you-go | Small Dump Truck freight rate |
| Unit Pricing | Pay-as-you-go | Small Dump Truck with Trailer freight rate |
| Unit Pricing | Pay-as-you-go | Large Trucks freight rate |
| Unit Pricing | Pay-as-you-go | Large Trucks with Trailer freight rate |
| Transaction based/ take rate | Multi-year contract | Contract Growing deposit structure |
| Transaction based/ take rate | Monthly | Charge account payment terms |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Pierson Nurseries product offering
Product offeringCore offering
Pierson Nurseries is a wholesale nursery that grows and sells balled-and-burlapped (B&B) and container plants, including trees, shrubs, evergreens, perennials, native sods, live stakes and cuttings, wetland plants, amendments, and InstantHedge pre-grown hedges, primarily to landscapers, retail and wholesale nurseries, and allied environmental contractors. The company grows more than 50% of its stock in-house across approximately 78 acres under irrigation and supplements with allied vendor products. Supporting services include custom contract growing for large or unusual orders and timely delivery via company trucks, trailers, and independent carriers throughout the Northeast US.
Product overview
Pierson Nurseries is a wholesale nursery offering a diverse portfolio of plants for commercial customers (landscapers, nurseries, and allied contractors). The core offerings include Trees, Shrubs, Evergreens, Perennials, Live Stakes & Cuttings, Native Sods, Amendments, and specialty products like InstantHedge. Plants are available in Container, Balled & Burlapped (B&B), and Wetland formats. The company grows over 50% of its own stock and supplements with allied vendors. Supporting services include Contract Growing (custom orders on specific schedules) and Holding & Delivery. Native and wetland plants represent one third to one half of all sales and are a cornerstone of production. The company delivers more than 60% of material sold.
Differentiator
Problem solved
Functional benefit
Products and services
- Trees Wholesale trees ranging from seedlings to mature specimens, covering Acer to Zelkova, intended for immediate landscape impact for landscapers, nurseries, and allied contractors.
- Shrubs Ornamental and native shrubs available in 1-gallon containers up to balled-and-burlapped (BB) material, sold wholesale to landscapers and nurseries.
- Evergreens Year-round greenery including specimen evergreen trees, hedge plants, and native shade evergreens for commercial landscaping and nursery resale.
- Perennials Flowering perennials for sun, shade, wet, and dry conditions, available in 1-gallon and 2-gallon container sizes for landscape installation.
- Live Stakes & Cuttings Native shrub cuttings grown and harvested for erosion control and revegetation of difficult sites to create sustainable landscapes; available only while plants are dormant.
- InstantHedge Pre-grown hedge product providing quality, consistency, and instant privacy for privacy screening, garden rooms, or border plantings; intended for commercial customers.
- Native Sods Hand-cut native sods from Maine (including Low Bush Blueberry Sod), cut to order with required lead time, offered as an alternative to container-grown natives.
- Wetland Plants
Quantifiable outcome
- Over 60% of material sold is delivered via own trucks or independent carriers
- +2 more outcomes
Companies that use Pierson Nurseries
Customer profileSegments3 records
Ideal customer profiles3 records
Pierson Nurseries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pierson Nurseries partnerships and signals
Strategic signalScale indicators8 records
Recent moves14 records
Expansion highlights5 records
Pierson Nurseries competitors and assessment
Company assessmentBroad incumbents
- Monrovia Nursery Company: Major wholesale and branded container plant grower based in Dayton, Oregon with nationwide distribution of premium ornamental plants to garden centers and landscapers. Comparable as a wholesale nursery serving professional buyers, but operating at much greater scale and with a national brand footprint.
- Bailey Nurseries: One of the largest wholesale nurseries in North America, headquartered in Minnesota, producing trees, shrubs, and perennials distributed nationally. Comparable as a wholesale grower serving landscape professionals, but at a substantially larger scale and broader geographic footprint than Pierson's regional Northeast focus.
- Spring Meadow Nursery: Wholesale shrub liner producer in Grand Haven, Michigan known for Proven Winners branded flowering shrubs distributed to growers and garden centers nationally. Comparable as a wholesale nursery serving the trade, but with a focus on liner propagation and a branded genetics program rather than finished landscape material.
Direct peers
- Van Essen Nurseries: Wholesale nursery in Lebanon, Oregon producing container and B&B trees and shrubs for landscape professionals across North America. Comparable as a wholesale grower offering similar tree, shrub, and ornamental products to landscape contractors, though operating in the Pacific Northwest rather than the Northeast.
- Prides Corner Farms: Large wholesale nursery in Lebanon, Connecticut serving landscape professionals throughout the Northeast with a broad line of container and field-grown ornamental plants. Highly comparable as a regional grower-wholesaler with similar customer base (landscapers, garden centers, contractors) and product mix.
- Overdevest Nurseries: Wholesale nursery in Bridgeton, New Jersey producing container-grown trees, shrubs, and perennials for landscapers and garden centers in the Northeast and Mid-Atlantic. Comparable as a regional grower-wholesaler focused on landscape contractors with similar delivery and contract growing services.
- Walters Gardens: Wholesale perennial grower in Zeeland, Michigan producing bare-root and container perennials for landscapers, garden centers, and landscape contractors across North America. Comparable as a wholesale perennial and nursery stock supplier serving professional buyers with a similarly broad product line.
- Klyn Nurseries: Family-owned wholesale nursery in Perry, Ohio producing container and B&B trees and shrubs for landscapers across the Midwest and Northeast. Comparable business model as a multi-generational family grower-wholesaler serving professional landscape buyers with broad plant selection.
- Cavano's Perennials: Wholesale perennial nursery in Chestertown, Maryland producing container perennials and ornamental grasses for landscape professionals throughout the Mid-Atlantic and Northeast. Comparable as a wholesale grower serving landscapers with field and container production of ornamental and native plant material.
- Conard-Pyle / Star Roses and Plants: Wholesale nursery in West Grove, Pennsylvania producing container plants, roses, and shrubs for landscape professionals and garden centers throughout the Northeast and Mid-Atlantic. Comparable regional wholesale grower serving landscapers with a similar container-focused product portfolio.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pierson Nurseries social profiles
Digital presencePierson Nurseries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pierson Nurseries leadership team
Management profileNumber of profiles
Profiles3 records
Pierson Nurseries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pierson Nurseries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pierson Nurseries
What does Pierson Nurseries do?
Pierson Nurseries is a wholesale nursery that grows and sells balled-and-burlapped (B&B) and container plants, including trees, shrubs, evergreens, perennials, native sods, live stakes and cuttings, wetland plants, amendments, and InstantHedge pre-grown hedges, primarily to landscapers, retail and wholesale nurseries, and allied environmental contractors. The company grows more than 50% of its stock in-house across approximately 78 acres under irrigation and supplements with allied vendor products. Supporting services include custom contract growing for large or unusual orders and timely delivery via company trucks, trailers, and independent carriers throughout the Northeast US.
Is Pierson Nurseries a public or private company?
Pierson Nurseries is a private company. It is classified as family owned and is currently operating.
When was Pierson Nurseries founded?
Pierson Nurseries was founded in 1973. It employs 11 to 50 people.
Where is Pierson Nurseries based?
Pierson Nurseries is headquartered in Biddeford, United States, in the North America region.
How does Pierson Nurseries make money?
Four revenue lines are on record. Wholesale Plant Sales are the primary driver. The others are delivery and Freight Services, contract Growing and charge Account Terms and Finance Charges.
Who are Pierson Nurseries's main competitors?
Broad incumbents on record are Monrovia Nursery Company, Bailey Nurseries and Spring Meadow Nursery. Direct peers are Van Essen Nurseries, Prides Corner Farms, Overdevest Nurseries, Walters Gardens, Klyn Nurseries, Cavano's Perennials and Conard-Pyle / Star Roses and Plants.
Does Pierson Nurseries have an API?
No public API is recorded for Pierson Nurseries.
What industry is Pierson Nurseries in?
Pierson Nurseries's product category is Wholesale Nursery. Its primary akta.pro industry code is AFAGAHAM, Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers), with a secondary code of AFAMADAF, Native Species & Restoration Plant Nurseries. Its NAICS code is 111421 and its SIC code is 700.