Structureworks
Structureworks is a Fredericksburg, Virginia-based manufacturer of custom architectural shade structures — aluminum, fiberglass, and Trex cPVC pergolas, retractable canopies, and screen panels — serving commercial, multi-family, hospitality, institutional, and residential customers across North America through direct sales, e-commerce, and a contractor partner network.
- Company typePrivate
- Founded1994
- HeadquartersFredericksburg, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Structureworks does
Structureworks is a Fredericksburg, Virginia-based manufacturer of architectural shade structures, primarily pergolas, canopies, and screen panels, serving commercial, multi-family, and residential customers across North America. The company fabricates products in three core material platforms — aluminum, fiberglass, and cPVC (manufactured under license from Trex) — using proprietary finishing systems, including a multi-step powder coat process for aluminum and the multi-layer ColorLast finish for fiberglass, both engineered for outdoor durability and UV/fade resistance. Structures are prefabricated off-site, packaged as kits, and supported by in-house structural engineering with stamped drawings for jurisdictional code compliance, which the company uses as a key differentiator versus field-built alternatives.
The business operates through three parallel GTM motions: direct enterprise sales to architects, contractors, and property developers for custom commercial projects; an e-commerce platform (Outdoor Shade Store) selling standard prefabricated products to homeowners; and the ShadeFlex Pro channel-partner program for residential and light-commercial installations. Pricing is project-based, with material budgets ranging from roughly $8,000 for standard kits to $500,000+ for fully engineered, branded commercial installations, and quote cycles varying from one day (standard) to 7–15 days (engineered packages). Customers span hospitality (luxury hotels, resorts), multi-family and senior-living developers, institutional buyers (colleges, performing arts centers), and high-visibility consumer showcases including multiple HGTV Dream Home projects.
The portfolio extends beyond core pergolas into retractable canopies (ShadeFlex), aluminum canopies (Umbra), architectural screen panels and cladding (Veil), and integrated LED lighting accessories. A February 2025 acquisition of ShadeTree Canopies & ShadeTree Cool Living extended the company into the residential retractable-canopy segment, and recent flagship contract wins — including the OCVibe/Honda Center promenade, The Cooper hotel, Southwind Condos, and the Del Webb senior-living community — indicate an increasingly visible position in large, design-driven commercial projects.
Structureworks firmographics
Firmographics- Name
- Structureworks
- Legal name
- Structureworks
- Website
- https://structureworks.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Structureworks is a Fredericksburg, Virginia-based manufacturer of custom architectural shade structures — aluminum, fiberglass, and Trex cPVC pergolas, retractable canopies, and screen panels — serving commercial, multi-family, hospitality, institutional, and residential customers across North America through direct sales, e-commerce, and a contractor partner network.
- Ownership category
- akta.pro rank
Structureworks industry classification
Industry- Product category
- Architectural Shade Structures
- NAICS
- Ornamental and Architectural Metal Products Manufacturing (33232), Ornamental and Architectural Metal Work Manufacturing (332323), Sheet Metal Work Manufacturing (332322)
- SIC
- Prefabricated Metal Buildings & Components (3448), Prefabricated Wood Bldgs & Components (2452)
- akta.pro primary industry
- Pergolas, Gazebos & Shade Structures (HSAPALAD)
- akta.pro secondary industries
- Pergolas, Pavilions & Hardscape Shade Structures (HSAIACAH), Pergola, Arbor & Trellis Installation/Repair (HSAIAJAG), Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)
Keywords
Where Structureworks is headquartered
LocationHeadquarters
- HQ city
- Fredericksburg
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Structureworks business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Shade Structure Sales: One-time sales of custom pergolas and shade structures to commercial and residential customers. Pricing varies by product type, size, materials (aluminum, cPVC, fiberglass), customization level, and engineering requirements. Standard products quoted within one day, custom designs within 5-15 days, engineered packages within 7-15 days.
- Prefabricated Product Sales: Sales of standard prefabricated pergola kits through e-commerce (OutdoorShadeStore.com) and direct ordering. Products include aluminum structures, cPVC (Trex) products, and fiberglass pergolas with various shade options.
- ShadeFlex Pro Partner Program: Channel partnership program recruiting home improvement professionals nationwide. Partners receive leads, training, branded sales materials, and priority manufacturing, creating recurring installation and service opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Pergola Kits |
| One time/ perpetual license | Pay-as-you-go | Custom Shade Structures |
| One time/ perpetual license | Pay-as-you-go | Engineered Structures |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Structureworks product offering
Product offeringCore offering
Structureworks designs, engineers, and manufactures custom and prefabricated pergolas and shade structures in aluminum, fiberglass, and cPVC (Trex) materials for commercial, multi-family, and residential projects across North America. The company also offers retractable canopy systems (ShadeFlex), metal canopies (Umbra), architectural screen panels and cladding (Veil), aluminum cabanas (Zephyr), and integrated LED lighting (Aura), with in-house engineering support and code-compliance stamped drawings.
Product overview
Structureworks is a manufacturer of outdoor shade structures operating across North America from its Fredericksburg, VA facility. The product portfolio centers on pergolas and shade structures in three primary materials: aluminum, fiberglass, and cPVC (via Trex brand). Core offerings include prefabricated and custom pergolas, retractable canopy systems (ShadeFlex), metal canopies (Umbra), architectural screen panels (Veil), aluminum cladding, and LED lighting accessories. The company also holds sub-brands including Trex Pergola (cPVC products), Outdoor Shade Store, and ShadeFlex Canopies. Products are distributed nationwide through dealers, contractors, and direct-to-consumer channels, with engineering and stamped drawings provided for code compliance.
Differentiator
Problem solved
Functional benefit
Brands
- ShadeFlex: Retractable canopy and shade system brand offering ShadeFlex Pro installer network and various canopy products.
- Trex Pergola
- Umbra
- Veil
- Outdoor Shade Store
- Trex Lattice
- Trex Shade
- Trex Privacy
Products and services
- Pergolas & Shade Structures Commercial-grade pergolas and shade structures built from aluminum and fiberglass for performance, fast installation, and long-term durability. Used in walkways, outdoor gathering areas, and amenity spaces for commercial, multi-family, and residential projects.
- Custom Pergolas & Shade Structures Custom-engineered pergolas and shade structures tailored to project layout, finishes, and branding needs, manufactured off-site for precision installation. Includes site-specific engineering and stamped drawings for code compliance. Material budgets range from $8,000 to $500,000+.
- ShadeFlex Retractable Canopy Systems Retractable fabric canopy systems (ShadeFlex Fit, ShadeFlex Glide) providing flexible sun control. Uses Sunbrella solution-dyed acrylic or Textilene 90 mesh fabrics and can be integrated on new or existing pergola kits, with individual canopies retractable independently.
- ShadeRight Fixed Canopy Fixed canopy system providing permanent sun protection for outdoor spaces, including new hotel and commercial installations.
- Umbra Metal Canopies Aluminum canopies and sun control systems designed to enhance comfort, efficiency, and architectural aesthetics for commercial exteriors with a sleek, modern look.
- Veil Architectural Screen Panels Aluminum privacy screens that define and elevate outdoor spaces, adding visual interest to amenity areas, walkways, and transition zones.
- Veil Architectural Cladding Aluminum cladding systems providing durable exterior coverage with customizable designs and finishes for artistic facade expressions on commercial buildings.
- Zephyr Aluminum Cabana Aluminum cabana fitted with ShadeFlex retractable canopies, available in 11' x 11' standard size with modular expansion options. Features powder coat finish and stainless steel hardware.
- Aura LED Lighting Integrated LED lighting systems (Aura Downlight, Aura 4" Round, Aura 8" Up/Down) that integrate with pergolas and structures for evening ambience.
- Trex Pergola cPVC Product Line cPVC pergolas manufactured for the Trex brand, including entry-level Element, multi-family Solis, retractable-canopy Vision, modular-roof Pavilion, and related variants for residential and commercial outdoor living.
Quantifiable outcome
- Residential installations typically take 1-2 days with prefabricated components
- +2 more outcomes
Companies that use Structureworks
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles6 records
Structureworks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Structureworks partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- Lion Hopper SpecialtiescoreInstallation partner for Structureworks products at the Del Webb Explore Palm Desert Community project. Lion Hopper Specialties handled installation of five custom aluminum shade structures at the recreation center in Palm Desert, CA.
- OCVibe/Honda CenterflagshipMajor development project at the Honda Center in Orange County, CA. Structureworks awarded contract to design, engineer, and manufacture 8 custom aluminum structures with multi-colored canopies for the arena promenade, creating comfortable outdoor spaces for pregame festivities, outdoor dining, and other activities.
- TrexcoreStructureworks manufactures Trex-branded pergolas including Trex Pergola, Trex Pergola Element, Trex Pergola Shadow, Trex Pergola Pavilion, Trex Pergola Retreat, Trex Pergola Solis, Trex Pergola Balance, Trex Pergola Vision, and related products. Also Trex Lattice, Trex Shade, and Trex Privacy product lines.
- SunbrellacoreSunbrella 100% solution-dyed acrylic fabric used in ShadeFlex retractable canopy systems. Sunbrella fabrics are UV, water, mildew, and stain resistant with color dyed to the core of fibers for long-lasting performance.
- Outdoor Shade StorecoreE-commerce platform for purchasing select Structureworks products including pergolas and patio covers. Separate brand from main Structureworks commercial operations targeting consumer/residential market.
- HGTVflagshipStructureworks products featured in HGTV Dream Home projects (2026 Lake Wylie NC, 2024 Florida, 2022 North Carolina, 2020 Tennessee) and HGTV Smart Home projects. Products include Trex Pergola and Trex Shade Artisan-LS Canopy with integrated lighting. High-visibility brand exposure through partnership.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Structureworks competitors and assessment
Company assessmentDirect peers
- StruXure Outdoor: Manufacturer of motorized louvered pergolas and outdoor shade systems for residential and commercial markets. Closely comparable to Structureworks in product category (custom pergolas), target customer (architects, contractors, homeowners), and prefabricated delivery model.
- KE Outdoor Design: Manufacturer of aluminum bioclimatic pergolas and outdoor shade systems serving residential and commercial projects. Directly comparable to Structureworks in product (aluminum pergolas), customization depth, and engineered premium positioning.
- Equinox Louvered Roofs: Manufacturer of motorized louvered roof systems and pergolas for residential and light commercial outdoor living. Comparable to Structureworks in product category and prefabricated aluminum construction, with stronger consumer/DTC orientation.
- Solair Shade Solutions: Manufacturer of retractable exterior screens, pergola canopies, and shade systems for residential and hospitality applications. Overlaps with Structureworks' ShadeFlex retractable canopy and ShadeRight fixed canopy product lines in both product and end market.
- Renson (Azenco Outdoor): European manufacturer of high-end pergolas, louvered roofs, and outdoor architectural shade systems. Directly comparable to Structureworks in premium positioning, customization, and commercial/hospitality channel focus, with deeper international scale.
Regional players
- Markilux: Premium European awning and pergola manufacturer serving residential and commercial markets. Comparable to Structureworks in premium positioning and architectural shade, with primary geographic focus in Europe rather than North America.
Emerging players
- Sunair Awnings: Manufacturer of retractable awnings, lateral arm awnings, and exterior sun control products. Partial overlap with Structureworks' ShadeFlex and ShadeRight canopy offerings in residential and light commercial outdoor shade.
Others
- Trex Company: Composite decking manufacturer and Structureworks' brand partner for the Trex Pergola product family. Related rather than directly competitive; relevant because Trex controls the brand and channel economics for a material portion of Structureworks' product line.
Broad incumbents
- Hunter Douglas Architectural: Large-scale manufacturer of window treatments, architectural shade systems, and exterior sun control products. Comparable to Structureworks in commercial specification channel and shade solutions focus, with much broader product portfolio and global scale.
- Cambridge Architectural: Manufacturer of architectural metal mesh, grilles, and fabricated metal products for building exteriors and interiors. Overlaps with Structureworks' Veil architectural screen panels and cladding lines, with broader product breadth and deeper commercial specification presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Structureworks social profiles
Digital presenceStructureworks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Structureworks leadership team
Management profileNumber of profiles
Profiles1 record
Structureworks subsidiaries and ownership
Company hierarchySubsidiaries1 record
Structureworks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Structureworks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Structureworks
What does Structureworks do?
Structureworks designs, engineers, and manufactures custom and prefabricated pergolas and shade structures in aluminum, fiberglass, and cPVC (Trex) materials for commercial, multi-family, and residential projects across North America. The company also offers retractable canopy systems (ShadeFlex), metal canopies (Umbra), architectural screen panels and cladding (Veil), aluminum cabanas (Zephyr), and integrated LED lighting (Aura), with in-house engineering support and code-compliance stamped drawings.
Is Structureworks a public or private company?
Structureworks is a private company. It is classified as unknown and is currently operating.
When was Structureworks founded?
Structureworks was founded in 1994. It employs 51 to 100 people.
Where is Structureworks based?
Structureworks is headquartered in Fredericksburg, United States, in the North America region.
How does Structureworks make money?
Three revenue lines are on record. Custom Shade Structure Sales are the primary driver. The others are prefabricated Product Sales and shadeFlex Pro Partner Program.
Who are Structureworks's main competitors?
Direct peers on record are StruXure Outdoor, KE Outdoor Design, Equinox Louvered Roofs, Solair Shade Solutions and Renson (Azenco Outdoor). Markilux is listed as a regional player. Sunair Awnings is listed as an emerging player. Trex Company is listed as an others. Broad incumbents are Hunter Douglas Architectural and Cambridge Architectural.
Does Structureworks have an API?
No public API is recorded for Structureworks.
What industry is Structureworks in?
Structureworks's product category is Architectural Shade Structures. Its primary akta.pro industry code is HSAPALAD, Pergolas, Gazebos & Shade Structures, with a secondary code of HSAIACAH, Pergolas, Pavilions & Hardscape Shade Structures. Its NAICS code is 33232 and its SIC code is 3448.