GelPro

What GelPro does

GelPro, operating legally as Let's Gel, Inc., is a US-based direct-to-consumer manufacturer of anti-fatigue comfort flooring products founded in 2004 by CEO Robb McMahan and headquartered in Cedar Park, Texas, with primary manufacturing operations in Waco, Texas. The company's core technology centers on a patented gel comfort layer over energy-return foam engineered around hysteresis principles, combined with proprietary accessories such as GellyGrippers for rug stability and Bio-Foam cores for commercial-grade durability. Its product portfolio spans four primary lines — GelPro Elite Mats (premium, starting at $159.95), Designer Comfort Mats (value, starting at $59.95), NeverMove Rugs (starting at $49.95), and NewLife Professional Grade commercial mats — with a NewLife Medical sub-line addressing surgical, pharmacy, and hospital use cases including disposable mats. Pricing ranges from $49.95 to $599.95 with a one-time perpetual model and free US shipping on orders of $119+.

GelPro sells primarily through its own e-commerce storefront at gelpro.com, supplemented by phone, chat, and email support, and operates a made-to-order production model in its Waco factory with 1-5 business day lead times before shipping. It has established a B2B/wholesale foothold with at least one national home improvement chain that absorbed 50,000+ mats with zero defects, alongside references in retail, warehouse/manufacturing, pharmacy, and hospital channels. Marketing relies on content, social media (Facebook, Instagram, YouTube, X, Pinterest), an affiliate program on Impact.com, and high-profile earned media including endorsement from Ina Garten and Food Network features. The company is privately held, founder-owned, with no disclosed institutional funding, M&A activity, or public listing, and serves residential and commercial customers across the United States and Canada.

Name

GelPro

Legal name

Let's Gel, Inc.

Website

https://gelpro.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

GelPro is a US-based direct-to-consumer manufacturer of patented anti-fatigue comfort mats, rugs, and medical-grade flooring, founded in 2004 by Robb McMahan and serving residential, commercial, industrial, and healthcare customers primarily in the United States and Canada.

Ownership category

akta.pro rank

Product category

Anti-Fatigue Comfort Floor Mats

NAICS

Carpet and Rug Mills (31411)

SIC

Carpets & Rugs (2273), Miscellaneous Plastics Products (3080), Plastics Foam Products (3086)

akta.pro primary industry

Rug & Mat Manufacturing (Entry/Anti-fatigue/Utility) (IMAOAJAD)

Keywords

• Anti-fatigue floor mats
• Ergonomic comfort mats
• Kitchen standing mats
• Commercial industrial mats
• Medical surgical mats

Headquarters

HQ city

Cedar Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of anti-fatigue comfort mats, designer mats, rugs, and commercial mats through gelpro.com e-commerce platform. Products are made to order in Waco, TX factory with 1-5 business days production time.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

GelPro designs, manufactures, and sells anti-fatigue comfort floor mats and area rugs built around patented gel-over-energy-return-foam technology. Products are made to order in Waco, TX and sold direct-to-consumer through gelpro.com across residential, commercial, and medical verticals (GelPro Elite, Designer Comfort Mats, NeverMove Rugs, NewLife Professional Grade, and NewLife Medical lines).

Product overview

GelPro is a direct-to-consumer manufacturer of anti-fatigue comfort mats and rugs. The product portfolio consists of four main product lines: GelPro Elite Mats (premium patented gel technology over foam), Designer Comfort Mats (value-oriented energy-return foam), NeverMove Rugs (with GellyGrippers anti-slip technology), and NewLife Professional Grade Mats (commercial/industrial grade). The NewLife sub-brand includes specialized medical mats (reusable surgical step stool mats, disposable surgical mats) and puzzle-piece modular runners for commercial installations. The company operates on a made-to-order basis from their factory in Waco, Texas, with products ranging from residential comfort mats to heavy-duty commercial/industrial and medical-grade mats.

Differentiator

Problem solved

Functional benefit

Brands

• GelPro Elite Mats: Premium anti-fatigue mats with patented gel comfort technology over energy-return foam; the company's flagship product line, starting at $159.95.
• Designer Comfort Mats
• NeverMove Rugs
• NewLife Professional Grade
• NewLife Medical Mats
• NewLife Disposable Mats
• GellyGrippers
• Amy MacCready Collection

Products and services

• GelPro Elite Mats Premium anti-fatigue floor mats with a patented gel layer over energy-return foam; marketed as the company's most comfortable residential and pro-sumer mat line, starting at $159.95.
• Designer Comfort Mats High-quality, value-oriented anti-fatigue mats made with premium energy-return foam, offered as a lower-priced alternative to the Elite line, starting at $59.95.
• NeverMove Rugs Area rugs with proprietary GellyGrippers at each corner to prevent slipping; all machine-washable, starting at $49.95 up to $429.95.
• NewLife Professional Grade Mats Commercial-grade anti-fatigue mats using eco-friendly molded Bio-Foam for warehouses, manufacturing, retail cashier stations, standing desks, and pharmacies, priced $99.95 to $299.95 with a 10-year commercial warranty.
• NewLife Professional Grade Puzzle Piece Runners Modular commercial anti-fatigue mats that interlock like puzzle pieces for customizable floor coverage in industrial and commercial settings.
• NewLife Surgical Anti-Fatigue Step Stool Mat Medical-grade reusable anti-fatigue mat with 5/8 inch fluid-resistant polyurethane foam, sold in case packs of 5 units starting at $158.00, designed for surgeons, nurses, and technicians on step stools during procedures.
• NewLife Medical Disposable Mats Disposable surgical anti-fatigue mats designed for one-time or limited-use medical facility applications, sold in case packs of 5 units.
• GelPro Gift Cards Digital gift cards that let recipients choose any product from the GelPro catalog.

Quantifiable outcome

• Over 50,000 mats provided to nation-wide home improvement chain with zero returns or defects
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• KitchenAid: Premium kitchen appliance and accessory brand with shared 'home cook' target demographic; not a direct mat competitor but a complementary brand environment for GelPro's kitchen-positioned products.

Broad incumbents

• Cactus Mat: Long-standing commercial mat manufacturer offering anti-fatigue, slip-resistant, and entrance mats through distribution, overlapping with GelPro's commercial mat portfolio.
• M+A Matting (Apache Mills): Established US manufacturer of commercial entrance mats, anti-fatigue mats, and floor safety products, competing broadly with GelPro's NewLife Professional Grade commercial offering.
• Wearwell: Industrial ergonomic matting manufacturer serving manufacturing, retail, and healthcare with anti-fatigue and ESD-safe mats, comparable to GelPro's commercial/medical verticals.
• Cardinal Health (Medical Matting): Large medical distributor offering anti-fatigue and surgical mat products to hospitals, overlapping with GelPro's NewLife Medical disposable and surgical mat line.
• American Floor Mats: Online distributor and manufacturer of anti-fatigue mats, runners, and ergonomic flooring, with overlapping product lines to GelPro's commercial NewLife offerings.

Direct peers

• Imprint Mat: Direct-to-consumer mat brand offering anti-fatigue comfort mats targeting home cooks and standing-desk users, directly competing with GelPro Elite and Designer lines on e-commerce.
• Gorilla Grip: DTC brand selling floor mats, rugs, and kitchen comfort products on Amazon and direct channels, competing with GelPro across residential anti-fatigue mats and rugs.
• Smart Step: Ortho anti-fatigue floor mat specialist serving residential, retail, and industrial customers with comparable product technology and application overlap to GelPro's commercial NewLife line.
• FEATUR: Anti-fatigue mat and standing-desk floor mat brand selling direct-to-consumer online, comparable product positioning to GelPro in the home and office comfort category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gelpro
• YouTubeyoutube.com/user/GelProMats
• Facebookfacebook.com/GelPro
• Instagraminstagram.com/gelpromats
• Pinterestpinterest.com/gelpro/_created

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GelPro