KRF Wealth Management

What KRF Wealth Management does

KRF Wealth Management is a small private wealth management practice founded in 2016 and based in Madison, United States, operating with 1-10 employees. The firm provides an extensive range of financial planning, wealth management, and advisory services to individuals, functioning as an affiliated advisor under the Raymond James Financial (NYSE: RJF) network — its website is hosted on the raymondjames.com domain. Through this affiliation, KRF offers clients access to Raymond James's broad product and service platform, which includes investment solutions (asset management, fixed income, mutual funds, alternatives), financial and retirement planning, estate and trust services via Raymond James Trust, banking and lending through Raymond James Bank, and insurance solutions through Raymond James Insurance Group.

The underlying technology available to KRF clients includes Raymond James's digital platforms such as Client Access (an online account management portal with cybersecurity protections), eFolio (an interactive portfolio management system), the Goal Planning & Monitoring wealth planning tool (which incorporates goals, risk tolerance, spending and saving rates with probability-of-goal-achievement calculations), and the equity research portal. The firm operates within Raymond James's multi-channel distribution architecture, which spans Employee Advisors, Advisor Select, Independent Advisors, Independent RIAs, and Bank/Credit Union affiliations, supported by digital marketing, social media presence, and the 'Find an Advisor' search function.

KRF's business model is fee-based, with revenue generated primarily through advisory fees on assets under management under annual billing cadence. Specific fee schedules are not publicly disclosed and are quoted by advisors based on individual client situations. The firm targets individual investors at various life stages — from young professionals building wealth to retirees managing retirement income — as well as high-net-worth individuals and business owners seeking integrated personal and business financial planning. As a horizontal-segmentation, advisor-led practice rather than a digital-first platform, KRF competes on the quality of personal advisor relationships combined with the institutional resources of the Raymond James parent platform.

Name

KRF Wealth Management

Legal name

Raymond James Financial, Inc.

Website

https://raymondjames.com

Company type

Public

Founded year

1962

Operating status

Operating

Headcount range

1–10 employees

Short description

KRF Wealth Management is a Madison-based, 1-10 employee affiliated advisor practice under the Raymond James network, providing financial planning, wealth management, and advisory services to individual investors and business owners.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

akta.pro secondary industries

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA), Broker-Dealer Affiliated Wealth Advisory (FSAEABAB), Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE)

Keywords

• Wealth management services
• Financial planning services
• Investment advisory services
• Retirement planning services
• Estate planning services

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wealth Management Services: Comprehensive wealth management including investment management, financial planning, estate planning, and trust services delivered through affiliated financial advisors. Revenue generated through fee-based accounts and advisory fees.
2. Capital Markets Services: Investment banking, equity research, fixed income, and trading services for corporations and institutions including M&A advisory, capital markets transactions, and sales & trading.
3. Banking and Lending: Raymond James Bank provides banking services including deposits, lending, and cash management. Revenue generated through interest income and banking fees.
4. Insurance Solutions: Insurance products offered through Raymond James Insurance Group, an affiliate providing life insurance, long-term care, and annuities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

KRF Wealth Management delivers personalized financial planning, wealth management, and investment advisory services to individual clients. Operating as a Raymond James-affiliated advisor branch, the firm provides comprehensive financial solutions covering investment management, retirement planning, and estate planning, supported by Raymond James' research, technology platforms, and product shelf.

Product overview

Raymond James is a diversified financial services company offering a comprehensive platform of wealth management, investment, and capital markets products and services. The core offering centers on personalized financial advisory services through a network of financial advisors, supported by investment solutions (including fixed income, equities, mutual funds, and alternatives), banking services via Raymond James Bank, estate and trust services through Raymond James Trust, and insurance products. For institutional and corporate clients, the firm provides investment banking, public finance, global equities, and fixed income capital markets services. The platform also includes client-facing digital tools such as Client Access (online account management), eFolio (institutional portfolio management), Commission Management, and equity research platforms. Business owner solutions encompass succession planning, employee benefits, risk management, and lending services.

Differentiator

Problem solved

Functional benefit

Brands

• Raymond James & Associates: Primary broker-dealer subsidiary providing investment advisory and brokerage services
• Raymond James Financial Services
• Raymond James Trust
• Raymond James Bank
• Raymond James Stadium
• Advisor Inclusion Networks
• eFolio
• eFolio
• Raymond James Investment Management
• Raymond James Charitable
• Raymond James Stadium

Products and services

• Wealth Management Comprehensive wealth management services including financial planning, investment management, and advisor relationships for individual clients at various life stages. Delivered to individuals and families seeking personalized advisory support.
• Financial & Retirement Planning Retirement and financial planning services including IRAs, 401(k) plans, college planning, qualified retirement plans, and retirement planning calculators. For individual investors preparing for retirement and other life-stage financial goals.
• Investment Solutions Full spectrum of investment products and advisory solutions including asset management, fixed income, equity research, mutual funds, closed-end funds, unit investment trusts, convertible securities, options, restricted securities, and private markets/alternatives. For individual investors building diversified portfolios.
• Estate, Charitable Giving & Trust Services Trust and estate services through Raymond James Trust, including estate planning, charitable giving strategies, donor-advised funds, and trust administration. For individuals and families planning legacies and intergenerational wealth transfer.
• Insurance Solutions Insurance products including life insurance, long-term care protection, and annuities delivered through Raymond James Insurance Group. For individual clients seeking risk management and income protection.
• Banking & Lending Services Banking services through Raymond James Bank including cash management, deposit programs, credit cards, margin lending, and securities-based lending. For individual clients needing integrated banking alongside their investments.
• Private Wealth Services Premium services for high-net-worth clients including investment management, estate planning, lending, intergenerational wealth strategies, and risk management. For affluent individuals and families requiring comprehensive private wealth services.
• Client Access Online account management portal providing 24/7 access to account information, trading capabilities, and document management for clients of affiliated advisors.

Quantifiable outcome

• $1.92 trillion in client assets under administration
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor.

• ARAGminorStrategic or Co-development PartnerPartnership to provide legal planning services through ARAG Legal Now, offering tailored legal advice and estate planning document creation for Raymond James clients.
• EverSafeminorStrategic or Co-development PartnerIdentity and financial fraud protection service that monitors accounts for unusual activity and alerts clients and designated trusted advocates.
• ChapterminorStrategic or Co-development PartnerMedicare plan comparison and enrollment guidance service with unbiased licensed advisors searching from over 24,000 plans to maximize benefits and minimize healthcare costs.
• ClearMatchminorStrategic or Co-development PartnerMedicare plan comparison service providing unbiased agents to help compare options and find cost-effective plans while ensuring appropriate coverage for preferred providers.
• Broadspire Care ManagementminorStrategic or Co-development PartnerCare management services including home assessments, aging-in-place strategies, and facilitation of care needs from home modifications to memory care facilities.
• PinnacleCareminorStrategic or Co-development PartnerConcierge health service maintaining relationships with top-ranked medical centers to source best treatment options, schedule appointments, and provide second opinions.
• CariloopminorStrategic or Co-development PartnerCaregiving support service providing personalized guidance, expert support, and digital tools to help make informed care decisions for children, aging parents, or family members.
• EverplansminorStrategic or Co-development PartnerDigital legacy planning platform enabling organization and sharing of important documents including wills, end-of-life wishes, and family information in a secure online database.
• StrideminorStrategic or Co-development PartnerPre-Medicare health insurance support (for those under 65) through partnership with Chapter, providing healthcare plan comparison and enrollment assistance.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Mariner Wealth Advisors: Independent, national RIA offering comprehensive financial planning, estate, tax, and investment management to HNW individuals and families. Compares most directly to KRF on a planning-led, fee-based RIA model.

Broad incumbents

• Ameriprise Financial: Diversified financial services firm delivering wealth management, financial planning, and advisory services through a national network of advisors. Overlaps with KRF on planning-led wealth management for retail and HNW clients.
• Stifel Financial: Full-service wealth management and investment bank with a national advisor network. Comparable on advisor-led wealth management plus capital markets exposure, with a similar multi-affiliation model.
• Edward Jones: Large-scale financial advisory firm with a local-branch, advisor-led model serving individuals and families. Highly comparable on distribution style (personal advisor, Main Street financial planning) though operating at significantly greater scale.
• Cambridge Investment Research: Independent broker-dealer supporting independent financial advisors and RIAs. Comparable as an affiliation platform for small wealth management practices building advisor-led books.
• Raymond James Financial: Parent/affiliate platform providing infrastructure, technology, research, and compliance to KRF. As a large diversified wealth manager with $1.92T AUA, it is the broader incumbent against which KRF's local franchise is benchmarked.
• LPL Financial: Largest independent broker-dealer in the U.S., supporting thousands of independent advisors and RIAs. Comparable as a platform layer that small wealth management practices can affiliate with.
• Baird: Employee-owned wealth management and investment banking firm with a regional Midwest footprint. Particularly relevant as a Midwest-based, advisor-led wealth manager with a strong private wealth practice.
• Northwestern Mutual: Major U.S. financial services firm with a strong advisor network delivering wealth management, retirement, and insurance solutions. Overlaps with KRF on holistic planning and insurance integration.
• Charles Schwab Wealth Management: Large wealth manager offering both self-directed and advisor-led services. Comparable across the wealth management spectrum and a key competitor for fee-conscious clients KRF may target.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/RaymondJames
• YouTubeyoutube.com/user/raymondjames
• Facebookfacebook.com/KRFWealthManagement
• LinkedInlinkedin.com/company/krf-wealth-management
• Instagraminstagram.com/raymondjames

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KRF Wealth Management