Jaeger
Heritage British fashion brand operating within Marks & Spencer, offering contemporary womenswear, menswear, and accessories in premium fabrics including British wool, European linen, and silk. Distributed exclusively through M&S retail stores and online channels to UK and international consumers.
- Company typePrivate
- Founded1984
- HeadquartersLondon, United Kingdom
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Jaeger does
Jaeger is a heritage British fashion brand established in 1984, currently operating as a sub-brand within the Marks & Spencer plc (MKS.L) house-brand portfolio. The company designs and retails contemporary womenswear, menswear, and accessories, with a product proposition anchored in premium fabric sourcing, including wool from British mills, European linen, pure silk, and merino wool. The active catalog spans 371 items across tailored suits, dresses, shirts, knitwear, trousers, outerwear, footwear, and accessories, with sub-brand lines (Jaeger Linen, Jaeger Silk, Jaeger Merino Wool) used to segment the premium fabric offering.
The brand's business model is a single-channel retail operation executed exclusively through M&S's UK physical store estate and the marksandspencer.com e-commerce platform, including a dedicated US storefront. Pricing spans £25-£310 per unit, with dresses at £89-£199 and premium silk items up to £175. The primary customer segment is fashion-forward women seeking timeless wardrobe pieces for work, formal events, and casual wear; the secondary segment is men seeking traditional styling with modern, slim-fit tailoring.
Revenue is not disclosed at the brand level; Jaeger's commercial performance is reported only as part of Marks & Spencer's consolidated clothing segment. Leadership is led by CEO Colin Henry, with founder Lewis Tomalin referenced historically. There are no independent funding rounds, acquisitions, or strategic moves available since the brand's integration into M&S, and no technology platform, AI capabilities, or proprietary distribution infrastructure exists at the Jaeger brand level.
Jaeger firmographics
Firmographics- Name
- Jaeger
- Legal name
- Jaeger (brand under Marks and Spencer)
- Website
- https://jaeger.co.uk
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Heritage British fashion brand operating within Marks & Spencer, offering contemporary womenswear, menswear, and accessories in premium fabrics including British wool, European linen, and silk. Distributed exclusively through M&S retail stores and online channels to UK and international consumers.
- Ownership category
- akta.pro rank
Jaeger industry classification
Industry- Product category
- Premium Womenswear and Menswear
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Luxury Menswear (CRAAAFAF)
Keywords
Where Jaeger is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Jaeger business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Women's clothing starting at £25 for basic tops, dresses ranging from £89 to £199, premium silk items up to £175 |
Distribution channels2 records
Jaeger product offering
Product offeringCore offering
Jaeger designs and supplies a heritage British fashion collection of contemporary womenswear, menswear, and accessories made with premium fabrics including British-mill wool, European linen, pure silk, and merino wool. The collection is sold exclusively through Marks & Spencer retail stores and the marksandspencer.com e-commerce site, spanning tailored jackets, dresses, trousers, knitwear, shirts, and accessories at price points from £25 to £310.
Product overview
Jaeger is a heritage British fashion brand now sold through M&S, offering a premium clothing collection characterized by timeless styles and luxurious fabrics. The brand specializes in menswear and womenswear across categories including tailored suits, dresses, shirts, tops, trousers, knitwear, and accessories. Key fabric offerings include British wool, European linen, silk, cotton, and merino wool blends. The product range spans 371 items across multiple categories including trousers, shirts, dresses, tops, scarves, jackets, polo shirts, t-shirts, jumpers, skirts, waistcoats, shoes, shorts, cardigans, ties, bags, blazers, coats, vests, blouses, sandals, gilets, swimwear, trainers, belts, and wallets for both men and women.
Differentiator
Problem solved
Functional benefit
Brands
- Jaeger Linen: Premium linen clothing line featuring dresses, shirts, and trousers made from European linen
- Jaeger Silk
- Jaeger Merino Wool
Products and services
- Jaeger Womenswear Collection Contemporary yet timeless women's clothing for work, formal events, and casual wear, including dresses (£89–£199), silk and linen pieces, blazers, trousers, tops, shirts, knitwear, and accessories. Targeted at fashion-forward UK women seeking premium fabrics and figure-flattering cuts.
- Jaeger Menswear Collection Traditional menswear with modern sleekness, including suits, tailored separates, slim-fit pieces, shirts, knitwear, and refined casual wear in wool-rich blends. Targeted at UK men seeking quality tailoring and considered design.
- Jaeger Linen Range Premium linen clothing line featuring dresses, shirts, and trousers made from European linen, positioned within Jaeger's broader collection for spring/summer wear.
- Jaeger Silk Range Silk clothing line featuring tops and dresses in pure silk, including premium pieces such as the Pure Silk Printed Midi Column Dress at £199.
- Jaeger Merino Wool Range Premium wool knitwear line including jumpers and polo shirts made from merino wool, sold as part of Jaeger's broader assortment at M&S.
Companies that use Jaeger
Customer profileSegments2 records
Ideal customer profiles2 records
Jaeger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jaeger partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Jaeger competitors and assessment
Company assessmentBroad incumbents
- Marks & Spencer: Jaeger's parent company and exclusive distribution channel; major UK high-street retailer with broad clothing, home, and food offerings. Relevant as Jaeger's host platform and strategic owner, and as a broader incumbent that defines Jaeger's market context.
- Burberry: British heritage luxury fashion house with global womenswear, menswear, and accessories. Comparable to Jaeger on British heritage, premium material sourcing (wool, cashmere), and classic British aesthetic, but operates at far higher price points and global scale.
Direct peers
- Phase Eight: British womenswear brand specializing in dresses, occasionwear, and tailored separates at premium-mid price points. Closely comparable to Jaeger womenswear on customer demographic, occasionwear focus, and British heritage.
- Reiss: British contemporary fashion brand offering premium womenswear and menswear with modern, tailored design. Comparable to Jaeger on dual-gender assortment, premium positioning, and British heritage, though Reiss operates its own retail and wholesale network.
- Ted Baker: British contemporary fashion brand with broad womenswear, menswear, and accessories offering. Comparable to Jaeger on dual-gender premium positioning, British heritage, and reliance on own-brand store and concession retail across the UK and internationally.
- LK Bennett: British womenswear brand known for feminine dresses, tailoring, and occasionwear. Comparable to Jaeger womenswear on premium British positioning, heritage brand equity, and overlap in occasionwear and tailored categories.
- Whistles: British premium womenswear brand focused on contemporary dresses, tailoring, and occasionwear. Comparable to Jaeger's womenswear core on price architecture, design sensibility, and target customer seeking timeless premium pieces.
- Joules: British heritage lifestyle clothing brand spanning womenswear, menswear, and childrenswear. Comparable to Jaeger on British country-heritage positioning, premium fabrics, and broad casual-to-smart assortment.
- Boden: British clothing brand offering womenswear, menswear, and childrenswear with a colourful, quality-led proposition. Comparable to Jaeger on British heritage, premium fabrics, dual-gender assortment, and direct-to-consumer-led model.
- Hobbs: British contemporary womenswear brand offering premium-quality dresses, tailoring, and occasionwear. Directly comparable to Jaeger on customer demographic, price point (£50-£300), and heritage positioning in UK premium womenswear.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Jaeger social profiles
Digital presenceJaeger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jaeger leadership team
Management profileNumber of profiles
Jaeger funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jaeger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jaeger
What does Jaeger do?
Jaeger designs and supplies a heritage British fashion collection of contemporary womenswear, menswear, and accessories made with premium fabrics including British-mill wool, European linen, pure silk, and merino wool. The collection is sold exclusively through Marks & Spencer retail stores and the marksandspencer.com e-commerce site, spanning tailored jackets, dresses, trousers, knitwear, shirts, and accessories at price points from £25 to £310.
Is Jaeger a public or private company?
Jaeger is a private company. It is classified as corporate owned and is currently operating.
When was Jaeger founded?
Jaeger was founded in 1984. It employs 5,001 to 10,000 people.
Where is Jaeger based?
Jaeger is headquartered in London, United Kingdom, in the Europe region.
Who are Jaeger's main competitors?
Broad incumbents on record are Marks & Spencer and Burberry. Direct peers are Phase Eight, Reiss, Ted Baker, LK Bennett, Whistles, Joules, Boden and Hobbs.
Does Jaeger have an API?
No public API is recorded for Jaeger.
What industry is Jaeger in?
Jaeger's product category is Premium Womenswear and Menswear. Its primary akta.pro industry code is CRAAAFAF, Luxury Menswear. Its NAICS code is 458110 and its SIC code is 5600.