Interactiv4
- Company typePrivate
- Founded2010
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
Interactiv4 firmographics
Firmographics- Name
- Interactiv4
- Legal name
- WAM
- Website
- https://interactiv4.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Interactiv4 industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Management Consulting Services (54161), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
- akta.pro secondary industries
- Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN), Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI)
Keywords
Where Interactiv4 is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Markets served
Interactiv4 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels1 record
Marketing channels4 records
Interactiv4 product offering
Product offeringCore offering
Interactiv4 (operating as WAM) is a Madrid-based digital marketing consultancy that delivers four integrated solution lines to enterprise brand owners: Commerce & Experience to Scale, Media & Optimization to Grow, CRM & Marketing Automation to Connect, and Creativity & Content to Impact. The firm combines digital strategy consulting with hands-on execution across e-commerce/experience design, paid media, CRM and marketing automation implementation, and creative content production. Its customers include large Spanish enterprises such as Telefónica, Mahou San Miguel, Würth, OMODA & JAECOO, Iberia, Mapfre, Heineken, Cesce, Isdin, Druni, Seur, and The Power.
Differentiator
Problem solved
Functional benefit
Products and services
- Commerce & Experience to Scale Digital commerce and customer experience solution line for enterprise brands seeking to scale digital storefronts, transactional experiences, and end-to-end customer journeys. B2B service offering.
- Media & Optimization to Grow Paid media planning, media buying, and digital campaign optimization service line to drive audience growth and performance for enterprise brands. B2B service offering.
- CRM & Marketing Automation to Connect CRM consulting, implementation, training, and marketing automation services that connect enterprise brands with their customers across the lifecycle. B2B service offering.
- Creativity & Content to Impact Creative strategy and content production service line for enterprise brands that need campaigns, content assets, and brand experiences to drive measurable impact. B2B service offering.
Companies that use Interactiv4
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles1 record
Interactiv4 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Interactiv4 partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Interactiv4 competitors and assessment
Company assessmentBroad incumbents
- Ogilvy: Global advertising and marketing network offering advertising, CRM, digital transformation, and content services to large enterprises — competes for the same brand-building and digital marketing budgets as WAM.
- Accenture Song: Accenture's creative, commerce, and CRM service arm, combining technology consulting with creative and marketing execution — directly parallels WAM's hybrid tech-plus-creative model at enterprise scale.
- Publicis Groupe: Global marketing services holding company with agencies spanning creative, media, digital transformation, and CRM — competes with WAM for enterprise marketing budgets across European markets.
- Merkle: Dentsu-owned customer experience management agency with deep CRM, data, and marketing automation capabilities — directly comparable to WAM's CRM & Marketing Automation pillar at larger scale.
- VMLY&R: WPP-owned global creative and customer experience agency combining brand strategy, commerce, CRM, and content — closely aligned with WAM's integrated service model.
- Wunderman Thompson: Global digital agency within WPP offering CRM, commerce, content, and data-driven marketing services to enterprise clients — directly overlapping with WAM's four-pillar portfolio but at much larger scale and geographic reach.
- Dentsu: Japan-headquartered global marketing services group with strong CRM, commerce, and content offerings (including Isobar and Merkle) — directly comparable to WAM's service mix at international scale.
Regional players
- Good Rebels: Spanish digital consultancy combining creativity, technology, and data for brand transformation — closely aligned with WAM's hybrid model in the Spanish-speaking market.
- The Cocktail: Spanish digital transformation agency offering strategy, design, technology, and data services to enterprise clients — a more direct regional comparable in size, geography, and integrated service model.
- Elogia: Spanish digital marketing agency specializing in e-commerce, media, and CRM — overlaps with WAM's Commerce, Media, and CRM pillars in the Iberian market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Interactiv4 social profiles
Digital presenceInteractiv4 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Interactiv4 leadership team
Management profileNumber of profiles
Interactiv4 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Interactiv4 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Interactiv4
What does Interactiv4 do?
Interactiv4 (operating as WAM) is a Madrid-based digital marketing consultancy that delivers four integrated solution lines to enterprise brand owners: Commerce & Experience to Scale, Media & Optimization to Grow, CRM & Marketing Automation to Connect, and Creativity & Content to Impact. The firm combines digital strategy consulting with hands-on execution across e-commerce/experience design, paid media, CRM and marketing automation implementation, and creative content production. Its customers include large Spanish enterprises such as Telefónica, Mahou San Miguel, Würth, OMODA & JAECOO, Iberia, Mapfre, Heineken, Cesce, Isdin, Druni, Seur, and The Power.
Is Interactiv4 a public or private company?
Interactiv4 is a private company. It is classified as unknown and is currently operating.
When was Interactiv4 founded?
Interactiv4 was founded in 2010. It employs 11 to 50 people.
Where is Interactiv4 based?
Interactiv4 is headquartered in Madrid, Spain, in the Europe region.
Who are Interactiv4's main competitors?
Broad incumbents on record are Ogilvy, Accenture Song, Publicis Groupe, Merkle, VMLY&R, Wunderman Thompson and Dentsu. Regional players are Good Rebels, The Cocktail and Elogia.
Does Interactiv4 have an API?
No public API is recorded for Interactiv4.
What industry is Interactiv4 in?
Interactiv4's product category is Digital Marketing Services. Its primary akta.pro industry code is HDAEAGAK, Web Content Management (WCM) & Experience Platforms (Content Services), with a secondary code of BPAAABAN, Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations. Its NAICS code is 541810 and its SIC code is 7311.