PartnerTrade

Name

PartnerTrade

Legal name

PartnerTrade

Website

https://partnertrade.cl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Las Condes

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Outsourcing Services: Provides outsourced personnel including promoters, replenishers, supervisors, and mystery shoppers for retail and trade marketing execution
2. Event and Activation Services: Creation and organization of memorable experiences to promote brands or products dynamically
3. Reporting Services: Detailed and real-time reporting on sales performance and point-of-sale results

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

PartnerTrade is a B2B Below-the-Line (BTL) marketing outsourcing company that supplies brand clients with specialized field personnel — including promoters, replenishers, supervisors, and mystery shoppers — for retail execution, point-of-sale presence, and in-store merchandising. It complements these outsourced staffing services with brand activation and event execution, and provides real-time point-of-sale reporting and supervision to ensure Sell Out and Share of Shelf performance.

Product overview

PartnerTrade is a BTL (Below the Line) marketing outsourcing company operating as a brand under Holding Partner. The core offering consists of six integrated service modules: Promotores (direct customer-facing product promotion), Reponedores (shelf stocking and merchandising), Supervisores (field execution quality control), Activaciones (retail brand activations), Eventos (event-based brand experiences), and Reportería (real-time performance reporting). Collectively, these services support Sell Out execution and Share of Shelf optimization for brand clients. The portfolio also includes three sub-brands — Partner Display (point-of-sale display), Partner Go (go-to-market services), and Partner Events (event management) — all under the Holding Partner umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• Partner Display: Sub-brand under the Holding Partner group, mentioned in specialties section.
• Partner Go
• Partner Events

Products and services

• Promotores (Promoter Staffing) Outsourced specialized personnel who interact directly with customers at point of sale to promote products or services on behalf of brand clients. Sold as a BTL trade marketing service to enterprise brand owners.
• Reponedores (Replenisher Staffing) Outsourced personnel who restock and reorganize products on retail shelves, guaranteeing product availability and proper layout at points of sale. Sold to brand clients as a Share of Shelf optimization service.
• Supervisores (Field Supervision) Quality control and oversight of promoter and replenisher activities to ensure effective execution of activities at point of sale for brand clients.
• Activaciones (Brand Activations) Strategies that foster direct interaction and brand experience with consumers at retail environments, delivered as an outsourced activation service for brand clients.
• Eventos (Event Marketing) Creation and organization of memorable brand experiences to promote products or services dynamically. Delivered as an outsourced event marketing service for brand clients.
• Reportería (Point-of-Sale Reporting) Detailed and real-time reporting on performance and results obtained from in-store field activities, delivered as a reporting service for brand clients to monitor Sell Out and Share of Shelf metrics.
• Clientes Incógnito (Mystery Shopper) Anonymous customer audit service that evaluates the in-store execution of brand activities at the point of sale, listed alongside promoters, replenishers, and supervisors on the company's services page.

Named customers30 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Partner DisplayminorOthersRelated entity under the Holding Partner group, specializing in display marketing services. Part of the multi-brand strategy of the parent company.
• Partner GominorOthersRelated entity under the Holding Partner group. Part of the multi-brand strategy of the parent company offering specialized marketing services.
• Partner EventsminorOthersRelated entity under the Holding Partner group specializing in event services. Part of the multi-brand strategy of the parent company.
• Holding PartnercoreStrategic or Co-development PartnerParent company that groups various companies and business lines responsible for specific areas of marketing and brand positioning. PartnerTrade operates as part of this holding structure.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Others

• Numerator: Consumer panel and omnishopper insights company providing first-party retail and POS data. Adjacent to PartnerTrade's reporting value proposition: represents both an emerging substitute for agency-produced POS reporting and a potential data-enablement partner for digitizing PartnerTrade's field operations.
• Kantar Worldpanel: Global market research and retail measurement provider covering POS data, share of shelf, and FMCG consumer panels. Adjacent to PartnerTrade's Reportería module — they compete on insights but not field staffing, and increasingly partner with or threaten to disintermediate agencies on the data side of the offering.

Broad incumbents

• Geometry Global: WPP/Ogilvy-owned activation and shopper marketing agency operating worldwide. A broader incumbent offering that includes in-store activation capabilities competitive with PartnerTrade's, but delivered as part of a full-service creative-plus-media agency portfolio rather than as a focused staffing/field services specialist.
• The Marketing Arm: Omnicom's experiential and brand activation agency delivering events, sponsorships, and shopper marketing for enterprise brands. Competes with PartnerTrade on the Activaciones and Eventos service modules but offers a much broader agency ecosystem alongside its activation work.

Direct peers

• Connections: Relationship/experiential marketing agency running brand experiences and event activations for large enterprise clients. Functionally comparable to PartnerTrade's Activaciones/Eventos services for similar enterprise buyers, though primarily positioned around experiences rather than routine POS staffing.
• CROSSMARK: Major retail marketing services company delivering in-store merchandising, promotions, and brand activations for retailers and brand manufacturers. Closely matches PartnerTrade's combination of POS staffing, shelf replenishment, and brand activation work, with analogous customer profile (multinational CPG and electronics brands).
• Advantage Solutions: Largest North American provider of outsourced sales, merchandising, and marketing services to consumer goods brands. Highly comparable to PartnerTrade's model of deploying dedicated promoters, replenishers, and field execution teams for FMCG and electronics clients, but at vastly larger scale and with U.S./global footprint.
• Mosaic: Experiential and field marketing agency building brand experiences and in-market activations for enterprise clients. Overlaps with PartnerTrade's Activaciones and Eventos service modules targeting the same enterprise brand buyers seeking outsourced in-person consumer engagement.
• Acosta (Acosta-Smak): Global sales and marketing agency serving consumer packaged goods brands via retail execution, promotional staffing, and trade marketing. After the merger with Smak it also operates directly in Latin America, making it a direct competitive peer to PartnerTrade for multinational brand contracts in the region.

Regional players

• Smak (Acosta LATAM): Latin American field marketing and trade marketing services network (now combined with Acosta). Particularly relevant as a regional peer competing for the same multinational brand budgets across Spanish-speaking LATAM markets where PartnerTrade's Chilean client base may also want coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/partnertrade
• Facebookfacebook.com/partnertrade.cl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PartnerTrade