Identity Works
Identity Works (DBA Instrumental Identity) is a U.S.-based SailPoint IdentityIQ specialist that sells proprietary plugins, a development framework, and IAM consulting services to enterprise and higher-education customers via direct sales, AWS Marketplace, and Carahsoft.
- Company typePrivate
- Founded2011
- HeadquartersPalmerton, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Identity Works does
Identity Works, doing business as Instrumental Identity, is a privately-held U.S. identity and access management (IAM) firm founded in 2011 and headquartered in Palmerton, Pennsylvania. The company focuses exclusively on SailPoint's IdentityIQ platform, selling proprietary plugins, a development framework, and consulting services to enterprise customers and, secondarily, higher-education institutions. Its core product surface consists of a suite of IdentityIQ Plugins (UI Enhancer, Rule Runner, Query, CRMP/Complex Role Membership Plugin, History) and an IdentityIQ Framework offering Utility Classes, Custom Connectors, Custom Reports, Harmonizer attribute synchronization, a Testing Framework, and IIQ Common Javadocs, complemented by DevOps Solutions and SailPoint Dev Days training services.
The business operates a hybrid software-plus-services revenue model. Software revenue derives from subscriptions to plugins and framework components sold directly and through the AWS Marketplace and Carahsoft Store. Professional services revenue is generated from vendor selection, procurement support, implementation services, and the flat-rate ACE Program, an annual subscription-style strategic consulting engagement. Distribution is multi-channel: an enterprise field sales motion with consultative "Book a Meeting" engagement, government and enterprise buyers reached through Carahsoft and AWS Marketplace respectively, and community/event-driven demand generation via SailPoint Dev Days and a public GitLab code repository.
The firm is small (11–50 employees), with no disclosed funding rounds, M&A activity, or leadership changes in the available data. It claims an exclusive focus on identity security and partnerships with SailPoint, Internet2, Midpoint, Educause, Bravura Security, BeyondTrust, Microsoft, and Catalyst. Pricing is not publicly disclosed; quotes are handled via a 1-833-IDM-HELP phone line and the website contact form. No customer logos are publicly listed, and no revenue or headcount growth data is disclosed in the source material.
Identity Works firmographics
Firmographics- Name
- Identity Works
- Legal name
- Instrumental Identity
- Website
- https://identityworksllc.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Identity Works (DBA Instrumental Identity) is a U.S.-based SailPoint IdentityIQ specialist that sells proprietary plugins, a development framework, and IAM consulting services to enterprise and higher-education customers via direct sales, AWS Marketplace, and Carahsoft.
- Ownership category
- akta.pro rank
Identity Works industry classification
Industry- Product category
- Identity and Access Management (IAM)
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Management Consulting Services (54161)
- SIC
- Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Cybersecurity & Identity Consulting (BPAHAEAG)
- akta.pro secondary industries
- Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC), Identity & Access for Workforce (IAM/SSO/MFA, Conditional Access) (BPAEAIAH)
Keywords
Where Identity Works is headquartered
LocationHeadquarters
- HQ city
- Palmerton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Identity Works business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- IAM Software and Plugins: Sale of IdentityIQ plugins including UI Enhancer, Rule Runner, Query, CRMP, History, and framework components like Custom Connectors, Custom Reports, and Harmonizer
- Professional Services: Implementation services, vendor selection, procurement process support, and ongoing consulting engagements for IAM strategy and execution
- ACE Program: Flat-rate strategic IAM consulting providing fixed-cost access to consulting services
- Marketplace Sales: Revenue through AWS Marketplace and Carahsoft Store distribution channels for software products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | ACE Program - Flat Rate Strategic Consulting |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Identity Works product offering
Product offeringCore offering
Identity Works (doing business as Instrumental Identity) develops and sells proprietary plugins, framework components, and DevOps solutions that extend the SailPoint IdentityIQ identity governance platform. The company complements its software portfolio with IAM consulting services including vendor selection, procurement support, implementation, and a flat-rate strategic consulting program (ACE Program). Its offerings target enterprise and government organizations seeking specialized customization of identity and access management systems.
Product overview
Instrumental Identity offers a platform-plus-modules architecture built around the SailPoint IdentityIQ identity governance platform. The product portfolio consists of IdentityIQ Plugins (UI Enhancer, Rule Runner, Query, CRMP, History) that add specialized functionality to the base IdentityIQ environment, and the IdentityIQ Framework providing development tools (Utility Classes, Custom Connectors, Custom Reports, Harmonizer, Testing Framework, Javadocs) for building custom solutions. The company complements its software offerings with professional services including Vendor Selection, Procurement Process, Implementation Services, and the ACE Program (flat-rate strategic IAM consulting), along with DevOps Solutions and SailPoint Dev Days training.
Differentiator
Problem solved
Functional benefit
Products and services
- IdentityIQ Plugins A suite of proprietary plugins extending the SailPoint IdentityIQ identity governance platform. It bundles UI Enhancer, Rule Runner, Query, CRMP (Complex Role Membership Plugin), and History plugins to enhance identity governance and administration workflows. The product is for enterprise IAM teams and SailPoint IdentityIQ administrators.
- IdentityIQ Framework A development framework providing Utility Classes, Custom Connectors, Custom Reports, Harmonizer (attribute synchronization), Testing Framework, and IIQ Common Javadocs for building custom solutions on the SailPoint IdentityIQ platform. It is for IAM developers and integrators customizing SailPoint deployments.
- ACE Program Strategic IAM consulting services offered at a flat rate, providing organizations with cost-predictable access to identity and access management expertise and support. Designed for enterprises seeking ongoing IAM advisory and execution support.
- DevOps Solutions DevOps services for identity management implementations, supporting continuous integration and deployment workflows for IdentityIQ environments. Targets organizations seeking to modernize IAM release management.
- SailPoint Dev Days Training and enablement services focused on SailPoint IdentityIQ development, providing hands-on learning for developers working with the platform. Designed for IAM developers and technical teams.
- Vendor Selection Services Consulting services helping organizations evaluate and select appropriate IAM vendors and solutions for their specific requirements. For enterprises beginning or revising their identity governance strategy.
- Procurement Process Services Services guiding organizations through the procurement and acquisition process for IAM solutions, from vendor negotiation to contract completion. For enterprises navigating the acquisition of identity governance technology.
- Implementation Services Professional services for deploying and configuring IAM solutions, including system setup, customization, and integration with existing enterprise infrastructure. For organizations deploying or expanding SailPoint IdentityIQ.
Companies that use Identity Works
Customer profileSegments2 records
Ideal customer profiles3 records
Identity Works technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Identity Works partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- SailPointcorePremier partnership as SailPoint specialists providing IdentityIQ plugins, framework extensions, and implementation services. Core technology partner enabling the company's primary offerings.
- EducauseminorHigher education IT association partnership for reaching education sector customers
- AWS MarketplacecoreCloud marketplace distribution channel for selling IAM software products to enterprise customers
- CarahsoftcoreGovernment technology distributor enabling sales to federal, state, and local government customers
- CatalystminorStrategic partnership for identity security solutions
Recent moves6 records
Expansion highlights6 records
Identity Works competitors and assessment
Company assessmentBroad incumbents
- Optiv Security: Large cybersecurity solutions integrator delivering a broad portfolio that includes IAM strategy, implementation, and managed services. Comparable as a larger-scale IAM services competitor with overlapping SailPoint capabilities.
- SailPoint: Leading identity governance and administration platform vendor (IdentityIQ) and Identity Works' core technology partner. Comparable as the underlying platform on which Identity Works builds its plugin and services business, and as a potential competitor if first-party services expand.
- KPMG (Cyber Security Services): Big Four professional services firm with a global IAM consulting and implementation practice across SailPoint, Saviynt, and other platforms. Comparable as a much larger IAM services competitor pursuing the same enterprise buyer.
Direct peers
- Edgile: Identity and cybersecurity consulting firm specializing in IAM strategy, implementation, and compliance across SailPoint, Saviynt, and other IGA platforms. Comparable to Identity Works as a mid-sized partner-led identity consultancy.
- Simeio Solutions: Identity and access management managed services and consulting firm offering implementation, integration, and managed IGA services across multiple platforms. Directly comparable to Identity Works as a professional services firm specializing in IGA deployments and operations.
- Attunix (Cloudidentity Group): Boutique IAM consulting firm historically focused on SailPoint and Microsoft identity stacks, offering implementation services and custom development. Highly comparable to Identity Works in size, vendor specialization, and service-portfolio mix.
Emerging players
- Omada: Identity governance and administration platform competing with SailPoint in the enterprise IGA market. Comparable as an alternative IGA vendor whose adoption could affect demand for Identity Works' SailPoint-specialized services.
- Radiant Logic: Identity directory and federation technology provider (RadiantOne) used in complex identity environments. Comparable as an adjacent identity infrastructure vendor whose channel partners overlap with Identity Works' integration ecosystem.
- Saviynt: Cloud-native identity governance and cloud security platform competing with SailPoint IdentityIQ. Comparable as an alternative IGA platform whose growth could shift the SailPoint partner ecosystem and reshape Identity Works' addressable market.
Others
- BeyondTrust: Privileged access management platform vendor and Identity Works' listed integration partner. Comparable as an adjacent identity-security vendor whose partner ecosystem overlaps with Identity Works' go-to-market reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Identity Works social profiles
Digital presenceIdentity Works financial estimates
Financial estimateRevenue estimate
Valuation estimate
Identity Works leadership team
Management profileNumber of profiles
Identity Works funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Identity Works M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Identity Works
What does Identity Works do?
Identity Works (doing business as Instrumental Identity) develops and sells proprietary plugins, framework components, and DevOps solutions that extend the SailPoint IdentityIQ identity governance platform. The company complements its software portfolio with IAM consulting services including vendor selection, procurement support, implementation, and a flat-rate strategic consulting program (ACE Program). Its offerings target enterprise and government organizations seeking specialized customization of identity and access management systems.
Is Identity Works a public or private company?
Identity Works is a private company. It is classified as unknown and is currently operating.
When was Identity Works founded?
Identity Works was founded in 2011. It employs 11 to 50 people.
Where is Identity Works based?
Identity Works is headquartered in Palmerton, United States, in the North America region.
How does Identity Works make money?
Four revenue lines are on record. IAM Software and Plugins are the primary driver. The others are professional Services, ACE Program and marketplace Sales.
Who are Identity Works's main competitors?
Broad incumbents on record are Optiv Security, SailPoint and KPMG (Cyber Security Services). Direct peers are Edgile, Simeio Solutions and Attunix (Cloudidentity Group). Emerging players are Omada, Radiant Logic and Saviynt. BeyondTrust is listed as an others.
Does Identity Works have an API?
No public API is recorded for Identity Works.
What industry is Identity Works in?
Identity Works's product category is Identity and Access Management (IAM). Its primary akta.pro industry code is BPAHAEAG, Cybersecurity & Identity Consulting, with a secondary code of BPAEAKAC, Platform Engineering & Internal Developer Platforms (IDP). Its NAICS code is 541511 and its SIC code is 7371.