Rouen Tourism

What Rouen Tourism does

Rouen Tourism (legal name: ROUEN TOURISME, SIREN 781101852) is the official tourism office for Rouen, France, operating as a registered non-profit association ('Association déclarée') under French law with a public service delegation from Métropole Rouen Normandie. Founded in 1908 and headquartered at 25 Place de la Cathédrale, adjacent to the Notre-Dame Cathedral, the organization serves individual leisure tourists, families, travel trade operators, and MICE clients visiting the Normandy capital through a multi-language digital platform (visiterouen.com) available in six languages, supported by two physical tourist offices in Rouen and Jumièges.

The core product portfolio includes the Rouen Pass (multi-day 24h/48h/72h subscription bundling access to 12 metropolitan museums, public transportation, and partner discounts of 20-50%), guided heritage tours, Seine river cruises, immersive experiences including the Cité Immersive Viking VR attraction, and a calendar of major cultural events such as the Cathédrale de Lumière light projection shows (which drew hundreds of thousands of spectators in a recent season), the Normandie Impressionniste festival, Rouen à Table! gastronomic event, and Les Musicales de Normandie classical music festival. The platform integrates with major mapping services (Google Maps, Apple Plans, Waze, Mappy) for visitor navigation.

The business model combines transactional revenue (ticket sales, experience bookings, cruise tickets, group bookings via Espace Pro/Groupes), subscription revenue from the Rouen Pass, and institutional public funding through Métropole Rouen Normandie. Pricing spans a wide range — from €7.50 for monument entry to €104 for lunch cruises and €59 for the premium Monet-themed experience. The organization holds three French national certifications: Qualité Tourisme, Tourisme et Handicap, and Accueil Vélo, supporting its positioning as a comprehensive, accessible, and quality-assured destination portal for the Rouen metropolitan area.

Name

Rouen Tourism

Legal name

ROUEN TOURISME

Website

https://visiterouen.com

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

11–50 employees

Short description

Rouen Tourism is the official tourism office for Rouen, France, operating as a non-profit association that provides guided tours, cruises, cultural events, and the multi-day Rouen Pass to leisure visitors, families, and travel trade clients through a six-language digital platform and physical offices.

Ownership category

akta.pro rank

Product category

Destination Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152), Scenic and Sightseeing Transportation, Water (4872)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Art, Street Art & Creative Scene Tours (THAJAAAE), Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL), River & Wetland Ecotours (Canoe/Kayak, Mangrove/Swamp Tours) (THAAAEAE)

Keywords

• Destination tourism services
• Guided heritage tours
• Tourist attraction passes
• Cultural event programming
• Seine river cruises

Headquarters

HQ city

Rouen

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ticket Sales and Experience Bookings: Direct sales of tickets and bookings for guided tours, experiences, cruises, concerts, and attraction entries through the online platform and physical tourist office. Revenue generated from per-person fees for various activities including walking tours, gastronomic experiences, workshops, and monument visits.
2. Rouen Pass Sales: Sales of multi-day tourist passes (24h, 48h, 72h) that provide bundled access to attractions, tours, and public transportation. The pass offers free entry to 12 metropolitan museums and discounts on activities and accommodations (20-50%).
3. Group and Professional Services: Dedicated services for tour operators, travel groups, and MICE (meetings, incentives, conferences, events) segments through the Espace Pro and Espace Groupes channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Rouen Tourism is the official tourism office for Rouen, France, selling guided heritage tours, Seine river cruises, cultural experiences (gastronomic, wine and cheese tastings, workshops), museum and monument tickets, and tickets to signature events such as the Cathédrale de Lumière projection shows. It also distributes the multi-day Rouen Pass (24h, 48h, 72h), which bundles access to 12 metropolitan museums, guided tours, and free public transportation, and operates dedicated professional services for tour operators, travel groups, and MICE planners.

Differentiator

Problem solved

Functional benefit

Products and services

• Rouen Pass 24h
• Rouen Pass 48h
• Rouen Pass 72h
• Guided Tours
• Cruises on the Seine
• Cité Immersive Viking
• La Maison Sublime
• Abbaye de Jumièges
• Cathédrale de Lumière Light Shows
• Monet, Lumières et Champagne
• Les Musicales de Normandie
• Monroe Concert
• Concert I MESSAGERI Voix et Musique de Corse
• Atelier de Peinture - L'Expérience Monet
• Bike Rental (La Seine à Vélo)
• Espace Pro / Espace Groupes Services

Quantifiable outcome

• Free public transportation included with Rouen Pass
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Métropole Rouen NormandiecoreStrategic or Co-development PartnerPrimary institutional partner providing public service delegation for tourism promotion of the Rouen metropolitan area. The Métropole supports and funds tourism promotion activities and provides operational infrastructure for destination marketing.
• Seine Maritime DepartmentcoreStrategic or Co-development PartnerDepartmental government partner supporting regional tourism promotion and heritage preservation initiatives across Seine-Maritime territory.
• Agence RaccourcicoreTechnology or IntegrationDigital agency responsible for website hosting, design, development, and technical implementation of the official visitor platform.
• Quality Tourism (Qualité Tourisme)supportingOthersOfficial French government quality label program for tourism services. Rouen Tourism maintains certification under this national standard.
• Tourism and Handicap (Tourisme et Handicap)supportingOthersNational accessibility certification program for tourism establishments and services. Supports accessible tourism marketing and certification.
• France Vélotourisme / Accueil VélosupportingOthersNational cycling tourism network providing the Accueil Vélo label and promoting cycle routes including La Seine à Vélo.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GetYourGuide: Global tours and attractions marketplace that resells guided tours, museum tickets, and city experiences. A potential disintermediation risk for Rouen Tourism's direct booking platform, but also a channel partner for distributing Rouen's tours to a broader international audience.
• Tiqets: Digital ticketing platform for museums and attractions globally, including heritage sites and city attractions. Comparable in distributing attraction tickets but operates as a third-party aggregator rather than an official destination office, creating both partnership and competitive overlap.

Regional players

• Comité Régional de Tourisme de Normandie (CRT Normandie): The regional tourism body for Normandy, which Rouen Tourism partners with. It operates at the regional rather than city level, but is closely comparable in coordinating destination marketing, events, and tourism data for the broader Normandy territory that Rouen anchors.

Direct peers

• Office de Tourisme de Bordeaux: Official tourism office for Bordeaux, similarly providing city passes, guided heritage tours, wine and gastronomic experiences, and event programming. Both serve regional capitals with strong heritage branding and bundled attraction products.
• Visit Brussels: Official tourism office for Brussels with a comparable business model: official government-backed DMO, multi-language booking platform, city pass (Brussels Card), event programming, and heritage-focused experiences. Both serve as the single authoritative tourism source for their respective cities.
• Tourisme Montréal: Official tourism organization for Montréal with a comparable mandate of destination marketing, event programming, attraction pass products, and group/MICE services. Both operate as non-profit DMOs with multi-language platforms and government institutional backing.
• Visit Amsterdam: Official tourism board for Amsterdam providing city information, attraction ticketing, event coordination, and city pass services. Comparable in operating a multi-language digital platform with bundled attraction products and event-driven tourism marketing.
• Office de Tourisme de Strasbourg: Official tourism office for Strasbourg with a similar heritage-focused offering including guided tours, a city pass product, Christmas market programming, and river cruise services on the Ill. Both serve historic French regional capitals with comparable product portfolios.
• OnlyLyon Tourisme & Congrès: Official tourism office for Lyon, offering a comparable mix of guided tours, city pass (Lyon City Card), event coordination, and convention services. Both are mid-tier French city tourism offices with heritage-focused positioning and institutional government support.
• Office de Tourisme et des Congrès de Paris: The official tourism office for Paris, operating under a similar public service delegation model. Both organizations serve as the authoritative destination information and booking source for their respective cities, with multi-language platforms, city pass products, and event programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rouentourisme

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rouen Tourism