Rouen Tourism
Rouen Tourism is the official tourism office for Rouen, France, operating as a non-profit association that provides guided tours, cruises, cultural events, and the multi-day Rouen Pass to leisure visitors, families, and travel trade clients through a six-language digital platform and physical offices.
- Company typePrivate
- Founded1908
- HeadquartersRouen, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rouen Tourism does
Rouen Tourism (legal name: ROUEN TOURISME, SIREN 781101852) is the official tourism office for Rouen, France, operating as a registered non-profit association ('Association déclarée') under French law with a public service delegation from Métropole Rouen Normandie. Founded in 1908 and headquartered at 25 Place de la Cathédrale, adjacent to the Notre-Dame Cathedral, the organization serves individual leisure tourists, families, travel trade operators, and MICE clients visiting the Normandy capital through a multi-language digital platform (visiterouen.com) available in six languages, supported by two physical tourist offices in Rouen and Jumièges.
The core product portfolio includes the Rouen Pass (multi-day 24h/48h/72h subscription bundling access to 12 metropolitan museums, public transportation, and partner discounts of 20-50%), guided heritage tours, Seine river cruises, immersive experiences including the Cité Immersive Viking VR attraction, and a calendar of major cultural events such as the Cathédrale de Lumière light projection shows (which drew hundreds of thousands of spectators in a recent season), the Normandie Impressionniste festival, Rouen à Table! gastronomic event, and Les Musicales de Normandie classical music festival. The platform integrates with major mapping services (Google Maps, Apple Plans, Waze, Mappy) for visitor navigation.
The business model combines transactional revenue (ticket sales, experience bookings, cruise tickets, group bookings via Espace Pro/Groupes), subscription revenue from the Rouen Pass, and institutional public funding through Métropole Rouen Normandie. Pricing spans a wide range — from €7.50 for monument entry to €104 for lunch cruises and €59 for the premium Monet-themed experience. The organization holds three French national certifications: Qualité Tourisme, Tourisme et Handicap, and Accueil Vélo, supporting its positioning as a comprehensive, accessible, and quality-assured destination portal for the Rouen metropolitan area.
Rouen Tourism firmographics
Firmographics- Name
- Rouen Tourism
- Legal name
- ROUEN TOURISME
- Website
- https://visiterouen.com
- Company type
- Private
- Founded year
- 1908
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rouen Tourism is the official tourism office for Rouen, France, operating as a non-profit association that provides guided tours, cruises, cultural events, and the multi-day Rouen Pass to leisure visitors, families, and travel trade clients through a six-language digital platform and physical offices.
- Ownership category
- akta.pro rank
Rouen Tourism industry classification
Industry- Product category
- Destination Tourism Services
- NAICS
- Convention and Visitors Bureaus (561591), Tour Operators (56152), Scenic and Sightseeing Transportation, Water (4872)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
- akta.pro secondary industries
- Art, Street Art & Creative Scene Tours (THAJAAAE), Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL), River & Wetland Ecotours (Canoe/Kayak, Mangrove/Swamp Tours) (THAAAEAE)
Keywords
Where Rouen Tourism is headquartered
LocationHeadquarters
- HQ city
- Rouen
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Rouen Tourism business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Ticket Sales and Experience Bookings: Direct sales of tickets and bookings for guided tours, experiences, cruises, concerts, and attraction entries through the online platform and physical tourist office. Revenue generated from per-person fees for various activities including walking tours, gastronomic experiences, workshops, and monument visits.
- Rouen Pass Sales: Sales of multi-day tourist passes (24h, 48h, 72h) that provide bundled access to attractions, tours, and public transportation. The pass offers free entry to 12 metropolitan museums and discounts on activities and accommodations (20-50%).
- Group and Professional Services: Dedicated services for tour operators, travel groups, and MICE (meetings, incentives, conferences, events) segments through the Espace Pro and Espace Groupes channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Rouen Pass 24h - Single day comprehensive tourist pass |
| Subscription | Pay-as-you-go | Rouen Pass 48h - Two-day comprehensive tourist pass |
| Subscription | Pay-as-you-go | Rouen Pass 72h - Three-day comprehensive tourist pass |
| Unit Pricing | Pay-as-you-go | Cité Immersive Viking |
| Unit Pricing | Pay-as-you-go | La Maison Sublime |
| Unit Pricing | Pay-as-you-go | Abbaye de Jumièges |
| Unit Pricing | Pay-as-you-go | Les Musicales de Normandie |
| Unit Pricing | Pay-as-you-go | Monet, Lumières et Champagne |
| Unit Pricing | Pay-as-you-go | Monroe Concert |
| Unit Pricing | Pay-as-you-go | Guided Tours |
| Unit Pricing | Pay-as-you-go | Cruises on the Seine |
| Unit Pricing | Pay-as-you-go | Cathédrale de Lumière Light Shows |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Rouen Tourism product offering
Product offeringCore offering
Rouen Tourism is the official tourism office for Rouen, France, selling guided heritage tours, Seine river cruises, cultural experiences (gastronomic, wine and cheese tastings, workshops), museum and monument tickets, and tickets to signature events such as the Cathédrale de Lumière projection shows. It also distributes the multi-day Rouen Pass (24h, 48h, 72h), which bundles access to 12 metropolitan museums, guided tours, and free public transportation, and operates dedicated professional services for tour operators, travel groups, and MICE planners.
Differentiator
Problem solved
Functional benefit
Products and services
- Rouen Pass 24h
- Rouen Pass 48h
- Rouen Pass 72h
- Guided Tours
- Cruises on the Seine
- Cité Immersive Viking
- La Maison Sublime
- Abbaye de Jumièges
- Cathédrale de Lumière Light Shows
- Monet, Lumières et Champagne
- Les Musicales de Normandie
- Monroe Concert
- Concert I MESSAGERI Voix et Musique de Corse
- Atelier de Peinture - L'Expérience Monet
- Bike Rental (La Seine à Vélo)
- Espace Pro / Espace Groupes Services
Quantifiable outcome
- Free public transportation included with Rouen Pass
- +3 more outcomes
Companies that use Rouen Tourism
Customer profileSegments4 records
Ideal customer profiles2 records
Rouen Tourism technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Rouen Tourism partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- Métropole Rouen NormandiecorePrimary institutional partner providing public service delegation for tourism promotion of the Rouen metropolitan area. The Métropole supports and funds tourism promotion activities and provides operational infrastructure for destination marketing.
- Seine Maritime DepartmentcoreDepartmental government partner supporting regional tourism promotion and heritage preservation initiatives across Seine-Maritime territory.
- Agence RaccourcicoreDigital agency responsible for website hosting, design, development, and technical implementation of the official visitor platform.
- Quality Tourism (Qualité Tourisme)supportingOfficial French government quality label program for tourism services. Rouen Tourism maintains certification under this national standard.
- Tourism and Handicap (Tourisme et Handicap)supportingNational accessibility certification program for tourism establishments and services. Supports accessible tourism marketing and certification.
- France Vélotourisme / Accueil VélosupportingNational cycling tourism network providing the Accueil Vélo label and promoting cycle routes including La Seine à Vélo.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Rouen Tourism competitors and assessment
Company assessmentBroad incumbents
- GetYourGuide: Global tours and attractions marketplace that resells guided tours, museum tickets, and city experiences. A potential disintermediation risk for Rouen Tourism's direct booking platform, but also a channel partner for distributing Rouen's tours to a broader international audience.
- Tiqets: Digital ticketing platform for museums and attractions globally, including heritage sites and city attractions. Comparable in distributing attraction tickets but operates as a third-party aggregator rather than an official destination office, creating both partnership and competitive overlap.
Regional players
- Comité Régional de Tourisme de Normandie (CRT Normandie): The regional tourism body for Normandy, which Rouen Tourism partners with. It operates at the regional rather than city level, but is closely comparable in coordinating destination marketing, events, and tourism data for the broader Normandy territory that Rouen anchors.
Direct peers
- Office de Tourisme de Bordeaux: Official tourism office for Bordeaux, similarly providing city passes, guided heritage tours, wine and gastronomic experiences, and event programming. Both serve regional capitals with strong heritage branding and bundled attraction products.
- Visit Brussels: Official tourism office for Brussels with a comparable business model: official government-backed DMO, multi-language booking platform, city pass (Brussels Card), event programming, and heritage-focused experiences. Both serve as the single authoritative tourism source for their respective cities.
- Tourisme Montréal: Official tourism organization for Montréal with a comparable mandate of destination marketing, event programming, attraction pass products, and group/MICE services. Both operate as non-profit DMOs with multi-language platforms and government institutional backing.
- Visit Amsterdam: Official tourism board for Amsterdam providing city information, attraction ticketing, event coordination, and city pass services. Comparable in operating a multi-language digital platform with bundled attraction products and event-driven tourism marketing.
- Office de Tourisme de Strasbourg: Official tourism office for Strasbourg with a similar heritage-focused offering including guided tours, a city pass product, Christmas market programming, and river cruise services on the Ill. Both serve historic French regional capitals with comparable product portfolios.
- OnlyLyon Tourisme & Congrès: Official tourism office for Lyon, offering a comparable mix of guided tours, city pass (Lyon City Card), event coordination, and convention services. Both are mid-tier French city tourism offices with heritage-focused positioning and institutional government support.
- Office de Tourisme et des Congrès de Paris: The official tourism office for Paris, operating under a similar public service delegation model. Both organizations serve as the authoritative destination information and booking source for their respective cities, with multi-language platforms, city pass products, and event programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rouen Tourism social profiles
Digital presenceRouen Tourism financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rouen Tourism leadership team
Management profileNumber of profiles
Profiles2 records
Rouen Tourism funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rouen Tourism M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rouen Tourism
What does Rouen Tourism do?
Rouen Tourism is the official tourism office for Rouen, France, selling guided heritage tours, Seine river cruises, cultural experiences (gastronomic, wine and cheese tastings, workshops), museum and monument tickets, and tickets to signature events such as the Cathédrale de Lumière projection shows. It also distributes the multi-day Rouen Pass (24h, 48h, 72h), which bundles access to 12 metropolitan museums, guided tours, and free public transportation, and operates dedicated professional services for tour operators, travel groups, and MICE planners.
Is Rouen Tourism a public or private company?
Rouen Tourism is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rouen Tourism founded?
Rouen Tourism was founded in 1908. It employs 11 to 50 people.
Where is Rouen Tourism based?
Rouen Tourism is headquartered in Rouen, France, in the Europe region.
How does Rouen Tourism make money?
Three revenue lines are on record. Ticket Sales and Experience Bookings are the primary driver. The others are rouen Pass Sales and group and Professional Services.
Who are Rouen Tourism's main competitors?
Broad incumbents on record are GetYourGuide and Tiqets. Comité Régional de Tourisme de Normandie (CRT Normandie) is listed as a regional player. Direct peers are Office de Tourisme de Bordeaux, Visit Brussels, Tourisme Montréal, Visit Amsterdam, Office de Tourisme de Strasbourg, OnlyLyon Tourisme & Congrès and Office de Tourisme et des Congrès de Paris.
Does Rouen Tourism have an API?
No public API is recorded for Rouen Tourism.
What industry is Rouen Tourism in?
Rouen Tourism's product category is Destination Tourism Services. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers), with a secondary code of THAJAAAE, Art, Street Art & Creative Scene Tours. Its NAICS code is 561591 and its SIC code is 7900.