Tonnellerie de mercurey

What Tonnellerie de mercurey does

Tonnellerie de Mercurey is a French family-owned cooperage founded in 1992 by the Tarteret family in Mercurey, Burgundy, that manufactures premium oak wine barrels and large-format containers. The company operates a fully vertically integrated production chain spanning French forest selection (including prestigious origins such as Tronçais, Fontainebleau, Bellême, Pierre, and Craie), a stave mill (merranderie) located in the Champagne forests, an integrated sawmill, and the cooperage itself, supported by a dedicated in-house forestry team. Its product portfolio is organized into three barrel ranges (Tradition, Terroirs, and Terroirs d'Exceptions) covering 114L–500L formats with multiple controlled toast levels, a large-container line of 600L–1500L split-oak vats in three equipment packages, and a PurOak sub-brand offering oenological wood products as adjuncts to traditional barrel aging.

The business model is asset-heavy and craft-driven: Tonnellerie de Mercurey sells physical oak products directly to professional wineries and viticultors through a sales-led GTM supported by a global network of more than 25 specialized regional distributors and agents covering France, Europe, the Americas, South Africa, the Middle East, Australia, and New Zealand. Pricing is not publicly disclosed; transactions are conducted through agent consultation, with technical datasheets downloadable from a multilingual (5-language) corporate website. Revenue therefore derives from hardware sales (barrels, large containers, oenological wood) to a horizontally segmented wine industry customer base, with no recurring software or service revenue component. The company holds ISO 9001, ISO 22000, and PEFC certifications, remains privately held under three generations of Tarteret family ownership, and reports no external investors, M&A activity, or public financial disclosures.

Name

Tonnellerie de mercurey

Legal name

La Tonnellerie de Mercurey

Website

https://tonnellerie-de-mercurey.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Tonnellerie de Mercurey is a family-owned French cooperage, founded in 1992 in Burgundy, that produces premium oak wine barrels, large-format split-oak containers, and oenological wood products through a fully vertically integrated forest-to-barrel supply chain, selling to wineries worldwide via 25+ regional distributors.

Ownership category

akta.pro rank

Product category

Cooperage and Oak Barrels

NAICS

Wood Product Manufacturing (321)

SIC

Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Oak wine barrels
• Cooperage products
• Large oak containers
• Oenological wood products
• Forest-to-barrel manufacturing

Headquarters

HQ city

Mercury-gémilly

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Barrel Sales: Sale of wine barrels (barriques) in three product ranges: Tradition (traditional oak selection), Terroirs (forest terroir-specific selections), and Terroirs d'Exceptions (premium custom-tailored barrels). Barrels range from 114L to 500L capacity with various toast levels and grain selections.
2. Large Container Sales: Sale of large oak containers (600L, 900L, 1200L, 1500L) for wine aging. Available in three pack levels: Elevage, Elevage Plus, and Elevage Premium, with various accessories including stainless steel doors, tasting valves, and thermometers.
3. Oenological Wood Products: Complete range of oak adjunct products for winemaking through PurOak brand, offering alternative oak solutions for wine production.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Tonnellerie de Mercurey manufactures premium French oak wine barrels and large oak containers for wineries worldwide. The product portfolio includes three barrel ranges (Tradition, Terroirs, and Terroirs d'Exceptions) with capacities from 114L to 500L, large split-oak vats from 600L to 1500L, and oenological wood products marketed under the PurOak brand. All products are produced through a fully integrated forest-to-barrel process, with oak sourced from selected French forests.

Product overview

Tonnellerie de Mercurey is a family-owned, 100% vertically integrated cooperage offering premium French oak barrels and wine aging solutions. The product portfolio centers on three main barrel ranges (Terroirs d'Exceptions, Terroirs, and Tradition) complemented by large container vats (600L-1500L) and oenological wood products. All products utilize oak sourced from sustainably managed French forests, with the company controlling every step from forest selection to barrel production.

Differentiator

Problem solved

Functional benefit

Brands

• PurOak: Oenological wood products brand

Products and services

• Gammes de fûts - Terroirs d'Exceptions Premium barrel range combining exceptional forest terroirs with low-temperature toasting. Features five unique forest origins (Tronçais, Fontainebleau, Pierre, Bellême, Craie) offering distinct aromatic profiles for elevating fine wines.
• Gammes de fûts - Terroirs Forest terroir barrel range featuring selections from different French oak soils including Prestige (clay-sandy), Haute-futaie (clay-silt), Pierre (limestone), and Craie (chalk) terroir origins.
• Gammes de fûts - Tradition Traditional barrel range with three distinct sets combining selected woods and specific toasting techniques: Sélection Nicolas CLL for freshness, ST/M Prime for balance, and M/M+/M+ Prime/GC/GC Prime for volume and richness.
• Grands contenants (Large Containers) Premium split oak vats available in 600L, 900L, 1200L, and 1500L formats. Three equipment packages (Elevage, Elevage Plus, Elevage Premium) offer varying levels of features including cradle supports, ball valves, stainless steel doors, tasting valves, and thermometers.
• PurOak - Bois Œnologique (Oenological Wood) Complete range of oenological wood products under the PurOak brand, representing the final step in oak utilization, offering additional oak-based options for wine production alongside barrels.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

29 partnerships are on record, tiered regional.

• Christian CUILLIERregionalChannel Partner/ Reseller/ DistributorRegional distributor for France covering Bourgogne, Auvergne Rhône-Alpes, PACA, and Grand Est regions. Contact: Chemin de la Rolline, 71640 MERCUREY.
• Eric LAURENTregionalChannel Partner/ Reseller/ DistributorRegional distributor for Val de Loire and Champagne regions in France.
• Antoine HUGOTregionalChannel Partner/ Reseller/ DistributorRegional distributor for Nouvelle-Aquitaine region in France.
• Paul LATASTE (VINIREAL)regionalChannel Partner/ Reseller/ DistributorRegional distributor for Bordeaux area, located at 183 Cours du Médoc, 33300 BORDEAUX.
• Eric DUPUY (Puroak)regionalChannel Partner/ Reseller/ DistributorRegional distributor for Bordeaux right bank area at 219 LD Mauvinon, 33330 SAINT SULPICE DE FALEYRENS.
• Nicolas Calmels (Oeno-Emballages)regionalChannel Partner/ Reseller/ DistributorRegional distributor for Occitanie region at 14 chemin de St Martin, ZAE Les Vignes Grandes, 34350 Vendres.
• Alfonso Velaz de MedranoregionalChannel Partner/ Reseller/ DistributorRegional distributor for Spain - Rioja region at San Román, n°1, La Rioja, 26311 MAHAVE (Camprovin).
• Hugo FERNANDEZ CIENFUEGOSregionalChannel Partner/ Reseller/ DistributorRegional distributor for Spain - Ribera del Duero region at Plaza Santa María 2, 1C, 09400 ARANDA DE DUERO.
• COSTA QUER - Juan COSTA & Esther del MoralregionalChannel Partner/ Reseller/ DistributorRegional distributor for Spain - Catalogne & Baléares at PROVINCIAL, 220, 17244 CASSA DE LA SELVA (GIRONA).
• WINE CENTRUM S.R.O - David CIFERSKYregionalChannel Partner/ Reseller/ DistributorRegional distributor for Slovakia at Trnavska 22, 90201 PEZINOK SLOVAQUIE.
• AGRO + OENO Products GmbH - Christophe LACAILLEregionalChannel Partner/ Reseller/ DistributorRegional distributor for Germany & Austria at Oststrasse 13, D-77694 KEHL.
• SUBOENO SAregionalChannel Partner/ Reseller/ DistributorRegional distributor for Suisse Romande and Suisse Allemande at ZI au Glapin 10, 1162 ST-PREX SUISSE.
• REMIT - Josef MITTELBERGERregionalChannel Partner/ Reseller/ DistributorRegional distributor for Northern Italy at VIA MOELTNER 13, IT-39010 MELTINA, (BZ).
• Petya ANGELOVAregionalChannel Partner/ Reseller/ DistributorRegional distributor for Bulgaria at 6, Gabar Street, 1233 SOFIA.
• PAVEL ABRAHAMregionalChannel Partner/ Reseller/ DistributorRegional distributor for Czech Republic at ING PAVEL ABRAHAM - AB TRADING, POD HARFOU 938/60, CZ-190 00 PRAHA 9.
• Armindo CORREIAregionalChannel Partner/ Reseller/ DistributorRegional distributor for Portugal at Maria Elisabete Oliveira Reis, Rua da Fresca, nr. 67, 4500-522 Espinho.
• ITASCA WINES - John SimmonsregionalChannel Partner/ Reseller/ DistributorRegional distributor for United Kingdom at Penn Croft Winery, Croft Lane, Farnham GU10 5QD.
• TM USA - Michael WeynaregionalChannel Partner/ Reseller/ DistributorRegional distributor for USA (California, Washington, Michigan, East Coast) at 1616 Westgate Circle Ste 220, Brentwood, TN 37027.
• Core Enology Group - Corey GUINNEEregionalChannel Partner/ Reseller/ DistributorRegional distributor for USA (Oregon, Texas) at 1819 Baker Street, McMinnville, OR 97128.
• RJ OENOLOGY INC - Jérémie d'Hauteville & Camille RouxregionalChannel Partner/ Reseller/ DistributorRegional distributor for Canada (Québec) at 2050 Dandurand Street, Office 309, Montreal, Que. H2G 1Y9.
• Nik AntunovichregionalChannel Partner/ Reseller/ DistributorRegional distributor for Canada (Ontario) at 2175 SEVENTH STREET, LOUTH ST CATHARINES, L2R 6P7 ONTARIO.
• BLUE MOUNTAIN - Matt MavetyregionalChannel Partner/ Reseller/ DistributorRegional distributor for Canada (British Columbia) at 2385 Allendale Road, OKANAGAN FALLS, B.C. V0H 1R2.
• REAL DE LA CRUZ - Angel MORCHIO / Francisco MartiarenaregionalChannel Partner/ Reseller/ DistributorRegional distributor for Argentina at ACCESO SUR LATERAL ESTE 5355, LUJAN DE CUYO 5505 - MENDOZA.
• Cedric NICOLLEregionalChannel Partner/ Reseller/ DistributorRegional distributor for Chile at Asesorias e inversiones Grosac spa, 1880 Avenida TENIENTE MERINO, BUIN-RM.
• RX South Africa - Nicolette SENEKAL & Roelof HUGOregionalChannel Partner/ Reseller/ DistributorRegional distributor for South Africa at 12 EK Green Street, HUGUENOT - Capetown 7646.
• PLATIN AMBALAJ Ltd.Sti - Serdar KOSE & Fisun ERUSTUNregionalChannel Partner/ Reseller/ DistributorRegional distributor for Turkey at Bagdat Cad 147 / 5, 34724 Selamicesme, Istanbul.
• PSAGOT WINERY LTD - Yaakov BERG & Ya'acoc OryahregionalChannel Partner/ Reseller/ DistributorRegional distributor for Israel at PSAGOT SETTLEMENT, 90624 Mobil Post East Benjamin.
• MERCUREY AUSTRALIA - Nadège & Tom CARSONregionalChannel Partner/ Reseller/ DistributorRegional distributor for Australia at 115 Simpsons Lane, P.O Box 478, YARRA GLEN - VICTORIA 3775.
• MERCUREY NEW ZEALAND - Marcel GIESEN & Sherwyn VELDHUIZENregionalChannel Partner/ Reseller/ DistributorRegional distributor for New Zealand at PO Box 24, Waikari, North Canterbury 7442.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Demptos: Bordeaux-based cooperage with global oak-barrel offerings. Directly comparable product/format mix (barriques plus large-format vats), oenological oak adjacents, and worldwide winery customer base; competitor in the same premium segment that Tonnellerie de Mercurey addresses.
• Seguin Moreau: French oak cooperage producing wine barrels and oak alternatives for global wineries. One of the largest premium cooperages and the most direct head-to-head competitor to Tonnellerie de Mercurey, with overlapping forest sourcing, toast programs, and global distribution across the same key wine regions (Bordeaux, Burgundy, California, Australia).
• Independent Stave Company: Largest American oak barrel producer, supplying both US-oak and French-oak barrels to wineries, distilleries, and bourbon producers. Comparable as a globally distributed cooperage; differs in being American-oak focused and serving a broader spirits customer base alongside wine.
• François Frères: Burgundy-region cooperage offering premium French oak barrels and large containers. Closely aligned customer overlap (Burgundy and Côte de Beaune winemakers) and product overlap with Tonnellerie de Mercurey's Traditions and Terroirs ranges, including similar toast and forest-origin segmentation.
• Saury: French oak barrel maker serving Bordeaux and broader European winery customers. Overlaps directly with Tonnellerie de Mercurey on standard barriques and large oak container categories, especially in French and Southern European markets.
• Vicard: Family-owned cooperage combining traditional barrel-making with sawmill integration, very similar in supply-chain philosophy to Tonnellerie de Mercurey's forest-to-barrel model. Comparable product portfolio (barriques, large vats, oak alternatives) and customer concentration in French and export wineries.
• Radoux: Family-owned French cooperage with forest integration and proprietary oak programs (Œnosense, OXOline). Competes with Tonnellerie de Mercurey across all three product ranges and geographies, with analogous terroir-based selections and toast technology, making it a structurally similar peer.
• Cooperages 1842 (Tonnellerie 1842): Premium cooperage group producing French oak barrels and oak alternatives, integrated from stave-mill through toasting. Direct competitive peer in terroir-based oak programs, large-format containers, and high-end winery customer segment overlapping Tonnellerie de Mercurey's Terroirs d'Exceptions range.
• Taransaud: Premium French oak barrel cooperage historically associated with Bordeaux grand cru houses. Comparable in product (oak barriques, large containers), customer base (top-tier wineries worldwide), and category-defining premium positioning that Tonnellerie de Mercurey directly competes against in Terroirs d'Exceptions.
• Nadalie: Mid-sized French oak cooperage with similar artisanal positioning, multiple forest-origin selections, and global distributor network. Competes with Tonnellerie de Mercurey for the same mid-tier winery segment in Europe, North America, and Australia.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tonnellerie-de-mercurey

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tonnellerie de mercurey